nace-cars show daily, thurs. july 31, 2014

The Collision Industry Conference(CIC) hosted a panel of membersfrom the National Intellectual PropertyRights Coordination Center and U.S.Department of Homeland Security todiscuss the pressing issue of counter-feit airbags with collision industrymembers on Tuesday, July 29 in De-troit, in hopes of further spreadingawareness of the problem at hand.

Panelists included:● Andrew Florell, national program

manager, National IntellectualProperty Rights CoordinationCenter

● Mike Battistelli, assistant specialagent in charge, Office of Investi-gation, Michigan and Ohio

● Stephen Clark, group supervisor,Homeland Security Investigations

● Lorin Allain, special agent, Home-land Security Investigations

● Derryk Bugress, special agent,Homeland Security Investigations

SHOW DAILY

Thursday, July 31, 2014 Today’s events

RECEPTION4:30 p.m.-6:00 p.m.(On the show floor; each attendeereceives one free drink ticket withtheir registration)

DEMOS9:30 a.m.– 3M presents Duplicat-ing Factory Seams, 60 mins – DemoZone 6

10:00 a.m.– NABC presents FirstResponder Emergency Extrication(FREE) program, 60 mins – DemoZone 1

10:00 a.m. – KC Mathieu of Discovery Channel’s “Gas MonkeyGarage” and Valspar present PaintDemo, Spraybooth, 60 mins – DemoZone 3

10:30 a.m. – Car-O-Liner pres-ents Measuring Equipment Demo,30 mins – Demo Zone 5

11:00 a.m. – I-CAR presentsRivet and Rivet Bonding, 45 mins –Demo Zone 4

12:30 p.m. – 3M presents Reducing Liquid Consumption,spraybooth, 60 mins – Demo Zone 7

1:30 p.m. – Car-O-Liner presentsFast Measuring for Accurate Esti-mation and Efficient Throughput, 90mins – Demo Zone 5

2:00 p.m. – NABC presents Recycled Rides Vehicle Donation, 30mins – NABC/Recycled Rides Booth

3:00 p.m. – I-CAR presents MIGBrazing and Spot Welding, 45 mins– Demo Zone 4

3:30 p.m. – 3M presents Disas-sembly/Assembly-Substrates, 60mins – Demo Zone 6

4:30 p.m. – KC Mathieu of Discovery Channel’s “Gas MonkeyGarage” and Valspar present PaintDemo, Spraybooth, 60 mins – DemoZone 3

5:00 p.m. – I-CAR presents Aluminum GMA (MIG) Welding, 45mins – Demo Zone 4

5:00 p.m. – 3M presents TextureMatching Made Easy, Spraybooth,60 mins – Demo Zone 7

Government agencies discussCounterfeit airbags at cic

C2 NACE | CARS Show Daily 2014 ● Thursday, July 31

● William Hayes, deputy specialagent in charge, Office of Investi-gations, Michigan and OhioThe panel explained that through

an initiative called “Operation En-gine Newity,” personnel meet withmultiple OEMs to discuss bestpractices of combating the growingthreat of counterfeit airbags – partsthat can possibly cause fatalities orsevere injuries among motorists.

These counterfeit parts notonly have the potential to explodeand harm motorists when de-ployed during a crash, but alsomay deploy prematurely duringshipment, harming those aboardaircraft or in vehicles that trans-port the products. In addition, theproducts may contain harmfulchemicals that can be fatal if in-gested or touched.

“We are very aggressive aboutthis,” Florell explained to the audi-

ence. “This threat is out there, and[collision repairers] will be the oneswho see it first.”

The panel suggested that thebest method to resolve issue is tosecure the supply chain. To dothis, department members will of-ten make undercover purchasesof counterfeit parts online – a pri-mary source of false market-places – then seize the websiteand remove it from the Web. Thedepartment will then put a bannerin its place that states the web-site has been seized by the fed-eral government, in hopes offurther educating the public aboutthe risk of ordering parts from il-legitimate marketplaces.

However, panelists acknowl-edged that collision repairers alsoplay a key role in preventing thespread of harmful counterfeit parts.While it’s sometimes difficult to dif-

ferentiate counterfeit airbags fromOE with the naked eye, the panelencourages repairers to report sus-picious items to the IntellectualProperty Rights Coordination Cen-ter (www.iprcenter.gov).

Industry members can furtherassist in resolving this issue by fol-lowing these guidelines:● Deal with reputable individuals

when purchasing parts. If a part isextremely cheap, it is most likelycounterfeit or stolen.

● Be wary of online marketplaces.Many websites mirror the designof OEMs or other reputablesources but may contain brokenEnglish or misspellings.

● Do not buy parts from China orHong Kong, as 82 percent of allcounterfeit goods seized comefrom these countries.

● Report counterfeit parts towww.iprcenter.gov.

2 NACE | CARS Show Daily 2014 ● Thursday, July 31

Collision Industry Conference (CIC) Administrator Jeff Hendler announced on Tuesday that Randy Stabler, owner of Pride Auto Body in Van Nuys, Calif., will succeed State Farm Claims Consultant GeorgeAvery as CIC chairman.

Avery will officially pass the gavel to Stabler at the CIC scheduled atthe SEMA Show in November, as that will be Avery’s last official CIC aschairman. Stabler will then handle CIC chair duties for 2015, starting inPalm Springs, Calif., in January.

CIC Announces Randy Stabler as New Chairman

SCRS Open Board Meeting Updates Industry on Association’s Activities

The Society of Collision Repair Spe-cialists (SCRS) held its open boardmeeting on Monday, updating theindustry on the association’s latesttopics of focus.

Executive Director Aaron Schu-lenburg discussed members’ issuewith rental days, specifically theformulas by which insurers deter-mine how many days there shouldbe and that many repairers believethose formulas produce unrealisticdelivery dates. The matter has beentransitioned tothe CIC Insurer-Repairer Rela-tions Committeefor more studyand discussion.

Schulenburgalso discussedsome recentcommercialsproduced byLiberty Mutualwhich repairersfelt were de-meaning. SCRSfelt the insurerpromoted thecampaign at theexpense of theindustry, and ul-

timately Liberty Mutual agreed,pulling the ads from the air.

The issue of clearcoat blendinghas come up again too amongmembers, said Schulenburg, anissue he thought had beencleared up by the OEMs and refin-ish manufacturers not approvingof the procedure.

“I feel like we’re back to the fu-ture,” Schulenburg said. “Ten yearsago, no refinish manufacturerwould stand behind that.”

SCRS ended up forwarding sev-eral documents from 2003-2004 to various insurers to support thisstance.

Schulenburg also announcedthat, for the first time ever, SCRS, as part of its Repairer Driven Edu-cation sessions at the 2014 SEMAShow, would be hosting an indus-try-specific full day forum onWednesday of SEMA week calledthe OEM Collision Repair Technol-ogy Summit.


2014 I-car conference: driving excellence in technologyThe I-CAR Conference kicked off yesterday with the question, "Are you readyfor 2025?" Ford talked about its F-150, and ensuing discussions centered onlightweighting, the changing DNA of the vehicle, and advanced electronics,communications and safety.


On Tuesday, the Collision IndustryConference’s Insurer-Repairer Re-lations Committee discussed thecontroversial topic of rental days.

The Society of Collision RepairSpecialists (SCRS) first took up theconversation months ago whenmany members complained thatformulas used by insurers to deter-mine average number of rentalsdays often led to unrealistic expec-tations. SCRS thought it logical totransfer the discussion to the CICCommittee and pair it with a third-party study on the topic.

One of the findings was that thevariance in average rental days wasquite large. According to Mitchelldata, the number was 14.1. CCC In-formation Services data showed11.3, and SCRS’ own data showed14.28.

Some of the findings of researchdone by UpdatePromise included:● Average length of rental per state

was 10.7● Ranged from high of 11.8 in the

northeast to 9.1 in the northwestOut of data mined from the CSI

of 8,000 shops, the findings were:● The number of times a promise

date changed had a direct impacton CSI

● Consumers will tolerate one totwo promise date changes, but up

to 14 were observed among someshops.

● If a shop gave an expectation ofwhen the car was going to be de-livered too early, CSI diminished.

● If you offered a promise date inless than a day, it caused con-sumers to lose confidence.

● If you waited more than threedays to deliver a promise date,consumer’s confidence was se-verely diminished.Panelists participating in the dis-

cussion included insurers, repairersand rental car company represen-tatives.

When examining whether rentalcoverage was extended by the in-surer when the shop determinedthe car would not be delivered bythe formula-derived promise date,repairers said “sometimes” and“sometimes not.” It was the “some-times not” replies that brought therental issue to the attention ofSCRS.

“Members brought this concernto us from Connecticut, Montana,Hawaii, Texas and Maryland wherethere were instances where youhad carriers setting hard-and-fastformulas,” said Aaron Schulenburg,executive director of SCRS. “Andwhen those times weren’t beingmet, the carriers came back to the

shop and said, ‘You didn’t hit thistime limit and these are the daysyou’re responsible for paying forthat rental. But the shop didn’t sellthat rental coverage policy or didn’tprofit from the sale of that policy.They’re doing the repair and thereare things that come up in theprocess. There are numbers we canlook at, but there’s a lot of flux inthe system and lots of things thatinfluence how long that repair couldor should take.

“We talked to one carrier regard-ing one of their formulas and how itfell outside of industry averages,and they knew that. They said,‘Yeah, we understand, but we needto set higher expectations becauseour insurer competitors are alsosetting higher expectations.’ And Ithink there needs to be some pointwhere we as an industry reconcilewhat we’re doing with the esti-mated average length of rental. Be-cause, as a consumer, if we tellthem it will be five days and it willreally be 15 and we can do a betterjob of knowing that up front, we cando a better job of giving them a bet-ter experience. A longer repair is notgoing to make it a worse experi-ence, but thinking it will be shorterand then it ends up being longerwill make for a worse experience.”

CIC Insurer-Repairer Relations Committee Discusses Rental Days


RAce to nace | CARS!Yesterday,the collision and mechanical sessions got go-ing, the exhibitors started setting up their booth displaysand show attendees lined up to get their badges...all thewhile taking in the sights and sounds of the Motor City!


Schedule at a glance(T) - Technical, (MG) - Management

Thursday, July 31, 2014

Key EventsTime Location Event

7:30 a.m.-9:30 a.m. Grand Ballroom B General Session (NACE & CARS)9:30 a.m.-6:00 p.m. Hall C NACE | CARS Expo4:30 p.m.-6:00 p.m. Hall C Show Floor Reception

Hall C CRES (Collision Repair Executive Symposium) Reception Hall C Technology & Telematics Forum Reception

Collision SessionsTime Location Event

10:30 a.m.-12:00 p.m. 142C (MG) Advanced Estimating140B (MG) QuickBooks for the Collision Repair Industry, The Right Way140C (T) Design Based Repair140G (MG) CCC ONE Repair Workflow141 (T) 3M Rivet Bonding and Weld Bonding Becoming Mainstream -

Are You Ready?1:30 p.m.-3:00 p.m. 140G (MG) CCC Opportunity Management

140C (MG) QuickBooks for the Collision Repair Industry, The Owner’sHandbook

Expo Demo 5 (T) Car-O-Liner Fast Measuring for Accurate Estimation andEfficient Throughput

140F (T) Maximizing the Efficiency of the DVOM for the CollisionIndustry

141 (T) 3M Aluminum Repair: Separating the Facts from the Myths1:30 p.m.-4:30 p.m. 140B (MG) Winning Women Customers3:30 p.m.-5:00 p.m. 140C (T) Advanced Production Techniques

140F (MG) 21 Things You Need to Know to Stay Out of Court 140E (T) Structural Repairs, Aluminum141 (T) 2015 F-150 Aluminum Repair Information and Ford’s

National Body Shop Program140G (T) Aluminum Welding and Repair

Mechanical SessionsTime Location Event

10:00 a.m.-12:30 p.m. 140E (MG) Essentials to Running a Top Revenue and Profitable Shop inToday’s Automotive Industry

1:30 p.m.-4:30 p.m. 140B (MG) Winning Women Customers

I-CAR Add-On EducationTime Location Event

8:00 a.m.-12:00 p.m. 142A Steering and Suspension Damage Analysis. 142B Full-Frame Partial Replacement1:00 p.m.-5:00 p.m. 142A Advanced Steering and Suspension Systems Damage

Analysis142B Sectioning of Steel Unitized Structures



8:00 a.m.-12:00 p.m.Rm. 142A – (T) I-CAR Add-On Education: Steering andSuspension Damage AnalysisRm. 142B – (T) I-CAR Add-On Education: Full-Frame Partial Replacement


10:30 a.m.-12:00 p.m.Rm. 142C – (MG) AudaExplore, a Solera Company presents Advanced EstimatingSpeaker: Rich Forness, director ofNational Accounts, AudaExploreSession Description: Tips andtricks for the experienced user. Joinus for a “deep dive” into the powerof the Audatex database andestimating system. Learn how the“power users” make the most of theintelligence built into the Audatexsystem. A perfect track for theexperienced user, the novice whowants to learn more and anyonewho wants to understand the inner-workings of the most intelligentestimating system on the market.

Rm. 140B – (MG) QuickBooks forthe Collision Repair Industry – theRight WaySpeaker: Tony Passwater,president, AEIISession Description: This 90-minuteprogram is for the collision repairindustry for best practices to properlyuse QuickBooks as a great accountingtool. Collision business owners andbookkeepers should attend. Thissession is a prerequisite for otherQuickBooks for the collision repairindustry programs. Whether youinterface with a management systemor not, QuickBooks can be a greatfinancial tool for your business – butonly if you use it correctly.

Rm. 140C – (T) Design-Based Repair

Speakers: Ken Boylan, globaltraining manager, Chief AutomotiveTechnologies; Richard Perry, globalrepair product manager, ChiefAutomotive TechnologiesSession Description: This class focuses on the repair of late-modellightweight vehicles. AHSS, damageanalysis and repair planning areexplained. Course discussionsinclude how collision forces canaffect the entire vehicle as well asmany OEM repair and replacerecommendations.

Rm. 140G – (MG) CCC ONE RepairWorkflowSpeaker: Christine Pierce, seniorfield implementation manager, CCCInformation ServicesSession Description: The CCC ONERepair Workflow session will focuson best practices for shopmanagement. Topics will includerepair plan optimization, partsordering and job costing. Thissession will benefit all roles withinthe shop.

Rm. 141 – (T) 3M Rivet Bondingand Weld Bonding Becoming Mainstream – Are You Ready?Session Description: Vehicle designsthat improve occupant safety, reducefuel consumption and boost ridedynamics are not only changing thematerials used in manufacturing butalso the methods needed to jointhem. You’ll learn what you need toknow about the growing use ofadhesives and sealers in welded andriveted joints, as well as how yourshop can be comfortable with thesetechniques as part of your collisionrepair process.


1:00 p.m.-5:00 p.m.Rm. 142A – (T) I-CAR Add-On Education: Advanced Steering andSuspension Systems DamageAnalysis

Rm. 142B – (T) I-CAR Add-On Education: Sectioning of Steel Unitized Structures


1:30 p.m.-3:00 p.m.Rm. 140G – (MG) CCC OpportunityManagementSpeaker: Jennifer Hubbard, seniorregional account manager, CCC Information ServicesSession Description: The CCC Opportunity Management sessionwill focus on estimating principlesand the Customer ExperienceDashboard. Topics feature CCCONE best practices for customerengagement, advanced estimating,using OEM repair procedures andDRP reporting. This session mostbenefits owners, customer serviceand estimating staff using CCCONE.

Rm. 140C – (MG) QuickBooks forthe Collision Repair Industry – TheOwner’s HandbookSpeaker: Tony Passwater,president, AEIISession Description: This 90-minute program is designed for thebusiness owner and provides abetter understanding of what toexpect from QuickBooks and howto manage your financial businessfuture. QuickBooks for the CollisionRepair Industry – The Right Way isa prerequisite for this class. Thisprerequisite can be taken at NACEor online through AEII University atwww.internationaltrainingsolutions.com beginning 5/1/2014.

Expo Demo 5 – (T) Car-O-LinerFast Measuring for Accurate Esti-mation and Efficient ThroughputSpeaker: El Huntington, business development specialist, Car-O-Liner Company USASession Description: How can youimprove the accuracy of yourestimates? In this session, find out

collision sessions


how you can streamline damageanalysis and develop your repairplan using the new PointXhandheld diagnostic measuringsystem for estimating, blue-printing, damage analysis andtriage.

Rm. 140F – (T) Maximizing the Efficiency of the DVOM for the Collision IndustrySpeaker: Jim Morton, advancedengine performanceinstructor/owner, AutomotiveTraining Center, Morton’sAutomotive Technical ServicesSession Description: The collisionindustry is finding out, “It’s not yourfather’s Oldsmobile.” In Morton’smobile diagnostic business, he wasfrequently called in when thevehicle looked great after repairs.The problem was the vehicle couldnot be delivered due to damagedelectrical circuits. Where we oncehad very few electrical circuits anda lot of good metal for grounds, thetable has flipped with a lot ofelectrical circuits and reducedmetal for grounding. Thispresentation will cover how tomaximize the DVOM to performvoltage drop tests on the circuitsand to isolate the problem down inorder to maintain profitability.

Rm. 141 – (T) 3M Aluminum Re-pair: Separating the Facts from theMythsSpeakers: Shawn Collins, seniortechnical service engineer, Automo-tive Aftermarket Division, 3M; Branden Loesch, senior technicalservice engineer, 3MSession Description: This sessionwill examine and challenge some ofthe myths and conventionalwisdom for aluminum repair in thecollision repair shop. It will addressissues such as corrosion, repair vs.replace, adhesive bonding andheating during repairs, andseparate fact from myth.


1:30 p.m.-4:30 p.m.Rm. 140B – (MG) Winning WomenCustomersSpeaker: Margie Seyfer, president,Impact PresentationsSession Description: Why are tiredealers, muffler shops, automobilemanufacturers and other auto-related businesses investing megabucks in marketing to women? Itjust so happens that women arespending billions of dollars and arethe primary customer in theautomotive segment of theeconomy. Are you getting enough?Are you capitalizing on the fact thatwomen are loyal, they bringunending referrals and control 50percent of all the private wealth inAmerica? This class doesn’t baffleyou with statistics but shows youwhat you don’t know aboutmarketing to women. You’ll receivelots of low-cost and no-cost ideasto increase your share of this most powerful consumer group.

thursday, July 31, 2014

3:30 p.m.- 5:00 p.m.Rm .140C – (T) Advanced Production TechniquesSpeakers: Steve Trapp, NorthAmerican strategic accountsmanager, Axalta Coating Systems;Aaron Marshall, co-owner, MarshallAuto BodySession Description: This sessionassumes you understand leanconcepts and basic productionprinciples and offers actionableideas to further reduce cycle time.Initially, there will be a brief reviewof capacity planning andscheduling, followed by a fewrepair planning improvements.The course then shifts todispatching work and featuressome interesting repair processimprovements. It concludes withgroundbreaking refinishtechnologies that may furtherreduce cycle time.

Rm 140F – (MG) 21 Things YouNeed to Know to Stay Out of CourtSpeakers: Mark E. Olson, chiefoperating officer, VeriFactsAutomotive; Audie Swedeen,director of operations, VeriFactsAutomotiveSession Description: Simple,everyday procedures put into aneasy check and balance sheet fortechnicians to follow in order tomaintain consistent quality work.

Rm. 140E – (T) Structural Repairs, AluminumSpeaker: Tim Morgan, managing director, Spanesi Americas, Inc.Session Description: This sessionfeatures two training topics:Aluminum Vehicles, and Repairs andBlueprinting for Accurate EfficientRepairs.The first training segmentwill look at the upcoming hot topic ofaluminum repairs and programs. Inaddition, information will be providedon proper tooling and facilityrequirements for proper repairs. Thecourse will introduce known collisionrepair methods available fromvehicle manufacturers. The secondtraining segment will analyzeblueprinting processes and theiradvantages. Step-by-stepmethodical disassembly andmeasurement to ensure properdiagnosis of the vehicle prior to therepair process while implementing acomplete repair plan and timing willbe discussed.

Rm. 141 – (T) 2015 F-150 Aluminum Repair Information andFord’s National Body ShopProgramSpeakers: Larry Coan,damageability product concernengineer, Ford Motor Company;Gerry Bonanni, senior engineer forPaint and Body Repair, Ford MotorCompany; Melissa Lester, collisionmarketing manager, Ford CustomerService DivisionSession Description: Ford MotorCompany presents 2015 F-150collision repair information, whichwill include: design for repairability,


enhanced service information,available training courses andrecommended tools/equipment. Inaddition, Ford will have an F-150 cut-away on site to demonstrate howthe vehicle has been designed to beeasily repairable. Informationregarding Ford’s National Body ShopProgram will also be presented,along with related information.

Rm. 140G – (T) Aluminum Weldingand Repair by Pro SpotSpeaker: Bob Pluth, productsupport manager at Pro SpotInternational, Inc.Session Description: This coursewill cover different repair proceduresfor aluminum in the collision repairenvironment, such as aluminum MIGwelding, aluminum dent repair andriveting. With the increasing use ofaluminum in today’s vehicles, it’scritical for collision repair techniciansto have the know-how andinformation to properly repairaluminum. With the 2015 Ford F-150right around the corner, the class willalso cover the equipment and repairprocedures for the vehicle.

Friday, August 1, 2014

8:00 a.m.-12:00 p.m.Rm. 353 – (T) I-CAR Add-On Education: Vehicle Technology and Trends 2014Rm. 354 – (T) I-CAR Add-On Education: Aluminum Exterior Panel Repair and Replacement


8:30 a.m.-10:00 a.m.Rm. 140D – (T) ASE Test Prep Collision TechnicianSpeaker: Teresa Bolton, director ofcollision repair test development,National Institute for AutomotiveService Excellence (ASE)Session Description: This sessionprovides important tips andinformation on how to best preparefor the ASE certification tests forcollision technicians andestimators. You’ll learn how the

ASE certification exams arecreated, how to read andunderstand the questions, and howbest to prepare to be successful nomatter what test you’re taking. Ifyou’ve ever wondered what youneed to know to be ASE certified,this class explains it all.

Rm. 140C – (T) Car-O-Liner NewVehicle Structures and How TheyAffect Your EstimateSpeaker: Robert Hornedo, owner, Pacific Collision EquipmentSession Description: Collision repairers are faced with vehiclesthat do not react to collision forceslike they did just a couple of yearsago. Advanced high strength steels,aluminum, carbon fiber andcombinations of each on any onevehicle have created difficulties inlocating all the damage. Therefore,writing an estimate has become atwo-part process. Write,disassemble and repair and writeagain. There’s a better way that’snot only easier but will addsignificant amounts to the bottomline in more ways than one.

Rm. 140F – (T) SRS and Safety Systems, Part 1Speaker: Anthony Menke, NortheastRegion supervisor, ACDelcoSession Description: This seminarreviews the Supplemental RestraintSystem components and sub-systems. Menke will identifycomponents and sub-systems,post-collision repair procedures,diagnostic, service and safetyprocedures.

Rm. 140G – (MG) CCC ONE RepairWorkflowSpeaker: Christine Pierce, seniorfield implementation manager, CCCInformation ServicesSession Description: The CCC ONERepair Workflow session will focus onbest practices for shop management.Topics will include repair planoptimization, parts ordering and jobcosting. This session will benefit allroles within the shop.

Rm. 140E (T) BASF – AdvancedColor Adjustment Tools andTechniquesSpeaker: Hans Kempf, NorthAmerican training manager, BASFSession Description: Coloraccuracy continues to be the mostchallenging aspect within collisionrepair processes. This seminar looksat modern options to achieve colormatching using the most efficientand effective methods available tothe refinisher. The two most popularand accessible techniques availablewill be covered: colorspectrophotometry and color decks.Understanding their use, benefitsand limitations is paramount to anyrefinisher.

Rm. 140A (T) 2015 F-150Aluminum Repair Information and Ford’s National Body ShopProgramSpeakers: Larry Coan,damageability product concernengineer, Ford Motor Company;Gerry Bonanni, senior engineer forPaint and Body Repair, Ford MotorCompany; Melissa Lester, collisionmarketing manager, Ford CustomerService DivisionSession Description: Ford MotorCompany presents 2015 F-150collision repair information, whichwill include: design forrepairability, enhanced serviceinformation, available trainingcourses and recommendedtools/equipment. In addition, Fordwill have an F-150 cut-away onsite to demonstrate how thevehicle has been designed to beeasily repairable. Informationregarding Ford’s National BodyShop Program will also bepresented, along with relatedinformation.


10:30 a.m.-12:00 p.m.Rm. 142C – (MG) EffectiveSuccession Planning For a Secure RetirementSpeaker: Matt Winslow, director of


speakers and content, AutomotiveTraining Institute Session Session Description: Seventy-onepercent of entrepreneurs plan toretire in the next 10 years. In thisexciting 90-minute session,Winslow shares cutting-edgesuggestions to protect your futureand your family with effectivesuccession planning. ● Learn how to retire on your time-

table● Discover how to get someone to

run your business for you● Learn how to develop your

second-in-command to give youmore free time and greater peaceof mind

● Get the most when you sell yourbusiness

● Protect your future and yourfamily

Rm. 140C – (T) Profitable and Reliable Bumper RepairSpeakers: Steven Widen, U.S.marketing manager, AutomotiveAftermarket Division, 3M; ShawnCollins, senior technical serviceengineer, Automotive AftermarketDivision, 3MSession Description: This seminarcovers tips on making fast andeffective bumper repairs that candecrease your cycle time andincrease your profitability. Topicsinclude improving cycle time,reducing paint match problems andincreasing technician confidence.Learn how to become moreefficient while increasing yourgross dollar profit repairing plasticbumpers.

Rm. 140G – (T) Audi Authorized Aluminum ProgramSpeaker: Mark Allen, collisionprograms and workshop equipmentspecialist, AudiSession Description: This overviewof the program features tools,equipment and a description of thewelding samples required forpassing the DIN ISO internationallyrecognized certification.

Rm. 140A – (MG) Dynamic Marketing Through Social MediaSpeaker: Ron Perretta, globalbusiness coaching, ProfessionalsAuto Body Inc.Session Description: This classhelps you maximize your socialmedia marketing on YouTube, Yelp,Facebook and Twitter with low-costtips on how to target market toeach of the five generations. Withjust a little tweaking, you’ll attractmore customers who will becomeloyal customers and your greatestfans, regardless of age.

Rm. 140F – (T) SRS and Safety Systems, Part 2Speaker: Anthony Menke, NortheastRegion supervisor, ACDelcoSession Description: This seminarreviews the Supplemental RestraintSystem components and sub-systems. Menke will identifycomponents and sub-systems,post-collision repair procedures,diagnostic, service and safetyprocedures.

Rm. 140D – (MG) The ROI of ASESpeaker: Tony Molla, vice presidentof communications, NationalInstitute for Automotive ServiceExcellence (ASE)Session Description: This sessionexplores the many ways an ASEcertification adds value to both theindividual automotive professionaland the companies employingthem. Explore the variousadvantages ASE certificationprovides in demonstrating technicalknowledge, building consumer trustand confidence, and the positiveimpact on KPIs. The presentationfeatures business metrics andimportant information onproductivity, first-fix accuracy,compensation, and how ASEcertification can help identify anddevelop your best people. Learnhow ASE certification works foryou!


1:00 p.m.-5:00 p.m.Rm. 354 – (T) I-CAR Add-On Education: Hazardous Materials,Personal Safety and Refinish Safety


1:30 p.m.-3:00 p.m.Rm. 140D – (MG) Technology is aThreat to Your ProfitabilitySpeaker: Tom McGee, director ofcollision, Automotive Training InstituteSession Description: Profitability isin the details! Technology is also abig threat to your profitability. Don’tallow vehicle technology surprisesto be discovered once the vehicle isin production, causing your cycletime to increase and your bottomline to decrease. Use the everydayexamples provided in this sessionto prevent you from losing salesand profits by capturing thetechnology details up front.

Rm. 140G – (T) Aluminum Weldingand Repair by Pro SpotSpeaker: Bob Pluth, productsupport manager at Pro SpotInternational, Inc.Session Description: This coursewill cover different repair proceduresfor aluminum in the collision repairenvironment, such as aluminum MIGwelding, aluminum dent repair andriveting. With the increasing use ofaluminum in today’s vehicles, it’scritical for collision repair techniciansto have the know-how andinformation to properly repairaluminum. With the 2015 Ford F-150right around the corner, the class willalso cover the equipment and repairprocedures for the vehicle.

Rm. 142A – (T) Maximizing the Efficiency of the SCAN TOOL forthe Collision IndustrySpeaker: Jim Morton, AdvancedEngine Performanceinstructor/owner, AutomotiveTraining Center, Morton’sAutomotive Technical Services


Session Description: With all of thenew electrical circuits in today’svehicle and the addition of CAN Buscommunication, when Morton iscalled in for mobile diagnostics, oneof his first diagnostic tools is thescanner. You’ll learn how to ”lookover the shoulder” of the computerin the vehicle and eavesdrop on the information being transmitted (ornot being transmitted). Bymaximizing the scan tool, thecollision technician will be able tosee the results of the OBD IIcomputer programs like CCM(Comprehensive ComponentMonitoring). The modern vehiclestoday allow the technician tocommand circuit operation throughbi-directional control utilizing thescan tool (Mode 8). Morton will goover these benefits and teach howto perform a ”Roll Call” of thecommunication modules.

Rm. 140E – (T) Alignment Expertin 90 MinutesSpeakers: Mark E. Olson, chiefoperating officer, VeriFactsAutomotive; Audie Swedeen,director of operations, VeriFactsAutomotiveSession Description: The tricks and traps of proper measuring and alignment.

Rm. 140C – (T) 3M Aluminum Repair: Separating the Facts fromthe MythsSpeakers: Shawn Collins, seniortechnical service engineer,Automotive Aftermarket Division,3M; Branden Loesch, seniortechnical service engineer, 3MSession Description: This sessionwill examine and challenge some ofthe myths and conventionalwisdom of aluminum repair in thecollision repair shop. We willaddress issues such as corrosion,repair vs. replace, adhesive bondingand heating during repairs, and separate fact frommyth.

Rm. 140A – (MG) Write It RightBest PracticesSpeakers: Mike Anderson, owner,CollisionAdvice; Danny Panduro, co-owner, Fix Auto Sun ValleySession Description: This seminarwill provide estimators with resources to understand, supportand justify their position on what ittakes to restore the vehicle back topre-accident condition. These resources include websites, tools,forms and other technologyapplications that will allow theestimator to be more efficient andaccurate in writing a thoroughdamage analysis. The primaryfocus of this seminar is on how toutilize technology to write morecomplete and accurate estimatesand to understand what resourcesare available to you. Estimatorsaround the country have seenremarkable benefits from attendingthis seminar, including improvingtheir cycle time, reducing friction intheir negotiation process withinsurers and improving their CSI.This program includes: ● Tools to help identify the not-

included items, such as the ASANot-Included Guides and theSCRS Guide to Estimating

● How to increase frame/unibody repair times using the StructuralRepair Calculator

● Free websites where repairfacilities can view OEM partsdiagrams, composite types andmuch more

● How to use negotiation tools withinsurers


1:30 p.m.-4:30 p.m.

Rm. 142C – (MG) Creating a Culture Where New Hires SucceedSpeakers: Bill Haas, president,Haas Performance ConsultingSession Description: Ever feel likeyou have a revolving door foremployees? Do you fear hiring newemployees because, at least withyour current staff, you know what

you have? Not sure how to attractthe right applicants? Or wonderwhy the quality people don’t stay?Probably one of the mostimportant and least understoodaspects of business is talentacquisition. Learn to be moresuccessful in attracting qualifiedapplicants when you improve youremployment ads, job applications,candidate assessments andinterviews. Good talentmanagement extends the life cycleof an employee by creating anenvironment and culture thatbreeds success. Createexpectations with job descriptionsbased on job activities, andimplement a two-way reviewprocess for employee andemployer.


3:30 p.m.- 5:00 p.m.Rm. 140E – Simple Cycle SolutionsSpeakers: Ron Kuehn, president,Collision Business Solutions, Inc.Session Description: Cycle time is amajor focus for collision repairshops to better satisfy vehicleowners and insurance companies.Learn a common sense approachon how to communicate,implement, and measure thesesimple operations to help your shopbecome a market leader inefficiently processing vehicles. Rm. 140G – (MG) CCC Opportunity ManagementSpeakers: Jennifer Hubbard, Sr. Regional Account Manager, CCC Information ServicesSession Description: The CCCOpportunity Management sessionwill focus on estimating principlesand the customer experience.Topics feature CCC ONE bestpractices for customer engagement,advanced estimating, using OEMrepair procedures, and DRPreporting. This session mostbenefits owners, customer serviceand estimating staff using CCC ONE.


Rm. 140C – (T) Repairing Today's Vibrant Colors Using WaterborneTechnologySpeakers: Tim Jones, marketingmanager waterborne segment;Randy Cremeans, director ofmarketing, collision segment, USCA,PPG IndustriesSession Description: With morestringent environmental regulationsacting as a catalyst, the transitionto waterborne technology first tookhold in a major way in Europe,California and Canada. Morerecently, Delaware and Marylandare following suit. Whileenvironmental concerns drove theinitial movement to waterborne,there’s substantial evidence thatthose upgrading their shops towaterborne are doing so for morereasons than compliance alone. Rm. 140D – (MG) The ABCs of Aftermarket Parts, AMI AccreditedSpeakers: Tim Jones, marketing

manager waterborne segment, andRandy Cremeans, director ofmarketing, collision segment,USCA, PPG IndustriesSession Description: With morestringent environmental regulationsacting as a catalyst, the transitionto waterborne technology first tookhold in a major way in Europe,California and Canada. Morerecently, Delaware and Marylandare following suit. Whileenvironmental concerns drove theinitial movement to waterborne,there’s substantial evidence thatthose upgrading their shops towaterborne are doing so for morereasons than compliance alone. Rm. 140A – (MG) Future of DRPsSpeakers: Mike Anderson, owner,Collision Advice; Troy Gates, owner,Gates Collision CentersSession Description: This sessionoffers a quick review on howinsurers are crafting their

scorecards and interesting trends.There will be a brief review of howto optimize the scorecard data.Following that, the course willfeature practical ideas to improveperformance in the key metricsfound on these scorecards, toinclude repair vs. replace,alternative parts use, supplementreduction, cycle time improvementand CSI.Rm. 142A – (T) Welding for ExcellenceSpeakers: Rodney Bolton, coach,and William Sefcek, verification expert, VeriFacts AutomotiveSession Description: How toachieve the perfect weld every time.

saturday, August 2, 2014

8:00 a.m.-5:00 p.m.Rm. 140A – (T) I-CAR Add-On Education: 2015 Ford F-150 Structural Repair Training Course


10:00 a.m.-12:30 p.m.Rm. 140E – (MG) Essentials toRunning a Top Revenue andProfitable Shop in Today’sAutomotive IndustrySpeaker: Rissy Sutherland, COO,Honest-1 Auto CareSession Description: Why are youworking 50-60-70 hours a weekbut not making a profit? How istoday’s shop different than 10years ago? How do I run a shopthat’s not only profitable andefficient but a fun teamenvironment that employees andyou want to participate in everyday? This class will give youtakeaway tools to take you intoprofitability and successful dailyoperations in an easy to digestformat. (Sutherland is not anaccountant, either).


1:30 p.m.-4:30 p.m.Rm. 140B – (MG) Winning Women CustomersSpeaker: Margie Seyfer, president,Impact PresentationsSession Description: Why are tiredealers, muffler shops, automobilemanufacturers and other auto-related businesses investing megabucks in marketing to women? Itjust so happens that women arespending billions of dollars and arethe primary customer in theautomotive segment of theeconomy. Are you getting enough?Are you capitalizing on the fact thatwomen are loyal, they bringunending referrals and control 50percent of all the private wealth inAmerica? This class doesn’t baffleyou with statistics but shows youwhat you don’t know aboutmarketing to women. You’ll receive

lots of low-cost and no-cost ideasto increase your share of this mostpowerful consumer group.


8:30 a.m.-10:00 a.m.Rm. 140F – (T) SRS and Safety Systems, Part 1Speaker: Anthony Menke, NortheastRegion supervisor, ACDelcoSession Description: This seminarreviews the Supplemental RestraintSystem components and sub-systems. Components andsub-systems, post-collision repairprocedures, diagnostic, service andsafety procedures will be identified.


9:00 a.m.-12:00 p.m.Rm. 140B – (T) NEW! Practical Automotive Electronics - Poweredby Bosch, Young TechniciansSymposium, Part 1 of 4

mechanical sessions


Speakers: Jim Wilson, seniortraining instructor, Robert BoschSession Description: Thissequential series of four seminars,Powered by Bosch, are designed tohelp technicians with two to threeyears of automotive hands-onexperience looking to build theirknowledge in the areas of electrical,engine management and brakesystem technology. Session onefeatures practical automotiveelectronics:● Review battery, starting and

charging systems● How to use Ohm’s Law in the real

world● How to get the most info from a

wiring diagram● Vehicle networking fundamentals

and how to start the diagnosticprocess

*Attending session one is a prerequisitefor attending session two in the series.No exceptionsRm. 335 – (T) NAPA TRACS UsersGroupSession Description: Attendeesshould be current NAPA TRACSusers and the content to be coveredare the latest TRACS releasesincluding 7.5 and the new 8.0release, which includes the newTRACS VIN Capture app.


10:30 a.m.-12:00 p.m.Rm. 140E – (MG) EffectiveSuccession Planning For a SecureRetirementSpeaker: Matt Winslow, director ofspeakers and content, AutomotiveTraining Institute Session Session Description: Seventy-onepercent of entrepreneurs plan toretire in the next 10 years. In thisexciting 90-minute session,Winslow shares cutting-edgesuggestions to protect your futureand your family with effectivesuccession planning. ● Learn how to retire on your time-

table● Discover how to get someone to

run your business for you● Learn how to develop your

second-in-command to give you

more free time and greater peaceof mind

● Get the most when you sell yourbusiness

● Protect your future and yourfamily

Rm. 140F – (T) SRS and Safety Systems, Part 2Speaker: Anthony Menke, NortheastRegion supervisor, ACDelcoSession Description: This seminarreviews the Supplemental RestraintSystem components and sub-systems. Components and sub-systems, post-collision repairprocedures, diagnostic, service andsafety procedures will be identified.


1:00 p.m.-4:00 p.m.Rm. 140B – (T) NEW! EngineManagement: GDI, PFI and DieselEngine Management Schemes -Powered by Bosch, YoungTechnicians Symposium, Part 2 of 4Speakers: Jim Wilson, seniortraining instructor, Robert BoschSession Description: Powered byBosch, this session is designed tohelp technicians with two to threeyears of automotive hands-onexperience looking to build theirknowledge in the areas of electrical,engine management and brakesystem technology. Session twofeatures engine management:● Port fuel injection and gasoline

direct injection overview● Common rail diesel system

overview● Review of the most common

evaporative emissions systems● Overview of emissions after-

treatments system for gasolineand diesel engines

*Attending session two is conditionalupon completion of session one in theseries. No exceptions.


1:30 p.m.-4:30 p.m.Rm. 142C – (MG) Creating aCulture Where New Hires Succeed

Speakers: Bill Haas, president,Haas Performance ConsultingSession Description: Ever feel likeyou have a revolving door foremployees? Do you fear hiring newemployees because, at least withyour current staff, you know whatyou have? Not sure how to attractthe right applicants? Or wonder whythe quality people don’t stay?Probably one of the most importantand least understood aspects ofbusiness is talent acquisition. Learnto be more successful in attractingqualified applicants when youimprove your employment ads, jobapplications, candidateassessments and interviews. Goodtalent management extends the lifecycle of an employee by creating anenvironment and culture thatbreeds success. Createexpectations with job descriptionsbased on job activities, andimplement a two-way reviewprocess for employee and employer.

Rm. 140F – (T) Everyday LabScope – Dust It Off and Let’s Get to Work Speaker: Peter Meier, Editor, MotorAgeSession Description: Is there adigital storage oscilloscopegathering dust in your shop? Didyou even know that high-dollarscan tool you own has a scopefunction? Want to learn ways tospeed up your diagnostic timeand improve your diagnosticaccuracy? You will if you attendthis presentation! Meier focuseson techniques you can use everyday in your shop and covers testsfor engine mechanical condition,fuel system function, battery/starting/charging system healthand more. Most need only theaccessories your scope camewith, while others may require asmall investment. But theinvestments will pay off in termsof time saved and comebackseliminated. No matter what brand,no matter whether it’s a handheldor PC-based tool, you will benefit

Thursday, July 31 ● Show Daily 2014 NACE | CARS 27

from spending time learning“every day scope use.”

Rm. 142B – (T) NEW! TechnicianChallenges in Understanding andRecognizing Feed Gas AnomaliesSpeaker: Chris Chesney, seniordirector, Professional Markets, CARQUEST Technologies LLCSession Description: Today’sdiagnostic technician is challengedwith solving what at times appearsto be strange unknown issues thatlead to misdiagnosis of emissionsfailures or DTCs. Understandingthe critical nature of the feed gasto the catalytic converter alongwith a recognition of what normalfeed gas strategies look like willhelp ward off many mis-diagnosticadventures. Prerequisite:technicians must have afundamental understanding ofmodern fuel control (2000 topresent) and operation of amodern catalytic converter, as wellas the basic composition ofcombustion chemistry.

Saturday, August 2, 2014

8:30 a.m.-11:30 a.m.Rm. 140C – (T) How to DiagnoseP0420s & P0430s (Catalyst BelowThreshold) DTCsSpeaker: G Trulia, president,Technicians Service TrainingSession Description: When the MILis on and one of these codes arepresent, it becomes critical thatyour diagnosis is right. Replacing ahigh-dollar catalytic converter andhaving the same code come back afew days later is bad for yourrelationship with your customer.Join Trulia for a look at real rootcause diagnosis and repair ofcatalyst codes. You will learn to:● Identify interrelated systems,

common problem componentsand systems

● Read and interpret scan tool dataincluding Mode 5 and Mode 6

● Utilize fuel trim, air fuel ratio andHO2S sensors

● Identify applications where

programming is necessary● Exploit state-of-the-art misfire

analysis pressure transducersand interpretive software

● Correctly apply fuel systemcleaning and de-carbonization

Rm. 140D – (T) NEW! Unravelingthe Mysteries of ChryslerDiagnosticsSpeaker: Pete Rudolff, owner, Pete’sGarage Inc. and Delaware TrainingGroupSession Description: Understandsome of the key powertrain andbody nuances that make Chrysler,Jeep and Dodge vehicles just a littlebit different. Scan tools, data BUSSas well as powertrain and bodysystem issues will be covered.Taught by real techs with a real-world approach to simplifyingtesting approaches.

Rm. 140B – (T) NEW! Sensor andActuators Diagnosis and Testing -Powered by Bosch, YoungTechnician’s Symposium, Part 3 of 4Speaker: Jim Wilson, senior traininginstructor, Robert BoschSession Description: Thissequential series of four seminars,Powered by Bosch, is designed tohelp technicians with two to threeyears of automotive hands-onexperience looking to build theirknowledge in the areas ofelectrical, engine management andbrake system technology. Sessionthree features sensors andactuators:● How to diagnose the more

common automotive sensors● Specific focus on mass air flow

and oxygen sensor diagnostics● Knowing how to get the most

from a scan tool and lab scope● Using a current probe to diagnose

injectors and fuel pumps *Attending session three is conditionalupon completion of session one andtwo in the series. No exceptions.

Saturday, August 2, 2014

12:30 p.m.-3:30 p.m.Rm. 140C – (T) Effective Use of Diagnostic ResourcesSpeaker: Jason Sharrer, NorthCentral regional supervisor Session Description: This three-hour seminar covers resources thattechnicians can access daily, asneeded, in the diagnosis and repairof today’s vehicles. Resources include manufacturer, aftermarket,government and Internet-basedservice information. Course contentincludes location of and access toboth manufacturer serviceinformation and aftermarketservice information. Additionally,content covers the viability andreliability of repair-related Internetsites and blogs and their place inthe scheme of today’s repairenvironment. Content also includes government-basedautomotive-related websites, aswell as diagnostic procedures,service tips and special tools.

Rm. 140D – (T) NEW! FordEcoBoost, Sync and IntegratedDiagnostic System; Ford’s TotalApproach From Design toDiagnosisSpeaker: Donny Seyfer, co-owner,Seyfer Automotive, Inc.Session Description: EcoBoost isFord’s answer to the fuel mileage,emission, customer power demandequation. EcoBoost vehicles tend tobe “loaded” models with lots ofelectronics. To service these vehicles,you need to know how they work butyou also need to be an expert withtheir onboard and diagnostictechnologies. Using actual vehiclesand Ford training materials, joinSeyfer for this middle to advancedcourse where you will learn:EcoBoost:● Design features● Common concerns● Unique maintenance

requirementsSync: ● Design features


● My Ford Touch● Updating techniques● Ford Motorcraft service website

setup and integration● Customer preference settingsIntegrated Diagnostic System:● Latest version features and what

you need to use IDS● Vehicle communication module

compatibility● Utilizing the Ford website to

assist in diagnostics● How Oasis can save you time

looking for Special ServiceMessages not publishedanywhere else

Rm. 140B – (T) NEW! BrakingTechnology; ABS, Traction Controland Predictive Braking Operation,Service and DiagnosticFundamentals - Powered byBosch, Young Technician’sSymposium, Part 4 of 4Speaker: Jim Wilson, senior traininginstructor, Robert BoschSession Description: Thissequential series of fourseminars, Powered by Bosch, aredesigned to help technicians withtwo to three years of automotivehands-on experience, looking tobuild their knowledge in the areas

of electrical, engine managementand brake system technology.Session four features BrakeTechnology:● Fundamentals of braking forces

review● Anti-Lock Brake System (ABS)

overview● Electronic Stability Control (ESP)● Best recommended practices for

brake service*Attending session four is conditionalupon completion of session one, twoand three in the series. No exceptions.

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