naked wines business model
DESCRIPTION
Case study of Naked Wines, a company trailblazing the wine business. Find out more on the blog linked at the end of the presentationTRANSCRIPT
So, what’s their business model?!
Naked Wines
Subscrip1on
Wine lovers
Occasional Wine lovers
I go on wine tours
I’ll pay top dollar for something special
Naked Wines
Wines from independent wine makers
Subscrip1on
Wine lovers
Occasional Wine lovers
Naked Wines
Wines from independent wine makers
Subscrip1on
Wine lovers
Occasional Wine lovers
Website/App
Delivery service
Naked Wines
Wines from independent wine makers
Subscrip1on
Wine lovers
Occasional Wine lovers
Website/App
Delivery service
Ra1ng and comments on forum
Account with discount
Naked Wines
Wines from independent wine makers
Subscrip1on
Wine lovers
Occasional Wine lovers
Website/App
Delivery service
Ra1ng and comments on forum
Account with discount
Monthly
deposit into
account
Advanced Booking Wines(wholesale)
Naked Wines
Wines from independent wine makers
Subscrip1on
Wine lovers
Occasional Wine lovers
Website/App
Delivery service
Ra1ng and comments on forum
Account with discount
Monthly
deposit into
account
Advanced Booking Wines(wholesale)
Membership deposits
Independent winemakers
Naked Wines
Wines from independent wine makers
Subscrip1on
Wine lovers
Occasional Wine lovers
Website/App
Delivery service
Ra1ng and comments on forum
Account with discount
Monthly
deposit into
account
Advanced Booking Wines(wholesale)
Membership deposits
Market Place (10% commission)
Advanced Booking
Wines (full fare)
Independent winemakers
Naked Wines
Wines from independent wine makers
Subscrip1on
Wine lovers
Occasional Wine lovers
Website/App
Delivery service
Ra1ng and comments on forum
Account with discount
Monthly
deposit into
account
Advanced Booking Wines(wholesale)
Membership deposits
Market Place (10% commission)
Advanced Booking
Wines (full fare)
Signing up top wine makers
Order processing
BoKled wines
Exclusive pre-‐
purchase of wines
Salaries Shipping
Distribu1on center
Independent winemakers
@bdoorn More please?: hKp://valuechaingenera1on.wordpress.com