Naked on the dance floorAdapting and thriving in the new media environment

Clo Willaerts, 21 November 2009, Personal Democracy Forum Europe

Clo Willaerts

@bnox

http://www.bnox.be Belgian blogger since 2004

http://www.targetwomen.be marketing manager at Sanoma Magazines Belgium

http://www.brusselsgirlgeekdinner.be Belgian chapter of informal network for girl geeks

3 challenges

1.Time2.Place 3.Trust

1. Time

Old internet: web as an archive

Social media: the realtime web News and opinions travel at the speed of

light « A quick and cheap way to campaign » « Instant succes »

See also: 3. Trust

2. Place

European politics are forced to be local Language issues Cultural differences European politics: out of touch with user

base

But the web is a « global village »

3. Trust

Markets are conversations Many-to-many communication model Human voices Relationships

Transparency terror: Ibuquity of camera phones & bandwidth Whereabouts (location aware devices)

Naked on the dance floor

Be honest about your goals and motivations Honesty, authenticity Take time to build your personal story

Find the hangout places of your audience Identify and get to know the real

influentials in your area Focus on what sticks in Google organic

search Learn how to dance

Find the balance between privacy vs public life

Thank you

@bnoxclo@bnox