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136

146

WWW.NAILSMAG.COMMAY 2012

INSIDE GLOBALNAIL CUP KOREA

TARGET

Turn Teen Clients Into Lifetime Clients

ADVERTISING THAT CUTS THROUGH THE CLUTTER

SALON MAKEOVERS 6THAT’LL INSPIRE YOU TO PICK UP A HAMMER

ON

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}{in this issue May 2012 Volume 30, No. 4

Features136 6 Salon Makeovers That May Just Inspire You to Pick Up a HammerBeware: After viewing these before and after photos, whatever excuse you had for not completing that renovation project may go out the window (which coincidentally now needs to be replaced, so get on that)! You and your clients may find joy in a beautifully redone space.

146 Advertising in the Age of Information OverloadYou want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?

150 The Soak-O�s Of SpringShow your clients that you’re the queen of gel-fashion by o�ering them the latest seasonal colors in their favorite soak-o� brand. Whether it’s gel-polish or a traditional potted soak-o�, a perfect pastel nail can make a lasting impression.

158 Competing in Seoul: The Fighting SpiritSeoul, South Korea is a fantastic city full of life. As one of the largest metropolitan areas in the world, the city was a perfect backdrop for the 6th Annual Global Nail Cup.

162 I Honor My MotherIn celebration of Mother’s Day, we asked nail techs to create a single tip with nail art in honor of their moms.

page 146

page 158

page 136

page 116

150

ANNE CREAGER, Shreveport, La.

The nail design represents my mom because she has always

loved flowers and I remember planting them around the house

with her when I was little. The flower design and yellow back-

ground color was taken from a barrette that my daughter has.

I wanted to incorporate the breast cancer ribbon to honor my

mother’s ongoing fight with breast cancer, and the “MOM” for

Mother’s Day. I was adopted when I was three months old from

Athens, Greece, and my mom has always been there for me.

before

after

before

26 | NAILS MAGAZINE | MAY 2012

Cover LookNails: Terri Silacci, Monterey, Calif.

Photographer: Vu OngModel: Adele Uddo (www.adeleuddo.com), Body Parts Models

162
























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For more information, log on as a pro at www.opi.com or ask your Authorized OPI Distributor. Call 800.341.9999 ©2012 OPI Products Inc.

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Technique 77

80 DemosStep-by-steps from AmericaNails and Akzéntz84Signature ServicesStep-by-steps for an Almond Cherry Renewal Mother’s Day Pedicure and a Lavender Bliss Bio Sculpture Spa Pedi-cure88Just My OpinionCanadian-based owner of The Academy of Nail Design Jennifer McKittrick asks: Why don’t American state boards allow online training?

Style 93

98 Nail Art StudioStep-by-steps on new nail art designs102Behind the ScenesFind out how to do the nails that are on this month’s cover.106Boutique: Music AccessoriesGive clients an excuse to jazz up their electronic style with eclectic earbuds, hand-sewn iPod armbands, and more.

Business 109

114 Reader to ReaderDo you practice what you preach when it comes to having impeccable nails? (If yes, how do you fi t it into your busy schedule?)116The Promise of the Prom SetGetting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.120Salon Profi leNail Candy Lounge gives clients out-of-the-box nails and all the sweets they can eat. This small Monterey, Calif.-based sa-lon made a big splash in the fashion world last year with its snakeskin pedicure.

Health 127

130 Under the Microscope: Lichen PlanusLichen planus is an infl ammatory skin con-dition that can aff ect the nails as well as most other parts of the body.132Lower Your Exposure to Salon ChemicalsSeattle’s Healthy Nail Salon Project reach-es out to salon workers to off er education and training on safe practices.134Secret Ingredient: Acrylic BrushesA closer look at the materials that are used to make your acrylic brush.

77

116

}{in this issue

32 On My Mind 34 On Your Mind 38 Nails File 72 Freebies & Giveaways 74 On The Road

In Every Issue164 Ad Index 168 Reader Nail Art 172 Product Spotlight 181 Deal Sheet 198 My Other Life

134

102

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Nail Candy Lounge made a splash last year when its snakeskin nail services were featured in Vogue magazine. Get the step-by-steps on our website.www.nailsmag.com/snakeskin

watch

Is the new Hot Towel Steamer from BeautyPro the perfect accessory for your salon? We have a tutorial on NAILStv to help you make your decision.www.nailsmag.com/steamer

In nail tech Ruth Windsor’s book, she covers specialty pedicures, tips on massage techniques and refl exology, essential oils, and much more for techs who want to take their pedicures to the next level. Buy it for $24.95 from NAILS’ Online Store, where it’s available for immediate download.store.nailsmag.com

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Product Demos.

NAILS’ graphic artist Kimberly Pham went all the way to Seoul, Korea, to report on the sixth annual Global Nail Cup. Her photos of the multimedia nail art category will blow you away. With no one theme, artists from all over the world captivated their audiences with their own rich histories, cultures, stories, and worlds of fantasy. www.nailsmag.com/nailcup6multi

Visit Korea, Virtually.

Win Soak-Off Gels on Facebook.If you’ve wanted to try diff erent brands of soak-off gels (including trendy gel-polishes), then be sure to become our fan on Facebook by May 2. We’ll be giving away some of the super soak-off s featured in this issue.www.facebook.com/nailsmag

NAIL ART BY LIN YI-QIN, TAIPEI, TAIWAN

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}{Earlier this spring I skipped out on my usual March jaunt to Chicago for America’s Beauty Show (don’t worry, NAILS was still well-represented in my absence thanks to Cyndy, Sree, and Michelle). Instead I headed a bit farther east, fi rst to Zurich for Beauty Forum Swiss, and then to Düsseldorf, Germany, for Beauty International Düsseldorf. The Swiss show was much smaller than the German show but both were enlightening in their similarities — and differences — from each other and from U.S.-based shows. As it turns out, nails are nails, no matter what country you’re in.

I say this, not as something revelatory, but simply to reinforce what we probably all know is true. Even though I don’t speak a word of German (or Swiss German), I felt right at home at the beauty shows, in the salons I visited, and with the nail people I met. We can all come together — whatever language we speak — to realize there are some universal truths about doing nails.

1. A quality nail service in one country is a quality nail service in another country. I visited a salon in Grenchen, Switzerland, and received an amazing gel pedicure. The nail techs used primarily OPI products, including the new GelColor, and it was a great experience. (Not to mention, the Swatch watch factory was right outside the window…how’s that for teen nostalgia?) While there isn’t a proliferation of discount salons on every corner like in the U.S., there is still competition to offer the best services possible. And brand-name products are important to techs so they can do just that.

2. Nail techs want to be taken seriously and treated as professionals. It’s a fact that most countries outside of the United States do not have a licensing system in place for nail techs. But no matter where I travel, instituting licensing or educational standards is the focus of many international nail professionals. Nail distributor Marlise Kölliker, who I spent time with in Switzerland, started the Swiss National Association of Nails and the goal of their group is make a national nail exam a reality.

3. Industry people are drawn to cool, out-there nail styles, but they aren’t necessarily the clients’ choice. Well-known nail artists from all over the world were doing demos on the show fl oor, and there were large groups gathered around to see the elaborate nail designs. But many nail techs told me they only wear those long, jazzy nails for the shows, and many more told me those styles aren’t oft-requested by their clients. A simple nail art style or short- to medium-length solid color is still the preference for many salon clients.

4. Gels are really popular. Sure, gels have always been more popular in Europe than the United States, but the new generation of gels is proving to reinforce gels as the enhancement product of choice for many European nail techs. Gel-polish is also booming in popularity, but likely lacking in key education, from what I witnessed at the two shows.

5. Everyone loves a little sparkle. No matter how professional the trade show, or how big the nail booths (and these were some double-decker booths with VIP areas that would rival any hair care booth in the U.S.), show attendees still fl ock to the “accessories” booths that are fi lled with sparkly jewelry, knock-off bags, scarves, and other fun boutique type items. (The show in Germany actually had an entire hall dedi-cated to these booths.)

Sure, there are many differences too (pedicures are just starting to be more common as a salon service in many European countries, and Swiss nail techs charge a whole heck of a lot more than their American counterparts) but I’ll cover those more in next month’s issue when I do a full report on both shows. For now, let’s all sing “Kumbaya” and realize that distance is only a number and we’re all a lot closer than we think.

Nails Are a Universal Language

on my mind

Many thanks to my

Swiss-born tour guide —

and nail tech extraordinaire —

Elsbeth Schuetz for

showing me the nail ropes

on my trip. (And for

taking me up to the

Swiss Alps for fondue!)

[email protected]

na0512omm.indd 32 3/26/12 11:53 AM

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Publisher Cyndy [email protected]

Associate Publisher Michelle [email protected]

Associate Publisher/Editor Hannah [email protected]

Managing Editor Sree [email protected]

Features Editor Judy [email protected]

Senior Editor Tim [email protected]

Editorial Assistant Brittni [email protected]

Contributing Writers Michelle Pratt, Erin Snyder Dixon

Art Director Danielle [email protected]

Associate Art Director Ajay [email protected]

Graphic Artist Kimberly [email protected]

Production Manager Carla [email protected]

Western Sales ManagerMichelle Mullen, (310) 533-2465

[email protected]

Eastern Sales ManagerMary Baughman, (562) 377-0465

[email protected]

Marketing/eMedia Coordinator Myla [email protected]

Audience Marketing Manager Katie Fillingame

For subscription inquiries: (888) NAILS-44, [email protected]

Send business and editorial correspondence to:3520 Challenger St., Torrance, CA 90503

(310) 533-2507 Faxwww.nailsmag.com

Chairman Edward J. BobitCEO/President Ty F. Bobit

Chief Financial Offi cer Richard E. Johnson

A BOBIT BUSINESS MEDIA PUBLICATION

}{on your mind

be sure you are not misrepresenting yourself and falsely advertising services to your clients.

Christine IsselLegislative Consultant

American Refl exology Certifi cation Board

THIRD-GENERATION TECH I just wanted to share a cute picture of my granddaughter. She is 2 and has been hanging around long enough to know what to do. She is a third-generation nail technician.

Charlotte MaysVia e-mail

MORE ANIMAL PRINT I was inspired by Joanne Millar’s Safari Nails featured in Nail Art Studio in your March issue. I did this design on my nails because I love animal print. Thanks for all of the great tips and ideas NAILS.

Stephanie Rae SchoolcraftMontgomery, W. Va.

MORE ON REFLEXOLOGY Reflexology is not massage. Refl exology is defi ned as a non-invasive complementary practice involving the use of alternating pressure applied to the refl exes within the refl ex maps of the body located on the feet, hands, and outer ears.

Refl exology has its own history, vocabulary, theories, and techniques separate from any other profession. It works primarily with refl exes through the nervous systems, not through the musculature. The effect of refl exology is seen at a distance from where the pressure is applied with the intent being to bring the body into balance through the relaxation process.

Refl exology as a profession has its own:Schools and educational programs

with hours of refl exology training that surpass what is taught in cosmetology schools as refl exology along with an organization setting educational, teacher, and curriculum standards;

Its own state, national, and international refl exology organizations;

A national certifi cation program designed to protect the public through the recognition of competent practitioners meeting certain standards;

Over 300 separate research studies from around the world to prove the effi cacy and safety of refl exology.

Three states have a refl exology law.Separate category designated at

the National Institutes of Health: the National Center for Complementary and Alternative Medicine.

To include refl exology as a spa service without proper training is to do a disservice to refl exology and the public. More and more people recognize what true refl exology is and feels like, please

G O C

KEEPING UP WITH THE STYLE Thanks NAILS for helping keep us on top of the latest trends. The gold nails on your March cover were just like the ones all the celebrities have been wearing at the awards shows this spring. I love seeing the latest colors so I can off er them to my clients when they see them in the pictures in the gossip mags.

Annie TaylorVia e-mail

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}{on your mindI am looking for an older article from your magazine. It listed all the diff erent nail companies, the criteria they were looking for in hiring an educator, and contact info if you were interested in applying for a job with

them. I am a nail tech with 16-plus years’ experience looking to do something diff erent and fun.

ALISHA MULVANEYVia e-mail

Editor’s Note: Hi Alisha. You can fi nd the article entitled “Nail Passions Fulfi lled: Becoming an Educator” in the August 2010 issue.

I got an e-mail a while back off ering a book about how to start and manage your own salon. I can’t fi nd it listed and wondered if it might still be available and how much it costs? Someday I would like to have my own salon but want to get all the facts I can.

FAY BAYNEVia e-mail

Editor’s Note: Hi Fay. NAILS Magazine’s Salon Start-Up Guide is available as a downloadable PDF for $12.95 on our store. Just go to store.nailsmag.com and click on Business Tools on the left navigation bar.

WHERE CAN I FIND?

We love Amanda Lenher’s comment on Facebook (www.facebook.com/nailsmag) in regards to a blog that Holly Schippers (blogs.nailsmag.

com/fi ngernailfi xer) posted about the “circle of nail life” and thought we’d share it with you here:

“This is very inspiring. I feel like I’m in that circle right now. The past two years have been such an amazing ride. Starting school, fi nishing school, going right from school to booth renting, magazine editorial work, and now I’m an educator for Nubar. And like Holly, I will soon be teaching a class at my old school. I am so looking forward to it. Without those teachers and my school I wouldn’t be where I am today and I feel I need to give back and share my experiences with the new students.”

Wo

na0512oym.indd 36 3/26/12 11:58 AM




MAY 2012 | NAILS MAGAZINE | 37


What do a nail tech from Canada (Lauren), Iowa (Holly), and Oregon (Tanya) have in common? Reading NAILS Magazine in Honolulu, what else?

Holly SchippersFingerNailFixer

Bussey, Iowa

Do you have a picture of yourself reading NAILS Magazine? Send a pic to [email protected] and make sure to include your name, salon name, city, state, and a brief synopsis of what’s going on in the photo (where you are, what you’re there for).

Where in the worldis NAILS Magazine?

Psssst…Send your comments to [email protected] or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.

(NAILS Magazine reserves the right to edit letters for space and clarity.

Please include your name, address, phone number, and e-mail address.)

Yes, always (or almost always)

Yes, if it’s a business call; no, if it’s personal

Yes, only if I suspect it’s urgent or an emergency (such as a sick child)

No, never (or seldom)

3.5%

18.8%

31.8%

45.9%

Do you answer your cell phone if it rings while you’re with a client?

WEB POLL

We asked. You answered. Log on to www.nailsmag.com to answer this month’s question and check back here to see what other nail techs have to say.

W((R

Wis

na0512oym.indd 37 3/26/12 11:58 AM






Help OPI Fight Diabetes

OPI’s new City of Hope limited promotion celebrates City of Hope 2012 Spirit of Life honoree George Schaeffer. Each display features four bestselling OPI nail lacquers: Bubble Bath, Cajun Shrimp, Strawberry Margarita, and You Don’t Know Jacques! OPI will donate $6 for each display sold directly to City of Hope for the research and treatment of diabetes. Available through the end of 2012, the promotion includes 12 nail lacquers (three of each shade) in a colorful display featuring artwork designed by City of Hope patients.

“I am extremely honored to be this year’s City of Hope Spirit of Life honoree and I wanted to bring new national attention to this wonderful organization,” says Schaeffer, OPI’s president. “With the help of the beauty industry, my goal is to raise and donate at least $5 million toward diabetes research at City of Hope, of which I will personally match up to $2.5 million.”

Schaeffer will be presented with City of Hope’s distinguished Spirit of Life Award on July 21, 2012, during the Professional Beauty Association’s Beauty Week, hosted by Cosmoprof North America, at the Mandalay Bay Resort & Casino in Las Vegas.

Nail Techs by the Numbers

Have you seen it? In January, Light Elegance Nail Products launched a new logo and tag line. The logo — a laboratory beaker fi lled with pink liquid and emitting fl oating pink bubbles — represents the Light Elegance legacy of formulating and manufacturing its products on site with its own chemist, co-founder Jim McConnell. Of course, the graphic mark still had to be “light” and “elegant” so the color had to be the company’s trademark pink. The tag line was changed to “we’ve got great chemistry” to underscore not only the in-house manufacturing but the close relationships Light Elegance has with its nail techs.

Light EleganceDebuts New

Logo, New Look

}{nails fi le

68.3% 52% 38%47% 34%

nail techs who have children

Find more industry statistics at www.nailsmag.com/market-research. >>>

nail techs who are the only tech in the

salon

nail techs who receive insur-ance through their spouse

nail techs who have been do-ing nails for 10 years or more

nail techs re-quired to follow a dress code or wear a uniform

na0512genNF.indd 38 3/26/12 1:00 PM

http://www.nailsmag.com/market-research

*

36 stunning designs for fingers and toes

Superior adhesion*

Bejeweled designs

No-heat application

No-acetone removal

One-week wear on natural nails Two-week wear with Gelife overlay

the ultimate in nail fashion

BEJEWELED 3D DESIGNS 36 appliqués / 9 sizes

FASHION PRINT DESIGNS 42 appliqués / 14 sizes

WEAR NO NAIL HAS GONE BEFOREApply Gelife Polish-On Soak-Off Gel over DesignFX for high-gloss two-week wear!

PATENTS PENDING

Scan to learn moreJoin Our Community©2012 Dashing Diva Professional. 866.665.3482. www.dashingdivapro.com


na0512genNF.indd 39 3/26/12 1:01 PM

http://www.dashingdivapro.com



Nail tech Sam Rivenbark started The Mani-Cure Project in 2009 to help women with cancer. “I go into the homes of women currently battling cancer and give them a manicure and pedicure once a month at no cost and the implements and products that are used on them are left with them to ensure the highest level of sanitation,” she says. “Out of respect, when I go into these women’s homes I always cover my hair in a hair wrap. I do not wear gloves. The women already feel segregated because of their diagnoses and that human-to-human contact during the massage allows them to feel normal even if it is for only 10 minutes. I never knew how much a manicure and pedicure could change someone’s life until I began doing this. I cry with these women and laugh and let them know that I am here for them to make them feel pretty and special and I love every second of it.”

Cancer has been a big part of her life, says Rivenbark. “My mother was diagnosed with cervical cancer the day I was born. My Grams died of ovarian cancer in 2006, and my mother-in-law was diagnosed with breast cancer in 2008. I noticed with my grandmother that the chemotherapy was causing her nails to thicken up and fl ake. I gave her a mani and pedi every week during the two years that she fought and I learned that that little bit of care made it so much easier for her to fi ght. I decided then, at 17, I knew what I had to do.”

In 2009 she received her licensed and opened up her salon, Edenton, N.C.-based East Coast Acrylic and set out to raise support for The Mani-Cure Project. “Not many people get to do what they love for a living. For me, every day I live my dream of helping women during their battle so that one day together as women we will win the war against cancer,” she says.

LaMagna SpeaksIn his book Raising Eyebrows — A Failed

Entrepreneur Finally Gets It Right, Dal LaMagna tells the story of his rise in the beauty industry starting with one pair of tweezers and building it into Tweezerman, the beloved beauty tool line of beauty professionals worldwide.

Here LaMagna — known as a forward-thinking employer — shares his top six people policies for business owners:

> If you want a partner, get two. Then you’ll always be able to get decisions made.

> Make your business good for everyone, from employees to suppliers.

> Be 100% transparent with your workers about all company expenditures.

> Share the profi t.> Don’t blame others when things go wrong; seek solutions.> Share company problems with employees — and solicit

their help.You can buy Raising Eyebrows at www.reelubooks.com or visit

www.dallamagna.com for more information. >>>

The Mani-Cure Project Aids Women Battling Cancer

Nadene Bruders has helped hundreds of people pass the California Cosmetology, Esthetician, and Manicurist state board exams. Drawing from 39 years of experience in the cosmetology industry, Bruders has developed and published three comprehensive guidebooks to prepare manicurists, cosmetologists, and estheticians for the practical and written parts of the exam. Score! How to Pass the California Manicurist State Board Exam is packed with illustrations to help students visualize the techniques required to pass the exam. Also included with the guidebook is a CD to prepare students for the written portion.

“Passing the state board license exam to some is a terrifying experience that students have to go through before they can continue with the rest of their manicurist lives; this book has been developed to help you overcome that fear,” says Bruders. “It is personal and user-friendly, containing all of the information that you need in one place.”

For more information, go to www.californiastateboard.com.

Prepare for Your California Exam

}{nails fi le

na0512genNF.indd 40 3/26/12 1:01 PM

http://www.reelubooks.com

http://www.dallamagna.com

http://www.californiastateboard.com

Model is wearing Just So Lovely (Available Soon)

Just so easy to match

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na0512genNF.indd 41 3/26/12 1:01 PM



their manicurist. I take it as a compli-ment that I am “their” anything, be-cause that means that they are loyal to me.

Sarah Varley

Hands and Feet Face and Body Salon, Fairhaven, Mass.

I don’t know about you all, but I don’t go to the dentist and ask for the tooth boy. I know that’s a little serious sounding. However, we deserve the respect we have earned as educated professionals.

Jessica-Marie Ellison

Jolie Beauty Bar and Supply, Toronto

I just turned 55 years old and do not mind being called “nail girl” at all. I use the term “nail tech,” but it really doesn’t bother me if my client says nail girl. Life is too short to worry about little things like that.

Vickie Foster

European Body Wraps, Olive Branch, Miss.

I get nail lady or nail girl a lot, and one client refers to me as her nail girl/therapist. She tells people I’m the best, cheaper than a therapist, and her nails look as good as she feels when she leaves. >>>

Jennifer Lynch

Tangles, Hair and Nails, West Chester, Pa.

a “nail girl,” but most of my clients become friends, and I don’t think I would mind if they called me that. I’d probably just strike a superhero pose and say, “Nail Girl, here to save the day!” and laugh.

Heather M. Mellott

Bella Vita Salon and Day Spa, Leavenworth, Kan.

I don’t mind the term at all. I fi nd it amusing seeing as it’s usually “my nail girl rocks.”

Sharon Naomi

Tips and Toes, Yorkton, Saskatchewan, Canada

I actually prefer “nail goddess,” but nail girl works too. I know I’m a pro-fessional and obviously so do my guests.

Dominique Redmon

Belle Vie Salon & Wellness, Lacey, Wash.

My clients can call me whatever they want just as long as their checks don’t bounce.

Beth Clarke

Lynette’s Complete Hair Care, North Kingstown, R.I.

My younger clients call me their “nail girl,” my older clients refer to me as “the girl that does their nails,” and my more “sophisticated” clients call me

I don’t object, but I feel we have gone through further education to do our craft and deserve to be acknowledged for that. One of my ladies affectionately calls me her “nail therapist.”

Jilleen Wallace-Jones

Nail It, Murwillumbah, Australia

I call myself a nail specialist. Manicur-ist is acceptable as well. I can’t stand being called a nail girl or nail tech.

Kelly Potthast

Brick Haus Salon, Jacksonville, Fla.

I rent space with two other women who refer to me as the nail girl. I hate it! I prefer nail artist myself.

Kimberly Ensign

Acrylic Enhancements, Normal, Ill.

I do not like to be called “nail girl.” Personally I think it is rude and degrading.

Lien Huynh

Healing Waters Health Spa & Salon, Wilkesboro, N.C.

Nail girl, nail lady, nail tech, manicur-ist…whatever as long as “awesome” comes before it.

Sarah Chrane Godfrey

Nails by Sarah, Kingsland, Texas

I don’t think I’ve ever been called

}{nails fi le

We made the switch from “manicurist” to “nail technician” to refl ect a more professional image. Yet to some clients, we’ll always be their nail “girl.” We asked nail techs if this somewhat-less-than-respectful term was OK with them.

Hey Girlfriend!

na0512genNF.indd 42 3/26/12 3:16 PM

Model is wearing Sensational Siren (Available Soon)


Up to 54 Just Gel Polish colors and counting.Now with matching mini nail lacquers.)LQG�WKH�SHUIHFW�PDWFK�IRU�\RXU�IDYRULWH�-XVW�*HO�3ROLVK��0HHW�RXU�QHZ�QDLO�



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na0512genNF.indd 43 3/26/12 1:01 PM


European Touch Bought By E Touch Holding

E Touch Holding Company has acquired the assets of pedicure spa manufacturer European Touch Holding, Inc. Milwaukee-based European Touch has been serving the nail grooming, salon, and spa industries since 1985. E Touch Holding Company is an affi liate of CPC Laboratories Inc.

“The affi liation of E Touch Holding Company and CPC Laboratories will expand and streamline the product off ering for both companies allowing for cross marketing and consolidation opportunities, which will serve the

future of both companies and their customers,” says Alicia Campos, chairperson of CPC Laboratories.

Campos has appointed Dawn Holz to the position of president of European Touch. Holz, an 11-year veteran with European Touch, recently held the position of vice president of sales. Holz is looking forward to moving the company forward, improving brand awareness, and focusing on new and improved marketing initiatives. She has already launched a new catalog and is working diligently on a new marketing campaign.

John Hauk is hosting three new competitions at the fi fth Nail Tech Networking Event of the Smokies, which will be held at the downtown Gatlinburg Convention Center on June 24-25. Categories for John Hauk’s Smoky Mountain Trilogy Competitions are Salon Style Nails, 3-D Nail Art, and Gel Color. These competitions were designed for novices and students, and new competitors are encouraged to enter.

Competitors must purchase an event ticket in order to enter the nail competitions.Visit www.nailtechevent.com for updates on the networking event and the

competitions. For a complete set of competition rules, contact John Hauk at [email protected] or call (937) 901-1531.

Competitions Added to the Networking Event of the Smokies

Hauk

Holz

ch Holding

Artistic Nail Design Seeks Educators

Artistic Nail Design is looking to recruit motivated nail technicians to join its education team. If you are interested in expanding your career and skills, you may want to explore being part of this rapidly growing brand. You need to have at least two years of salon experience and be profi cient in both acrylic and gel applications. For more information, contact the company at [email protected].

na0512genNF.indd 44 3/28/12 11:12 AM

http://www.nailtechevent.com



Model is wearing Sargasso Sea (Available Soon)


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Up to 54 Just Gel Polish colors and counting.Now with matching mini nail lacquers.


na0512genNF.indd 45 3/26/12 1:07 PM



na0512genNF.indd 46 3/26/12 1:07 PM



na0512genNF.indd 47 3/26/12 1:07 PM



Gayle Snell and Melissa Hoogendoorn are excited about the seasonal color collections coming out from new nail polish brand Venique.

Newton Luu talked about LeChat’s upcoming Perfect Match gel polish collections.

The Nail Superstore’s Kevin Huynh shows the company’s new website template for nail salons. This new off ering means salon owners simply complete a spreadsheet with their salon’s information, then The Nail Superstore team will upload it into a nicely formatted website for you.

SHOWcoverage

On March 3-5, Cosmetologists Chicago (CC) invited the entire salon industry to celebrate the 100th anniversary of America’s Beauty Show in Chicago. Cementing the centennial milestone, Mayor of Chicago Rahm Emanuel and Illinois Governor Pat Quinn recognized the contributions CC has made to promote, grow, and support the professional salon industry and declared the weekend

“Cosmetologists Chicago Days” in Chicago and the entire state of Illinois, respectively. To enhance the McCormick Place experience for exhibitors and attendees, Mayor Emanuel permanently adopted the labor union work reforms that allow for greater fl exibility and cost savings for exhibitors and attendees including reduced parking rates and free Wi-Fi throughout the facility.

Lodaat (an acronym for “living one day at a time”) makes a wide array of refl exology prod-ucts, and Rajiv Khatau showed attendees how they work.

America’s Beauty Show Celebrates Centennial

Sarah Burel, Stu Ludlow, Carla Bernard, Malinda Haggerty, and Julia Tucker worked the NSI booth.

ABS CHICAGO

Joe Galati stands by Continuum Footspas’ Vantage, a pedicure spa with a woodgrain formica curved arch that gives it the distinguished Continuum look.

}{nails fi le

Licensed nail tech and nail art blogger (astrowifey.wordpress.com) Ashley Crowe and NAILS’ Sree Roy were excited to fi nally meet each other in person.

Latre Lawson, Krystle Jones, Kelley Palmer, and Candid Rogers don Trendy Nail Wraps’ new Trendy Lip Wraps.

Attendee Cory Doggendorf tries out Belava’s no-plumbing Embrace Chair.

na0512show.indd 48 3/26/12 1:32 PM

May – June 2012

THE AMAZING SPIDER-MAN BY OPI

by OPIMINNIE MOUSE

NEW BRIGHTS

Spider-Man, the Character™ & ©2012 Marvel Characters, Inc. is being used by OPI Products, Inc., solely with the permission of Columbia Tristar Marketing Group, Inc., for promotional purposes only, and not as a trademark for any nail care products.

The Amazing Spider-Man, the Movie ©2012 Columbia Pictures Industries, Inc. All Rights Reserved.

Domestic Edition

CLASSIC COLORS WITH A CAUSECITY OF HOPE

OPI_insert.indd 1 3/29/12 8:42 AM

2 |2 |

OPI captures the vivid colors and fabulous adventure of the Sony release of The Amazing Spider-Man starring Andrew Garfield and Emma Stone with seven new shades for the holidays and beyond!

The Amazing Spider-Man collection includes a stunning range of red, gold and sage, and a villainous Shatter the Scales to add a little edge.

Into the Night

This perfect midnight blue was made for prowling.

NL M34

Call Me Gwen-ever

Girlfriend, be sure to pick up when this urgent coral calls.

NL M35

Just Spotted the Lizard Be seen in

this reptilian yellow-green.

NL M36

My Boyfriend Scales Walls Climb to new

heights with this cityscape white.

NL M37

Number One Nemesis Show your

metal in this sparkling nickel.

NL M38

Your Web or Mine?

The perfect pink for sticky

situations. NL M33

Shatter the Scales

A villainous deep green shimmer with a shattered finish.

NL E66

OPI CELEBRATES THE MOTION PICTURE RELEASE, IN THEATERS JULY 3


| 3Spider-Man Edition A OPI Item No. DC M01 12 – Nail Lacquers (2 of 6 shades)

1 – chipboard counter display

1 – color palette with chain and label

Spider-Man Mini PackOPI Item No. DC M04

Includes 1/8 Fl. Oz. Each:Your Web or Mine? Into the Night Number One Nemesis Just Spotted the Lizard

Mini Pack Dimensions: 6" H x 4.5" W x 1" D • 16 cm H x 12 cm W x 13 cm D

Spider-Man Edition A+ OPI Item No. DC M0224 – Nail Lacquers (4 each of 6 shades)



Spider-Man Edition C OPI Item No. DC M0336 - Nail Lacquers: (6 each of 6 shades)

1 - acrylic counter display with printed header

1 - color palette with chain and label

Display Dimensions: 12.75" H 9.5" W 6.75" D • 33 cm H x 25 cm W x 18 cm D

Shatter the Scales Display OPI Item No. DC M058 – Nail Lacquer: Shatter the Scales



Display Dimensions: 7.5" H x 5.25" W 5.5" D • 19 cm H x 14 cm W x 14 cm D

Display Dimensions: 10.5" H x 19" W x 9" D • 27 cm H x 31 cm W x 23 cm D

Salon Price ................$ 49.95 U.S. $ 64.95 CAN

Total Retail Value .........$ 102.00 U.S. $ 119.40 CAN

Salon Profit ...................$ 52.05 U.S. $ 54.45 CAN




Salon Price ...................$ 6.50 U.S. $ 8.50 CAN

Suggested Retail Price .....$12.50 U.S. $14.95 CAN




Salon Price ..................$ 34.00 U.S. $ 42.50 CAN

Total Retail Value ...........$ 68.00 U.S. $ 79.60 CAN

Salon Profit .....................$ 34.00 U.S. $ 37.10 CAN

Display artwork is subject to change. For more information about Spider-Man Brights by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


http://www.opi.com

4 |

WHO WANTS A

She’s flirty. She’s stylish. She’s totally fa-"mouse." And now her irresistible charm is yours to enjoy!

Just like her universally adored character, Minnie Mouse by OPI captures Minnie's carefree spirit and iconic style of Minnie with four playfully pretty shades of red and pink—the perfect complement to the season’s bold, color-soaked patterns and ultra-feminine frocks that are brightening up runways around the world.

"The happy-go-lucky pinks, red and magenta look absolutely gorgeous against summer skin," says Suzi Weiss-Fischmann, OPI VP & Artistic Director. "And whether you pair them with a sundress and flip flops, or a mini-dress and open-toe wedges, each shade adds an instant burst of vibrant, feel-good color to your look!"




Available JuneFor more information about Minnie Mouse Summer Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Minnie Mouse 18-piece Counter Display Promotion OPI Item No. DD M0718 - Nail Lacquers: 5 – Nothin’ Mousie ‘bout It 5 – If You Moust You Moust 4 – The Color of Minnie 4 – I’m All Ears1 - chipboard counter display1 - color palette with chain and label

Display Dimensions: 12.75” H x 11” W x 11” D • 33 cm H x 28 cm W x 28 cm D

Display Artwork Subject to Change © Disney

The "mouse"-have shades for summer are inspired by everyone’s favorite little flirt— Minnie Mouse! Who else?


http://www.opi.com

| 5

Nothin’ Mousie ‘bout ItDon't squeak it—SHOUT IT!

This confetti light pink is tops!

NL M13

I’m All EarsTell me how much

you love this magenta shimmer.

NL M14

If You Moust You Moust

You gotta pink what you gotta pink.

NL M15

The Color of MinnieYou had this little mouse at "red."

NL M16

Available JuneFor more information about Minnie Mouse Summer Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Salon Price ....................$ 4.25 U.S. $ 5.50 CAN

Suggested Retail Price ......$ 8.50 U.S. $ 9.95 CAN

Open Stock Nail Lacquer


http://www.opi.com

6 |

Saturday, July 21, 2012at the Mandalay Bay Resort & Casino

in Las Vegas—the same weekend as Cosmoprof 2012 in Las Vegas.

THE GOAL

Raise over 5 million dollars!to help find new treatments and a

cure for diabetes. George is matching 2.5 million dollars on behalf of the

George W. Schaeffer Endowment for Innovation in Diabetes Research.

“A PARTY YOU WON’T FORGET!”Hosted by George W. Schaeffer,

Founder, President and CEO ofOPI Products Inc. and Aloxxi Intl.

An unforgettable evening filled with fun, great food and

extraordinary entertainment featuring Grammy winners and music icons

DONNA SUMMER and

AL GREEN plus many more surprises.

AFTER ALL IT’S VEGAS!$5.00 or $10.00 donation to City of Hope. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and Data Rates May Apply. Text STOP to 27722 to STOP. Text HELP to 27722 for HELP. Full Terms: mGive.org/T

For more information about the City of Hope George W. Schaeffer Endowment for Innovation in Diabetes Research, visit us at:

http://www.cityofhope.org/npsi US 501(c)(3) (ID#95-3435919)

CAN’T ATTEND BUT WANT TO GIVE?

TEXT

GIVEHOPE to make a $10 donation, or

GIVELOVE to make a $5 donation

TO 27722AND DONATE TODAY!

WITH THE SPIRIT OF LIFE ® AWARD

6 |


http://www.cityofhope.org/npsi

| 7

JOIN GEORGE IN THE FIGHT AGAINST DIABETESPURCHASE CITY OF HOPE DISPLAY OR TEXT YOUR DONATION INSTANTLY!

Looking for a way to make a genuine difference in someone’s life? Feature the four OPI City of Hope Nail Lacquers in your salon to build support for the research and treatment of diabetes.

City of Hope by OPI features four classic OPI colors—Cajun Shrimp, Strawberry Margarita, Bubble Bath and You Don’t Know Jacques—making it easy for customers to support a great cause and take home their favorite shades at the same time.

Fifty cents of every bottle sold is donated to City of Hope for the research and treatment of diabetes.

THIS PROMOTION IS AVAILABLE IN THE UNITED STATES ONLY

City of Hope Display PromotionOPI Item No. DD C04 12 - Nail Lacquers 3 - Cajun Shrimp 3 - Strawberry Margarita 3 - Bubble Bath 3 - You Don't Know Jacques

1 - chipboard counter display

Display Dimensions: 11" H (incl. bottles) x 12.25" W x 7.75" D 28 cm (incl. bottles) H x 32 cm W x 20 cm D

Salon Price ................$ 49.95 U.S.

Total Retail Value .........$ 102.00 U.S. Salon Profit ...................$ 52.05 U.S.

Each display represents

$6 DONATEDtoward finding new treatments and a cure for diabetes.

| 7

SCAN TO LEARN MOREEach display includes 1 entry form for a chance to

WIN A TICKET to the Spirit of Life® Dinner and

the Las Vegas Cosmoprof Beauty Show! (A $610.00 value!)

Sponsored by NAILPRO and AMERICAN SALON.Offer does not include transportation and lodging.

For more information about the City of Hope Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


http://www.opi.com

8 |

Available June

• IMPROVED precision, professional performance

• High-quality, disinfectable 420 grade stainless steel

• NEW Sleek, comfortable contours

• Convenient compact size

• IMPROVED, retractable spring for double or single-edge use

• Long-lasting and economical

NEW

OPI MINI CUTICLE NIPPER

Chrome Mini NipperOPI Item No. IM 283 Display Dimensions: 4.75" H x 3.375" W x 1.25" D • 12 cm H x 8.6 cm W x 3.2 cm D

SLEEKLY REDESIGNED MINI CUTICLE NIPPER

TWO MORE fabulous nippers

U.S. CANSalon Price ...............................$ 9.95 $ 12.50Suggested Retail Each ............$ 17.50 $ 21.95

For more information about the new OPI Mini Cuticle Nipper, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


http://www.opi.com

| 9

Limited Edition is Available in June, While Supplies Last.

*Available while supplies last

• IMPROVED precision, professional performance

• High-quality, disinfectable stainless steel

• NEW sleek, comfortable contours

• Convenient compact size

• IMPROVED, retractable spring for double or single-edge use

• Limited-edition, color-splashed handles

• Long-lasting and economical

now available in limited-edition lavender.in OPI’s sleekly redesigned Mini Cuticle NipperFashion meets function

NEW LIMITED EDITION DESIGN

Lavender Mini NipperOPI Item No. IM 282Display Dimensions: 5" H x 5" W x 1.75" D • 12.7 cm H x 12.7 cm W x 4.5 cm D

to add to the mix!

U.S. CANSalon Price ...............................$ 9.95 $ 12.50Suggested Retail Each ............$ 17.50 $ 21.95

For more information about the new limited-edition OPI Mini Cuticle Nipper, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


http://www.opi.com

10 |

PURE LACQUERNAIL APPS

long lasting • 100% real nail lacquer • zero dry time!

NEW!

+PRO TIP

Apply Pure Lacquer Nail Apps:• Apply App starting at cuticle area • Pull firmly over free edge and smooth • Pull strip down to remove excess

Polish on GelColor Top Coat:• Shake bottle vigorously• Polish on thin coat, capping free edges

Cure 30 seconds**• Remove residue with N.A.S. 99• Finish with Avoplex Oil and Lotion

NAIL ART AT THE SPEED OF LIGHT!Add to your GelColor by OPI service menu for new, moneymaking services!

*For complete GelColor by OPI Nail Prep, Application and Removal instructions, log on as a professional at www.opi.com.** Cure 30 seconds using OPI LED Light; 3 minutes with Axxium UV Light.

For more information about Pure Lacquer Nail Apps, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.


http://www.opi.com

http://www.opi.com

| 11

Nail AppsCreams DisplayOPI Item No. AP D02

4 Each: Floral Fishnet Pink & Black Lace Reptile Peacock Parisian Rattlesnake

1 - Choose Your Style chipboard counter display

Nail AppsShimmers DisplayOPI Item No. AP D03

4 Each: Zig Zag Sparkle Geometric Sparkle Pink & Silver Lace Gold Lace Girly Glam Sequins Metallic Waves

1 - Choose Your Style chipboard counter display

Display Dimensions: 11.5" H x 10.5" x W 25" D • 30 cm H x 27 cm W x 14 cm D Display Dimensions: 11.5" H x 10.5" x W 25" D • 30 cm H x 27 cm W x 14 cm D

Available in 7 dreamy creams and 7 sensational shimmer designs!

creams shimmers

AP 100Rattlesnake

AP 101Metallic Waves

AP 103Peacock

AP 109Sequins

AP 110Fishnet

AP 102Geometric

Sparkle

AP 107Parisian

AP 113Zig Zag Sparkle

AP 106Reptile

AP 111Gold Lace

AP 104Floral

AP 114Pink & Silver

Lace

AP 105Pink & Black

Lace

AP 112Girly Glam

Pure Lacquer Nail Apps Open Stock

Salon Price ......................................................................................................................................................................................................$ 149.95 U.S. $ 209.93 CAN

Total Value..........................................................................................................................................................................................................$ 166.60 U.S. $ 222.60 CAN

For more information about Pure Lacquer Nail Apps, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

Salon Price .........................$ 5.95 U.S. $ 7.95 CAN


http://www.opi.com

30 SECOND CUREFOR ON-THE-GO PEDICURES!

12 |

byOPIMODEL IS WEARING

GELCOLOR BY OPI CAJUN SHRIMP


MORE ICONIC OPI COLORS YOU LOVE!12 NEW GELCOLOR BY OPI SHADES*

ne

w a

dd

-on

kits

the impressionistsOPI Item No. GC 919

Did You 'Ear About Van Gogh? (GC H54)I Have a Herring Problem (GC H58)Wooden Shoe Like to Know (GC H64)Thanks a Windmillion (GC H62)Pedal Faster Suzi! (GC H60)Vampsterdam (GC H63)TabletopInstructional BrochureBlank Color Palette

the thrill-seekersOPI Item No. GC 915

I Eat Mainely Lobster (GC T30)Color to Diner For (GC T25)Are We There Yet? (GC T23)My Address is Hollywood (GC T31)Honk if You Love OPI(GCT28)Road House Blues (GC T32)TabletopInstructional BrochureBlank Color Palette

| 13


Salon Value ..................$ 105.00 U.S. $ 135.00 CAN

Individual ShadesSalon Price ................$ 17.50 U.S. $ 22.50 CAN


Salon Value ..................$ 105.00 U.S. $ 135.00 CAN

*Colors subject to change. For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.


http://www.opi.com

14 | retailpromotions

Today’s bride knows exactly what she wants—and that

includes manicures and pedicures with OPI for her big

day! Make the most of your bridal bookings with OPI

May/June retail promotions, each wedding-themed

and beautifully packaged with OPI favorites and must-

have bonuses. Perfect for brides, bridesmaids, and any

woman who wants to say "I do!" to beautiful hands and

nails. Don’t miss the big event!

OPI Item No. SR 540Promo Center Display

RETA

IL!

OPI RINGS INwedding season

Ask your distributor how you can earn this display for FREE!

U.S CANSalon Price .............................................$ 378.00 $ 484.80Retail Value ...............................................$ 780.60 $ 917.55Potential Salon Profit ................................$ 402.60 $ 432.75

Bonus! OPI Item No. SR D44

Bonus: When you purchase four Prepack Trays (two of #1; one each of #2 and #3), you’ll receive one pack from each promotion tray FREE!

TRAY 2

TRAY 1

TRAY 3

U.S CANSalon Price ............................................$ 250.00 $ 299.00


| 15retailpromotions

1 Purchase: 1 – 15 mL – .5 Fl. Oz. Original Nail Envy Natural Nail Strengthener Maximum strength formula for longer, stronger, harder nails – with no splitting, peeling, breaking.

Get FREE:1 – 15 mL – .5 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil Moisturizes & conditions cuticles and nails.

Great Match

2 Special Price:1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Pompeii PurpleHot crimson erupting with purple.

1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in PassionEndlessly enticing pale pink.

Get FREE:Cosmetic Bag!

The Happy Couple

3 Special Price:1 – 3.75 mL - .125 Fl. Oz. RapiDry Top Coat, 3.75 mL – .125 Fl. Oz. OPI Nail Lacquer in Alpine Snow, Princesses Rule! & Sweet Heart

The More the Marry-ier

SR D49

SR D50

SR D48

U.S. CANSalon Price ............................................. $ 102.00 $ 131.40Salon Price Each........................................ $ 8.50 $ 10.95Suggested Retail Each .............................. $ 16.95 $ 19.95Retail Value Each ...................................... $ 29.45 $ 39.90

U.S CANSalon Price ...............................................$ 96.00 $ 120.00Salon Price Each..........................................$ 8.00 $ 10.00Suggested Retail Each ................................$ 14.95 $ 17.95Retail Value Each ........................................$ 17.00 $ 19.90

U.S CANSalon Price ..............................................$ 78.00 $ 102.00Salon Price Each......................................... $ 6.50 $ 8.50Suggested Retail Each ...............................$ 12.50 $ 16.95Retail Value Each .......................................$ 16.20 $ 21.25

12 UNITS WITH TRAY: SR D45OPEN STOCK:



For more information about OPI May/June Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


http://www.opi.com

16 |

File This!

Absolute Savings!A Real Treat!

professionalpromotions

Top Coat

Natural Nail Base Coat

Acrylic Nail Base Coat

Ridge Filler

Natural Nail Strengthener

OPI Item No. NT T30

OPI Item No. NT T10

OPI Item No. NT T20

OPI Item No. NT T40

OPI Item No. NT T60

OPI Item No. AB 507 Translucent Pink AB 517 Opaque Pink AB 527 Brilliant Pink AB 567 Crystal Clear AB 547 Truly Natural

OPI Item No. SP DB3

OPI Item No. SP DB6

OPI Item No. SP DB7

OPI Item No. SP DB8

OPI Item No. SP DB9

OPI Item No. SP DC0

OPI Item No. SP DC1

OPI Item No. AB 408

OPI Item No. AL 406

480 mL – 16 Fl. Oz. Absolute Liquid Monomer

240 mL – 8 Fl. Oz. Absolute Liquid Monomer

Save on Select 16 Pack Professional Files by OPI! 1000/4000 (Color) XL Shiner

Edge Silver 180 Files



1000/4000 (Color) Shiner - 24 Pack

Flex Silver 100/180 Buffers

Flex Silver 220/280 Files

48-Pack Savings!

U.S. CANSalon Price .................................. $ 3.25 $ 4.50Salon Value.................................... $ 4.25 $ 5.50Salon Savings ................................ $ 1.00 $ 1.00

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Save 25% on 32 Oz. – 907g Absolute Acrylic Powders!

U.S. CANSalon Price .........................................................$ 97.45 $ 121.88Salon Value...........................................................$ 129.95 $ 162.50Salon Savings .......................................................$ 32.50 $ 40.62

U.S. CANSalon Price ..........................................................$ 14.95 $ 18.75Salon Value............................................................$ 29.95 $ 37.50Salon Savings ........................................................$ 15.00 $ 18.75

U.S. CANSalon Price ..........................................................$ 40.85 $ 46.85Salon Value............................................................$ 54.50 $ 62.50 Salon Savings ........................................................$ 13.65 $ 15.65

U.S. CANSalon Price ..........................................................$ 23.95 $ 29.98Salon Value............................................................$ 47.95 $ 59.95Salon Savings ........................................................$ 24.00 $ 29.97

U.S. CANSalon Price .........................................................$ 31.84 $ 40.00Salon Value...........................................................$ 39.95 $ 49.95Salon Savings .......................................................$ 8.11 $ 9.95Salon Price Each ...................................................$ 1.99 $ 2.50



Save $1.00 on 15 mL - .5 Fl. Oz. OPI Nail Treatments!

Save 50% on Select Absolute Acrylic Monomers!

Save 25% on 3785 mL -1 Gallon SpaComplete & SpaClean Plus Gallons

Clean Savings!

OPI Item No. SP DB4 OPI Spa Complete SP DB4-CA OPI Spa Clean Plus (Canada Only) Includes measuring cup and pump.


http://www.opi.com

| 17professionalpromotions

OPI Item No. PC 426 Cucumber Massage PC 436 Tropical Citrus Massage PC 446 Papaya Pineapple Massage PC 456 Royal Verbena Massage PC 466 Lemon Tonic Massage

240 mL – 8 Fl. Oz. Competition Liquid MonomerOPI Item No. AE E08

Manicure/Pedicure by OPI Soak

Manicure/Pedicure by OPI Massage

Manicure/Pedicure by OPI Mask

Manicure/Pedicure by OPI Scrub

Save on Select Competition Acrylic Monomers!

660g – 23.28 Oz. net wt. Competition Acrylic Powders

Get Ready for Pedis! Winning Deals!

1 Gallon (4 Qt.) Competition Liquid MonomerOPI Item No. AE E09

OPI Item No. AE E13 Cool Pink AE E63 Warm Pink AE E23 Totally Natural AE E53 Ultimate White AE E33 Opaque White AE E43 Very Clear

OPI Item No. PC 536 Tropical Citrus Soak PC 526 Cucumber Soak

OPI Item No. PC 637 Tropical Citrus Mask PC 627 Cucumber Mask PC 647 Papaya Pineapple Mask PC 657 Royal Verbena Mask PC 667 Lemon Tonic Mask

OPI Item No. PC 367 Tropical Citrus Scrub PC 357 Cucumber Scrub PC 377 Papaya Pineapple Scrub PC 387 Royal Verbena Scrub PC 397 Lemon Tonic Scrub

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Save $2.00 on 480 mL - 16 Fl. Oz. Manicure/Pedicure Massage and Soak!

Save $5.00 on 750 mL – 25.4 Fl. Oz. Manicure/Pedicure Mask and Scrub

U.S. CANSalon Price ..........................$ 12.95 $ 16.95Salon Value............................$ 14.95 $ 18.95Salon Savings ........................$ 2.00 $ 2.00

U.S. CANSalon Price ...................................................................... $ 149.95 $ 187.45Salon Value........................................................................ $ 199.95 $ 249.95Salon Savings .................................................................... $ 50.00 $ 62.50



Save 25% on Competition Acrylic Powders!

U.S. CANSalon Price ......................................................$ 24.95 $ 32.50Salon Value........................................................$ 29.95 $ 37.50Salon Savings ....................................................$ 5.00 $ 5.00


http://www.opi.com

18 | opinews

OPI International Spokesperson Joey Brown recently traveled to Canada for the Maritime Beauty Supply Show in Moncton, New Brunswick where she demonstrated the Axxium Soak-Off Gel Lacquer System. The next day at Academy on Tour, she educated 36 attendees on both Pedicure and Axxium Gel.

OPI recently appeared as part of a prize package on national television game show Let’s Make a Deal on CBS! The prize? A year of mani pedis and a 100-bottle collection of premium OPI polish.

Joey in Canada

OPI onPOLISH BYNUMBERS

OPI fan Julie Ewer-Kramer painted this lovely

Paint-by-Numbers piece using 40 different OPI shades over the course of a month. We applaud her beautiful work (and her choice of medium, of course).

Best Nail Polish Brand, and Editor’s Pick: Divine Swine

Best Nail Polish Brand

Readers’ Choice Awards—Best Nail Polish Brand

"The Besties"—Best Nail Polish: Be a Dahlia…Won’t You?

Best Foot Cream: Manicure/Pedicure by OPI in Lemon Tonic Massage

Best of Beauty—Hall of Fame: I’m Not Really a Waitress, Best Red: Big Apple Red, and Best Dark: Road House Blues

OPIwalksthe runwayin NYCWhen fashion designer Jason Wu unveiled his pre-fall 2012 collection at New York Fashion Week, he made sure his models were polished with OPI’s Got the Blues for Red. The rich blue-based red hue offered a classic, regal look with cool undertones and perfectly accessorized Wu’s runway creations, like his delicate beading, embroidery and jewel-toned colors on luxurious sweaters, pointy-collared blouses, and tailored outerwear.

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| 19opieducation

FEATURING…

NEW WORKSHOP!THE GAME CHANGER

COMING SOON TO A LOCATION NEAR YOU! 6 HOURS CEU APPROVED - $75 Monday, May 14, 2012

THE BRITTANY GROUP Columbus, Ohio Tickets: (614) 384-4916

WHAT TO BRING: OPI LED Light or Axxium UV Light, Tooling Implements, Nail Art Brushes.

For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

byOPI

Vu Nguyen, Internationally-acclaimed OPI Guest Artist

Joey Brown, OPI International

Spokesperson

Change your business game with GelColor by OPI! Delivering iconic OPI color that lasts for weeks, GelColor is sure to become your salon’s hottest new moneymaking service!

Master lightning-speed services and design techniques in this full day workshop featuring the gel artistry of Vu Nguyen, OPI International Guest Artist.

Leave with a new business plan for maximizing profits with Joey Brown, OPI International Spokesperson!

• Give your salon menu a makeover with GelColor by OPI. • Discover easy artistic add-ons (that add up!),including trendy graphics, animal prints and floral designs. • Learn how to power-book for profits!


http://www.opi.com

OPI Products Inc.13034 Saticoy StreetN. Hollywood, CA 91605/USA

May/June 2012

Advertising & MarketingYou and your clients can see OPI in the May/June issues of these magazines:

You’ll also find OPI in American Salon, Modern Salon,

Canadian Hairdresser, Day Spa, InOurSalon, Launchpad,

Nails, Nailpro, Nailco (The Industry Source), Salon

Magazine, Spa Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the worldFor your Authorized Distributor within the US or Canada,please call 1-800-341-9999 or go to www.opi.com.For all other countries, please contact [email protected] or International Customer Service at 818-759-8629.

OPI Item No. PR 574 Domestic Edition


http://www.opi.com



NAILS is now live blogging from select beauty tradeshows. Visit blogs.nailsmag.com/editor to learn about new product launches fi rst. And don’t forget to stop by our booth at Premiere Orlando and IBS Las Vegas (#5845) to chat with editors.

Nails are a family aff air at Light Elegance, as evidenced by Lezlie McConnell, Lexy North, and Jim McConnell.

Bryan Colligan demonstrates how SeQRPay works with QR codes to help consumers buy salon retail products at home.

Members of the European Touch team — Dawn Holz, TJ Lowery, Gene Drozdov, and Sheila Newkirk — pose by the Rinato Spa. >>>

SPECIAL EVENTSCND SHELLAC COUTURE: “Nail lengths are getting longer,” observed CND co-founder Jan Arnold during this runway show, which featured models in designer clothing (like this Gareth Pugh silver chrome dress) with the nails styled as the perfect accessories (like these textured “raindrop” Shellac nails).

2012 STARS PHOTO CONTEST: Congratulations to the 2012 Stars Photo Contest Winner in the nails category, Viktoria Evtushenko, Iryna Giblett Nail Academy, Kiev, Ukraine. Photos of these stunning nails won her the fi rst place award.

Christine Nguyen and Jennifer Nguyen talked up the upgraded features of the improved Infi nity chair, including stain- and acetone-resistant leather.

En Vogue launched Lac It!, a gel polish line, which veteran tech Terri Wells demonstrates on an attendee.

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na0512show.indd 69 3/26/12 1:32 PM

Isolda Santana, Berwyn, Ill., purchased CND’s Perfor-mance Forms.

Sandi Taylor, Antioch, Ill., bought Cina nail art decals, an easy way to add nail art to a tech’s repertoire.

Brittany Higdon, Summer Lovitt, and Sonja Larkin raided the Young Nails booth and were “going back for more.”

Patti Hernandez, Milwaukee, loved her Dashing Diva Professional French Wrap Manicure demo so much that she bought a box.

The women of Naughty Nail’z, Chicago, were decked out in matching T-shirts and bought a huge assortment of products, including items from Star Nail, Orly, Essie, Young Nails, and more.

JoAnn Bloomfi eld, Chicago, was intrigued by new polish brand Venique.

Vianey Murillo, Chicago, bought an assortment of OPI nail lacquers.

SHOWcoverageABS CHICAGO

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Will You Be the Next Nail Wrap Designer?If it’s still April as you read this, you have time to enter the worldwide Sheekee Design Contest. NZ Nail Academy Ltd., the manufacturers of Sheekee Nail Wraps, are introducing a new signature line called Vamp Nail. To celebrate the launch of Sheekee and Vamp Nail into the international market, NZ Nail Academy has announced a contest to highlight your most creative nail art designs.

Applicants can submit up to fi ve designs and there will be fi ve winners with the most creative and innovative designs. Winners will receive fi ve free Sheekee or Vamp sheets of their choice and the winning designs will be featured in their own Signature Design Collection to be unveiled at the IBS Las Vegas Show on June 9. Please e-mail [email protected] for your copy of the entry form or visit www.sheekeeinternational.com. Designs will be accepted through May 1, 2012.

Go to www.nailsmag.com/freebies

to fi nd web-exclusive giveaways.freebies

giveaways!{and}

.com

Fancy yourself a great artist — or at least a great forger? Prove it by

entering NAILS’ Mini Masterpiece Contest. The rules are simple: You’re free to select any well-known painting and reproduce it on a single nail tip. You may turn the nail tip sideways to accommodate a horizontal painting. All entries must be received by NAILS by Wednesday, May 9.

Send your nail tips to Mini Masterpiece Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Let us know the artist’s name and the title of the original work of art and don’t forget to send your contact information, including phone number and e-mail address. Please also include a color print-out of the original painting.

For inspiration, check out last year’s winners at www.nailsmag.com/2011masterpiece.

250 Can Win Dadi’Oil, New From Famous NamesWin a 1/8-oz. bottle of Dadi’Oil Nail Treatment from Famous Names. The formula is 95% organic and blends refi ned avocado oil, jojoba oil, vitamin E, and extra virgin

olive oil for a nail and cuticle treatment that absorbs quickly into the nail plate and surrounding skin. Dadi’Oil helps keep nails nurtured and fl exible and skin healthy and hydrated.

Congratulations to March’s Winners

One reader received a six-pack display of Mango Mend from California Mango, one reader received a LightAir IonFlow 50 air purifi cation system, and one reader received a Pedi-Cure Kit and Glitter Gel

Pack from Light Elegance.

To enter to win, go to www.nailsmag.com/freebies by March 31.

Backscratchers’ Herbal Synergy Fights FungusNew from Backscratchers Salon Systems, Herbal Synergy Nail and Cuticle Enhancer combines oregano

oil, tea tree oil, and cinnamon oil to create a natural, powerful agent that attacks nail fungus. Five readers can win this formulation that features carvacrol and terpen-4-ol as active ingredients.

?

u e

ail. To d Vamp Nail into demy has announced a

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na0512freebies.indd 72 3/26/12 1:34 PM

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JJ and I were thoroughly relaxed and entertained by our nail techs. [inset] In addition to managing the salon, Victoria Tran (middle) is in fi ve days a week performing services.}{

Posh Nail Spa

on the road

OUT ON HER OWN Every detail has been accounted for in the deluxe space designed by Victoria Tran, who opened Posh Nail Spa in September 2009 after working for her husband’s family business for over 12 years. Armed with plenty of experience and the chance to create her own concept, she set out to exceed customer expectations. While her services are affordable and she accepts walk-ins as well as appointments, you can’t help but feel luxuriously pampered by the attentive staff and lush surroundings.

SOCIAL HOUR Being particular in hiring practices has been important for a salon that has grown from six to 22 in the past two years. After meeting strict requirements, nail techs must still go through Posh’s own training. Conscious of not being a quick and impersonal salon, the staff is encouraged to spend time with clients. While visiting with my boyfriend’s mother, JJ, our classic mani/pedi package was performed by four friendly and outgoing technicians — one of whom joined in to sing with JJ.

MAKING A MARK When gel-polish fi rst emerged, Victoria was the fi rst in Dallas to offer it. By providing good PR and a one-week no-chip guarantee, Posh established itself as the go-to place for gel-polish. Not content to rest on her laurels, Victoria is always planning ahead even when it comes to her decor. The impeccable mid-century, art deco design has already been renovated once, including new mirrors, chairs, and fresh paint.

> In order to stay at the top of the gel-polish game, Victoria orders a bottle of every new brand that comes out on the market to test it. Those that make the cut get a trial run in her salon.

> For her long-standing clients who have tried it all when it comes to gel-polish, Posh off ers its own line of mixed colors.

> There is no better place to relax and have fun. Holidays, birth-days, and bachelorette parties are hosted in the salon. Many clients are attracted to Posh for their social fi x — stop in anytime for drinks and to mingle with the other clients.

MENU HIGHLIGHTSClassic Package (mani + pedi): $45 Classic Gel Polish Manicure: $45 Classic Gel Polish Pedicure: $50Spa Sampler (h alf-hour Swedish massage, mini-facial, spa manicure, and pedicure, with a glass of house wine): $125Full Lash Set: $200

www.poshnail.com

FUN FACTS

Known as the place to go in Dallas for gel-polish manicures, this hip and trendy salon is situated in the lively center of McKinney and Lemmon, an old neighborhood-turned-hot spot. BY AJAY PECKHAM

PRODUCT HIGHLIGHTSPolish: OPI, Essie Gel-Polish: CND, OPI, Orly, Gelish Mani/Pedi Products: OPI, CND, CuccioLashes: Xtreme Lash

na0512otr.indd 74 3/26/12 1:39 PM

http://www.poshnail.com


na0512otr.indd 75 3/26/12 1:39 PM


NAILS to ENVYget andkeep

originalNAIL ENVYMaximum strength formula with Hydrolyzed Protein and Calcium helps nails grow harder, longer, and stronger, and resist peeling,cracking, and splitting.

dry&brittleNAIL ENVYMoisturizing formula helps maintain fl exibility and protects with antioxidant vitamins E & C.

matte NAIL ENVYSame strengthening benefi ts as Original Nail Envy, but witha natural-looking matte fi nish.

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Strengtheningformula fortifi es soft, thin nails with extra

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http://www.opi.com


TECHNIQUE }

Gold Rush NailsIf gemstone fever has got you this spring, try Cina Nail Creations and A.S.P. Aspire’s new nail art combo to create a gold mine of nail craftsmanship. The A.S.P. Aspire acrylics give excellent coverage and adhesion, and the Cina Nail Art kits have packets of eye-catching nail art embellishments that can be combined. For this design, a white acrylic nail plate forms a spotless bedrock for the gold rhinestones and fl ower designs.1. Prep and shape the natural nails. Apply an overlay to all 10 nails using A.S.P. White Acrylic

Powder and A.S.P. Bonding Liquid. Buff the nails to a smooth high-shine fi nish with Miracle Buff and Shine.

2. Apply a coat of Cina Topcoat.3. While the Topcoat is still wet apply Cina Champagne Toast

Dazzle pieces in Gold and White. (Topcoat will act as an adhesive.) This is meant to be a 3-D look, but to help make the nail art stay on the nails even longer, you can bend the pieces so they are curved with the nails and add layers of top coat to keep them in place.

For more information, go to www.nailsmag.com/fi fi /15411. >>>

1

2

3


http://www.nailsmag.com/



Hand & Nail Harmony held its inaugural educator training event at its new education facility in Brea, Calif., this past January. The three-day seminar, held right before ISSE in Long Beach, Calif., had educators from all the over the world coming together to teach, learn, and perfect Hand & Nail Harmony applications for all of its products, as well as learn how to educate others in their respective home towns.

The seminar had international educators coming all the way from Spain, Sweden, Italy, Mexico, and the U.K., along with American educators.

The classes were held in a new training room at Hand & Nail Harmony headquarters. The room featured high-def TV screens on every wall so the entire classroom could clearly see what was going on during instruction.

Upon completion of the seminar, educators were presented with Hand & Nail Harmony’s “Philosophy of Harmony” Doctorate, denoting their expertise in the proper use of all Hand & Nail Harmony products including the popular gel polish Gelish.

Hand & Nail Harmony Educator Seminar

[top] Hand & Nail Harmony CEO Danny Haile stands in his new chemistry lab. All the new shades of Gelish as well as hard gels like Reveal are tested and fi nalized here. [bottom] The staff , instruc-tors, and educators at Hand & Nail Harmony take a minute for a quick group photo. The seminar had 22 domestic educators and nine from outside the U.S.

Odyssey Nail System CEO Trang Nguyen has come out with a brand new design for his gel lamp and introduces the industry’s fi rst LED and CFL combo lamp. The lamp offers you the choice of using traditional CFL lights, LED lights, or a combination of both. As the number of gels in the industry come out that are designed for either LED or UV light, the Odyssey combo lamp helps nail techs cover all their bases.

The lamp has the CFL bulbs in a coil shape to preserve space and deliver proper light intensity, as well as dual LED bulbs with an ultraviolet intensity of 340-400 nm (UVA-1). The UV coil bulbs do not need to be replaced, and neither do the LEDs, during the lamp’s lifetime use of 20,000–50,000 hours.

It includes a removable base for curing toenails and is light and easy to carry. The lamp has one-touch cure time settings for 30 seconds, one minute, and two minutes.

For more information, go to www.nailsmag.com/fi fi /15412.

A 2012 Nail Odyssey

Odyssey Nail System CEO Trang Nguyen debuted his new dual LED and CFL Combo UV Lamp at the 2012 International Salon & Spa Expo Long Beach in January.

Nguyen



http://www.nailsmag

Gotcha!

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HEAR KIMMIE TALK ABOUT HER LINE HERE

www.nailsmag.com/minx

P R O F E S S I O N A L®Q

Q

AQAND }{How much is too much primer?

Apply primer like you would a very thin coat of base coat. I wipe my primer brush on the side of the bottle several times and apply to three nails, and then repeat the process.

— Vicki Foster is the owner of European Body Wraps in Olive Branch, Miss.

I instruct newbies to cut half of the bristles off the brush to help control application, as well as to roll the brush around the rim of the bottle a few times to remove excess primer.

— Kimberly Ensign is the owner of Acrylic Enhancements in Normal, Ill., and is a PHD educator for Hand & Nail Harmony.

My acrylic brush has gone hard and I can’t use it. Is there any way I can remove the product from the brush to re-use it?

There are a couple things you can do for your brush to help resurrect it. First, clip a clothespin onto the brush handle to suspend it over a small narrow glass container. Using the clothespin will keep the bristles from touching the bottom of the container, keeping them straight. Add enough monomer (acrylic liquid) to the glass container to cover the bristles but try not to let it cover any part of the ferrule or handle.

It can take a couple days for the product to soften but just be sure there is always enough monomer to keep the hairs of your brush covered. If that is not working, mix your monomer with acetone (about 50/50). Take the same steps as described above but be mindful that the addition of acetone makes the evaporation rate higher so you will need to be sure there is enough monomer and acetone in your glass container for it to work.

If you allow it to completely evaporate, the product will harden again and you will be back to square one. Once your brush is restored to working condition always be sure to clean it thoroughly with monomer only. Using a good, lint-free wipe during your service will help pull any extra product from your brush when you wipe before dipping it back into the monomer to pick up a fresh bead.

— Tammi Merritt is an educator for Entity.

Have a technique question? (about product application, troubleshooting, etc.)

E-mail it to [email protected] and check back here for an expert answer.

The Supply Source’s Poof Dry Top Coat has a patented formula that allows it to penetrate through the nail lacquer to the base coat, forming a single, solid coating over the nail plate for a much more durable fi nish, which is guaranteed not to yellow. The Supply Source advises you to apply Poof Dry

thickly, by getting a nice bead on the end of the brush, and then softly putting it down on the nail, watching as it fl ows over the wet nail polish, and self-levels without streaking the underlying manicure.

Poof will naturally thicken so make sure to keep the neck of the bottle clean and tight at all times. If it gets stringy, add a few drops of Polish Thinner.


Top Coat

Magic



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AmericaNails LightSpeed is a versatile soak-off gel polish system that will cure under traditional UV lamps in minutes and under the Lightspeed LEDLamp in only seconds. The space age-themed line has a total of 18 colors, plus top and base coats. According to the company, the gels apply like polish, soak off fast, and last for weeks.

1. Push back the cuticle area with a pusher to remove any dead tissue. Shape the free edge and gently remove shine from the natural nail with the 180-grit side of a 100/180 fi le.

2. Remove nail dust with a clean, dry scrub brush. Scrub the nail plate with dual-purpose LightSpeed Prep and Cleanse using a gauze wipe to balance the pH of the nail plate.

3. Apply a very thin coat of Starbase Gel Base Coat to all fi ve nails. Cure in an LED lamp for 10 seconds or in a UV lamp for one minute.

4. Apply a thin coat of LightSpeed Gel Lacquer to all fi ve nails.5. Cure in an LED lamp for 30 seconds or in a UV lamp for

two minutes. Do not remove the tacky layer. Results will be slightly lighter and translucent.

6. Apply a second thin coat of LightSpeed Gel Lacquer to all fi ve nails and cure again (LED lamp 60 seconds; UV lamp two minutes). Do not remove the tacky layer.

7. Apply Forcefi eld Gel Top Coat to all fi ve nails and cure (LED lamp 60 seconds; UV lamp two minutes).

8. Remove the tacky layer by scrubbing the nail plate with a guaze wipe and dual purpose LightSpeed Prep and Cleanse. The shine and durability will last for weeks.

AmericaNails LightSpeed Manicure

1 2 3 4

5 6 7 8

For more information, go to www.nailsmag.com/fi fi /15311

demosTECHNIQUE}

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Luxio by Akzéntz Manicure

demosTECHNIQUE}

For more information, go to www.nailsmag.com/fi fi /15312

1 2 3 4

5 6 7

Luxio Soak Off Gel is an odorless and solvent-free 100% pure gel in a polish bottle. Easily applied like polish, it protects and coats the natural nail with long-lasting color and high-gloss shine that lasts for weeks without chipping, smudging, cracking, or lifting. 1. Gently push back the cuticle and clean the surrounding nail

plate. Shape the free edge of the nail. Gently buff the surface shine with a clean fi le or buffer. Moisten a clean gel wipe with Prep & Wipe and wipe over the entire nail. Let dry.

2. Apply a thin coat of Luxio Base Gel to the entire nail, making sure to encase the free edge. Cure under an LED lamp for 30 seconds or a UV lamp for two minutes.

3. Brush on a thin coat of Luxio Colour (like applying nail polish). Cure under an LED lamp for 30 seconds or a UV lamp for two minutes.

4. Apply a thin coat of Luxio Gloss Gel. Cure under an LED lamp for 30 seconds or a UV lamp for two minutes. Moisten a clean gel wipe with Prep & Wipe and wipe the entire nail to remove dispersion fi lm. Apply Nail & Cuticle Oil.

5. To remove Luxio, lightly fi le the surface of the nail with a medium-grit fi le to remove the shine and break the seal.

6. Saturate a cotton pad with Soak Off Solution. Place the cotton on the nails and wrap with aluminum foil. Leave on for 10 minutes, then remove the foil and cotton pad.

7. Use the Akzéntz Metal Cuticle Pusher to remove softened gel from the nail. File the free edge to shape, and buff the surface of the nail. You are now ready to re-apply Luxio on your client.

na0512demos.indd 82 3/26/12 2:23 PM



na0512demos.indd 83 3/30/12 5:30 PM



signature services

Angelic Beauty Works uses:Gehwol Gerlan Hand Cream; Ultronics Ultracare for Hands; Maxim pedicure soak; almonds or ground almond meal, dried cherries, fresh cherries (stemmed and pitted), yogurt; jojoba oil, almond oil, black cherry extract capsule; base coat, polish, top coat, and quick dry drops.

1. Have the client change into a robe and sit in the pedicure chair. Place a heated wrap around her neck.

2. Rub Gehwol Gerlan Hand Cream on her hands. Place cotton liner-fi lled heated mitts on her hands.

3. Spray Ultronics Ultracare for Hands on your hands and your client’s feet.

4. Soak the client’s feet in warm water with Maxim pedicure soak and fl owers.

5. Grind up 1/4 cup almonds (or ground almond meal) and 1/4 cup dried cherries in a food processor until it’s fi ne to medium in coarseness. Mix in 2 Tbsp. jojoba oil to create a scrub. Exfo-liate the client’s feet and lower legs with this scrub. Rinse.

6. Let the client lie back, feet up, and place a chilled eye pillow over her eyes. Place a blanket over her lap. Prep nails.

7. Mix together 8 oz. yogurt with 1/3 cup of stemmed and pitted fresh cherries to create a mask. Place a towel under both of the client’s legs. Apply the mask onto both legs. After 10 to 15 minutes, remove with damp warmed towels. Towel dry.

8. Combine 4 oz. almond oil with 1 capsule black cherry extract to create massage oil. Massage the client’s feet and lower legs.

9. Clean nail plates. Apply base coat, two layers of polish, top coat, and quick dry drops.

Almond Cherry Renewal Mother’s Day PedicureAngelic Beauty Works, Dearborn Heights, Mich.

4

5

7

TECHNIQUE}

price: $50

Nail tech Ruth Windsor created the recipe for this pedicure. Her book Answering The

Questions To Your Sole: Pedicure Treatments That Will

Have Your Clients Begging For More includes even more specialty pedicure recipes. It’s available for purchase in NAILS Online Store (store.nailsmag.com) for $24.95.

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na0512sigserv.indd 84 3/26/12 2:26 PM


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Want to see your signature service here? E-mail details to [email protected].

signature servicesTECHNIQUE}

Gels by Janice uses:Bio Sculpture Potpourri Aqua Soak, Gel Color System, Apricot Kernel Scrub, Heel Balm, Mint Mask, Hand & Body Butter, and Cuticle Oil; Footlogix Callus Off (optional); Alii Kula Lavender Essential Oil; Sweet Orange Essential Oil and Vanilla Essential Oil; Artemis Lavender Scented Shea Butter Paraffi n Wax; fresh fl owers.

1. Soak the client’s feet in warm water with Bio Sculpture Potpourri Aqua Soak for three minutes. Pat dry.

2. For extremely dry/cracked heels, spray Footlogix Callus Off on the client’s heels and calluses (optional). Allow it to soak while doing nail prep. Use a foot fi le to lessen calluses.

3. Follow the manufacturer’s instructions for applying Bio Sculpture Gel Color to the client’s toenails. (Model is wearing #119 Sugar Sweet Pea.)

4. Add hot water, two drops of Alii Kula Lavender Essential Oil, and fresh fl owers to the original soak. Soak the client’s feet for four minutes. Pat dry.

5. Add two drops of lavender oil to Bio Sculpture Apricot Kernel Scrub, then exfoliate the client’s feet and lower legs with this blend. Remove excess with a paper towel followed by a rinse.

6. Apply Bio Sculpture Heel Balm to the client’s heels.7. Apply Bio Sculpture Mint Mask to the client’s feet, then

wrap feet in plastic wrap and booties. Apply Bio Sculpture Cuticle Oil to toenails. Serve the client lavender tea and either a lavender brownie or lavender chocolate bar. Remove mask after fi ve minutes with warm moist towels.

8. Add 1 part lavender essential oil, 2 parts sweet orange essential oil, and 3 parts vanilla essential oil to Bio Sculpture Hand & Body Butter, then massage the client’s feet and lower legs with the blend.

9. Follow manufacturer’s instructions for Artemis Lavender Scented Shea Butter Paraffi n Wax application and removal. Gift the client with a pair of socks and encourage her to purchase cuticle oil for at-home care.

Lavender Bliss Bio Sculpture Spa PedicureGels by Janice, Maui, Hawaii

price: $65

3

4

7




na0512sigserv.indd 87 3/28/12 8:06 AM



even just the theoretical portions of their programs online, it would cut their required in-class time by almost half, therefore making attendance at in-class sessions a much more real-istic proposal.

The benefi ts for students to access online training programs are numerous — travel and time savings and a work-at-your-own-pace schedule that suits many students in these times. But the benefi ts for a school to offer online training programs are just as numerous and revenue-generating.

By offering even just the theoretical portions of their programs online, schools would be able to fi ll their classrooms with pre-qualifi ed, theory-ready students who are prepared to focus solely on mastering their prac-tical skills. One of the most common complaints from beauty school gradu-ates is that they didn’t spend enough time mastering practical applications. Instead they spent countless hours in theory lectures — also a waste of a valu-able educator’s time I might add.

Schools would be able to lower over-head costs by cutting the time that students are required to spend in class, therefore translating into more afford-able program tuition costs that would draw larger numbers of students. >>>

The Academy of Nail Design in Meaford, Ontario, Canada, offers an extensive online training program.

I’ve worked in the nail industry for over half my life. I love everything about it. I love the art of it, I love the science of it, and, as an educator, I love teaching others what I know.

I’ve always believed that my true calling is to share the knowledge that I have spent years acquiring with those who contact me. Any educator will tell you that nothing provides more career satisfaction than to see light bulbs go off in a student’s head when presented with information that changes her life forever. I remember my own light bulb moments clearly to this day.

I believe everyone will agree that quality education is the cornerstone of every successful nail professional’s career. But did you know one of the top complaints of students across the globe is the inability to access quality educa-tion? And did you also know one of the top complaints of clients is that many services are provided by uninformed professionals?

So why do we make it so diffi cult for students to access quality programs? Distance issues, family, or job obligations are often cited as the reasons that willing

students choose not to follow the career path of their dreams. Should anyone be limited or punished for not having access to quality educational programs?

Online training has permeated every educational corner of the world and it’s high time the beauty industry got onboard. And why not? Online training is accessible, affordable, and fun.

At The Academy of Nail Design we have been running educational programs both in class and online for over 12 years. And our students around the world have told us they love it. In recent years we’ve fi elded calls from thousands of American students begging for the opportunity to enroll in our online nail program, but the majority of states don’t yet permit it. Why?

On one hand hesitation could be understandable given that most online programs provide instruction without the presence of an instructor (even though with today’s technology and program delivery methods widely available, I fi nd that is no longer a valid hesistation). However if you break down an in-class program, the majority of required program hours are spent on lecturing and memorizing theory — and isn’t this the basis of most online programs?

If the average student could access

PHOTOGRAPHY ©ISTOCKPHOTO.COM/BO1982

Just My Op inion: Why Don’t American State Boards Allow Online Training?

TECHNIQUE}

BY JENNIFER MCKITTRICK

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tology boards directly why they aren’t accepting online training as a norm in our industry.

What is the board’s answer to a student who is willing to pay to go to school, but the closest facility is a fi ve-hour drive away? That’s reality in many states today. Or a student whose desire is to become a nail professional, but must take a full 1,600-hour cosme-tology program that will cost him or her a full year away from job or family?

Today’s students are demanding training be accessible and attainable and they understand and desire an affordable modern solution.

It’s time to step forward and adjust “old-fashioned” thinking into profi t-able, affordable training solutions for all students and all schools! I mean, WHY NOT?

Schools would also be able to afford to offer tuition discounts to students who take all or part of their programs online — an option that is invaluable in a time of economic challenges.

Graduates would have spent all their in-class time mastering the practical aspects associated with their careers, making them feel more satisfi ed with their skill set and future employers would fi nd them more competent direct from graduation.

I think this would also make student enrollment rates soar, given that attending programs would now be accessible and affordable. Online

training solutions can provide quality content to any student, anywhere.

At The Academy of Nail Design we are as proud of our online training program as we are of our in-class program. We’ve had students perform better online then in class, because for some (due to distance or other obligations), they know this may be their only chance to participate in a program at all.

We realize that there are jurisdic-tional and accreditational issues with state policies, but state boards should at least permit the submission of online program proposals by already-accredited schools, as their online program offerings would contain the same content as the already-approved curriculums. The only difference is the method in which the content is delivered.

I think it’s time that U.S. schools and students start asking their local cosme-

Jennifer McKittrick is the founder of The Academy of Nail Design (Meaford, Ontario, Canada).

Canada-based The Academy of Nail Design is forced to turn away U.S. students from its online nail tech program due to U.S. state boards’ refusal to recognize online education.



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Tell me how much you love this magenta shimmer.

Don’t squeak it—SHOUT IT! This confetti light pink is tops!

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STYLE}Nails to Fly ForAlmost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark. Bellinghausen, who lives in Los Angeles, fl ies to Las Vegas regularly to get her nails done at Wild Orchid Co., a salon where Mark and her sister Kiry Ya (who does Bellinghausen’s nails when Mark is working at the sister salon in San Francisco) do fantastic nail art.

The decision to fl y to Las Vegas for her nails wasn’t diffi cult because Mark’s “work is that good,” Bellinghausen says. “My nails are a big part of my personality, a great ice breaker with new people, and certainly a conversation piece.”

Bellinghausen was hooked from her fi rst appointment. “It was New Year’s Eve 2009. I wanted my nails and feet matching my white and silver dress. The photo album of work had me awed, with the most beautiful nails page after page. By the time she was fi nished, I knew my nails would forever be committed to her.”

In addition to her creativity, it’s Mark’s communication skills that keep Bellinghausen racking up those frequent fl ier miles. “I loved the way she communicated with me about what I wanted. I could tell she was passionate about her work, and all she wanted was for me to be happy and blown away. I loved that she could make up a style rather than make me pick something from the photo book.”

Mark says her nail artist skills developed on a slow day when she was brainstorming about how she could enhance her services from the basic mani-pedi. “That’s when I had my ‘aha’ moment: Why not use the nails as a clean canvas where I can start doing nail art?” She then started adding layers of color to acrylics and creating simple 3-D fl owers. (Through trial-and-error, she was able to work her way up to creating intricate 3-D fl owers, as shown in her design on this page.) “Long story short, a client came in at the same time and, with no time to take it off , the client noticed the texture and 3-D fl ower. Then and there, she decided that she wanted to add fl owers to her nail service.” That client became a regular as well, and these days 80% of Mark’s clients opt for nail art.

And Bellinghausen isn’t even Mark’s only long-distance client. Clients fl y in from other locales as well, including London, Shanghai, and Miami. “My passion and creativity keeps loyal customers from all around the world coming back! It’s also the atmosphere that I have created at the salon, which takes the experience to a whole diff erent level.” And, for some clients like Bellinghausen, it’s a level that can’t be found anywhere else. She says, “I just love her to pieces, and I’m so fortunate to have found my go-to nail artist.” >>>

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Nail tech Sindy Mark (left) and client Noelle Bellinghausen



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Visit NAILStv to watch Nail Labo educator Max Estrada create a “kawaii” nail featuring Hello Kitty: nailsmag.com/video/hellokitty.

Japanese for “cute” and “adorable,” it’s an art and fashion style that frequently features cartoonish characters, fl ourishes like bows and hearts, and the color pink.

Amanda Lenher, Posare Salon,

Las Vegas

Amanda Stephenson-Bush, Itz a Gurl Thang Nail Shop & More,

Lander, Wy.

TRENDwatch: “kawaii”

Megumi “Meg” Sawase, Gemist Nail Salon,

Torrance, Calif.

Your clients can take steps toward beautiful, soft feet with Flip Flop Spa, an interchangeable-pad footwear system. The fl ip-fl ops comes with three pads — a cleansing pad, abrasive pad, and essential oil pad — which are attached to the shoe itself to clean the client’s feet, exfoliate, and soften, respectively. This way, her feet are pampered even while she’s doing errands around the house.


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Savvy StylusIf your long nail-loving clients are complaining of trouble using their touch-screen phones after their nail appointments, then retail this handy Bracketron: Style-iT 2-in-1 Stylus + Ballpoint Pen in your salon. It keeps touchscreens free of fi ngerprints and smudges, and the omni-directional soft tip adapts to any writing style (right- or left-handed). Plus, the built-in ballpoint pen off ers added convenience for quick note-taking and an integrated clip makes it perfect for a pocket or briefcase. (Come to think of it, it may be handy to have one of these at your reception desk too.)


After nailing makeup products, Bodyography has gone one step further into the world of color: nail polish. “The Bodyography Nail Lacquers have been something we

wanted to incorporate into the line for a long time,” creative director Lori Leib says. “We love providing bold and fashion-forward colors for a woman to use to express herself through her makeup, so the natural progression was to introduce bold and fashion-forward colors for a woman’s nails.” The 12 introductory colors are aimed at conjuring images of jet-setting destinations.


Color, Color Everywhere

If you want the look of leather to make an interior design statement in your salon (such as for furnishings, walls, and even fl oors) but would prefer a more eco-friendly option, then look into Recycled Leather by EcoDomo. A member of the U.S. Green Build-ing Council since 2005, EcoDomo’s leather recycling process is similar to paper’s recycling process — scraps are pulped and then bonded together again. Plus, compared to hide leather tiles, re-cycled leather tiles are less expensive.


Hide & Seek







QAQAND

}{

Have a style question? (about nail art, fashion, salon decor, etc.)


How do I offer nail art to my clients if I’m not good at freehand drawing?Nail art is in the eye of the beholder! I can’t draw things very well freehand

but like to say I can move blobs and create nail fashion. You would be amazed at what can be created from dots and lines that are either merged together or connected in random ways, even my hearts and stars are dots and lines! Watch videos on NAILStv (www.nailsmag.com/nailstv) or look at some of the art step-by-steps on the NAILS website. Sometimes seeing a design broken down into steps can help it feel more approachable as a concept. Have fun!

— Holly Schippers, Bussey, Iowa, is a CND education ambassador and a blogger at blogs.nailsmag.com/fi ngernailfi xer.

If you’ve ever visited Zoya.com to do a polish color search for your fi rst name, let’s just say you’re not alone. The professional nail manufacturer’s polish names are a veritable who’s who of important women, many of whom share names (sometimes coincidentally, sometimes not) with nail techs and clients. Unlike those key chains at

tourist gift shops that feature only the most common names, Zoya polishes have a penchant for names that are historical, musical, and ultimately meaningful. “It’s something good I started many years ago,” says founder Zoya Reyzis. As a classical pianist, Reyzis wanted to educate others about art, music, and culture. She says, “When my polish brand started, I connected these things together. With red colors I thought about great women in history who lived and died for love and passion. I connected the lighter colors with ballet, giving them names like Snow White and Giselle.”

Today the colors are still named after women, but are usually inspired by pop culture and celebrities. Zoya fans have been known to suggest names ranging from their favorite teacher to their favorite astronaut — all of which are considered. (There’s literally a “wall-o-names” at the company’s headquarters, where suggestions are pinned.) Sometimes the brand even holds contests on its Facebook (facebook.com/zoyanailpolish) and Twitter (@Zoya_NailPolish) pages for suggestions, with the winner frequently winning the new polish collection. And, yes, customer service agents are available to tell you if your name exists as a Zoya polish or to take your suggestion if the website’s search button doesn’t satisfy you. (The easiest way to submit a polish name suggestion is to e-mail [email protected].)

A Polish By Any

Other Name

STRONG

NAILTRITION

Helps stimulate faster nail growth and strengthens peeling & splitting nails








http://www.nailsmag.com/nailstv




Marbleized Acrylic French1. Apply sparkly pink acrylic as a reverse French

(to allow for a clean smile line).2. Place three to six wet balls of diff erent acrylic

colors on the free edge.3. Use the tip of a small brush to lightly swirl

around the acrylic, dragging the colors into each other. (Work quickly. You don’t want them to start setting up.) Tuck in the sides of the acrylic, so it’s meeting edge to edge on the margins.

4. Pat the top of the acrylic to push it into place and smooth it. (Don’t worry if there are small grooves.) Cover the entire nail with clear acrylic to fi ll in any grooves and make sure the free edge is secure. File, buff , and shine.

Couture Camoufl age1. Use dark brown acrylic paint and a dotter

to add about four asymmetrical spots on the nail.

2. Use dark green acrylic paint to add about four more asymmetrical spots, in places that were previously blank.

3. Use tan acrylic paint to add more spots.4. Use light green acrylic paint to add more

spots.5. Use black acrylic paint to add more

spots, this time ensuring that the entire nail is fully covered.

Bold & Bright1. Polish the nail in three diagonal color

blocks: orange, green, and pink.2. Use a white striper to add diagonal

lines.3. Use a yellow striper to add diagonal

lines.4. Use a blue striper to add diagonal

lines. Use black polish and a dotter to add two diagonal lines of dots.

Mindy Hardy, Hotnailart Studio, Orlando, Fla.

Mimi Nguyen, Nail Luv, Thomaston, Ga.

Laura Sartori-Quinn, Dyer, Ind. >>>

PHOTOGRAPHY BY KELLY BRACKEN

nail art studioSTYLE}

.com Watch a video of this step-by-step on NAILStv: nailsmag.com/video/couturecamo.

na0512nas.indd 98 3/26/12 2:56 PM

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Spring Fling1. Apply sparkly turquoise acrylic to create a

smile line and part of the free edge.2. Apply sparkly pink acrylic across the

free edge (including partway over the turquoise), leaving some spots open for a third color.

3. Apply sparkly yellow acrylic into the open spaces, plus partway over the turquoise and pink.

4. Apply mylar.5. Add a fl ower and butterfl y sliced fi mo

cane. Cap. File. Add top coat.Lorri Silvestre, Nail Designs by Lorri, Grover Beach, Calif.

Zebra Diva1. Polish one vertical half of the nail bright

pink. Add black zebra stripes on top. Use a brush saturated in acetone to remove the excess polish and refi ne the line.

2. Polish the other half of the nail bright blue.

3. Polish a silver glitter line down the vertical center of the nail (where the two colors meet). Apply various sizes of clear, blue, and pink rhinestones.

Tina Alberino, Attitudes Total Body Image, Tampa, Fla.

Super Sparkles1. Apply silver acrylic to the smile line,

making the line gradually wider as you move across the nail.

2. Starting at the edge of the silver, apply sparkly pink acrylic, also making the line gradually wider. Starting at the edge of the pink, apply white acrylic, also making the line gradually wider. Fill in the remainder of the free edge with sparkly red acrylic.

3. Apply clear rhinestones in a wavy line. Apply gel top coat. Cure. Jade Sewell, Just Nails, Great Falls, Mont.

Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information.

nail art studioSTYLE}

For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art.

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When mailing us tips for Nail Art Studio, please mail them in a padded envelope

or box to keep the nail tips fully intact in transit.

na0512nas.indd 100 3/26/12 2:56 PM

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102 | NAILS MAGAZINE | MAY 2012 PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM

Feeding the HungerTerri Silacci fi rst came across our radar last year when she did a set of real snakeskin-encased nails for Vogue magazine. After that, snakeskin nails — and Terri — were featured in practically every beauty magazine and on TV shows including The Today Show and E! News. After a whirl-wind year of press this 17-year veteran nail artist is just starting to hit her stride. She’s happiest when she’s creating new designs and techniques and she’s lucky to have clients who allow her to experiment — and showcase her talent — on their nails.

“The Vogue feature defi nitely changed my life,” says Terri. “I pinch myself every day and I’m so humbled by the experience. I just keep creating. I eat, sleep, and dream about what’s going to be the next thing. I always want to be outside of the box.”

Her clients at Nail Candy Lounge (profi led on p. 120), her booth rental salon located within Euphoria Lounge in Monterey, Calif., expect her to try fun designs out on them. And they come in from all over for her now-world-famous snakeskin look (for which she charges $300 for the real snakeskin pedi or $150 for the synthetic version). With the high demand on her services, she’s hoping to bring in another nail tech to work with her and cover for her when she’s traveling.

In response to someone who once told her she’d get bored doing nails, she says: “Never.

behind the scenes

Watch our Behind the Scenes video on this technique at www.nailsmag.com/video/May12Cover.

STYLE}

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How to create custom-carved fl ame nail tips:

1. First draw fl ames onto nail tips. 2. Use nippers to cut out shapes.3. Finish the detail work of the fl ames

with an electric fi le. 4. This is what your custom nail tips

will look like before application.

1 2

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http://www.nailsmag.com/video/May12Cover


Here’s how you can do these nails:

1. Prep the nails and apply OPI GelColor base coat. Cure.

2. Apply OPI GelColor in Black Onyx. Cure and remove tacky layer and shine.

3. After carving your custom fl ames (see sidebar) into nail tips, glue them onto each nail.

4. Blend the tips and apply a thin layer of clear soak-off gel (Terri used Bellissima Prima clear builder gel) to the entire nail and custom fl ame tips. Cure.

5. Apply gold leafi ng onto the tacky layer. Lightly buff over the gold leafi ng to expose some of the black for a distressed look.

6. Seal the nails with a gel top coat.

1

3

6

2

5

4

When you allow yourself to love a thing passionately, you’ll never get bored.” Right now she’s creating (often in her home-based art studio) and hoping to inspire nail techs the world over.

Her motto, “Inspire and be inspired; invent and reinvent.”

For this month’s cover, we were inspired by a set of fl ame nails Terri showed us at the Long Beach show. She was actually inspired by Prada’s latest shoe collection with racing fl ames shooting off the heels. But we urged her to take the fl ames in another direction — pop culture phenomenon “The Hunger Games” heroine (and skilled hunter) Katniss Everdeen is described in the book as having fl ame nails. So we created an archery scene with beautifully distressed gold fl ame nails.

Editor Hannah Lee and Monterey, Calif.-based nail tech Terri Silacci fi rst met earlier this year at ISSE Long Beach. That’s when we started talking about fl ame nails.

3 4

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Saturday, July 21, 2012at the Mandalay Bay Resort & Casino

in Las Vegas—the same weekend as Cosmoprof 2012 in Las Vegas.

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Raise over 5 million dollars!to help find new treatments and a

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AFTER ALL IT’S VEGAS!$5.00 or $10.00 donation to City of Hope. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and Data Rates May Apply. Text STOP to 27722 to STOP. Text HELP to 27722 for HELP. Full Terms: mGive.org/T

For more information about the City of Hope George W. Schaeffer Endowment for Innovation in Diabetes Research, visit us at:

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music accessories

boutique

1. DCI has an assortment of dainty earbuds. Pink owls, ladybugs, and frogs, plus disco balls, cupcakes, and gems are directly attached to the miniature speakers so customers can accessorize their ears while listening. Each trendy pair includes two sets of silicon tips. www.nailsmag.com/fi fi /15431

2.Nexus Gadgets is a California-based online retailer specializing in useful gadgets and gifts, including the USB Panda Mu speaker and the Travel Folding Speakers. www.nailsmag.com/fi fi /15432

3. Amplify your music with Sanrio’s Hello Kitty Bluetooth mini speaker and Hello Kitty mini speaker. Tiny but loud, the speakers feature Hello Kitty’s face printed on the side of their cylinder-shaped body. Also available are cute and quirky Hello Kitty earbuds. www.nailsmag.com/fi fi /15433

4.Sew Posh Designs sells iPod armbands for exercising in style. The armbands, made to fi t the iPhone 3 and 4 as well as the iPod Touch, also feature a front pocket to stash cash, protective padding, an adjustable armband with Velcro closure, washable material, and waterproof lining. www.nailsmag.com/fi fi /15434

5. ChicBuds’ ARTS Series are earbuds designed with a rubbery fl at cord to prevent knotting and bunching. They have print on the cord itself and come in three styles: Exotic Zebra, Pink Leopard, and Blue Graffi ti. ChicBuds also carries rhinestone-bedecked speakers shaped like birds. www.nailsmag.com/fi fi /15435

6.ModCloth.com off ers “Share Some Love” Headphone Splitters. These pink heart-shaped splitters allow two sets of headphones to be used with the same device. www.nailsmag.com/fi fi /15436

7. Gizmine’s Idea Dancing Animal Speakers are an adorable alternative to everyday household computer speakers. These plush stuff ed animals plug into any music player. With the click of a button on their arm, they dance and move their mouths to the music. www.nailsmag.com/fi fi /15437

8. Fred Flare is a one-stop shop fi lled with make-you-smile fashion items, including Panda earbuds by Cosa Nova Earbuds. These headphones are lovable and lightweight, making them perfect for tunes on the go. www.nailsmag.com/fi fi /15438

As iPods, iPhones, mp3 players, and other music-listening devices have become such a vast part of our culture, they aren’t just machines anymore, but accessories as well. Give clients an excuse to jazz up their electronic style with eclectic earbuds, hand-sewn iPod armbands, and more.

PHOTOGRAPHY BY KELLY BRACKEN

STYLE}

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BUSINESS}

SalonSwipe Off ers Pay-As-You-Go Credit Card ProcessingSimplifying the way salon owners and booth renters accept customer credit cards, SalonSwipe has launched its free Card Reader and app for the iPhone, iPad, and Android phones. The app allows users to easily create a list of items and cor-responding amounts to simplify checkout, add tip amounts by dollar or percentage, and provide customers with the ability to sign using their fi nger and receive a receipt via e-mail. Flat-rate pricing eliminates contracts and monthly fees and gives mer-chants one rate for any type of credit card charged, including rewards cards. The company also provides regular credit card terminals at no cost.

“Normally pricing to accept credit cards is very compli-cated. With monthly fees, monthly minimums, and diff erent processing rates for virtually every type of card, it can be very frustrating for merchants,” says Isaac Lay, founder and CEO of SalonSwipe. “We’re pleased to off er fl at-rate, pay-as-you-go pricing that guarantees no unexpected fees or unfair changes in rates by the processing bank.”

Not only does the app track all credit and debit card sales, but it can also track cash and check transactions, too. At any point during the day, a user can generate a report to see how much she’s made for cash, check, and credit card transactions.


na0512busNF.indd 109 3/26/12 3:08 PM



What: Insure BeautyWhere: www.insurebeauty.comWhy click there?: Insure Beauty’s founder Jeff Pulford has been insuring beauty businesses for more than 30 years and understands that the needs of nail techs and salon owners are diff erent from many other types of businesses. “Their customer service is amazing,” raves one nail tech who recently purchased a policy.The vibe: Helpful, knowledgeable, all about beauty.

.comWebsites Worth Watching

Groupon Now Offers Appointment ManagementJust launched in a pilot program, Groupon Scheduler is an online appointment service giving merchants an easy way to manage their schedules and accept bookings directly from consumers. Salon owners using Groupon Scheduler can set up an appointment calendar covering all their staff, services, and business locations, allowing consumers to instantly book appointments online without having to call or e-mail. The service can be used to take appointments for Groupon ads or as a freestanding tool to manage a salon’s entire calendar.

Groupon Scheduler seamlessly integrates into the Groupon deal process. Once they’ve purchased a Groupon deal, consumers can schedule or cancel in just seconds. Both consumers and salons get immediate e-mail confi rmation of each booking, as well as automated e-mail reminders 24 hours before scheduled appointments. Salons can also add a “book now” button to their own website and use Groupon Scheduler to manage online bookings for all their services — not just those offered through Groupon.

Groupon Scheduler is particularly well suited to spas and salons. “We’ve been looking for an online scheduling tool that can also handle multiple employee schedules and services. Groupon Scheduler does just that,” says Sallie Zvolanek, owner of Wind-N-Willow Specialty Shop and Spa in Sacramento, Calif., who is participating in the pilot program. “Now that our scheduling is automated, our employees have more time to focus on other priorities.”

Salons can register at www.groupon.com/scheduler to be notifi ed when Groupon Scheduler is available in their city.

na0512busNF.indd 110 3/27/12 5:03 PM


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Have a business question? (about marketing, pricing, personnel, etc.)


QAQAND }{

I’ve worked as an employee, but now I plan to work as a nail tech on a rent/lease basis for the fi rst time. I’m wondering what the main benefi ts and disadvantages of this type of arrangement are, and how I can get the most out of it to maximize my earnings.

Congratulations on your new adventure! You made a good decision to become an employee right out of school. Your employer should have trained you and taught you the ropes. Now onto the next step. First you must realize the cost of doing business in a salon when you rent.

Do you have enough clients or money saved to pay your expenses while you build your business? The rent of your space must be paid (normally weekly) whether you have clients or not. Where will this money come from? Your supplies, advertising, telephone, insurance, cleaning supplies, and taxes will be your responsibility alone, not the salon owner’s. Over the years I have heard many booth renters wonder if they will get sick days, vacation days, workers’ comp, maternity leave, unemployment benefi ts, etc., while they are working. You must be aware that these benefi ts are for an employee, not a booth renter.

When you rent your space, you own your business, just as if you rented a small building and put a business in it. There is no boss to tell you what to do, but then again there is no boss to take care of the responsibilities of owning a business.

You’ll need to contact an accountant to explain your tax obligations. For example, as an employee your employer paid half of your social security and Medicare and you paid the other half. As a booth renter, you will have to pay your part plus the part your employer used to pay. But then again, all money used to operate your business is tax-deductible, which will help you with your tax burden.

As for the advantages of renting versus being an employee, it is a personal choice. What would be better for you? Do you enjoy the thought of being in charge of your own schedule, your own sick/vacation/personal time, your own menu and service prices, the time you want to spend with each client, what clients you want to service, what products you want to use, what clothes you wear, how to set your area up, your advertising, specials/promotions/discounts, etc.? If you are outgoing, willing to get out there and advertise, and not scared of the sacrifi ces you will have to make, then go for it. Your success rests squarely on your shoulders. >>>

— Diana Bonn is a nail tech at Identity Salon in Muncie, Ind., and a member of the Indiana State Board of Cosmetology.

na0512busNF.indd 111 3/27/12 5:07 PM



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A cloud-based business management and marketing software for spas and salons, SpaBooker off ers a web-based appointment book, which means you can access it from anywhere at any time. The software, developed by SpaFinder, fea-tures point-of-sale and business management solutions, allowing salons to man-age appointments, employees, and payments, develop loyalty rewards programs, manage customer profi les, create specials and deals, and also market those deals through social media. Aiming to streamline booking, the redesigned SpaBooker boasts a cleaner, more modern design and an increase in speed and capacity.

Other features include:> Book groups and packages with ease> Allow your staff to view only their appointments online or via mobile devices> Create targeted marketing campaigns based on CRM (customer relationship

management) reporting> Promote specials through social media integration with Facebook and Twitter> Sell memberships and loyalty cards online> Low-cost credit card processing> Integrated payroll and commission tracking by staff > Instant printable or e-mail-ready gift certifi catesFor more information, go to www.nailsmag.com/fi fi /15442.

Neil Ducoff’s Monday Morning Wake-Up! columns have been providing a weekly shot-in-the-arm for sa-lon movers and shakers since 2008. His new book,

titled Wake Up!, is a collection of the most powerful and inspiring Monday Morning Wake-Ups designed to motivate, challenge, captivate, and spur lead-ers of all levels to greater success and ease of operations. Each chapter offers practical advice to work through leadership challenges and turn goals into measurable gains.

For the uninitiated, Monday Morning Wake-Ups are full of fast, relevant strategies to survive and thrive in today’s “new normal.” These quick doses of no-compromise thinking have been changing the way leaders run their businesses. Each column offers concrete ways to develop and grow your business into one that is envied by competitors.

For more information, go to www.strategies.com.

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na0512busNF.indd 113 3/26/12 3:08 PM



Sometimes I do my nails at midnight to keep them up. But I’m willing to do that because it creates doubt in the client’s mind if I have nails that are a mess. The most important part of keeping your nails looking good is doing something with them before there is trouble, like chips or breaks.

Debbie Payne

Seasons Salon and Day Spa, Orem, Utah

Absolutely yes! I have kept my nails well done my whole nail tech career — over 35 years! The instructors in beauty school taught us how to remove our clients’ polish and not our own. Lately, it’s easier to set “my time” aside since I use Shellac, which lasts me two to three weeks.

Mary DiZazzo-Trumbull

Mary For Nails at In The Pink, Andover, Mass.

OK, I must confess: I redo my nails at least three times a week. Do I need help?

Dianna Medeiros

Woodbury Heights, N.J.

Yes. I use myself as my own best guinea pig. I can improve my techniques and try new products on myself. I fi nd this important when talking to my clients about the products she is interested in.

Janice Gomes

Entourage Salon, Orcutt, Calif.

I’m sorry but I’m not good about keeping up with my nails. I always have acrylic on but a lot of the time I am overdue for a fi ll, and I usually don’t have polish on. But when I do my nails it’s usually on the weekend at home.

Beth Clarke

Lynette’s Complete Hair Care, North Kingstown, R.I.

I have many clients that call my nails “some-r nails” — some are there, some are not! When you’re booked solid all the time it is hard. It’s sometimes the last thing you want to do after a long week.

Kathy Wagner

Frank’s On First, Casper, Wyo.

The whole reason I started doing nails was because of my obsession with having my own nails done. Even though I have a full schedule, I take time after work or, because I’m off on Saturdays, I go fi rst thing in the morning. My clients like that my nails are always done no matter what.

Lauren Scales

Graffi ti Nail Bar, Memphis, Tenn.

It’s embarrassing when you’re at a social gathering and when a person asks about

your career, she sees that your nails are ugly. That’s why I always have mine done in cool designs and bold colors. I usually do mine between clients or late before I go home. You’ve got to take the time!

Amber Hanson

Turning Heads Hair & Nails, Torrington, Wyo.

I do mine every four to fi ve weeks. I use gel. Sometimes I’ll go a day without gels on my nails because of lack of time, but I usually get up at 5 a.m. to do them.

Jeanette Gegg-Lynch

Beauty by Ninetta, Atherton, Australia

I am always practicing new techniques on my nails, so typically I have 10 different nails, which is a great marketing tool. When I have all 10 nails done the same, my clients ask if I am feeling OK!

Adrienne Schodtler

Nails by Adrienne, Fuquay Varina, N.C.

Yes, I make an appointment with myself and even write my name on my book. I would never have my nails done if I didn’t do this.

Vickie Foster

European Body Wraps, Olive Branch, Miss.

ILLUSTRATION BY AJAY PECKHAM

reader to reader}BUSINESS

Next question:If you could go back in time fi ve years and speak to your former self, what piece of business advice would you give her? [Answers will be printed in the August 2012 Issue.] Share your opinion on the topic by e-mailing your response by May 15 to [email protected]. Please include your name, salon name, city, and state with your response.

Do you practice what you preach

when it comes to having impeccable

nails? (If yes, always, how do you

fit it into your busy schedule?)

.com

na0512reader2reader.indd 114 3/26/12 3:11 PM



na0512reader2reader.indd 115 3/26/12 3:13 PM



The prom is one of the most exciting events in a young woman’s life. It is a day for her to glam it up; for her to do her hair and nails, get a pedicure, and wear a fancy, beautiful dress. Prom also provides an excellent opportunity for nail professionals, with our expertise in the care and artistry of nails, to increase our bottom lines — not only in the immediate future, but for years to come.

During prom season, you have a chance to make additional money by focusing on the teenagers who will be attending their junior and senior proms. By providing prom nail services, you are creating an entrée for them to have a long-standing relationship with you and your salon. For high school seniors, the prom creates two additional opportunities for your nail salon. You will be able to prepare their nails for prom, possibly for the luncheon that usually follows, and of course, for graduation!

Parents have planned and budgeted for all of these events and the ladies have been saving their allowances and working part-time to get the things that Mom and Dad won’t pay for.

Don’t discount the importance of prom girls, as I did during my fi rst years in business. At the time, I did not want to waste my time with teenage girls and their no-shows and nail art. However, I learned their nail art could expand my business, and there were creative ways to help young ladies become stable clients who would be guests of mine for years (and even for a lifetime).

My fi rst young guest, DJ, came to me for her prom in 1989. Surprisingly, all she wanted was a short extension with a French manicure. However, DJ returned to me for all of the important events during her senior year, and then she became a regular client. I continued to do her nails, as I watched her blossom into an incredible woman. I even provided services for her wedding party about 11 years later. Not only did I gain her as a loyal client, but her mother and aunt became regular clients too. Fast forward to 2012, and the only thing that separates us is the distance between Chicago and Atlanta, where DJ now resides. She is just one of my many prom success stories. She is an example of how you can fi ll your

book and build your business for the future. First, you have to know that young ladies are valuable clients with whom you can establish lasting relationships. Then you need to set a goal, know what you are trying to accomplish, and decide what you want as your end result.

START REACHING OUT One simple way to build your nail business is through referrals from your current database and your own personal sphere of infl uence. We all know there is no better compliment than a referral. You should develop and put in place a prom program and then share it with your clients and with everyone you know who is not a client.

Another way to build your business is to cross-market with other businesses, for example, dressmakers, formalwear stores, and even bridal stores that offer prom wear. As a part of this cross-marketing, create an offer for their clients, i.e., a certifi cate that gives a dollar amount off for your nail services. The offer creates a win-win situation for both businesses. It gives an added value to the customers of the other business and creates

©ISTOCKPHOTO.COM/BVDC

}BUSINESS

The Promise of the Prom Set

Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years. BY LASHAUN BROWN-GLENN

na0512prom.indd 116 3/26/12 4:10 PM

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the business, they become your mouthpiece, your walking billboard, your advertisement, your referral. Cross-marketing with other businesses also provides an opportunity for you to display your many service offerings, since each person will want something different — from classic French manicure to bling to spa pedicure and

everything in between. Remember the key to your success is getting them into your salon.

To get started, create a marketing package that includes a letter of introduction and a brief bio that highlights your services and accolades. Tell them what you’re offering and explain why it’s a win-win for their business as well. Keep it brief and to the point. Let them know you will follow-up with a call within a few days.

Once your package is complete, begin your online search to locate businesses that will be a good match for your salon. Keep your search within about a 30-mile radius. Focus on the immediate area around you, within one to fi ve miles.

The fi nal step in creating a package is to build it in a way to ensure the return of new clients after their initial service with you. For example, you can offer a Senior Grad Package. It could include three nail services and a pedicure service, which is valid for an eight-week period during the celebratory season. Another option would be to create a Mother-Daughter Package, which brings them in the salon together and may increase your adult clientele. By the end of prom season, you will have given the young ladies great nail care, additional confi dence, and an education in personal grooming beyond waxing and hairstyling.

an opportunity for you to gain new business to build on after prom.

You may also offer to do the nails of the staff of the other business at a discount, and offer complimentary service for the fi rst visit of the business ownership/management. When you provide discount and/or complimentary services for

The owner of Nails Naturally Hand and Foot Spa in Chicago, LaShaun Brown-Glenn is an award-winning nail tech, educator, and author.

She off ers business strategies, tips, and in-salon trainings through her consulting company, Speaking On Point (www.speakingonpoint.com).

na0512prom.indd 118 3/26/12 4:10 PM

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1. 800. 572. 9938 www.buynailsdirect.com

Distributed by Alfalfa Nail Supply, Inc. Baton Rouge, LA 70815. © 2011. All rights reserved. HT, Human Touch and Logo are trademarks of Human Touch, LLC. All other brand and/or product names and logos appearing in this ad are trademarks or registered trademarks of their respective owner(s). All rights reserved. Shipping is only included for customers in the contiguous United States. Customers in Alaska, Hawaii, and in Puerto Rico and other U.S. territories other than District of Columbia; and inter-national customers are responsible for all shipping charges, duties, and/or fees. Due to inconsistencies in the scanning/printing process, all printed colors shown may vary slightly from the actual color of the items. Valid while supplies last.

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luxury pedicure chair in her space and a manicure station built for two.

A SWEET ESCAPE Aptly named, Nail Candy Lounge serves everything from jellybeans to Pixie Stix. When Silacci was creating the concept for

design work. She experiments with unique materials — such as snakeskin, real gold, and recycled bras to name a few — crafting something original for each client. Silacci’s book is always full, so clients wait an average of two to three weeks to snag an appointment.

In September 2010, Silacci opened Nail Candy Lounge, a small salon within Euphoria Lounge Salon and Spa in Monterey, Calif. There, she combines her love for off-the-wall nail treatments with a seemingly endless supply of candy for her customers to snack on. Being the sole nail tech, Silacci only has one

Nail Candy Lounge owner Terri Silacci has never gotten a pedicure. Though an industry veteran of 17 years, she refuses on prin-ciple and attributes part of her success to this personal choice.

“I’m not saying I won’t eventually get a fabulous pedicure from someone else, but as of now, I want to keep it this way,” says Silacci. “I don’t want to be infl uenced. I’ve always relied on my own vision and I’ve been fearless, which is why I continue to do such crazy, out-of-the-box things.”

Silacci’s creativity allows her to work as a one-woman show. She’s known for her custom manicures and intricate

salon profi le}BUSINESS

A Sweet Treat for Fashion-Forward Nail Fanatics

Personalized pedicures, custom nail work, and an endless candy supply make Nail Candy Lounge a relaxing place.

Run by nail tech Terri Silacci, Nail Candy Lounge gives clients out-of-the-box nails and all the sweets they can eat. This small Monterey, Calif.-based salon made a big splash in the fashion world last year with its snakeskin pedicure. BY BRITTNI RUBIN

QUICK LOOKSalon Name: Nail Candy Lounge Location: Monterey, Calif.Owner: Terri Silacci Square Footage: 120Opened: September 2010Number of Nail Techs/Total Staff : 1Specialties: Gel nails, custom manis/pedis, “couture coating”Compensation: Booth renterWebsite: www.deliciouslypolished.com

na0512salonprofile.indd 120 3/26/12 3:40 PM

http://www.deliciouslypolished.com

>>>





get gel manicures or pedicures, and the majority of clients request design work as well.

Between the candy, the personalized services, and the one-on-one attention, Silacci says a lot of her clients describe Nail Candy Lounge as an escape. “I didn’t even see a decrease in business during the economic downturn,” says Silacci. “My take on it is: When the economy slips, people look for a place to escape. It makes them feel better, so they factor it into their budget.”

The salon has an upscale feel

her new salon, she was inspired by old apothecary jars she had and decided to fi ll them with candy for decoration. The concept quickly evolved. “The candy went from an idea to a decoration, and now it’s literally feeding the entire salon and spa,” says Silacci.

All salon customers, including those who aren’t Silacci’s, frequent the candy jars several times an appointment. And from week to week, the candy selection is never the same. This amenity is an expensive trademark, but one Silacci doesn’t have the heart to cut back on.

“It’s funny because the candy created an ambiance throughout the entire spa,” says Silacci. “For adults and the elderly, they get a sense of nostalgia; they love it because it’s a treat they haven’t revisited for many years.”

According to Silacci, her treatments — as well as her candy — serve as literal therapy for many of her clients. Since her pedicures average about 90

minutes and focus on one customer at a time, the relaxed clients end up talking about what’s going on in their lives.

A good listener, Silacci tries to cater her treatments to her client’s specifi c needs. “Someone might come in complaining of a cold, so I’ll put some lavender, eucalyptus, and peppermint into the footbath, or if a client has a hormone imbalance where she’s getting hot fl ashes, I’d put some ylang-ylang into her lotion or scrub,” says Silacci.

Colors are also custom blended for clients at Nail Candy Lounge. Silacci doesn’t want her clients to settle for something else. “Many people come in with a bottle of nail polish asking if I have that color in gel polish. Then I custom blend that shade for them,” says Silacci. “I like when my clients breathe a sigh of relief when they leave, feeling better than they did when they came in.”

Nine out of 10 of Silacci’s clients

1



MAY 2012 | NAILS MAGAZINE | 123 www.nailsmag.com/fifi/15265

with a relaxed attitude. The decor is predominantly black and white with iridescent chandeliers and puffy leather couches. Silacci defi nes its style as “rocker chic meets glam girl.” In Nail Candy Lounge, tall candle fi xtures and transparent candy jars give the sophisticated space a splash of color.

BIRTH OF SILACCI’S SNAKESKINSilacci receives a lot of attention for her snakeskin manis and pedis, which use real snakeskin. Also called the “Python

Pedicure,” her treatment was named Vogue’s best pedicure of 2011. And to whom does she owe the credit for this innovative creation? Her children.

According to Silacci, her children came home one day with real snakeskin sheds they found while playing in the backyard. It sparked an idea for Silacci, who had to fi nd a way to sandwich the snakeskin between coats of gel and get it to last the full six to eight weeks, as customers would expect.

“I was giggling thinking, ‘Wow this is great,’ as I put it on people’s nails,” says

Silacci. “Getting the science behind it took a while, but I managed, and then when Vogue asked for the pedicure exclusively, the rest was history.”

Realizing that not every manicurist was going to be able to get a hold of real snakeskin, Silacci came up with a synthetic version that looks almost identical, but with more color. Silacci charges $300 for a real snakeskin pedicure, which takes about two hours to complete, and $150 for the synthetic version.

“Clients who fl y in just for the

2 3

1. Nail Candy Lounge features an assortment of free candy stored in apothecary jars. The sugar supply feeds not only Silacci’s clients, but Euphoria Salon and Spa customers as well. 2. Silacci workshops the techniques needed for her more creative services in her home studio, which has a duplicate of everything she keeps in her salon. 3. The waiting room features black leather couches, marble fl oors, and modern light fi xtures. Silacci describes the salon as having an upscale feel with a relaxed attitude.





snakeskin manis and pedis are a special breed of client,” says Silacci. “Those are the ones I ask: Do you want to try the synthetic version maybe with some 24-carat gold lining? And they say absolutely not; they only want the real thing.”

EVERYTHING’S AN INSPIRATION Silacci’s personal motto is “inspire and be inspired.” Therefore, any pattern or design she comes across can become groundwork for a future pedicure.

“Everything around me is a possible adornment for a toenail,” says Silacci. “I went into a department store once and saw a Betsey Johnson handbag that just struck me, so I bought it because I didn’t want to forget the pattern.”

She hand-paints patterns onto her clients’ nails, and, similarly to her snakeskin pedis, she also uses real material to achieve intricate designs. She calls this process “couture coating” — Silacci dresses a nail in a piece of fabric and cures it with clear gel.

One of the most popular fabrics among her clients is lace. Silacci uses recycled lace bras in a myriad of colors, and cuts lace from the backing into small pieces that fi t each client’s nail individually. It’s a highly custom-tailored process that can take anywhere from 75 to 90 minutes.

Silacci workshops the techniques needed for these services in her home studio, which has a duplicate of everything she keeps in her salon. “I have a workbench, a corkboard, a wall-sized chalkboard, blank nails, and swatches,” says Silacci. “When my kids are asleep at night, I’m in there doodling on my chalkboard, playing, and trying to fi gure out how to duplicate patterns effectively.”

And to stay abreast of what’s going on in the industry, Silacci prefers to read about fashion rather than nail trends. “I like looking at Italian magazines from two years ago to see what trends will happen here or resurface,” says Silacci. She also teaches classes once a month and attends a training center a block away from her salon in an upscale beauty supply shop.

Since her business has only grown in the past couple of years, she is considering hiring a back-up nail technician to support her while she’s doing special nail assignments out of town. She’s hoping to fi nd someone with the same fearless attitude she possesses. “The one thing I always tell people is to inspire and be inspired, invent and reinvent,” says Silacci. “You should never be afraid to do nails. It’s not permanent, so go with your vision and try anything.”

Nail tech Terri Silacci rents space in Euphoria Salon and Spa in Monterey, Calif., to run Nail Candy Lounge.

Get complete step-by-steps to Silacci’s real and faux snakeskin pedicures on our website: www.nailsmag.com/snakeskin and www.nailsmag.com/fauxsnakeskin.



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HEALTH}

The use of hot towels in manicure and pedi-cure treatments is growing. The Hot Towel Steamer from BeautyPro produces steamed towels that are moisture-rich, hot, and retain heat better, especially when using the compa-ny’s new Facial Wrap Towels. Hot towels can be used on the hands or feet prior to treatment to soften the cuticle or on specifi c areas, such as after an exfoliating scrub.

Featuring a sleek modern design, the Hot Towel Steamer is quick, energy-effi cient, and easily portable. To use, place rolled dry towels into the unit. (There’s no need to dampen the towels fi rst.) Add water to the base and switch on. Towels are ready in 15 minutes.


The Hot Towel Steamer Adds a Touch of “Spa”

You can see a video demonstration of the Hot Towel Steamer at www.nailsmag.com/steamer.


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The emery board scores low on the “green-o-meter.” “The number of

trees used to make millions of fi les and the landfi ll space taken up by these little 5-in. sticks is more enormous than you can imagine,” says Barry LaVaque, president of LaVaque Tweezers. “At least an entire football stadium can be fi lled each year with tossed emery boards and it takes years for one to fully decompose in the ground.”

Instead he urges use of a greener alternative: the crystal nail fi le. “They’re made from recycled materials and several factories use lead-free, environmentally safe dyes. They last for such a long time that landfi lls will not be greatly impacted. One crystal nail fi le could last a person’s entire lifetime.”

LaVaque’s Crystal Nail Files are non-porous, so they can be sanitized and disinfected. For natural and artifi cial nails, the 5 1/2-in. fi les feature a double-sided abrasive surface.


Crystal Nail Files Offer a Green Alternative

Tea-Infused Waxes Soothe And NourishTo meet all of your clients’ hair removal needs, clean+easy has introduced three distinct formulas of wax infused with essences of white tea, green tea, and black tea. Each wax is tailored to meet the needs of a specifi c hair and skin type so even the most sensitive skin will feel pampered. These creamy waxes will leave skin smooth, soft, and hair-free as inviting aromas calm your clients’ minds.

> White Tea with Zinc Oxide: The delicate essence of white tea calms and restores sensitive skin. This creamy white wax is formulated with zinc oxide to form a protective barrier on the skin while antioxidants prevent and repair damage from free-radicals.

> Green Tea with Aloe Vera: For thousands of years green tea has been celebrated for its anti-infl ammatory and antioxidant benefi ts. Now your clients’ skin can receive the same benefi ts. The addition of healing aloe vera makes this wax ideal for delicate areas.

> Black Tea with Argan Oil: Potent antioxidants from black tea and ancient therapeutic properties of Moroccan argan oil combine to create a gentle but eff ective all-purpose wax that removes even the coarsest hair with ease. Argan oil is rich in vitamin E to moisturize and condition the skin.




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Have a health question? (about salon safety and sanitation, nail disorders, science, etc.)


the Salon Inspector

This is our fi nal tip for your workstation makeover, and it really doesn’t have much to do with the station at all. It will help you understand your customers and deal with any concerns they may have.

Tip #5: You know how to listen. It’s time to learn how to communicate.

Talk to your clients about sanitation and disinfection procedures at your salon. Some clients don’t feel comfortable asking you about them. They don’t want you to feel insulted — but they still want to know they are safe. Take the discomfort out of the subject and proudly speak about all the steps you take to ensure your clients’ safety.

Let your clients take non-reusable items like nail fi les and buff ers home, or put them in the trash while your client can see it. Encourage your clients to voice their concerns. Only if you know what they don’t like about your service can you address it and improve it. An easy solution is a short anonymous questionnaire that can be fi lled out while your client is at the salon. Limit it to three questions (if it is short more people will respond) and off er a small reward like a free polish change for their eff orts.

Butler

says...

This is the fi fth in a series of tips

from Monika Herzog Butler,

the founder of Salon Inspector

(www.saloninspector.com).

Search “Inspector Monika” at www.nailsmag.com to see Herzog Butler’s

previous tips.

.com

What: SpaEvidence.comWhere: www.spaevidence.comWhy click there?: Is there scientifi c evidence that a 45-minute massage decreases stress hormones and boosts the immune system or that mineral baths and mud packs alleviate pain? Yes and yes, say the folks behind SpaEvidence.com. For all your clients who are skeptical about the benefi ts of spa and wellness, this site collects clinical data about whether many of the most common spa and wellness off erings are scientifi cally proven to work.The vibe: Defi nitely pro spa, but interesting nonetheless.

.comWebsites Worth Watching




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130 | NAILS MAGAZINE | MAY 2012 PHOTO COURTESY OF DR. JERE MAMMINO (WWW.AOCD.ORG)

Lichen PlanusLichen planus is an infl ammatory skin condition that can aff ect the nails as well as most other parts of the body.

What is it?

How do you get it?

How is it treated?

What can a tech do?

Lichen planus affects 1%-2% of the general population. It can develop nearly anywhere on the body. On the skin, it appears as rows of itchy, flat-topped bumps. It can also appear on the inside of the cheek and on the gums and tongue. On the scalp, the condition (called lichen planopilaris) can cause permanent damage to hair follicles and leave adults with patches of baldness. Of those affected with the condition, about 10% will have lichen planus on the nails, causing splitting or thinning of the nails. It is difficult to diagnose because it’s easy to confuse with other nail conditions. Another roadblock to a diagnosis is the fact that lichen planus can show up on all the nails and toes, on only the nails or the toes, or on only select nails or toes.

There is little known about the cause of the condition, but all theories include a reaction of the body’s immune system. Some characterize it as an autoimmune disease, meaning the person’s immune system reacts as though the skin and other parts of the body are foreign and starts to attack those parts.

There is no particular treatment for lichen planus of the nails. When lichen planus appears on the skin, two-thirds of patients will suffer for less than a year. Almost all of them will be clear by the second year. However, when lichen planus appears on the nail, it often destroys the matrix. Consequently, even if the lichen planus clears up, the nail will still be damaged. Lichen planus can be itchy, and it can cause inflammation. For these reasons, doctors sometimes prescribe steroids or suggest a cortisone shot at the base of the nail. These treatments don’t cure lichen planus, but they can provide clients relief from the itching or pain. Other recommendations for relief include a tepid soak or an over-the-counter antihistamine or hydrocortisone cream.

Lichen planus is not contagious and it’s not dangerous, so techs don’t have to fear contracting the condition or spreading it from client to client. If a tech suspects a client has lichen planus, send her to a doctor. There is a risk to using artificial nails on clients with lichen planus because the disease destroys the matrix, which deforms the nail, leaving an uneven nail bed. If the surface isn’t smooth, it’s possible for pockets of air to get trapped under the enhancement. Careful application of a gel or acrylic overlay, which will fill in all the unevenness of the nail, could be used as a temporary beautification for a special event, but the product should not remain on the nail for a significant length of time.

The safest approach for nail techs is to keep the nail natural. Simply shape and buff the nail without adding an enhancement. Even in this, though, techs should use caution. The damaged nail is sort of like a teepee. The outer nail can be gently buffed to smooth out the ridges, but underneath the damaged nail is soft skin. Until the condition has cleared, excessive or aggressive filing can break the delicate skin underneath and cause bleeding.

Dr. Lisa Hitchins and Dr. Jere Mammino contributed to this article.

under the microscope

What else?

For more information about lichen planus, log on to www.nailsmag.com/encyclopedia.

}HEALTH

na0512disease.indd 130 3/26/12 6:02 PM

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PEDRO CALLUS STONE

񡑆񡑡񡑒񡑗񡑥񡑣񡑓񡑡񡑥񡑉񡑐񡑙񡑓񡑀񡑔񡑢񡑤񡑀񡑦񡑖񡑓񡑇񡑤񡑢񡑔񡑓񡑥񡑥񡑗񡑢񡑡񡑉񡑙񡑂񡑀񡑦񡑖񡑗񡑥񡑀񡑙񡑢񡑡񡑕񡑃񡑙񡑉񡑥񡑦񡑗񡑡񡑕񡑦񡑩񡑢񡑃񡑥񡑗񡑒񡑓񡑒񡑀񡑑񡑓񡑤񡑉񡑠񡑗񡑑񡑀񡑥񡑦񡑢񡑡񡑓񡑀񡑦񡑤񡑓񡑉񡑦񡑥񡑀񡑑񡑙񡑗񡑓񡑡񡑦񡑥񡑀񡑦񡑢񡑀񡑦񡑖񡑓񡑀񡑥񡑢񡑔񡑦񡑓񡑥񡑦񡑂񡑥񡑠񡑢񡑢񡑦񡑖񡑓񡑥񡑦񡑀񡑔񡑓񡑓񡑦


na0512disease.indd 131 3/26/12 6:03 PM



The Healthy Nail Salon Project in Seattle and King County in Washington State helps salon owners and workers create a healthier workplace by adding what is missing in training and awareness. “Most cosmetology schools are not teaching chemical safety and there is a lack of health risk information,” says Sharon Schoenfeld-Cohen, project coordinator for The Healthy Nail Salon Project. “It is even more challenging because chemical information can be nonexistent, hard to fi nd or make sense of, and is rarely available in other languages.”

As to why more isn’t done to help improve working conditions for nail salon workers and owners, Schoenfeld-Cohen says: “It’s hard to measure day-long exposures that can vary depending on what a salon worker is doing, or how those exposures may impact petite women, expectant mothers, or children. Safety standards for chemical use at work are set for a 160-pound man with a constant exposure to one chemical over eight hours. Agencies that regulate safety standards have no incentive to assist salons because the chemical amounts in salons are below safety standards

(known as the Permissible Exposure Limits or PELs), and most regulations are intended to protect the public, rather than the technicians.”

Still, adding simple prac-tices and buying inexpensive equipment can help salon staff protect themselves and their customers and create an inviting salon experience.

The Healthy Nail Salon Project recommends taking these steps to protect yourself every day:

> Keep the general ventilation system turned on all day and use exhaust ventilation at a workstation to keep salon air fresh.

> Wear gloves and protect your skin when handling chemicals.

> Wear safety glasses to protect your eyes from splashing and debris.

> Wear a dust mask to keep from breathing acrylic powder and fi ling and sanding dusts into your lungs.

> Safely store chemicals by labeling them and keeping containers closed.

> Ask for and read about product risks and handling on Material Safety Data Sheets (MSDS). Keeping an MSDS notebook helps with emergencies too.

Ask your nail product supply store or call the manufacturer for an MSDS. They are legally required to provide it.

> Install an eyewash station at a sink and test it by showing your employees how to use it during regular employee safety meetings.

> Keep acetone-saturated cotton balls stored in metal cans with tight fi tting lids and dispose of them at the end of the day in the outside garbage. Dispose of used acetone, nail polish, or other hazardous waste at your local hazardous waste disposal site or contact a hazardous waste disposal company.

Visit www.lhwmp.org/home/health/nail-salons.aspx for safer salon practices, ventilation, and nail salon chemical information in English and Vietnamese.

PHOTOS BY NED AHRENS

}HEALTH

Lower Your Exposure to Salon Chemicals

Since most regulations are intended to protect the salon-going public rather than the nail technicians themselves, Seattle’s Healthy Nail Salon Project reaches out to salon workers to off er education and training on safe practices.

Gloves and safety glasses are recommended salon safety precautions. Chemicals should be labeled and stored in closed containters.

na0512seattle.indd 132 3/26/12 3:49 PM

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2

Acrylic brushes aim to give precise control to nail techs. The handle, ferrule, and bristles can be made of a variety of materials to ensure that the brush will last through the rigors of everyday use, plus retain eff ectiveness in giving nail techs full control of the acrylic once it is on the nail plate.

secret ingredient}HEALTH

Check out the “brush” entry on NAILS Encylopedia, www.nailsmag.com/encyclopedia, for more articles on everything you’d want to know about acrylic brushes.

.com134 | NAILS MAGAZINE | MAY 2012

Have an acrylic brush clogged with dry product? Find out how to revive it in the Technique section on page 79.

Bristles: Bristles can be made of animal hair or synthetic materials like nylon filament, Taklon, or polyester. Brushes for acrylic nails use “soft” hair bristles, as opposed to stiffer bristles that are used in cleaning brushes.

Kolinsky and Sable are two small mammals in the weasel family whose hair is renowned for its brush performance. Used in paint brushes and in acrylic brushes, the bristles have a softness, flexibility, and fine point that gives artists great control over the product.

Today, synthetic brushes have improved significantly in their performance and their comparative lower cost has made them an increasingly popular choice for painters and nail techs.

1

Ferrule: The ferrule is the metal portion that holds the bristles. It keeps the bristles tightly in place and helps protect them from damage. Some innovative brushes will have ferrules that can be removed from the handle so techs can interchange different shaped brush heads.

3Handle: Acrylic brushes in the nail industry typically have handles made of wood, plastic, or in some cases aluminum. Some creative acrylic brush manufacturers will even feature a second tool at the end of the handle, like a hard plastic cuticle pusher or a dotter tool, to give techs an extra application tool at their fingertips.

acrylic brushes

na0512secretingredient.indd 134 3/26/12 4:07 PM

http://www.nailsmag.com/encyclopedia


na0512secretingredient.indd 135 3/26/12 4:07 PM


SALON MAKEOVERSSALON MAKEOVERSThat May Just Inspire Youto Pick Up a Hammer

TRUE ENVY SALON SPAOrlandoRenovation square footage: 77Time frame: 9 weeksHired help? Yes, a plumber, and the salon may still hire a handyman to install a commercial light fi xture. Russell installed a new wall fi nish (actually kitchen backsplash tiles from The Home Depot) himself to save money.

Key purchases:> 2 pedicure benches with pipeless

plumbed basins> small Minerva discharge pump for

pedicure basins> pedicure bench accessories, including

pillows, armrests, and stools> 20 Fasäde wall tiles> 4 white IKEA curtains (to separate the

new nail area from the existing hair area)

> invisible curtain rod> Pibbs 2009BL Foldable Manicure Cart> storage units (including IKEA cabinets)> miscellaneous decorative items> miscellaneous nail service items(The paint for touch-ups was left over from the original paint.)

As co-owner of True Envy for three years, Ramar Russell had envi-sioned all the ways in which he’d be able to add nail services to his hair salon — except for the way it fi nally happened. As fate would have it, the nail salon one door down closed its doors (and with it went an exclusivity agreement as the plaza’s only nail services provider), but True Envy couldn’t expand into that space because the plaza owner wanted it. So True Envy opted to replace two mostly unused hair stations with pedicure benches.

The benches posed challenges both in getting them inside the salon and in getting the plumbing in place. The delivery men couldn’t get the benches through the door on the pallets, so Russell unpack-aged all of the pieces in the parking lot and hand-carried them in. For the plumbing, there was a lot of back-and-forth with the plumber regarding whether the salon fl oor would need to be dug into to install water drainage lines, but ultimately Russell located a pump small enough to fi t under the benches. The manicure table is folded up and under the curtain (where it looks like a table with drawers). For manicures, the salon has the client sit at a dryer chair and performs the nail services on the table.

6ADDING A NAIL DEPARTMENT

Russell chronicles his fi rst year with a nail department at blogs.nailsmag.com/blueprint.


after

before

na0512renovations.indd 136 3/26/12 6:31 PM

Beware: After viewing these before and after photos, whatever excuse you had for not completing that renovation project may go out the window (which coincidentally now needs to be replaced, so get on that)! You and your clients may fi nd joy in a beautifully redone space. BY SREE ROY

SHINEChicagoRenovation square footage: 650 (entire salon)Time frame: 1 weekHired help? No professionals were hired, but Bates solicited the help of friends with renovation experience and paid them for their assistance.

Key purchases:> fl ooring> paint> wood stain> benches for waiting area> chairs for eyelash station> chandelier> art pieces> throw pillows

When clients entered Shine, a boutique nail, brows, and lashes-focused salon, a year ago, owner Ericka Bates probably said a silent prayer that clients didn’t look down at the warped fl ooring. The laminate showed wear from water spills and other damage from the busy salon and, even worse, it was uneven — with new layers of fl ooring having been stacked on top of previous layers. For this renovation, Bates, with the help of friends, removed all of the layers of fl ooring until reaching the base concrete. The dip in the concrete was then fi lled and a brand new vinyl fl oor installed on top.

Clients now are greeted not only with a perfect new fl oor but with a whole new brightened look. As part of this makeover, Bates also re-stained the wood of the pedicure benches, moved the lash station to the back to open up more room in the entrance, removed a cabinet, and repainted the salon in brighter, shinier colors.

UNEVEN FLOOR, NO MORE

SHINE

E


after

before

>>>


A former hair studio site, Nailed It! started in a dark, dreary space with a wall that bisected the space into two awkward areas, plus housed an ineffi ciently large coat closet. Deciding to open the salon with zero debt, co-owners Anne Schlegel and John Sidoti (wife and husband) relied exclusively on their savings to complete the project, which encompassed the entire working area of the salon. (Out-of-sight places like the break room weren’t done.)

Doing much of the work themselves, the salon has a whole new look after knocking down the wall, converting the oversized closet to a pedicure room, applying fresh paint, and adding checkered fl oor tiles. “We wanted the salon to feel like a soda shop from the ’50s or ’60s,” Schlegel says. She decorated the walls with retro tin prints of icons like James Dean and Rosie the Riveter, plus tracked down old advertisements for nail products no longer in production, which she framed before hanging. Her favorite wall decoration is one she unearthed during the demolition: a small handpainted sign from the plumbing supply company that originally built the building.

FROM DREARY TO UPBEAT RETRO

NAILED IT!Racine, Wis.Renovation square footage: 400Time frame: 5 months (~3 months of hands-on work; the rest was waiting for permits and scheduling confl icts)Hired help? Yes, a fl ooring installer, plumber, and electrician. Self-professed DIY junkies, Schlegel and Sidoti did the rest themselves, asking friends and the local hardware store for advice as needed.

Key purchases:> fl ooring, including plywood for subfl oor,

baseboards, and tiles> drywall> Behr paint> cabinets> door > 2 IKEA chairs for pedicures and vinyl

headrests > 2 IKEA tables for manicures> IKEA eight cube shelf for retail> 2 FootsieBath pedicure basins> 2 Dina Meri pedicure carts> 2 ceiling fans> garage sale fi nds: 8 chairs (redone

completely), reception cafe table (stripped and painted)

> miscellaneous accessories including lamps, storage containers, and shelves

f gs)


afterafter

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before

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after

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Renovating Head to Toes Salon was like going back in time. With her family pitching in, owner Anne Clarizio diligently removed the paneling and paper off the walls, where she uncovered a page from a hairstyling magazine from 1973. She also removed the asbestos tile (being careful not to let fl akes get into the air) and Berber carpet. When replacing the HVAC unit, the technician commented that he had never seen some of the things he pulled out of the unit when he replaced it.

Clarizio says, “I refurbished the shampoo cabinets. The bones were good — they don’t make them like that anymore — and kept the cast iron sinks. I had the painter match the wall color to the sinks. We turned the dryer area into the nail area. The only part of the salon we didn’t renovate was the mixing room in the back,” though she then adds that even the mixing room was given a new layer of paint and new shelves.

HEAD TO TOE REVAMP

HEAD TO TOES SALONConway, Ariz.Renovation square footage: 935Time frame: 5 weeksHired help? Yes, a plumber, painter, electrician, and HVAC technician. Clarizio did a lot of the work herself including paneling removal, wallpaper application, mudding and prepping the walls, refi nishing the cabinets at the shampoo stations, and tiling the backsplash.

Key purchases:> fl ooring> HVAC unit> 2 Minerva Beauty double-sided

styling stations> Minerva Beauty pedicure chair> 4 CCI Beauty styling chairs> CCI Beauty manicure table> paint> bathroom sink> bathroom cabinets


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SENSATIONAILS BY RUTHManchester Center, Vt.Renovation square footage: 300Time frame: 2.5 monthsHired help? Yes, an electrician put in the track lighting and a plumber helped with the pedicure chair.

Key purchases:> pipeless whirlpool spa> European Touch Petite Spa> paint> replacement window> awning> sign and sign post> air conditioner


AG

Just because she’s past the so-called “retirement age,” Ruth Gurry didn’t let that stop her from renovating a former apartment (now zoned for commercial use) into a stress-free sanctuary for nail clients. Gurry (at 68) and her husband (over 70) sanded the fl oor, which took more than two days. After the sanding, and with the help of an interior designer friend, Claudine Calvin (over 70), they whitewashed the fl oor to make it look old like the building. The color scheme started with a local regulation that the awning outside be burgundy or hunter green; they chose the former. Calvin then suggested painting a burgundy border on the fl oor and a burgundy “rug” in the center to give the salon a signature look.

“It was much work on both our parts, laying on the fl oor and painting this rug,” Gurry remembers. “I asked Claudine how she was going to get up off the fl oor. She said not to worry, she recently took a course that, in case she fell, taught her how to get up.”

Gurry enjoys catering to bridal parties, and the space’s kitchen is handy for that. However, she wasn’t able to fi t two whirlpool spas into the space, so she decided on a pipeless whirlpool spa and a European Touch Petite Spa. Gurry saved some money on her manicure table: her original Dina Meri granite-top boomerang table from 1993 is still in great shape.

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Salon owner Nikki Clifton had one month to turn a former printing shop into a stylish nail salon. One priority was to ditch the carpeting, since (by British Columbia province standards) carpeting is not allowed in salons. The salon also needed drywall installation and a new paint job. To stay within her no-debt budget, Clifton enlisted her husband and her father (both in the construction industry) for help. Her husband installed the laminate fl ooring, as well as the drywall, painting, and fi xtures (sometimes working until 3 a.m., while Clifton stayed home with their two toddlers). Her father installed the pedicure spa plumbing, the hair sink, and milled the red cedar for the salon’s reception counter and two nail tables.

Though the major projects were completed in a month, Clifton says the frequent tweaks make it feel as though the project has been ongoing for much longer. “It’s taken me two years to get the salon looking the way it does now — with the decor, retail, and the coffee bar. I’m currently looking at expanding again as I just purchased a tanning bed.”

See even more inspiring makeovers at nailsmag.com/salonmakeovers.

KILLER NAILS & ESTHETICS DAY SPAPrince Rupert, British Columbia, CanadaRenovation square footage: 550 (entire salon)Time frame: 1 monthHired help? No, Clifton’s husband and father are both in the construction industry, so they were able to handle everything.

Key purchases:> laminate fl ooring > pedicure chair> drywall> paint> fi xtures> materials for custom-made

reception desk and manicure tables

after

after

before

before

FROM CARPETED DRAB TO OVERALL FAB


146 | NAILS MAGAZINE | MAY 2012 ©ISTOCKPHOTO.COM/SHEN EN MIN

of informationIN THE AGEadvertising

OVERLOAD

You want to market to clients but can’t fi gure out how to get the most bang for your buck.

How do you make the most of all the advertising mediums open to you? BY MICHELLE PRATT

na0512advertising.indd 146 3/27/12 11:52 AM


“Many times advertising is reactionary,” says Steve Gomez, professional development manager with Milady/Cengage Learning. “It ends up being done in a rush, as a solution to a problem.” Examples of this would be advertising to fi ll the schedules of newly hired staff, to move product, or because it’s a particular holiday, such as Christmas. The problem with reactionary advertising is that little time is spent on refl ection, preparation, and analysis. “Advertising is a 365-day-a-year proposition,” says Gomez. “Salons should have a marketing committee, a marketing budget, and a marketing calendar.” Plus, after every marketing campaign, the results should be reviewed and analyzed to determine its success.

Even then, it’s not always easy to know what form of advertising will work best for your salon. Some people have fantastic luck with print; others see great results from online outlets. Of course, all of us benefi t from word of mouth. To determine what will work best for your salon, take a minute to fi rst decide what you need: Is it necessary to get a quick infl ux of clients to fi ll the book of a brand-new tech or to keep a multi-tech salon supplied with a steady stream of business? Maybe you need only a few new clients to fi ll the block of consistently slow hours during the week. What you need from advertising will help determine the type of advertising you need.

A second thing to consider is the motivation of the clients you are trying to attract. What service or special will you offer and why would the client want it? “When you advertise, you have to ask the question, ‘What solution or benefi t am I providing to the end user?’” says Gomez. This way you can advertise the solution, not just a service. If you’re located near the university and want to attract college students, for example, you would advertise differently than if you’re located in a downtown business district and need to draw in the lunch-hour and after-work crowd. Even if you offer the same service, you might need to choose a different advertising method or use different language depending on your audience. For example, a mani/pedi special may be advertised to college students as a way to prepare for the weekend, but to working women as a way to escape during a lunch hour or decompress after work.

Be sure you understand not only your target audience but also the demographic scope of the advertising vehicle. Be ready to ask questions, and be clear about what you see as a measure of success. For example, your local newspaper may offer you ad space through its online site, claiming your ad will be viewed by 5,000 people a day. That may sound like a sweet deal, but it doesn’t provide enough information. You want to know not only how many viewers the site gets, but also how responsive the viewers are. Can the newspaper provide you with stats to show businesses similar to yours that have a substantial number of readers click on the ads to land on the salon site?

Once you determine what your campaign must accomplish, who you’re trying to reach, the demographic of an advertising vehicle’s audience, and the measures of success, you’ll be in a better position to mix and match these different advertising mediums to achieve the highest rate of return on your investment (ROI). >>>



`

Print advertising still works, but often it’s the most expense option. If ad rates of your local paper are cost-prohibitive, think of other print media that gets into the hands of your clients:

> School programs (plays, sports, fundraisers)> Coupon books targeted to your zip code> Every Door Direct Mail program through

the U.S. Post Offi ce (14.5 cents/postcard)> Local magazines

What you need to know:Coupon books suggest you offer the reader a discount on services, but direct

mailers and school programs offer you the chance to advertise your business without necessarily including a discount (though everyone likes a deal!). Raise your profi le among local readers by using these venues to list services you offer, location, and hours of operation.

Design matters. Make sure your salon is accurately represented in your print material. Readers have an immediate reaction to graphics, font, color, and the overall feel of an ad. Print materials should be consistent across all touch points of the salon (business cards, website, salon menu, shelf talkers). This can be done through online resources, such as Vistaprint.com, or by working closely with a graphic designer. (Hint: Save money by offering nail services in trade for graphic materials.) If your marketing materials need work, but you don’t have time to revamp them before you begin advertising, then work closely with the advertising venue to choose graphics that portray the true feel of your salon.

It’s the least expensive, and it can be very effective, but many of the most successful online tools take time because they’re built on interactions that develop into relationships with clients. Used well, these online resources can be powerful tools to draw clients to your business.

> Google: Make sure the info about your business is accurate on Google maps (support.google.com/places).

> Review sites: Encourage your clients to Yelp, check in, review on Citysearch, or Tweet about you. It’s the best advertising you can receive, because it’s from real people.

> Salon blog: Blogs can be linked from your website and maintained for free. The advantage of advertising in this way is it allows your personality to come through. Blog about beauty, fashion, your salon’s fundraisers, new staff, staff profi les … the topics are seemingly endless. Cost is paid in time, as consistency is key here. An outdated blog communicates apathy (or worse).

> Facebook: Certainly by now salon owners realize the power of Facebook. The basic steps — setting up a business page, updating statuses, asking clients to “check in,” and persuading staff to request their friends “like” your page — are all free. More advanced Facebook advertising comes at a minimal cost and is easy to use. You can also promote your page with a Facebook ad, where you set the amount of money you want to spend and your target audience. (You pay per click up to X amount of dollars.) Suddenly, your ad will appear on the page of exactly the type of person who would be your client. In addition, using companies such as Wildfi re (wildfi reapp.com) to run contests using your branding can cost as little as $25.

> Twitter: It’s free, but Twitter, done right, does take some time. However, more and more people turn to Twitter to fi nd recommendations on anything from restaurants to service providers.

> E-mail blasts: Easy-to-use, companies such as Constant Contact allow you a 30-day free trial where you can design and send beautiful, professional looking e-mails to up to 100 clients. Rates are still incredibly reasonable after the trial period has ended.



Your clients are your best advertisers. They bring in the most new clients, and they bring in the best clients. Reward them for bringing in new business and promoting your salon. Build loyalty by creating a culture where the client feels it’s “her” salon — that she’s a part of its community, its success, its personality. To do this, consider some of these in-house advertising ideas:

> Client referral program: Offer your client a discount for every new customer she brings in or a free service if she refers multiple new customers.

> A drawing: Clients can submit the name of a friend to win a service. Both the client and the drawing winner get a prize.

> Discounts for VIPs: Customers choose the VIPs among their friends when they hand out $5-off cards. Give the cards to clients and let them know when they pass the card on to a friend who becomes a new client, they both receive a $5 discount on the service of their choice.

> Checking in and posting pictures: This doesn’t go under the “online” section because the only way to advertise in this way is by advertising in realtime — from the salon! What’s nice about this way of advertising is it doesn’t cost any money, it inherently builds client loyalty, and it’s guaranteed to hit your target audience.

What you need to know:Don’t feel uncomfortable about asking clients to talk up your salon. Social media sites

wouldn’t have exploded if people weren’t dying to give their opinions and communi-cate with their friends. However, be careful how you present it. You don’t want to look desperate: The tone “please, please, please help me get new customers” doesn’t inspire. Instead, present referrals as a great opportunity for clients to save money, “Here’s our way of thanking our customers when they tell their friends about us. You both get $5 off any service in the salon!”

`

GO ONLINE TO READ MORE ABOUT ADVERTISING AND MARKETING YOUR BUSINESS:

> Making the Most of Web Check-ins — www.nailsmag.com/webcheckins

> Facebook Your Way to a Full Book — www.nailsmag.com/fbfullbook

> The Nitty Gritty Guide to Marketing Your Salon — www.nailsmag.com/marketingguide

SETTING YOUR AD BUDGET

The best way not to advertise from a reactionary position is to plan well. Steve Gomez says 2% of your total income (sales and services) should be put aside for advertising. Some months you may not spend that, but other months you’ll spend more than that, and since you’ve put the money aside, you’ll be able to use it instead of charging the ads to a credit cards. From the 2% that you’ve put aside, 80% should be on internal promo-tion and marketing, 20% should be on external advertising.


http://www.nailsmag.com/webcheckins

http://www.nailsmag.com/fbfullbook

http://www.nailsmag.com/marketingguide

150 | NAILS MAGAZINE | MAY 2012 PHOTOGRAPHY BY KELLY BRACKEN

INM’s Gelavish soak-off gel polishes feature four spring colors in a nice range of delicate shades. Gelavish is specially formulated to work in both UV and LED lights. They brush on like polish and soak off quickly. The colors are Enchanted, Joyful, Charming, and Eccentric.(888) 745-4030 x15461www.nailsmag.com/fifi/15461

Bio Sculputure Gel has a spring/summer collection of soak-off color gels, Royal Monarch. Bio Sculpture Gel can be applied over natural nails, without the use of any prim-ers, bonders, or base coats. The new colors are Duke, Royal Highness, Prince, Duchess, Princess, and Her Majesty.(888) 745-4030 x15462www.nailsmag.com/fifi/15462

The Soak Offs Of

Show your clients that you’re the queen of gel fashion by off ering them the latest seasonal colors this year in their favorite soak-off brand. Whether it’s gel-polish or a traditional potted soak-off , a perfect nail can make a lasting impression on style-wise clients who love to accessorize.

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Nailite’s Gentle Colored Gels can be used as a top gel over any enhancement, plus over natural nails for full-coverage color. The pots are ½-oz., and the spring colors are Boardwalk, Taffy, and Seagrape. Nailite recommends a 9-watt UV lamp or greater when curing these gels.(888) 745-4030 x15465www.nailsmag.com/fifi/15465

Nubar kicks spring off with a bang with its new Gelicure Neon collec-tion. Touted as Nubar’s brightest soak-off gel collection yet, Neon offers eight eye-popping colors that give excellent coverage, work with both UV and LED lamps, and soak off fast. The colors are Not So Mellow Yellow, Pink Pop, Light-ning Lime, Blue Boost, Out a Sight Orange, Purple Power (shown), and Rad Raspberry and Rocking Red. (888) 745-4030 x15463www.nailsmag.com/fifi/15463

CND launches Shellac Spring 2012. The UV-cured gels that apply like polish and soak off easily now include the colors Dark Lava, Rubble, Cityscape, Silver Chrome, Gold VIP, and Silver VIP. Whether you’re a classic taupe addict or a metallic iron maiden, the 36 total Shellac shades will provide a sophisticated look to suit all digit desires. (888) 745-4030 x15466www.nailsmag.com/fifi/15466

Young Nails’ ManiQ Color Soak-Off Gels has subdued shades that match perfectly for spring-time pastel attire. ManiQ offers a polish-like brush-on application that cures in 30 seconds using an LED light, and one minute in a UV light. The collection is inspired by the fashion runways of New York, Paris, and Milan.(888) 745-4030 x15467www.nailsmag.com/fifi/15467

Jessica Cosmetics’ Geleration brush-on, soak-off gels have mirrored the Heavy Petal Collection also featured as a spring regular polish line. Heavy Petal features six spring-inspired colors: Rolling Rose, Born 2 Pansy, Witchy Wisteria, Hotter Than Hibiscus, Dazed Dahlia, and Geranium Gypsy. (888) 745-4030 x15464www.nailsmag.com/fifi/15464

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Hand & Nail Harmony’s Spring Gelish Candy Land Collection has a selection of shades so sweet they’re sure to leave clients addicted. The colors are You’re So Sweet You’re Giving Me A Toothache, Orange Cream Dream, Sugar Daddy, Don’t Be Such a Sourpuss, You’re Such A Sweet-Tart, and Sugar N’ Spice & Everything Nice.(888) 745-4030 x15468www.nailsmag.com/fifi/15468

Akzéntz releases a 12-color collec-tion for spring 2012 for its Luxio brush-on, soak-off gel polish line. The elegant colors include Tiffany, Precious, Playful, Pulse, Tango, Cosmo, Elite, Endless, Irresistible, Entrancing, Nonstop, and Afterglow. (888) 745-4030 x15472www.nailsmag.com/fifi/15472

Nail Labo has new colors for its Presto soak-off gels. The LED-cured gels have excellent durability to prevent chipping and fading and soak-off easily. The colors for spring are Gradevole, Pomposo, Garante, and Brioso.(888) 745-4030 x15469www.nailsmag.com/fifi/15469

Orly’s GelFX brush-on gel-polishes give you precise applications, full color coverage, and a four-shade range of colors that highlight the essential colors of spring. The gels give chip-free wear for two weeks and soak off quickly and easily. The spring colors are Kiss the Bride, Mirror Mirror, Pixy Stix, and Country Club Khaki. (888) 745-4030 x15470www.nailsmag.com/fifi/15470

IBD’s new Neutral Collection for its Just Gel Polish line of brush-on, soak-off gels features six spring colors. The colors are Breathtaking, Hawaiian Ice, Juliet, Jungle Fever, All That Glitters, Serendipity, and the collection also includes Base and Top Coat, and IBD Power Bond. (888) 745-4030 x15471www.nailsmag.com/fifi/15471

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OPI is launching two new spring collec-tions of its GelColor brush-on, soak-off gel-polish. The collections are Thrillseekers, with colors My Address Is “Hollywood,” I Eat Mainly Lobster, Color To Diner For, Honk If You Love OPI, French Quarter For Your Thoughts, and Road House Blues; and the Impressionists Collections, with colors Gouda Gouda Two Shoes, Wooden Shoes Like To Know?, Thanks A Windmillion, I Have a Herring Problem, Pedal Faster Suzi!, and Vampsterdam.(888) 745-4030 x15477www.nailsmag.com/fifi/15477

Beauty Millennium’s Gel On brush-on, soak-off gel-polish has four new colors for spring, along with its Bonding Base and two kinds of Top Coats. The gels can be cured in both a UV and LED lamp, and the colors are Wine, Munsell Red, Jet Black, and Cerise Red.(888) 745-4030 x15476www.nailsmag.com/fifi/15476

Artistic Nail Designs’ Artistic Colour Gloss Spring Collection 2012 is inspired by London Fashion Week and embodies prettiness and femininity, which are two of the most influential trends this spring. The romantic tones create a palette of shades evoking grace and sensuality. The colors are Lavender Sunset, In Bloom, Snapdragon, Angel Tears, Ivory Mist, and Silk Petal.(888) 745-4030 x15473www.nailsmag.com/fifi/15473

Star Nail’s Eco Soak Off UV Nail Color Collec-tion Maui Baby is a great alternative to polish that last weeks longer than traditional polish and is ideal before a long getaway. The colors are Full Moon, Caribbean Mint, Coral Beach, Sunset Glow, Periwinkle Dusk, Yacht Club, Volcano Trail, and Pineapple Crush.(888) 745-4030 x15475www.nailsmag.com/fifi/15475

EZ Flow’s Tru Gel brand of brush-on gel-polish can be used in both LED and UV lamps, and the new colors feature a nice range of spring shades. The colors are Mojito (deep green), Sweet Tart (an elegant fuchsia), Jelly Bean (purple), and Pink Oyster (light pink).(888) 745-4030 x15474www.nailsmag.com/fifi/15474

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Nail Superstore’s Artisan Professional GelEfex color soak-off gels have a range of interesting shades for spring. The gels give excellent color coverage, apply easily like polish, and soak off in a matter of minutes. The spring colors are Milky Coffee, Puddy Muddy, Lilac Blossom, Sweet Nectar, Baby Doll Cheek, and Flamingo Coral. (888) 745-4030 x15479www.nailsmag.com/fifi/15479

LCN’s Recolution soak-off color gels offer elastic, scratch- and chip-proof coverage in a range of shades to fit any client’s desire. They brush-on easily like polish and cure quickly in UV light. The spring colors are Shiny Blue Eyes, Pink Passion, Sparkling Rose, and Blackberry Red.(888) 745-4030 x15478www.nailsmag.com/fifi/15478

AmericaNails’ LightSpeed is a versatile soak-off gel polish system that will cure under traditional UV lamps in minutes and under the Lightspeed LED Lamp in a matter of seconds. The space age-themed line features the spring colors Solar Flair, Laser Pink, Blue Planet, and Andromeda. (888) 745-4030 x15482www.nailsmag.com/fifi/15482

Entity’s One Color Couture Delightful Collection offers the long-lasting, high-gloss durability of a gel with the ease and versatility of a nail polish. The collection features a nice range of spring shades, with colors Camera Shy, Peach Party, Cork Wedges, Skins Vs. Shirts, Blue Bikini, and Five Inch Heels.(888) 745-4030 x15480www.nailsmag.com/fifi/15480

NSI’s Polish Pro brush-on gel-polish has a collection of colors for spring inspired by Pantone’s Spring Color Report for 2012. The ½-oz. bottles come in shades Eggplant, Fruit Smoothie, Home On O’range, Dyed to Match, Pink Flamingo, and Save the Date.(888) 745-4030 x15481www.nailsmag.com/fifi/15481

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Nail techs, nail artists, and students from all over the world made their way to the halls of the Kim Koo Museum in Seoul on February 18 and 19 for the 6th Global Nail Cup. Trang Nguyen, founder of Odyssey Nail Systems, created the Global Nail Cup six years ago so competitors of all levels could test their skills against others and to, most importantly, better one’s self. “It’s not about winning, it’s about improving your skills and abilities for yourself,” he said.

There were more than 1,000 regis-tered competitors from 20 countries

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Seoul, South Korea is a fantastic city full of life. As one of the largest metropolitan areas in the world, the city was a perfect backdrop for the 6th Annual Global Nail Cup. BY KIMBERLY PHAM

in nine competition categories. Having only seen U.S. competitions, I was almost overwhelmed by the number of artists in one room.

I felt like a little fi sh in a big pond. Competitions in the United States don’t attract nearly as many people as they do in Korea and Japan. U.S.-based competitions are often attached to trade shows where the main focus is on product sales rather than competing. The Global Nail Cup exists purely for competition. There were the usual nail categories, including Design Sculpture, Tip Overlay, UV Gel, Nail Care, and Acrylic Sculpture, which boasted the most competitors at one time fi lling up 245 tables in two rooms. Then there was the Team Relay.

In the Team Relay, groups of three completed one set of tips with acrylic overlay on one hand. Each member of the team completed their tasks individually as the other teammates waited on the sidelines. Similar to other relay races, once the fi rst person was done with their section (prepping the nails, applying tips, etc.), they

Competing in Seoul:THE FIGHTING SPIRIT

The fi rst, second, and third place winners of each competition were awarded with a marble Global Cup trophy or one of these, made out of real crystal.

1. Roxanne Ralph represented for Team Australia during the Team Relay com-petition. 2. The Grand Champions of the Global Nail Cup from left to right: Park Hyo Ryeong (Student Division), Song Si Eun (Division II), and Park Hyun Jung (Division I). 3. Fine details went into the nails created by Maria Aitomäki from Finland, who placed in UV Gel Division II. 4. Competitors shake hands before the start of the fi rst competition at the Global Nail Cup.

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handed the fl ag to the next teammate. That teammate would then set up their station and continue where the fi rst left off. All of this happened with the roaring sound of cheering fans.

Schools, teams, and competitors were encouraged to wear costumes and cheer on their teams. The entire room yelled and screamed as eager contestants let out roars of encouragement to help shatter their own nerves. The larger groups coordinated spirit-rally chants and dance moves and the excitement and laughter continued throughout the 90-minute competition.

My second favorite event was the Top Artist Competition. All 15 competitors were high-ranking nail competitors, and

this is where I started seeing familiar faces. Each competitor was enclosed in a roped-off section on the fl oor — allowed to create any style competition nail (many chose to do traditional acrylic pink-and-white nails). Students were encouraged to walk around each of the competitors’ tables and ask questions as they worked, giving students the rare opportunity to pick the brains of top pros during a competition.

Nguyen, a veteran competitor in the U.S. and international arena and who was ranked #1 in NAILS from 2005 to 2007, created this unique competition both for the top competitors as well as for students to help them become better competitors. As a world champion nail

competitor, one of Nguyen’s biggest diffi culties was breaking into the competition circuit.

The judging system was just as intense as the competition and designed to prevent bias within the scoring system. There were 10 to 13 international judges for each compe-tition. Each judge was given only one specifi c area to judge (smile lines, side walls, cuticle, buff and shine, C-curve, creativity, product control, cleanli-ness underneath the nail, etc.), which is similar to the way competitions are judged in Japan. In the Nail Care competition, red polish and French polish were given to two judges, so points for polish weighed more

The many members of the Choi Kyung Hee Nail Academy show off their “fi ghting spirit” with determined fi sts and smiles.

1. Competitors in the Top Artist event prepare within their sectioned-off areas, spaced for viewers to walk around and observe during competition. 2. Azumi Kanene Williams, an artist who frequents the pages of NAILS, created French Sculpture nails during the Top Artist competition. 3. Tomomi Sukigara and Tomoko Suzuki created French Sculpture nails in the Top Artist competition and placed second and third, respectively.

Some of the international judges for the spirit portion of the Team Relay included Anita Lime-Sims, Hanna Sokajarvi, Yoshiko Nanbu, Paivi Sokajarvi, Nobuko Miyako, and Olga Dalonova.

MBC Academy Beauty School won the spirit award for their energy and spunk during the Team Relay.

The Areumdaun Saramdul (The Beautiful People) Beauty School livened up the Team Relay competi-tion with their coordinated cheers.

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heavily. Hand models were given new numbers in line and points were entered into a computer that connected to a main computer to tally the scores.

“We try so hard to give competitors the fairest competition in the world. As a result, we get a lot of support from all over the world,” Odyssey CEO Van Luu said. “We still have things to improve and our goal is to make each year better than the last.”

The judging process reminded me of an assembly line. As a judge, you only had 10 seconds to look at each hand before the model moved on to the next judge. Luckily, the ability to focus on one aspect of the nail made it possible for the judges to score each entry quickly.

Entries were scored on a scale from one to 10, with 10 being the highest score.

I was lucky to be the photographer at the end of the assembly line. After each hand was judged, I shot a photo of the fi nal nails. This gave me a chance to see the judges in action, working quickly and meticulously. It also allowed me a closer look at top-quality competition hands. Many models had long, slender fi ngers with deep oval nail beds that I’d imagine any nail tech would love to have as a client. By the end, I can confi dently say I touched nearly every hand in the competition.

After seeing this global competition and the many Korea-based winners fi rst hand, it’s clear to me that the Korean nail industry is thriving. Stand-alone

nail salons focus on natural nail care and nail art, attracting the younger client and working women. Nail associations control the industry, the largest being the Korea Nail Association (KNA), and all nail academies belong to an association. Although licensing is not currently required, certifi cation issued by these associations are highly sought after to set standards within one’s salon. However, the South Korean nail industry may soon see a change if the government decides to step in to require licensing.

Apparent in every competitor was a drive and focus that went beyond competing. In Korea this is known as the fi ghting spirit, a dedication to persevere and to gain the strength necessary to

Team Mexico’s Grissel Simon-Guzman, Jessica Simon-Guzman, Eva Mon Telongo, Gerardo Hernandez, and Alma Delia Diaz won the Best Costume award for their dresses and attire from diff erent regions of Mexico.

Phoi Pang, Nguyen Pang, and Thanh Pang came in from the Kelly Pang Professional Nail Care Training Center in Saigon, Vietnam. This was their fi rst time at an international competition.

Team Australia and friends: Kirsty Crouch, Jessica O’Connell, Samantha Goddard, Olga Menshikova, Catherine Wong, Viv Simmonds, Mandy Meesen, Caroline Morgan, Olga Mesh-eryakova, Emi Ohkuma, Kirsty Woltjen, and Roxanne Ralph.

1. Min Bang Kyung quickly scans the nails on a model. Judges had 10 seconds to judge one aspect of the nail. 2. All scores were input electronically using number keypads. The scores were then transmitted to a main computer where they were tallied. 3. Han Sae Jeong guided the models through the judging process.

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overcome your obstacles. As intense as it sounds, it’s also a fun way to cheer on your fellow teammates. With fi sts held tightly, you yell “hwaiting!” with determination. When it is said quickly, it resembles “fi ghting,” the English word from which it was derived. The fi ghting spirit crosses boundaries, as I heard in many languages during the competition, but the will and motivation are the same.

The Global Nail Cup was an exciting and eye-opening experience and I’m so glad I was able to see this international level of competition. It is so inspirational to see so many talented nail artists and students from all over the world work so hard in striving for the same goal — to be the best they can be.

Masahiro Matsuura and Keiko Miyajima from the Nailist Nail School in Nagoya, Japan, smile proudly with their students, many of whom placed in the competitions.

Kanysh Abykenov, Diana Nazarbayeva, Alla Kostenko, Tamara Popova, Saule Abykenova, Irina Matykhina, and Irina Popova from Kazahkstan celebrate Alla’s fi rst-place win in the UV Gel Division I competition.

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I had a great time touring the city of Seoul with Anita Lime-Sims, Melvin Houston, and Viv Simmonds.

Check out Kim’s photos of the competition, 3-D multimedia nail art, and more at www.nailsmag.com/globalnailcup.

4. The Gyeongbokgung Palace is considered the cultural center of Seoul, constructed in 1394 during King Taejo’s rule in the Joseon Dynasty. It was severely damaged through fi re and war and then reconstructed in 1867, becoming a national symbol for South Korea. 5. Street vendors selling food and trinkets line the sidewalks of major shopping areas in Seoul. In the cold of winter, everything was tempting to eat. 6. With endless rows of shops and restaurants, Myeoungdong is one of many crowded shopping districts in Seoul.

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http://www.nailsmag.com/globalnailcup

NAIL TIPS PHOTOGRAPHY BY KELLY BRACKEN

CRYSTAL L. JONES, The Salon: Hair, Nails, and Fitness Studio, Danville, Ky.From as far back as I can remember my Moma has been very fashion-forward but thrifty at the same time. She was shopping at rummage sales before it was the cool thing to do! After being asked to submit something for this story I posted a question on Facebook. “What’s one word you would use to describe my Moma?” The majority, which helped me figure out which di-rection to go for the art on the nail tip, said: fashionista, stylish, dressed nice, and nicely polished nails. So I went with rhinestones, of course. A high heel, a purse, and a bow all hand-painted by me, all on top of her favorite color — red! This of course is just one very small part of the beautiful person that my Moma is. I feel extremely blessed to have her in my life.

MAGGIE FRANKLIN, Art of Nailz, Visalia, Calif.When I got the assignment for the Mother’s Day nail art project, I immediately envisioned a nail with a custom decal of a photo of Mom holding me as a baby. Unfortunately, there don’t seem to be any. As a matter of fact, there seem to be very few photos of Mom around at all. This photo is the one that Mom has carried in her wallet for at least 42 years (all of my life) that she likes of herself. She calls it her “skinny” picture. I scanned it and printed it out as a decal and then added the little pearls and 3-D roses in pinks and mauves.

For one thing, it’s just a very elegant Mother’s Day look. But, on a more “inside joke” level, when I began my career as a nail tech in 1992, my mother was my only regular cli-ent (and practice dummy). I did her nails weekly for several months and I would always let her choose her polish color and nail art. Week after week, her nails were a pale mauve with little flowers. One day I told her she didn’t get to choose anymore and I painted her nails bright blue with little fish and mermaids on all 10 of them. And suddenly my phone started ringing. It’s a story that Mom is fond of telling.

KIMBERLY MARTIN, Studio C Salon & Spa, Auburn, MaineI chose a tea party theme for my nail design. For as long as I can remember, my mom has always collected tea cups and tea pots. One of my daughter’s favorite things to do is have a fancy tea party with her “Mammy.”

I HONOR MYi h o n o r m yIn celebration of Mother’s Day, we asked nail techs to create a single tip with nail art in honor of their moms.


na0512mothersDayNailArt.indd 162 3/27/12 9:17 AM


ANNE CREAGER, Shreveport, La.The nail design represents my mom because she hloved flowers and I remember planting them aroundwith her when I was little. The flower design and yeground color was taken from a barrette that my dauI wanted to incorporate the breast cancer ribbon tomother’s ongoing fight with breast cancer, and the “Mother’s Day. I was adopted when I was three monthAthens, Greece, and my mom has always been there f

NATASHA HARTON, Shabby Chic Nail Studio, Victoria, B.C., CanadaWhen I was younger, my mom and I would go shopping every Saturday morning together. I’d be carrying one of her purses, filled with my favorite lipgloss of hers and wallet with one of her cards inside to make me feel like I was all grown up. The first stop we’d make when we got to our destination? The purse department! This is one of my favorite memories of my mom and me, so I knew I had to put a fabulous 3-D leopard-print purse on this tip. The 3-D charm bracelet at the smile line represents the charm bracelets that both my mom and I wear — she and my Nanny gave me mine for my high school gradu-ation present and it has such sentimental value to me! And then of course the fabulous pink inlays, sparkles, and bow represent both of our girly-girl sides!

ANNE CREAGER, Shreveport, La.The nail design represents my mom be-cause she has always loved flowers and I remember planting them around the house with her when I was little. The flow-er design and yellow background color was taken from a barrette that my daugh-ter has. I wanted to incorporate the breast cancer ribbon to honor my mother’s on-going fight with breast cancer, and the “MOM” for Mother’s Day. I was adopted when I was three months old from Athens, Greece, and my mom has always been there for me.

AMANDA LENHER, Posare Salon, Las VegasThis nail makes me think of my mom because she is a business woman — very serious and classy but she has that sassy and flashy side of her. I used gold foil and silver glitter for the nail art because it reminds me of her jewelry. She only wears gold and silver jewelry and it is like her signature look — never a day without her David Yurman. I love my mom and wish I could see her every day. This is just a small expression of my love for my mom. Words can’t ever express how much I love her and miss living near her.

MOTHERm o t h e r

na0512mothersDayNailArt.indd 163 3/27/12 9:17 AM


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15221 Super Relax ......................................................................................... 139

15136 SuperNail.............................................................................................108

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How to contact us:Send business and editorial correspondence to:3520 Challenger St., Torrance, CA 90503(310) 533-2400, (310) 533-2507 FaxWebsite: www.nailsmag.com

Editorial:To contribute an article, make a suggestion, or ask a question,contact NAILS at the address above or:West Coast/Canada Call: (310) 533-2552Fax: (310) 533-2504Email: [email protected]

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Schools:If you would like to fi nd out more about our “Partners in Education” program for schools or to sign up to distribute the annual Career Handbook, visit our website at www.nailsmag.com/CareerHandbook/

LeChat’s Perfect Match Gel Polish applies like nail polish but wears like gel. This quick-and-easy gel polish cuts the service time in half and will give a deep sleek fi nish without chips, smudges, or drying time. The color is long-lasting and chip-resistant. Every package of the 22 colors includes a free Dare to Wear nail lacquer that perfectly matches the color. (888) 745-4030 x15341www.nailsmag.com/fi fi /15341

Akzéntz introduces its new UV Lamp. This powerful, compact, and elegant lamp has specially designed bulb placement for maximum cure. It features a timer control and allots for a full fi ve-fi nger cure. The lamp has a removable bottom tray for pedicures, a digital display with timer control and preset modes, and a beep indicator when the lamp turns off . (888) 745-4030 x15342www.nailsmag.com/fi fi /15342

NSI’s Attraction Discover Kit provides everything you need to give high-quality pink-and-white services. The kit produces alluring pinks, captivating whites, and a seductively smooth fi nished enhancement. It includes nail liquid, two shades of pink powder, white and clear powder, primer, nurture oil, instructions, and more.(888) 745-4030 x15343www.nailsmag.com/fi fi /15343

Genbook is a leading online appointment scheduling solution for small businesses trusted by thousands of merchants to fi nd new customers, connect with existing customers, eliminate no-shows,


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and has small blue lights inside the mask to help the wearer fall asleep quicker and more soundly. Hold the inside of the Glo to Sleep near a light source for 30 seconds and slip the mask on. Look at the Points of Glo, breathe deeply and feel your thoughts slow and your body relax as you drift off to sleep.(888) 745-4030 x15349www.nailsmag.com/fi fi /15349

AnGelic is a new gel polish from DeEnterprises Inc. The brush-on gel polishes are LED and UV light curable, and have an easy soak-off formula to make removal quick and clean. The gels have a smooth, creamy application, and feature 20 diff erent colors like Greige, Halo, and Tuxedo Black, shown here. (888) 745-4030 x15350www.nailsmag.com/fi fi /15350

Young Nails ManiQ Color Gels brush on like polish, but cure like a gel and soak off quickly for easy color changes. The colors range from dark greens and blues to purples and reds, and Young Nails has come out with seasonal collections for spring and winter. (888) 745-4030 x15351www.nailsmag.com/fi fi /15351

and maximize their schedules. Genbook’s Analytics feature allows merchants to make key business decisions by identifying sales trends, forecasting future performance and monitoring a series of key data metrics, like which services bring in the highest revenue, what time of year is most profi table, and which staff members are generating the most appointments.(888) 745-4030 x15346www.nailsmag.com/fi fi /15346

OPI’s Holland Collection for the Spring/Summer 2012 is inspired by the country’s range of stunning shades as seen in vivid tulips, windmill-dotted hillsides, and bustling canals. The collection’s 12 shades off er a mixture of sophisticated neutrals and highly-pigmented brights. (888) 745-4030 x15344www.nailsmag.com/fi fi /15344

Orly’s Instant Artist Starter Kit makes intricate nail designs easy for nail techs. The kit includes fi ve polish colors with striper brushes for precise artistic applications, as well as a Dotter Duo Tool to take your designs

to the next level. The colors are Jet Black, Fiery Red, Sunshine, True Blue, and Crisp White. (888) 745-4030 x15345www.nailsmag.com/fi fi /15345

NailGrafx by Sha-Nail Japan is a new product of delicate, photo-quality prints that fi t and conform to nail surfaces with no wrinkles to make interesting and easy nail art designs. The prints come in bright colors and can be combined to create vivid 3-D eff ects. NailGrafx prints are thin enough to cut, layer, and combine freely for a wealth of nail art possibilities.(888) 745-4030 x15347www.nailsmag.com/fi fi /15347

Maximum relaxation awaits with SpaRitual’s Instinctual 21 Mineral Organic Bath Salts. Made with 70% organic vegan ingredients and ginger oil, this new addition to SpaRitual’s Chakra Care System energizes your client’s root chakra to help with relaxation, skin nourishment, and increasing circulation. (888) 745-4030 x15348www.nailsmag.com/fi fi /15348

Glo to Sleep is a new sleep aid product from Sound Oasis. The Sleep Therapy Mask helps you “switch off your mind” says the company,










MARKETPLACE

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I need help selecting a good UV light. What should I look for? Is price a good indicator? Why is it important to ask new clients if they have any

allergies? I’m thinking about doing a client survey. What questions should I include and what’s the best way to go about it? How do you thank

your competition model? I have a 50-year-old client with hard, brittle nails with recurring ingrown nails. Can I help prevent the ingrown nails?

How do I get a small business loan to open my own nail salon? What is the chemistry behind nail prep items that help with bonding? What are

“color drops” for acrylic monomers? Why aren’t my soak-off gels looking shiny after the fi rst few days? When mixing glitters, what gives more of

the 3-D look? Why do I have headaches at work? How can I get my nails to grow? What is your policy when it comes to putting enhancements

on teens? Is it true that most white gels do not cure all the way? How do I avoid raising prices in this economy when my product costs are

increasing? What is the best way to handle no-shows? Why did my client’s natural nails suddenly become grooved? I have a new client coming

in and he told us he has athlete’s foot. How should I deal with this? Can I work on his feet? How do I approach our employees about staying in

the salon when it’s not busy? What’s the trick to getting dark glitters to cure when doing rock star gel nails? Is it better to perform pedicures with

or without gloves? A client wearing acrylics wants to come in weekly. Should another coat of acrylic be added or is there another procedure to

follow? How do I keep wraps from lifting on a client with poor circulation? Why do tiny white spots appear on my fi nished acrylics? How do I

know if a salon is right for me? Will the chlorine in swimming pool water aff ect nail polish colors? Can a booth renter make a commission for

retail in the salon she rents from? If oil causes acrylic nails to lift, then why are we urged to use it and to tell clients to use cuticle oil? How to

correct a vertical split in the nail? Where can I fi nd manicurist-themed wall art or good manicurist clip art? How do I get clients to book their next

appointment after their service is fi nished rather than calling just before they want to come in? What is the average shelf life for acrylic powder

and monomer? I am trying to keep my hours down and work shorter days but I just can’t say “no” to my clients. Any advice? What do you do

to be environmentally friendly in your salon? When someone comes to me for an acrylic fi ll and I wasn’t the one who put on the previous set,

does it matter what product I use? Can you embed nail art in gels? Should a beginner tech earn the same wages as a more season tech? What

techniques can techs use to keep salon conversations professional? What causes artifi cial nails to turn yellow? What is the best way to market to

university students near a college campus? What should I wear on my fi rst day of work? Can you off er any tips for keeping my books as full in the

fall and winter months? Is it true that when you remove calluses with a razor, they come back harder? Can you use any primer with any acrylic?

What does it mean to be an independent contractor? What causes the burning sensation when gels are curing? Do you bargain when it comes

to your prices? What nail shapes and polish colors are best for natural nail clients with short nail beds? Am I entitled to a key as a booth renter in

the salon where I work? Could chlorine in the water make my client’s acrylics lift? How do I promote myself within a full-service salon when I am

the only manicurist? What methods and type of equipment do I need for paraffi n

treatments? How do you warn your clients not to use lotion before they come in?

How do I determine my fee for party packages? How much space do I need to

have spa parties? Should we have clients sign a consent form prior to receiving nail

services? What’s the best way to keep rhinestones on the nail so they don’t fall off

as easily? How do I fi re a nail tech? How should I respond when clients ask me why

they should pay a higher price for my services? Why do you choose not to wear a

mask when fi ling acrylics or gels? Do you discuss politics in the salon? Is there a

product that would help with the swollen and irritated cuticles for my nail biter client?

NAILSMAG.COM … everything a nail tech needs


DS H E E T

ALAAEDDAADeal Sheet shows you all the bimonthly deals off ered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

Call your professional beauty products supplier directly to take advantage of this month’s great deals. Tell them you heard about them in NAILS Deal Sheet!

MAY 2012

182-185186-187

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na0512ds.indd 181 3/27/12 5:08 PM

Prices in this ad are valid May 1 through June 30, 2012. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

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Also Available: Pre-Cut Fingers 70-ct.Fiberglass (NB1050) Silk (NB1051) $2.95

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Medium$7.95��#NB0300

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!SSORTED�#UTICLE�0USHERS

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2-Sided Straight Pusher #NB0203

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Spa Thong Slippers

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FORMS 500-CT.

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COLOR TIPS

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WhiteBright White

ClearX-Thick

Onezees ToeSeparators

25¢ each$23.95 100-ct.

$99.95 Case (500)

#NAB0117

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Professional Cushioned Files 20-ct. $4.95A Black 80/80 #NB0010 100/100 #NB0011 100/180 #NB0012 180/180 #NB0013 B Zebra 80/80 #NB0014 100/100 #NB0015 100/180 #NB0016 180/180 #NB0017

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F Professional Pink Glass File $1.49 #NB0030L

G Professional Buffers 49¢ ea. 50-ct. $19.953-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P

H Cuticle Eraser Stones 65¢ ea. #NB0033

20¢ ;7��'&&#FA �'.$/+�� CASE (500) �./$/+�

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SIZES 1-10

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Gel Glue 4 gm. $3.95 #IBD309

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na0512ds.indd 182 3/27/12 11:39 AM


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Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

NA IL

ART

SUPPLIES

POLISH

&

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MAN ICURE

PEDICURE

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** Pedi-Spa™�MODELS �FEATURES �AND�SPECIÞCATIONS�ARE�BASED�ON�INFOMATION�AVAILABLE�AT�TIME�OF�PRINTING�AND�IS�SUBJECT�TO�CHANGE�WITHOUT�NOTICE��#ONTACT�YOUR�SALES�REPRESENTATIVE�FOR�A�LIST�OF�CURRENT�MODELS �FEATURES �AND�SPECIÞCIATIONS�Trademark Disclaimer: Infinity, Luminous, Liberte, Q-Spa, Ultima, V-Spa, Kidde-y, Elite Platinum, Mystique, Versas, Vista, Elite Ultra, Sani-Drain, PureFlo, Pioneering “SMART” Pedi-Spa, Auto-Fill, AutoClean, Tru-Touch Massage and TT360 are the trademarks of Lexor, Inc. Reproduction or reuse of part or all of trademarks are expressly prohibited without written permission from Lexor, Inc. Due to limitation of the printing process, product colors shown might look different from actual colors. Lexor will not be responsible for any misprint of this advertisement. Lexor’s footspa specification and prices may change without prior notice. Pedicure Spas are intended for professional used only, always follow your State Board’s sanitation and disinfectant guideline.

2012 FEATURES

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ZZZ�/(;25�FRP��Promotions cannot be combined with any other offers, promotions, additional discounts, or substitutions and are valid only at time of purchase. While supplies last. Pedi-Spatm models, features, and specifications are based upon information available at time of printing and is subject to change without notice. Contact your sales representative for a list of current models, features and specifications. Due to limitations of the printing process, actual colors may be different from colors shown in bulkmail.

Exclusively by Lexor.


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scan watch

Scan this barcode to visit NAILS TV, where we have hundreds of technical videos, nail art technical, and troubleshooting videos to help you SEE how to improve your skills.

www.nailsmag.com/nailstv

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}{my other life Teresa King, nail techIn her other life: acting teacher

When her father nixed the idea of enrolling in beauty college, then- high school student Teresa King joined the drama club instead. Her love for theater continued throughout college where she earned degrees in both theater production and English literature. “Shortly after I was stage managing off-Broadway shows for many of New York’s most prestigious companies, including Jean Cocteau Repertory, NYC Fringe Festival, City Center, Lincoln Center’s ALF Series, BMI Music, and LAByrinth Theatre Company,” says King.

Several years later, she became a faculty member of a private drama school for children in Brooklyn and Staten Island where she taught acting classes to pupils ages 4 to 14. “Working with children has been the most extraordinary and fulfi lling experience of my life,” she says. “My teaching repertoire included classes in acting for stage and fi lm, improvisation, stage combat, puppetry, and pantomime. As my reputation grew, I was offered the opportunity to collaborate with various children’s groups and constructed workshops in clowning and miming for child performers with Down syndrome.”

Two years ago a cut in funding for arts programs caused King to shift gears and return to her fi rst love — the beauty industry. She is now the owner of a home-based salon in Brooklyn, N.Y., called Nailing It and she works at beauty shows, photo shoots, and New York Fashion Week. Despite her success in the nail fi eld, her love for working with children and teaching drama has stayed strong. “In 2009, I founded my own company, Class Act School of Drama, where I continue to teach private acting lessons for children in my spare time,” says King. “Now I have the best of both worlds in my life and I couldn’t be more ecstatic.”

Drama Queen

NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offi ces. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take eff ect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your fi rst issue. Bobit Business Media reserves the right to refuse non-qualifi ed subscriptions. Please address Editorial and Advertising correspondence to the Executive Offi ces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.

Working with children has been the most extraordinary and fulfi lling experience of my life.

‘‘ ‘‘

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©2011 Creative Nail Design, Inc.

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COLOR AT THE SPEED OF LIGHTA SERVICE ONLY YOUR SALON CAN DELIVER!

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