nadaguides recreational vehicles · class c motorhomes also saw somewhat more movement in the first...

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2017 Q1 2019 Year-End 0 5 10 15 20 25 NADAguides RECREATIONAL VEHICLES MARKET INSIGHTS A look at NADAguides.com consumer traffic trends, used values, dealer and financial institution focus, and more NADAguides is a division of J.D. Power

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Page 1: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

2017 Q1

2019 Year-End

0

5

10

15

20

25

NADAguides

RECREATIONAL VEHICLES

MARKET INSIGHTS

A look at NADAguides.com consumer traffic trends, used values, dealer and financial institution focus, and more

NADAguides is a division of J.D. Power

Page 2: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Industry OverviewRV Market Update

All segments of the recreational vehicle market performed either on par

with last year or notably better. The fifth wheel segment was the standout. Other

segments saw values rise and fall in line with seasonal trends of previous years, with

the exception of Class A motorhomes, which fell more steeply in the second half of

2019.

Starting with standard hitch trailers, values were nearly identical to last year

on average, with a stronger peak-season bump. Fifth wheel trailers really took off in

late spring, ultimately averaging 8.3% more money in 2019 vs. 2018.

Moving over to motorhomes, Class A pricing was somewhat more volatile in

2019 compared to 2018, with a nice early spring bump followed by linear

depreciation beginning mid-year. Despite this volatility, there was less than 1%

difference in pricing year-over-year. Class C motorhomes also saw somewhat more

movement in the first half, with seasonal trends similar to 2017. This segment

ultimately averaged 1.4% lower pricing in 2019 than 2018.

Camping trailers performed similarly to the two previous years, with 2019

averaging 1.3% higher pricing than 2018. Truck campers started the year lower than

2018, but saw a strong seasonal increase which helped the segment keep the year-

over-year decline to only 1.1%.

Going forward, lower-priced segments remain stable, and we do not foresee

notable changes there. The boom in Class A values may have run its course, but

strong employment data and record stock valuations will help support the higher end

of the market at least through the first half of the year. Economic conditions in the

second half look a bit more cloudy, so perhaps additional discretion is in order when

making trade-in and inventory decisions.

Page 3: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Travel Trailer Values

Used Retail Value by Category - Values for the Last 10 Model Years

Standard Hitch

Fifth Wheel

Page 4: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Motorhome Values

Used Retail Value by Category - Values for the Last 10 Model Years

Class A

Class C

Page 5: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Camping Trailer & Truck Camper Values

Used Retail Value by Category - Values for the Last 10 Model Years

Camping Trailer

Truck Camper

Page 6: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Travel Trailer Values vs. Traffic

Used Retail Value and Traffic Views by Category

Standard Hitch

Fifth Wheel

Page 7: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Motorhome Values vs. Traffic

Used Retail Value and Traffic Views by Category

Class A

Class C

Page 8: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Camping Trailer & Truck Camper

Values vs. Traffic

Used Retail Value and Traffic Views by Category

Camping Trailer

Truck Camper

Page 9: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

RV Categories

Category Views Among Consumers, Dealers, and Finance & Insurance

Institutions in 2019

Page 10: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Travel Trailer Brands

NADAguides.com Top Researched Brands in 2019 Year-Over-Year

Standard Hitch Brands

Fifth Wheel Brands

Page 11: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Motorhome Brands

NADAguides.com Top Researched Brands in 2019 Year-Over-Year

Class A Brands

Class C Brands

Page 12: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Camping Trailer & Truck Camper Brands

NADAguides.com Top Researched Brands in 2019 Year-Over-Year

Camping Trailer Brands

Truck Camper Brands

Page 13: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Model Years

NADAguides.com Top Researched Model Years by Category

Class A Motorhome

Standard Hitch Travel Trailer

Page 14: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Web Traffic by State

NADAguides.com Traffic by State in 2019

Travel Trailers

> 340,000

175,000 - 340,000

100,000 - 174,999

< 100,000

Page 15: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Web Traffic by State

NADAguides.com Traffic by State in 2019

Class C Motorhomes

> 100,000

50,000 - 100,000

20,000 - 49,999

< 20,000

Page 16: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Travel Trailer / Fifth Wheel

Motorhomes

Page 17: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

Page 18: NADAguides RECREATIONAL VEHICLES · Class C motorhomes also saw somewhat more movement in the first half, with seasonal trends similar to 2017. This segment ultimately averaged 1.4%

NADAguides

Disclaimer

About NADAguides.com

NADAguides, a division of J.D. Power, makes no representations about future performance

or results based on the data and the contents available in this report (“Market Insights”).

Market Insights is provided for informational purposes only and is provided AS IS without

warranty or guarantee of any kind. By accessing Market Insights via email or the

NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights

without the express written permission of NADAguides.

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and

information available for new and used cars, classic cars, motorcycles, boats, RVs and

manufactured homes, offers in-depth shopping and research tools including a broad range

of data, products and service and informational articles as well as tips and advice.

NADAguides.com also produces electronic products, mobile applications, raw data, web

services, web-syndicated products and print guidebooks. NADAguides.com is operated by

NADAguides, a division of J.D. Power.

J.D. Power / NADAguides

3200 Park Center Drive, 13th Floor

Costa Mesa, CA 92626

(800) 966-6232

Fax (714) 556-8715