JONNY SHAWMaster Chieftan

Zynga’s mobile apps run interruptive mobile advertising during a game.

To get an ad free version, we are forced to pay for a premium version.Not only is it irritating, it teaches people that mobile ads are an annoyance you should pay to escape.

THE INTERRUPTION MODEL

THIS HAS TO GO.

GREAT MOBILE COMMUNICATION CREATES aN EXPERIENCETOY TOYOTAToy Toyota is a mobile app experience that where children become backseat drivers. Using the mobile phone’s accelerometer and GPS functionality to allow them to drive through a virutal world that mimics reality while their parents drive.

The next frontier is “advertising” which enhances not disrupts ...

Which harnesses the power of the mobile experience ...

Which ushers in the birth of truly interactive digital communications