nace presentation 5.8.2012

12
+ CREATIVE DILEMMA DIGITAL | MARKETING | STRATEGIES OUR BRAND IS SUCCESS

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A recent presentation to the Nat\'l Assn of Catering Executives - the outline of a online marketing campaign.

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Page 1: Nace Presentation 5.8.2012

+

CREATIVE DILEMMA

DIGITAL | MARKETING | STRATEGIES

OUR BRAND IS SUCCESS

Page 2: Nace Presentation 5.8.2012

+Lifestyles Marketing

Bars Hotels Spas

Wineries Restaurants Fashion

Page 3: Nace Presentation 5.8.2012

+Marketing Challenge

Revenue Revenue

Drain

Page 4: Nace Presentation 5.8.2012

+Integrated Marketing

Page 5: Nace Presentation 5.8.2012

+Low Season Marketing

Last Minute Planning

Deep Discounts

Revenue Loss / No bookings

Page 6: Nace Presentation 5.8.2012

+Building The Connection

Your Brand

Social Users

Mobile Users

Video Users

Page 7: Nace Presentation 5.8.2012

+Define Your Target Audience

• Business professionals between the ages of 35-50 65%

• Women with management positions. 75%

• Make travel decisions by social media website recommendations.50%

Page 8: Nace Presentation 5.8.2012

+Define Success Measures

Create Engaging Content

Increase bookings

Build Mobile Users

Drive Brand Awareness

Page 9: Nace Presentation 5.8.2012

+Develop Engaging Content

Video Engagement Video Conversion

NurtureLeads To Customers

ConvertVisitors To Leads

EngageYour Visitors

Page 10: Nace Presentation 5.8.2012

+Promote Mobile Presence

Mobile Access Mobile Users

Mobile App

Mobile Strategy

Mobile Users

Page 11: Nace Presentation 5.8.2012

+Define Social Media Strategy

Listen

Participate

Influence

Generate Buzz

Share Content

Call To Action

Page 12: Nace Presentation 5.8.2012

+Integrated Marketing Cycle

• Video Email

• Social Media

Video Launch

• Facebook

• Pinterest

SMS

• Video Banner Ad

• Twitter Alert

Mobile Push

• Integrated Cycle

• Reporting

Repeat Cycle