Building RelationshipsAuthentic Recruitment in an Age of Social Media

Kevin Corr, Coordinator of Social Media

Setting ExpectationsSetting Expectations

Prospective Students Prospective Students –– Demographics and Demographics and

Statistics Statistics

Cultural Change Cultural Change –– The Death of the Funnel The Death of the Funnel

and the Rise of Social Mediaand the Rise of Social Media

Building Relationships Building Relationships –– StrategyStrategy and and

AuthenticityAuthenticity

DemographicsDemographics

The FunnelThe Funnel

SocialSocial MediaMedia

BiggerBetter

SmarterSmall class size

Student to faculty ratioCity as a campus

Personal

Community

Internships

Study Abroad

Scholarships

U.S. News and World

Report

Average SATsPrivate

Public

2 year

4 yearChristianDivision 1

Division 3

Guaranteed housing

Art

Science Pre-Financial Aid

Service

Driving distanceWeighted GPA

RecommendationsState of the Art Essay

Clubs and Activities