naed adventure marketing conference, greg carter - speaker

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NAED EDUCATIONAL SPEAKER: Greg Carter Contact: email: [email protected] Direct: 856.381.7834 Greg Carter: | email [email protected] | electricalmarketing.net

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Page 1: NAED AdVenture Marketing Conference, Greg Carter - Speaker

NAED EDUCATIONAL SPEAKER: Greg CarterContact:email: [email protected]: 856.381.7834 Greg Carter: | email [email protected] |

electricalmarketing.net

Page 2: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Steve was a Pirate

Greg Carter: | email [email protected] | electricalmarketing.net

Page 3: NAED AdVenture Marketing Conference, Greg Carter - Speaker

M MM

M

AdventureMarketing

Becoming a Pirate

Greg Carter: | email [email protected] | electricalmarketing.net

Page 4: NAED AdVenture Marketing Conference, Greg Carter - Speaker

“Testing the waters” - 2002

Greg Carter: | email [email protected] | electricalmarketing.net

Radwell InternationalPlcCenter Website MarketingGreg Carter – Director of Marketing

PlcCenter.com Radwell Surplus EquipmentOnline Sales & MarketingGreg Carter , Marketing Director

Page 5: NAED AdVenture Marketing Conference, Greg Carter - Speaker

TheGame

Changed MarkITing

M

Greg Carter: | email [email protected] | electricalmarketing.net

Page 6: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Re-ToolM

Greg Carter: | email [email protected] | electricalmarketing.net

Page 7: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Convergence

Greg Carter: | email [email protected] | electricalmarketing.net

NAED EducationConference

Page 8: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Greg Carter: | email [email protected] | electricalmarketing.net

Page 9: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Improve Product DescriptionsGreg Carter: | email [email protected] |

electricalmarketing.net

Page 10: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Greg Carter: | email [email protected] | electricalmarketing.net

Page 11: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Greg Carter: | email [email protected] | electricalmarketing.net

Page 12: NAED AdVenture Marketing Conference, Greg Carter - Speaker
Page 13: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Greg Carter: | email [email protected] | electricalmarketing.net

Page 14: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Focus exclusively on product or service

versus broader topic of your parent

websiteGreg Carter: | email [email protected] |

electricalmarketing.net

Page 15: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Search engines keep different metrics for domains than subdomains. Place link-worthy content in subfolders rather than subdomains.

Page 16: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Pain

Relief

Blogging Template

Greg Carter: | email [email protected] | electricalmarketing.net

Page 17: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Mergers and Acquisitions:

Legacy Cross Branding: Over time, the supply chain may think of different Brand Names for the same product.

Greg Carter: | email [email protected] | electricalmarketing.net

Page 18: NAED AdVenture Marketing Conference, Greg Carter - Speaker

WebAnalytics

Greg Carter: | email [email protected] | electricalmarketing.net

Page 19: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Greg Carter: | email [email protected] | electricalmarketing.net

Page 20: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Advanced Filter by URL

Landing Page: Measure ConversionsGreg Carter: | email [email protected] | electricalmarketing.net

Page 21: NAED AdVenture Marketing Conference, Greg Carter - Speaker
Page 22: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Greg Carter: | email [email protected] | electricalmarketing.net

Page 23: NAED AdVenture Marketing Conference, Greg Carter - Speaker
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Page 26: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Landing Page visits (non-paid search) to electrical product pages. Visibility to other Buckets needs balancing.

The imbalance of the Brands chart is due to varying inventory levels which would affect the number of products listed on the site. However, with the Top Landing Pages report in place, it’s easy to modify the report query to isolate on any of the brands to gain a clearer picture of SEO impact now that benchmarking is in place.

Page 27: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Greg Carter: | email [email protected] | electricalmarketing.net

Page 28: NAED AdVenture Marketing Conference, Greg Carter - Speaker

Greg Carter, e-Commerce Educational Speaker

Greg Carter: | email [email protected] | electricalmarketing.net

Speaker Contact:email: [email protected]: 856.381.7834

Electrical Marketing Blog

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