nadia smulian
TRANSCRIPT
© by Nadia Smulian May 2014
1
© by Nadia Smulian May 2014 [email protected]
www.nadiasmulian.co.uk
Who shot MR?
The BIG Conference War Game
© by Nadia Smulian May 2014
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The scene of the crime:
@nyone @nytime in Business
ldways
Research
© by Nadia Smulian May 2014
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The suspects:
• Oldways Research: traditional full-service agency
• Raspberry Ripple: Advertising agency
• Delicious Consulting: Management Consultants
• Voices: Social Media Agency
• DIM Insights: Big Data Analysts
ldways
Research
DC
© by Nadia Smulian May 2014
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The evidence:
The company
The peopleThe experts
The competition
© by Nadia Smulian May 2014
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Conduct the investigation & Make your case
30 minutes to analyse:
• The client’s needs and preferences
• Your own company’s capabilities and selling points
• Your rivals’ capabilities and likely selling points
Look at the brief, ask the clients and the experts…
… and use your own knowledge
15 minutes to prepare a 3 minute pitch to the client
3 minutes to make your pitch
3 minutes for the clients to question you on it
Clients will announce the winners after the break