ANNUAL CONFERENCEBATON ROUGE, LOUISIANA | JUNE 10-13

REGISTRATION BROCHURE

WWW.NAADA.ORG

NAADA 2019

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It has been 25 years since the National Agricultural Alumni & Development Association Conference was hosted by Louisiana State University! We could not be more proud to welcome you back to beautiful Baton Rouge, Louisiana. If this is your first time to our great state, you are in for quite the experience!

Louisiana is a special place. If you mention that little town of New Orleans in casual group conversations, chances are someone has a story to tell or experience to share. Outside of Bourbon Street and the infamous haunts of New Orleans, Louisiana has so much to offer. From the diversity of our agricultural industries to the diversity of our culture, we represent a vibrant gumbo that is uniquely characteristic and well recognized across the world.

As a transplant to Louisiana, I have come to love the culture that is so different, so passionate, and so resilient. In Louisiana we embrace a culture of giving, resilience, and celebration. There is never a challenge we face that is too big to lend a hand to neighbors, rise above the trials and tribulations, and then relish in the celebration of life. We embody the spirit of resilience and with our theme “Resilience: Strength in New Beginnings.”

You will see this message resonate throughout the sessions, keynote speakers and social celebrations. No matter the challenges that come our way in the agriculture colleges and

industries across this great nation, we always come back better and stronger. Under the LSU stately oaks and broad magnolias, you will leave this conference energized and renewed, ready to take on the challenges of the upcoming year.

So take it all in. You will have the opportunity to experience phenomenal education sessions that push you to find your spirit of resilience and strength. The educational tours will cover everything from quintessential Louisiana with swamps and plantations, to LSU campus traditions, to distilleries and breweries with some agricultural production learning opportunities sprinkled in as well.

We hope you enjoy your time in the bayou and on behalf of Louisiana State University, welcome to Baton Rouge!

Amanda MartinNAADA 2019 Conference Chair

WELCOME

• Provide programming that creates meaningful experiences for NAADA members to take back to their home institutions.

• Use southern hospitality as a platform to introduce new members to the NAADA family and encourage networking with our seasoned members.

• Inspire NAADA members to create new beginnings and strategic goals for their teams.

• Share with our NAADA family the diverse gumbo of a culture that makes up beautiful Louisiana and showcase that our uniqueness lies in our strength.

• Encourage other institutions to embrace bringing their own diverse and unique ideas to the table.

2019 NAADA CONFERENCE GOALS

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TABLE OF CONTENTS Welcome Message and Conference Goals 2

Conference Agenda 4

Keynote Speaker Information 6

Pre-Conference Activity 7

Spirit Night Information 7

Educational Session Information 8

Educational Tours 12

Registration Form (also available online) 13

ABOUT NAADA

MISSION STATEMENT

NAADA provides education, support and recognition for professionals and volunteers dedicated to expanding resources for advancing agriculture and related disciplines through

land-grant and other colleges of agricultural sciences and partner programs.

VISION STATEMENT

NAADA will be the premier organization providing enhancement opportunities for professionals and volunteers in institutions of higher education and organizations associated

with agricultural and related sciences.

More information and registration available at www.naada.org

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CONFERENCE AGENDA

MONDAY, JUNE 10

7:45 AM - 6:00 PM Pre-Conference Tour: Tour of Zen-Noh Grain and

Daytrip to New Orleans: America’s Favorite City

TUESDAY, JUNE 11

8:00 AM - 9:00 AM Past President Breakfast

9:00 AM - 10:30 AM NAADA Board Meeting

10:30 AM - 4:30 PM Registration

11:00 AM - 1:00 PM Service Project – Baton Rouge Foodbank

2:00 PM - 2:45 PM NAADA 101

3:00 PM - 3:45 PM Track Networking Sessions

• Alumni

• Communications

• Development

• Student Professionals

• Volunteers

4:00 PM - 4:30 PM Welcome Kickoff & PeliCAN Awards

5:00 PM Opening Reception at Capitol Park Museum

6:45 PM Welcome to LSU Agriculture with Dr. Bill Richardson

Greetings from LSU with Provost Stacia Haynie

WEDNESDAY, JUNE 12

8:00 AM - 4:00 PM Registration

8:00 AM - 9:00 AM Breakfast Keynote: Weathering the Storm, Chip Kline

9:00 AM - 9:15 AM Break

9:15 AM - 10:15 AM Education Track Session 1

10:15 AM - 10:30 AM Break

10:30 AM - 11:30 AM Education Track Session 2

11:45 am - 1:00 pm Lunch with Bickford Lecture: Resilience, James Carville

1:00 PM - 1:15 PM Break

1:15 PM - 2:15 PM Education Track Session 3

2:15 PM - 2:30 PM Break

2:30 PM - 3:30 PM Education Track Session 4

3:30 PM - 4:00 PM Break

4:30 PM Spirit Night at Burden & Rural Life Museum

SERVICE PROJECT AT THE

BATON ROUGE FOOD BANK

Where: Baton Rouge Food BankWhen: Tuesday, June 12 | 11:00 am - 1:00 pm In 1984, the Baton Rouge economy was among the worst in the nation. The Greater Baton Rouge Food Bank was organized to aid in this problem in the fall of ’84 as an outgrowth of Urban Ministries Coalition.

The Greater Baton Rouge Food Bank services 11 parishes in Louisiana: Ascension, Assumption, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, St. Helena, St. James, West Baton Rouge, West Feliciana, and a satellite distribution center in Tangipahoa Parish.

In the 11 parishes served, more than 135,000 people (or almost 16% of the population) are food insecure. Food insecurity means that an individual does not know where or when they will find their next meal. Food-insecure households may not always be food insecure, but it may reflect a household’s need to decide between basic needs, such as housing or paying bills, and purchasing nutritionally adequate foods.

On average, the Greater Baton Rouge Food Bank distributes approximately 250,000 pounds of food and other products (such as cleaning supplies and toiletries) per week.

Without the thousands of volunteer hours each year, the Greater Baton Rouge Food Bank would be unable to provide food to the many children, seniors, and families facing hunger in our community.

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CONFERENCE AGENDA CONTINUED...

THURSDAY, JUNE 13

7:30 AM - 7:00 PM Registration

7:30 AM - 9:00 AM Breakfast and Annual Meeting

9:00 AM - 9:15 AM Break

9:15 AM - 10:15 AM Education Track Session 5

10:15 AM - 10:30 AM Break

10:30 AM - 11:20 AM Beg, Borrow, and Steal Session

• Alumni

• Communications

• Development – Early Career 1-5 Years

• Development – Mid-Career & Managers 5+ Years

• Student Professionals

• Volunteers

11:20 AM - 1:00 PM Invitational Lunch - Michigan State University

1:00 PM - 1:15 PM Break

1:15 PM - 5:00 PM Educational Tours

5:00 PM - 6:00 PM Break

6:00 PM - 6:45 PM Reception

7:00 PM - 8:30 PM Dinner and Awards Program at Hotel

9:00 PM 2nd Line Band to Downtown Baton Rouge

ACCOMMODATIONS

HILTON BATON ROUGE CAPITOL CENTER 201 Lafayette StreetBaton Rouge, Louisiana 70801Phone: (225) 344-5866

Group Rate: $129

Room Block Deadline: Room block deadline is: May 20, 2019 or until the room block is exhausted, whichever comes first.Group Name: NAADA

AIRPORT INFORMATIONBaton Rouge Metropolitan Airport (BTR)

The Baton Rouge Metropolitan Airport (BRT) is only about 8 miles away from The Hilton Baton Rouge.

The Hilton offers complimentary shuttle rides to and from the airport. Taxi rates run around $20 USD.

View full details at www.naada.org/conference-hotel

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KEYNOTE SPEAKER James Carville, Manship Fellow, Professional-in-Residence—Manship School of Mass Communication, Louisiana State University

James “The Ragin’ Cajun” Carville is America’s best-known political consultant. His long list of electoral successes evidences a knack for steering overlooked

campaigns to unexpected landslide victories and for re-making political underdogs into upset winners.

Carville’s most prominent victory, the 1992 win for the Presidency by William Jefferson Clinton, cemented his status as a major political player. In recent years, Carville has focused his strategic thinking on international campaigns reaching more than 23 countries around the globe.

A best-selling author, actor, talk show host, and public speaker, Carville returned to his home state of Louisiana in 2008, where he is now a prominent advocate for the city of New Orleans and recently wrapped an almost decade long professorship at Tulane University to join LSU’s Manship School of Mass Communication.

KEYNOTE SPEAKER Chip Kline, Executive Assistant to the Governor for Coastal Activities Chairman, Louisiana Coastal Protection and Restoration Board

Chip Kline is the Executive Assistant to the Governor for Coastal Activities and Chairman of the Louisiana Coastal Protection and Restoration Authority

Board. In this position Kline is responsible for coordinating and focusing the functions of all state agencies as they relate to integrated coastal protection. Since 2008, Kline has overseen the implementation of all policy matters related to Louisiana’s coastal program and has managed the day to day operations of the Governor’s Office of Coastal Activities.

Kline has been integral in advancing the objectives of the State’s Coastal Master Plan. Throughout his career he has partnered with Louisiana’s Congressional delegation and Federal agencies to advance federal policies supportive of Louisiana’s coast, as well as the Louisiana Legislature for state-centered policy actions. Some of the major initiatives Kline has been involved in have been policy initiatives for permitting efficiencies associated with hurricane protection and coastal restoration projects, issues related to the engineering, design and implementation of the mid-basin sediment diversions, strategy and negotiations related to the RESTORE Act, efforts to increase the Federal revenues coming to Louisiana through the Gulf of Mexico Energy Security Act, as well as the successful passage of CPRA’s Master and Annual Plans and other legislation through the Louisiana State Legislature.

Kline represents the governor on the Governor’s Advisory Commission on Coastal Protection, Restoration, and Conservation, the Louisiana State Mineral & Energy Board, and the Gulf Coast Ecosystem Restoration Council.

KEYNOTE SPEAKERStacia L. Haynie, Executive Vice President, Provost, Louisiana State University

Executive Vice President and Provost Stacia Haynie has been an active member of the LSU community since joining the Department of Political Science in 1990. Dr. Haynie served as Dean of the College

of Humanities and Social Sciences before being named Interim Executive Vice President and Provost in the LSU Office of Academic Affairs. Dr. Haynie earned the J. W. Annison Jr. Family Alumni Professor at LSU and has served in a number of administrative positions on the campus including Department Chair, Associate Dean and Interim Dean of the LSU Graduate School, as well as Vice Provost for Academic Affairs.

Dr. Haynie received a bachelor’s degree in theater in 1981 and a master’s degree in political science in 1986, both from Midwestern State University in Wichita Falls, Texas. In 1990, she received her Ph.D. in political science from the University of North Texas.

Dr. Haynie studies judicial politics with special emphasis on comparative appellate court decision-making. With support from the National Science Foundation and the Louisiana Education Quality Support Fund, Dr. Haynie and her colleagues C. Neal Tate of Vanderbilt, Reginald Sheehan of Michigan State University and Donald Songer of the University of South Carolina created a 10-country appellate courts data set. Haynie has particular expertise in the legal systems of South Africa, the Philippines and India. Her studies also include civil trial court decisions in U.S. state courts.

Dr. Haynie taught courses in Judicial Politics, American Constitutional Law, Comparative Judicial Politics and American Public Law. Dr. Haynie has also been awarded the Arts & Sciences Professor’s Award for Distinguished Scholarship, the LSU University Alumni Association Faculty Excellence Award and the LSU College of Arts & Sciences Advisory Council Award for Excellence in Undergraduate Teaching.

KEYNOTE SPEAKERS

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WEDNESDAY, JUNE 12 | 4:30 PM

Wear your school colors and enjoy an evening of fun during SPIRIT NIGHT at Burden Museum & Gardens, 440 acres in the heart of Baton Rouge dedicated to research, recreation, landscapes and Louisiana History.

Burden Museum & Gardens includes the LSU Rural Life Museum, the LSU AgCenter Botanic Gardens and Windrush Gardens.

With Burden’s specialty collection of gardens, woodlands, wetlands, arboreta and university research facility, there is more to the LSU AgCenter Botanic Gardens than just green spaces. The facility plays an important role in the LSU AgCenter extension

and research programs, which support the state’s nursery, landscape, and fruit and vegetable industries; wetlands and coastal restoration; and forestry industry.

Named one of the “Top 10 Outdoor Museums in the World” by the British Museum, the LSU Rural Life Museum transports you back to 19th century Louisiana. The museum offers an immense collection of artifacts from farms, plantations and households. The open-air museum has a five-star rating from AAA and features more than 30 unique, historic buildings.

Majestic live oaks and ancient crape myrtles create a shady canopy over azaleas and camellias in the Windrush Gardens, evoking a sense of tranquility and peace. The winding paths are ideal for strolling and enjoying the 25 acres of landscaped spaces.

Along with enjoying the beautiful scenery and history of Spirit Night’s location, guests will enjoy some of our famous southern cuisine, such as crawfish, jambalaya, and fried fish, while sipping local produced beverages and listening to live music from one of our favorite bands.

Don’t miss what is sure to be a fun event showcasing true, Louisiana food, beverages and entertainment!

MONDAY, JUNE 10 | 7:45 AM - 6:00 PM

Pre-Conference Tour – Tour of Zen-Noh Grain and Daytrip to New Orleans: America’s Favorite City— Space is limited to 50 so reserve your spot soon!

Your tour will begin in Convent, Louisiana at the Zen-Noh Grain Elevator. Zen-Noh Grain Corporation (ZGC) was established in New Orleans, LA, in 1979 with the goal of establishing a safe and stable supply of U.S. food grains and soybeans for the production of compound feed by ZEN-NOH’s feed mills in Japan. To accomplish the goal of establishing a safe and stable supply

of U.S. corn, milo, soybeans, and other U.S. foodstuffs, ZGC constructed a state-of-the-art export elevator located at mile 164 on the Mississippi River. The elevator can load or unload, simultaneously, more than 150,000 bushels per hour. To this day, the Convent elevator is considered to be the fastest export elevator in the world and has undergone further upgrades to improve operational efficiency. You will get a hands-on tour of this facility and get to enjoy some breathtaking views of the Mississippi along the way.

As we leave Zen-Noh Grain, boxed lunches and snacks will be provided as we groove on to New Orleans. Embodying the theme of this conference, the Crescent City has weathered its share of wars, regime changes, catastrophic hurricanes, and floods – yet with every new beginning the city comes back stronger and more resilient than ever. You’ll begin your afternoon with a carriage ride through the French Quarter discovering New Orleans’ past and learning about the heart of The Big Easy. After you’ve acclimated yourself to the layout, you will have free time to take in the sights and sounds of the Quarter. A recommendation list will be provided for you to venture out to enjoy some world famous Creole and Cajun cuisine – Ca c’est bon! Our group will return to Baton Rouge in time to have dinner on your own in the Capitol City.

PRE-CONFERENCE ACTIVITY

SPIRIT NIGHT: BURDEN & RURAL LIFE MUSEUM

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EDUCATION TRACK SESSION 1WEDNESDAY, JUNE 12 | 9:15 - 10:15 AM

GETTING SOCIAL WITH ALUMNI. WORKING TO FIND OUR NEW BEGINNINGSherry Abrams, Associate Director of Alumni Engagement, University of Georgia; Suzanne Griffeth, Director of Alumni Engagement, UGA CAES Director of Alumni Engagement, University of Georgia College of Agricultural and Environmental Sciences

Getting social with alumni. How a survey to alumni about social media preferences increased alumni engagement, annual giving participation and more unexpected outcomes. New bylaws and a new strategic plan for our alumni made it perfect timing for a new beginning to access our social media strategy. Session participants will learn about how best practices were used to create, administer and analyze survey results along with creative follow-up to respondents. Attendees will also learn about how we worked with an alumni committee on the idea and scope of the survey sent to our alumni base via email. We will share what we wish we had known going in to the survey, so others can learn from our challenges and successes. Session will include interactive participation and open discussion time. Attendees will receive a copy of the survey questions used in our questionnaire, timeline and additional reference materials. Audience: development, alumni professionals, volunteers

DEVELOPING YOUR DEVELOPMENT OFFICERS - Christy Chiarelli, Senior Director of Development, University of Florida; Cody Helmer, Executive Director, UF/IFAS

Nationally, there is a shortage of qualified fundraisers. Our best fundraisers are constantly being recruited for other opportunities. In this session, we will share strategies to retain your top performers including conducting talent reviews, engaging on-boarding techniques and long-term retention strategies for mid-level and senior managers.

AFA BUILDING BRIDGES FOR YOUNG PROFESSIONALS Ashley Collins, Director of Collegiate Relations, Agriculture Future of America

Experiential learning is an on-going, life-long commitment. For students it is a combined effort of themselves, their academic community, the industry they seek to work in and the organizations who build the bridges between them all. It

is experience and practice that creates a differentiating factor for young leaders when hiring and promoting decisions are made. Industry plays a vital role in this equation by providing students with opportunities that include teachable moments by employees who are also coaches and mentors who genuinely care about grooming their future colleagues. Agriculture Future of America is an organization that uses a competitive selection process to annually serve the top 1,000 students in agriculture through programing that helps further differentiate them in the hiring process. AFA builds the bridge between all stakeholders involved in developing the next generation of leaders. Come learn more about this organization and the programing offered for your students.

PUMPING THE BRAKES FOR PERSONAL SUSTAINABILITYAmanda Saha, Director of Career Development, University of Kentucky

Saying No can be tough, but it's essential for your own sanity and for the people around you as well. When you find yourself out of balance, the results can have far-reaching impacts on your life, personally and professionally. Join me as I help you create a roadmap focuses on creating better systems and approaches to tackle chaos, in whatever phase of life you find yourself. I'll help you gain awareness of your current challenges, target those that are most important for you, and clarify what your greatest opportunities are for leading a more balanced and centered life.

EDUCATION TRACK SESSION 2WEDNESDAY, JUNE 12 | 10:30 - 11:30 AM

MANRRS: MORE THAN A CLUB! Karl Binns, Lead Development Officer, University of Maryland Eastern Shore

Minorities in Agriculture Natural Resources and Related Sciences (MANRRS), has chapters at a majority of NAADA schools. However, many Colleges/Schools of Agriculture only look at their MANRRS Chapters as another student club. This session will focus on looking at MANRRS as a vehicle to help boost enrollment and retention, attract new faculty/staff and provide support or assistance with grant projects. Karl Binns, MANRRS National President, will discuss ways strategic diversity and inclusion initiatives through MANRRS can strengthen your development efforts.

EDUCATIONAL SESSIONS

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GIFTS HIDING IN PLAIN SIGHT: DOCUMENTING UNIQUE GIFT OPPORTUNITIES Katherine Davies, Director of Development, Institute of Food and Agricultural Sciences; Nick Dolce, Director of Development, UC Davis; Jen Root, Senior Director of Development, University of Idaho; Jim Miller, Director of Development and Capital Projects Analyst, University of Idaho

In this session, three institutions share creative approaches they have taken to identify and document alternative giving options. Learn how University of Florida was able to work with extension colleagues to document millions of dollars in gift-in-kind support hiding in their own backyard. Hear how UC Davis has been able to collaborate with academic faculty to document major gifts from these members while using their help to solicit gifts from others too. University of Idaho discusses many ways they have assisted donors in maximizing the impact of their philanthropy through land assets. Session covers approaches, objections and challenges encountered, and processes utilized to document these types of gifts.

BACK TO BASICS: RE-ENGAGING A LONGSTANDING ALUMNI ADVISORY BOARD BY GIVING THEM A NEW BEGINNING Lindsay Skinner, Assistant Director of CALS Alumni & Friends Society, NC State University

Alumni volunteers are essential to a thriving Advancement program. Their advocacy and input are invaluable to shaping and carrying out the mission of a college. However, sometimes along the way, a highly engaged and high functioning board can lose their way and become just a group of volunteers that are entertained for lunch four times a year. In this session, we will discuss how equipping our Alumni Board with a binder of resources and putting them to work was the most fruitful approach to bring new life into a longstanding board that had gotten stale. Learn effective ways to assess the current structure of your board, determine needs for the board and shift ownership from you to board officers. This session is for those looking to reignite the interest of a board, looking for tactics on board management or looking to establish a board. The objective of this session is to send you back to your board with a plan to get the most out your engagement that benefits both you and them!

LEADERSHIP TRANSITION: CAPITALIZING ON A NEW BEGINNING Bobbi Smith, Associate Director of Development, Iowa State University; Sarah Roelfs, Senior Director of Development, College of Agriculture & Life Sciences, Iowa State University

Let’s face it: our work feels easier when we have a strong

leader. Our donors are excited to support our priorities. Our constituents are eager to hear about our continued successes. Our faculty are ready to partner with us. Our momentum keeps accelerating and we love our jobs! When we find ourselves amid a leadership transition, it is essential to organize a plan to ensure we don’t lose the momentum we have been building. Iowa State University’s College of Agriculture and Life Sciences created a transition plan in advance of our dean’s departure and it carried us through the new dean’s arrival. Whether you find yourself in an unexpected or a planned transition, it is important to prioritize a timeline for engaging your donors and other stakeholders throughout the process. A successful transition allows the new leader to build upon the program’s strong foundation, articulate their own vision, and deploy their plan for the program’s future success.

EDUCATION TRACK SESSION 3 WEDNESDAY, JUNE 12 | 1:15 PM - 2:15 PM

CULTIVATING CHANGE SESSION Marcus Hollan, Executive Director, Cultivating Change Foundation

YOUNG ALUMNI ENGAGEMENT: THREE TIPS FROM A SUCCESSFUL YOUNG ALUM PROGRAM Haley Cook, Assistant Director of Alumni Relations, Iowa State University; Melea Reicks Licht, Director of Alumni Relations, Iowa State University College of Agriculture and Life Sciences

Iowa State University is entering the fifth year of their highly successful young alumni program, the Curtiss League of Awesomeness. Join them for a discussion on how this program has empowered young alums to assist with CALS recruitment, advocacy and awareness efforts and take home their top three suggestions any unit can implement to improve young alumni engagement.

CAMPUS GRATITUDE DAY Caylin Hilton, Associate Director, Annual Giving and Engagement, University of Florida

Donor retention and building a culture of giving amongst students are growing in importance as metrics like participation rates become hot topics on university campuses. In 2015 the University of Florida launched the first Grateful Gator Day to promote the importance of philanthropy to students and steward donors. Since that first year we have more than tripled student and donor reach, and grown engagement across campus segments. Come learn more about the key components to a successful gratitude day, suggested strategies, specific tactics, lessons learned and areas we are still working on. Attendees will receive a copy of the 2018 Grateful Gator Day event plan and

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toolkit including communication samples and a range of activity options you can scale to host your own Gratitude Day!

STILL BLOGGING? TRY PODCASTING. EVERYONE ELSE IS DOING IT. Kevin Kent, Graduate Student, University of Florida; Jarred Shellhouse, Marketing and Communications Specialist, University of Florida

Interested in engaging with nearly 70 million Americans listening to podcasts every month? Discover one of the easiest ways to start a podcast without all of the complicated audio equipment. This session will introduce a free, online and mobile podcasting platform that will enable storytellers to connect with stakeholders through this increasingly popular form of communication. Participants will learn how to record podcast segments, host guests, distribute and share episodes. Podcasting is great way to engage with alumni and student groups!

EDUCATION TRACK SESSION 4 WEDNESDAY, JUNE 12 | 2:30 PM - 3:30 PM

CREATING ENGAGING EXPERIENCES: HOW ALUMNI COMMUNICATIONS, EVENTS AND PHILANTHROPY WORK TOGETHER Angel Futrell, Manager for Alumni and Donor Engagement, Texas A&M University; Pamela Gray, Senior Director of Philanthropy, University of Kentucky; Jonathan Furnish, Associate Director of Alumni Engagement and Communications, College of Agriculture, Food and Environment, University of Kentucky; Rebecca O'Neal, Events Manager, Texas A&M University, Texas A&M AgriLife

In this session, you will learn about how alumni communications, college events, and philanthropy work together to create purposeful, strategic and engaging experiences for all constituents in the college. How many times do we hear, “Well, we’ve always done this,” but no one can articulate how

it is increasing engagement with our constituents. A focus on engagement really allows all facets of the College alumni, advancement, events, and philanthropy efforts to work together all toward the same purpose of increasing ones relationship with the College they most care about!

ADVENTURE IS OUT THERE: ENGAGING ALUMNI & DONORS THROUGH INTERNATIONAL ACTIVITIES Joel Hartman, Senior Director of Development, Purdue University; Thomas Van Norman, Program Coordinator, Land-Grant Legacy Scholars, University of Minnesota; Mary Bushette, Director of Alumni and Constituent Relations, CFANS, University of Minnesota; Margaret Wallenta, Education Abroad Program Director College of Food, Agricultural and Natural Resource Sciences, University of Minnesota

Learn how Purdue University and University of Minnesota are capitalizing on international opportunities to engage alumni and donors. In this interactive session, hear how Purdue is pursuing several avenues including optimizing faculty led study abroad trips to engage alumni both domestically and international alumni in country. Hear from Minnesota CFANS colleagues about their institutional collaboration and innovative partnership with Perrotis College in Thessaloniki, Greece. Participants will leave equipped with ideas, tips, and strategies for implementation on their own campuses.

DATA DRIVEN STEWARDSHIP Cameron Mann, Manager of Development Operations and Donor, Purdue Research Foundation

The objective of this session is to share ideas on how to use development metrics and data to drive stewardship strategy. The increasing importance of purposeful stewardship playing an integral role in development offices cannot be denied. In this session, we will share examples of how Purdue's College of Agriculture has used data to implement a more comprehensive

DON'T FORGET TO PURCHASE YOUR NAADA CONFERENCE T-SHIRT – DEADLINE TO ORDER IS MAY 21ST!

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and effective stewardship strategy that has aided in improving donor acquisition, donor retention, donor reactivation, and upgrades. This session will help development professionals, communication professionals, and more learn how to collaborate to create strategic stewardship content that will drive a more comprehensive annual giving program. If your development office is looking for new ways to improve these core metrics of fundraising, we invite you to come learn, share and collaborate during this session.

EDUCATION TRACK SESSION 5THURSDAY, JUNE 13 | 9:15 AM - 10:15 AM

AUGMENTED REALITY: YOUR FLIERS WILL NEVER BE THE SAME Kevin Kent, Graduate Student, University of Florida

Your company, institution or organization spends a lot of time (and money) producing video content and printed materials. What if we could converge our communication efforts to create a new, engaging experience for our audiences? Augmented reality allows communicators and storytellers to curate dynamic experiences with effective call-to-actions. This session will showcase an online augmented reality development platform that's easy and fun to use. Add videos, photo galleries, contact cards, and more to your printed media and experience it all using a mobile app!

KEEPING THE LAND-GRANT MISSION RELEVANT: WEATHERING THE STORMS AND CREATING NEW BEGINNINGS Bill Richardson, VP for Agriculture and Dean of the College of Agriculture, Louisiana State University; Deacue Fields, Dean of the Dale Bumpers College of Agriculture, Food & Life Sciences, University of Arkansas; Tobie Blanchard, Assistant Director of Communications, LSU AgCenter; Andra Johnson, Vice Chancellor for Research and Technology, Southern University Agricultural Center

Leaders of agriculture from three different institutions present methods and ideas for diversifying revenue streams and staying relevant. While Louisiana State University, Southern University and the University of Arkansas are all public, flagship, land-grant universities, each has advanced their mission in different ways. Regardless of their structure, each institution has successfully weathered budget cuts, managed enrollment challenges, retained their best employees and created new opportunities. Attendees will have an opportunity to discuss issues challenging their university with the panel. There will also be an opportunity examine case studies in small groups for discussion with the panel. Attendees will sharpen critical thinking skills and take away concrete ideas for action at their college.

WORKING TOGETHER: BUILDING COLLEGE-UNIT COLLABORATIONS Eric Rohn, Development Officer, University of Minnesota; Mary Buschette, Director of Alumni and Constituent Relations, CFANS, University of Minnesota

Working with people on your own team can be tough, and when the whole college needs to be on your team that task gets even more challenging. Staff members in Advancement at the College of Food, Agricultural and Natural Resource Sciences (CFANS) at the University of Minnesota will discuss some of the tactics they used to build collaboration between their own recently-formed team (communications, development, and alumni relations) as well as among the departments and centers of their college. In this session we will share some of the realities of working as a team, as well as the value to both the college and the units of doing so. We look forward to not only sharing our experiences, but learning from those of other universities.

PLANTING THE SEED: CREATING ENGAGEMENT BEFORE COMMENCEMENTJarred Shellhouse, Marketing and Communications Specialist, University of Florida; Emily Wickham, Communications and Undergraduate Program Coordinator, The Ohio State University

As Generation Z is becoming the new wave of alumni, they are becoming more difficult to engage. Communications professionals are having more trouble getting recent graduates to update their contact information, open emails, attend alumni activities or even return phone calls. Historically, alumni engagement starts after commencement. This session will share strategies at the department level from different universities to implement alumni engagement strategy before students ever receive their diploma.

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SWAMP TOUR(45-PERSON MAX)For many years people have traveled extensively to locate a unique and exciting adventure exploring Louisiana's back country with its meandering bayous and swamps.

Cajun Pride Swamp Tours is a privately-owned swamp just 25 miles from New Orleans. We invite you to join us on this education journey through the primitive beauty of moss-draped cypress trees and abundant wildlife. In the safety and comfort of the boat, you can actually come within a few feet of jumping alligators. As your boat drifts through the waterways, you will learn about the Louisiana Wetlands, the inhabitants of the swamp and the unique history of the Cajun town of Frenier within the Manchac Swamp.

THE LSU EXPERIENCE: CUISINE, CULTURE, AND A LITTLE LAGNIAPPE(30-PERSON MAX)LSU is known for three things: the most passionate fans in the country, the only live tiger mascot on a college campus, and the best

food imaginable at tailgates! This tour will explore all three areas that make being a Fighting Tiger so special to our team at LSU.

The tour will begin with a tour of the LSU AgCenter Food Incubator and Sensory Labs. The next stop on this tour will showcase the pride and joy of LSU – Mike the Tiger. Lastly, we will embark on a tour of Tiger Stadium to learn about the history and triumphs of LSU football. This tour will showcase the facilities and rituals of the LSU Fighting Tigers as well as our immense pride in LSU.

LSU CENTER FOR RIVER STUDIES & TIN ROOF BREWERY(50-PERSON MAX)Your tour will be split between touring one of the largest river models of its kind, to then exploring the largest craft brewery in Baton Rouge.

The LSU Center for River Studies, located near the banks of the Mississippi, houses one of the world’s largest movable bed physical models – The Lower Mississippi River Model.

Started by two childhood friends, Tin Roof Brewing Company produced their first batch of beer for commercial consumption in November 2010. Using only the finest American and European malts, freshest hops and pure parish well water, it is now the largest craft brewery in Baton Rouge. So, whether your’re a beer connoisseur or someone who wants to try something fresh and local, Tin Roof has you covered.

ALMA SUGAR PLANTATION AND CANE LAND DISTILLERY(40-PERSON MAX) Your tour will begin in Lakeland, LA at Alma Plantation and Sugar Mill. Alma to this day, is a working sugar plantation, that has grown and

refined sugar continuously since 1844. Following Alma Sugar Plantation, you will travel to Cane Land Distillery, Louisiana’s single estate distillery.

HOUMAS HOUSE PLANTATION TOUR(25-PERSON MAX) Houmas House Plantation and Gardens, between Baton Rouge and New Orleans, is referred to as “The Crown Jewel of Louisiana’s River Road.” Your tour will take you back in

time and allow you to experience the life of a wealthy Sugar Baron in the 1800s.

The plantation was established in the late 1700s, with the current main house being completed in 1840 and a final renovation completed in 2003. It has been voted as the best historic mansion by USA Today. Houmas House has also played the backdrop in several movies, television shows, and commercials.

The Gardens of Houmas House Plantation have been developed as a lush panorama of indigenous Louisiana plant life and stunning exotics designed to beckon visitors to extend their stay. You will have the opportunity to tour the historic Louisiana plantation and explore the 38 acres of lush gardens while relaxing with a refreshing mint julep and enjoying the breeze off the nearby Mississippi River.

EDUCATIONAL TOURSTHURSDAY, JUNE 13 | 1:15 PM - 5:00 PM

VIEW FULL DETAILS AT WWW.NAADA.ORG/CONFERENCE-TOURS

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2019 NAADA CONFERENCE REGISTRATION FORMJUNE 10-13, 2019 | BATON ROUGE, LA

Fill out a separate form (or copy) for each registrant. Please print clearly. You can also register online at www.naada.org. The early registration deadline is May 13, 2019.

First name: ______________________________________________ Last name: _____________________________________________________Institution/company: ______________________________________ Professional Title: _______________________________________________The following address is (check one): r Home r BusinessMailing address: ____________________________________________________ City: ________________________________________________State: _________________ ZIP: ________________________________________ Phone: ______________________________________________E-mail: ____________________________________________________________ Fax: ________________________________________________

Conference Activities: r Pre-Conference Tour (Monday, June 10) - $50 r Service Project – Baton Rouge Foodbank (Tuesday, June 11) - Free r Spirit Night (Wednesday, June 12) - Free Which Conference Education Tour do you plan to attend? r Swamp Tour r The LSU Experience: Cuisine, Culture, and a Little Lagniappe r LSU Center for River Studies & Tin Roof Brewery r Alma Sugar Plantation and Cane Land Distillery r Houmas House Plantation Tour

Do you have any special dietary considerations (vegetarian or food allergies)? r No r Vegetarian r Gluten-Free r Vegan r Dariy FreeOther:___________________________

Full conference registration fees: Member NonmemberProfessionals (early) r $595 r $695On or before May 17Professionals (regular) r $695 r $795 After May 17Volunteer/Students (early) r $570 r $595On or before May 17Volunteer/Students (regular) r $670 r $695 After May 17

Method of payment: r Check enclosed (made payable to NAADA) P.O. number (copy required) _________________ r Visa/MasterCard r AmEx If paying by credit card, all of the following fields are required:Card Number: ____________________________________________________________ Security code: __________ Exp. Date:________________Name on card (please print): _____________________________________ Cardholder signature: _________________________________________Cardholder phone: _____________________________________ Billing Address: r same as mailing address listed above. If different than above, Street Address: ________________________________________________________________________________________Billing Address City/State/Zip: _______________________________________________________________________________________________

REGISTRATION INFORMATIONFees: The full conference registration fee includes educational tours; Tuesday breakfast, lunch, and dinner; Wednesday breakfast, lunch, and Spirit Night dinner; Thursday breakfast, lunch, and awards banquet; all breaks and conference materials.

NAADA Conference Cancellation policy: A cancellation charge of $50 will apply if you cancel before May 16, 2019. Cancel May 16–May 23 and receive a 50 percent refund. No refunds will be given after May 23, 2019. Notices of cancellation must be faxed to the NAADA office at 651-290-2266. No-shows will be billed. No phone registrations, please.

Hotel accommodations are NOT included in the registration fees. Hotel reservations must be made no later than May 20, 2019, at the Hilton Baton Rouge Capitol Center. Call (800) 955-6962.

Per standard by the Payment Card Industry, NAADA has met the requirements of the Payment Card Industry-Data Security Standards (PCI-DSS). We cannot accept credit card information via email.

For questions, please contact the NAADA office at 651-203-7246 or at info@naada.org.

fin.

(For office use only)

initialsdate

CK/CCamt. paid

bal. due

Mail or fax with payment to the NAADA office:1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114p. 651-203-7246 | f. 651-290-2266 |or register online at www.naada.org

r This is my first NAADA conferencer This is my first NAADA conference and I would like a mentor during the conference r I would like to be a NAADA Buddy

Number of years in the profession: _______The primary advancement area I most closely associate with: r Alumni professional r Communications professional r Development professional r Student professional r Volunteer r College/University Administrator r Dean r Other r Student List other areas in which you work if one advancement area doesn’t fully encompass your position: ______________________________________

Grand Total: $ _________

Due to PCI Compliance, please do NOT provide any credit card information via email. Call or fax it in only.

If paying by credit card, all fields below are required. Note: Full payment must accompany order to reserve your space.

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2019 NAADA CONFERENCE GUEST REGISTRATION FORMJUNE 10-13, 2019 | BATON ROUGE, LAPlease print clearly. The early registration deadline is May 13, 2019. You can also register online at www.naada.org.

(Guest) First name: ________________________________________ Last name: _____________________________________________________Institution/company: ______________________________________ Professional Title: _______________________________________________

The following address is (check one): r Home r BusinessMailing address: ____________________________________________________ City: ________________________________________________State: _________________ Zip: ________________________________________ Phone: ______________________________________________E-mail: ____________________________________________________________ Fax: ________________________________________________

Additional Guests (include first and last name):1. _____________________________________________________________________________________________________________________2. _____________________________________________________________________________________________________________________3. _____________________________________________________________________________________________________________________

Activities and Meal Options

r Pre-Conference Tour (Monday, June 10) - $50 r Service Project – Baton Rouge Foodbank (Tuesday, June 11) - Free r Spirit Night (Wednesday, June 12) - $60

Tours (choose one): r Swamp Tour - $35 rThe LSU Experience - $35 r LSU Center for River Studies & Tin Roof Brewery - $35rAlma Sugar Plantation and Cane Land Distillery - $35 r Houmas House Plantation Tour - $35

Meals (choose all that apply):

r Tuesday Dinner and Keynote Speaker – $50 r Wednesday Breakfast and Keynote Speaker – $30 r Wednesday Lunch (Bickford Lecture) – $40 r Wednesday Dinner (Spirit Night) – $60 r Thursday Breakfast – $30 r Thursday Invitational Lunch – $40 r Thursday Awards Banquet – $70

Method of payment: r Check enclosed (made payable to NAADA) P.O. number (copy required) _________________ r Visa/MasterCard r AmEx If paying by credit card, all of the following fields are required:Card Number:__________________________________________________________________ Security code: __________ Exp. Date:___________Name on card (please print): _____________________________________ Cardholder signature: _________________________________________Cardholder phone: _____________________________________ Billing Address: ______________________________________________________

# of Guests Attending

________

____________________

____________________________

Sub-Total

________________

________________________ ________________

________________________________________________________

REGISTRATION INFORMATIONHotel accommodations are NOT included in the

registration fees. Hotel reservations must be made

no later than May 20, 2019, at the Hilton Baton

Rouge Capitol Center. Call (800) 955-6962.

NAADA Conference Cancellation policy: A cancellation charge of $50 will apply if you cancel before May 16, 2019. Cancel May 16–May 23 and receive a 50 percent refund. No refunds will be given after May 23, 2019. Notices of cancellation must be faxed to the NAADA office at 651-290-2266. No-shows will be billed. No phone registrations, please.

Mail or fax with payment to the NAADA office:1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114p. 651-203-7246 | f. 651-290-2266 |or register online at www.naada.org

fin.

(For office use only)

initialsdate

CK/CCamt. paid

bal. due

Grand Total: $ __________

Due to PCI Compliance, please do NOT provide any credit card information via email. Call or fax it in only.

If paying by credit card, all fields below are required. Note: Full payment must accompany order to reserve your space.

Do your guests have any special dietary considerations (vegetarian or food allergies)? r No r Vegetarian r Gluten-Free r Vegan r Other:________________________