nacaa 2006 futuring committee report annual meeting and professional improvement conference...

NACAA NACAA 2006 Futuring Committee Report2006 Futuring Committee Report

Annual Meeting and Annual Meeting and Professional Improvement ConferenceProfessional Improvement Conference

Cincinnati, OhioCincinnati, OhioJuly 25, 2006July 25, 2006

Futuring Committee MembersFuturing Committee Members

John BegemanArizona Cooperative Extension

Keith Mickler University of Georgia Cooperative Extension Service

Brad BrummondNorth Dakota State University Extension Service

Pedro Perdomo Rutgers Cooperative Extension

Michael R. Bush, Ph.D.Washington State Extension

Mary SobbaUniversity of Missouri Extension

Cynthia L. Gregg Virginia Cooperative Extension

Wendy SorrellUniversity of Vermont Extension

Daniel Kluchinski, ChairRutgers Cooperative Extension

Ron VickOklahoma Cooperative Extension Service

Virginia KnerrMontana State University Extension

NACAA Futuring CommitteeNACAA Futuring Committee

Charge:Charge: Formed by NACAA President Glenn Rogers in Formed by NACAA President Glenn Rogers in

January 2005 to evaluate the organization’s futureJanuary 2005 to evaluate the organization’s future

Goal and Objectives:Goal and Objectives: Develop recommendations focusing on Develop recommendations focusing on

contemporary issues, and the core mission and contemporary issues, and the core mission and goals of the organization outlined in 9 chargesgoals of the organization outlined in 9 charges

Include discussion of our organization’s form and Include discussion of our organization’s form and function to determine if they best suit the emerging function to determine if they best suit the emerging needs of the membership and the profession needs of the membership and the profession


ProcessProcess 16-month process of in-depth discussions and data 16-month process of in-depth discussions and data

discovery including:discovery including: Committee conference calls and meetingsCommittee conference calls and meetings Review of the NACAA organizational mission and goalsReview of the NACAA organizational mission and goals Past Futuring Committee ReportPast Futuring Committee Report Past AM/PIC Review Committee ReportPast AM/PIC Review Committee Report Board of Directors meeting minutesBoard of Directors meeting minutes


ProcessProcess Five surveys to gather data, input and opinions from Five surveys to gather data, input and opinions from

NACAA functional groupsNACAA functional groups members, life members, state association officers, state members, life members, state association officers, state

committee chairs, regional vice chairs/national committee committee chairs, regional vice chairs/national committee chairs and council chairschairs and council chairs

Input and data were compiled and analyzed and a draft Input and data were compiled and analyzed and a draft report prepared for review by the NACAA officers and report prepared for review by the NACAA officers and Board of DirectorsBoard of Directors

The final report includes 62 recommendationsThe final report includes 62 recommendations

Increasing (Younger) MembershipIncreasing (Younger) Membershipand Involvement / AMPIC Attendanceand Involvement / AMPIC Attendance

Determine the needs of Cooperative Extension Determine the needs of Cooperative Extension employees, and current and potential membersemployees, and current and potential members

State associations and State Relations Committee State associations and State Relations Committee should develop and conduct a membership campaign should develop and conduct a membership campaign Develop up-to-date, multi-media informational materialsDevelop up-to-date, multi-media informational materials Focus on expanding and increasing the participation of 1890 Focus on expanding and increasing the participation of 1890

and 1994 Institutions Extension workers in NACAA and 1994 Institutions Extension workers in NACAA Demonstrate that NACAA offers affordable and Demonstrate that NACAA offers affordable and

valuable professional improvement and recognition.valuable professional improvement and recognition. Communication with Life Members increased by both Communication with Life Members increased by both

the NACAA national office and state associations.the NACAA national office and state associations.


NACAA must evaluate the current benefits, products NACAA must evaluate the current benefits, products and services offered and focus on those that are cost-and services offered and focus on those that are cost-effective, and relevant and useful to the membershipeffective, and relevant and useful to the membership

NACAA must increase the visibility and members’ NACAA must increase the visibility and members’ knowledge of the goods and services offeredknowledge of the goods and services offered

New products and services should be developedNew products and services should be developed Utilize contemporary technologies to share information Utilize contemporary technologies to share information

and resources, and enhance communication among and resources, and enhance communication among membersmembers


Further enhancement of the professional improvement Further enhancement of the professional improvement opportunities offered at the AM/PIC must occur to opportunities offered at the AM/PIC must occur to increase member participation and satisfactionincrease member participation and satisfaction

Expand advertising for the AM/PIC and include specific Expand advertising for the AM/PIC and include specific details on speakers, training sessions, etc. details on speakers, training sessions, etc.

Continue the “first timer” registration fee waiver but Continue the “first timer” registration fee waiver but allow use regardless of the number of years employedallow use regardless of the number of years employed

A “buddy program” assisting first timers get oriented at A “buddy program” assisting first timers get oriented at the AM/PIC by partnering with an experience member the AM/PIC by partnering with an experience member should be developedshould be developed


Family emphasis at the AM/PIC should continue as Family emphasis at the AM/PIC should continue as long as the costs do not place NACAA or the host state long as the costs do not place NACAA or the host state at a financial disadvantage or add to their financial at a financial disadvantage or add to their financial responsibility or burdenresponsibility or burden

An alternative ‘a al carte’ fee schedule for spouse and An alternative ‘a al carte’ fee schedule for spouse and the Sons and Daughters programsthe Sons and Daughters programs

NACAA should investigate the liability issues of NACAA should investigate the liability issues of providing market-value childcare or informing members providing market-value childcare or informing members of local childcare services paid fully by the memberof local childcare services paid fully by the member

Life Member programming should follow historical Life Member programming should follow historical program content and opportunities for social interaction program content and opportunities for social interaction and professional improvementand professional improvement

Building Relationships with JCEP and Building Relationships with JCEP and other Professional Associationsother Professional Associations

NACAA must work together with JCEP to advocate for NACAA must work together with JCEP to advocate for Cooperative ExtensionCooperative Extension

Educational materials and learning opportunities that Educational materials and learning opportunities that address common needs and issues should be address common needs and issues should be developed jointly with our sister associationsdeveloped jointly with our sister associations

Pursue new and relevant collaborations with non-Pursue new and relevant collaborations with non-Extension associations or professional societiesExtension associations or professional societies

NACAA should consider co-sponsored workshops or NACAA should consider co-sponsored workshops or meetings held at the AM/PIC or separate events on a meetings held at the AM/PIC or separate events on a multi-state, regional or national levelmulti-state, regional or national level

Different Staffing Patterns and Effects Different Staffing Patterns and Effects on Clienteleon Clientele

NACAA should develop educational workshops or NACAA should develop educational workshops or programs on issues and topics that arise from such programs on issues and topics that arise from such staffing pattern changesstaffing pattern changes

Computer-based technology should be used to allow Computer-based technology should be used to allow members to dialogue about issues or situations members to dialogue about issues or situations throughout the calendar year, not just at the AM/PICthroughout the calendar year, not just at the AM/PIC

Helping Members UnderstandHelping Members UnderstandIssues BetterIssues Better

NACAA must adopt, develop and offer new and NACAA must adopt, develop and offer new and expanded programs, products and services beyond the expanded programs, products and services beyond the AM/PICAM/PIC

A NACAA refereed journal should be considered, A NACAA refereed journal should be considered, however NACAA should continue their historic however NACAA should continue their historic investment in and representation on the investment in and representation on the Journal of Journal of ExtensionExtension board and encourage members to publish board and encourage members to publish

NACAA must expand opportunities by developing in-NACAA must expand opportunities by developing in-depth synchronous and asynchronous training depth synchronous and asynchronous training opportunities beyond the AM/PICopportunities beyond the AM/PIC

Helping Members UnderstandHelping Members UnderstandIssues BetterIssues Better

The national committees should develop and offer The national committees should develop and offer instructional materials to members using convenient instructional materials to members using convenient and cost effective methodologies; state committee and cost effective methodologies; state committee chairs must be integrally involvedchairs must be integrally involved

The membership database could be used by the The membership database could be used by the national committees to develop list serves, blogs or national committees to develop list serves, blogs or other mechanisms to foster discussion on issuesother mechanisms to foster discussion on issues

NACAA sponsors should be allowed to share training NACAA sponsors should be allowed to share training materials on their products or services with members materials on their products or services with members via the web or other mechanismsvia the web or other mechanisms

Is the NACAA Mission Changing?Is the NACAA Mission Changing?

The diversity of our workforce is changing. NACAA The diversity of our workforce is changing. NACAA must meet the needs of this workforce and do so in a must meet the needs of this workforce and do so in a way that is fair, inclusive and welcomingway that is fair, inclusive and welcoming

NACAA should maintain the current name of the NACAA should maintain the current name of the organization, and focus efforts on what we do rather organization, and focus efforts on what we do rather than what we are namedthan what we are named

NACAA must do a better job to educate the members NACAA must do a better job to educate the members and state association leadership of the committee and state association leadership of the committee structurestructure

The roles, responsibilities and expectations of each The roles, responsibilities and expectations of each council chair and committee leadership position (from council chair and committee leadership position (from state to national) must be defined and sharedstate to national) must be defined and shared


Greater interaction and involvement of state officers Greater interaction and involvement of state officers and state committee chairs in the decision making and and state committee chairs in the decision making and activities of these committees is necessary activities of these committees is necessary

NACAA must determine if our large and complex NACAA must determine if our large and complex committee structure is neededcommittee structure is needed

The financial cost of the committee structure should be The financial cost of the committee structure should be audited to determine its sustainability, and how to audited to determine its sustainability, and how to make it more effective and more cost-efficientmake it more effective and more cost-efficient

Committee missions and objectives must be clearly Committee missions and objectives must be clearly defined, and current activities and programming defined, and current activities and programming effectiveness evaluatedeffectiveness evaluated


NACAA should adopt a policy that prohibits a retiring NACAA should adopt a policy that prohibits a retiring national chair or vice chair from serving on any other national chair or vice chair from serving on any other committee (not including upward movement) for a committee (not including upward movement) for a period of two or more yearsperiod of two or more years

NACAA mustNACAA must develop mechanisms or institutional develop mechanisms or institutional changes that reduce real or perceived concerns about changes that reduce real or perceived concerns about block voting or other region-centered actions block voting or other region-centered actions

A realignment of states into regional groups that A realignment of states into regional groups that provide a more equal distribution of member numbers provide a more equal distribution of member numbers should be exploredshould be explored

Increased Relationships with USDA–CSREESIncreased Relationships with USDA–CSREESandand

What Role Does NACAA Play as a Leader in the What Role Does NACAA Play as a Leader in the Changing Extension System?Changing Extension System?

NACAA should be proactive in making the concerns, NACAA should be proactive in making the concerns, issues and needs of agricultural and natural resources issues and needs of agricultural and natural resources Extension workers and their programs known Extension workers and their programs known USDA-CSREES administration and Program Leaders, federal USDA-CSREES administration and Program Leaders, federal

and state level decision makers, and University administrators and state level decision makers, and University administrators and NASULGCand NASULGC

NACAA should develop materials that deliver budget NACAA should develop materials that deliver budget information and other pertinent messages of need, information and other pertinent messages of need, accomplishment, activity and impact of the ‘agricultural’ accomplishment, activity and impact of the ‘agricultural’ Extension workers across the United StatesExtension workers across the United States

Increasing Your Support for Promotion Increasing Your Support for Promotion and Tenure Back Homeand Tenure Back Home

NACAA Councils should review the existing award NACAA Councils should review the existing award announcements and application procedures to announcements and application procedures to enhance understanding and participation enhance understanding and participation

NACAA should track participation numbers for all NACAA should track participation numbers for all awards, pre-post conference seminars, etc. in order to awards, pre-post conference seminars, etc. in order to analyze data trends of participation and determine the analyze data trends of participation and determine the sustainability of each programsustainability of each program

The Early Career Development Committee should The Early Career Development Committee should explore the development of a mentoring program or explore the development of a mentoring program or informational resources on mentoring for use by state informational resources on mentoring for use by state associationsassociations

Increasing Your Support for Promotion Increasing Your Support for Promotion and Tenure Back Homeand Tenure Back Home

NACAA must continue to enhance the professional NACAA must continue to enhance the professional improvement and recognition opportunities offered to improvement and recognition opportunities offered to membersmembers

NACAA must conduct in-depth surveys to gather data NACAA must conduct in-depth surveys to gather data from members of what topics, issues and needs they from members of what topics, issues and needs they have and develop relevant programminghave and develop relevant programming

NACAA must look to develop new outreach methods NACAA must look to develop new outreach methods and venues such as meetings and workshops beyond and venues such as meetings and workshops beyond the AM/PIC, and technology and media based outlets the AM/PIC, and technology and media based outlets for interaction and learningfor interaction and learning

““Often, the greatest Often, the greatest challenge facing an challenge facing an organization is organization is recognizing and acting on recognizing and acting on opportunity …”opportunity …”Peter GinterPeter Ginter

Get involved . . .Get involved . . .

““The recommendations made in this report are The recommendations made in this report are only the start of a dialogue that must occur and only the start of a dialogue that must occur and continue within NACAA to make sure that we continue within NACAA to make sure that we remain a relevant and purposeful organization. It remain a relevant and purposeful organization. It is the responsibility of every member of the is the responsibility of every member of the organization to make sure that this happens. Only organization to make sure that this happens. Only through engagement, discussion and consensus through engagement, discussion and consensus building will NACAA remain a premier professional building will NACAA remain a premier professional improvement organization.” improvement organization.”


For more information . . .For more information . . .

A full copy of the Futuring Committee Report, A full copy of the Futuring Committee Report, executive summary, and other supporting executive summary, and other supporting documents can be found on the NACAA web site documents can be found on the NACAA web site at: at: http://http://nacaa.com/committees/futuringnacaa.com/committees/futuring//

http://nacaa.com/committees/futuring/



NACAA NACAA 2006 Futuring Committee Report2006 Futuring Committee Report

Annual Meeting and Annual Meeting and Professional Improvement ConferenceProfessional Improvement Conference

Cincinnati, OhioCincinnati, OhioJuly 25, 2006July 25, 2006

nacaa 2006 futuring committee report annual meeting and professional improvement conference...

Documents

membership nacaa

nacaa officers

nacaa focus

state committee chairs

futuring committee report

state relations committee

nacaa organizational

nacaa national office