n winter 2012 life&times jewish...

insideCEO Message

2 n

Person-Centered Careand Culture Change

3 n

Jewish Senior LifeLoyalty Program

4 n

Foundation Message5 n

Platinum Circle Membership

5 n

Culinary CenterDelights

7 n

nWinter 2012

Life&TimesJewish Senior

Renovation RevealOn September 27th, The Summit at Brightonopened its doors to about 100 guests who cameto see the newly renovated community, upgradedapartment finishes and new dining venues thatSummit residents now enjoy.

The event resembled a “progressive dinnerparty”, with guests floating from one beautifullyrenovated space to another. They started by enjoying wine and appetizers in the cocktaillounge while listening to a jazz duo. From therethey visited the multi-media center and snackedon popcorn and theater confections as a movieplayed on the large screen. The café featuredhomemade chocolate-dipped almond crescentcookies, with samples of latte and cappuccino.The new family room housed a chocolate fountain,with fresh fruit kabobs for dipping. And the upgraded model apartment hosted an array ofdesserts, including pumpkin mousse and chocolate pastries in its contemporary kitchen ofstainless steel appliances, granite countertop and rich wood cabinetry.

The highlight of the renovations is the Terrace Grill, the new non-kosher dining venue atThe Summit at Brighton. Residents have been requesting that they have a choice of kosherand non-kosher food so they can make their own decisions on what they eat. In order toaccomplish this and still preserve the integrity of kosher food for those that desire it, acompletely separate kitchen and dining venue were created, with distinctly different china,flatware, uniforms and staff for the preparation and serving of kosher and non-kosherfood. Guests at the opening event sampled assorted flat bread pizzas, sliders, and chickenand tenderloin skewers, with both food and décor receiving rave reviews.

continued on page 3

Residents enjoy the casual menuin the new Terrace Grill.

We’ve combined Life & Times and Spotlights into one exciting

publication! Foundation news begins on

page 5.

A PUBLICATION OF JEWISH SENIOR LIFE AND THE JEWISH HOME FOUNDATION

JSLife Times Mech NOV12_JSL&T MECH NOV2012 11/8/2012 6:43 PM

2

CEO MessageAs winter approaches, we begin to think about being indoors for longer periods of time.While many of us go about our business – going to work, running errands, perhaps skiingand taking vacations, the older adults that we serve do not necessarily have that luxury andsome become housebound, isolated and lonely. Let me share just a few of the things thatwe do at Jewish Senior Life that add to quality of life for our residents and people out inthe community over the long winters.

In March we opened the Beyond Chicken Soup Culinary Center, a state-of-the-art culinary kitchen for residents of the Jewish Home and their families to take cooking classes, make their favorite family recipes and participate in group baking activities. Who doesn’t like a warm bowl of mushroom barley soup and homemade cookies on a cold winter day? And imagine the pride that residents take in creating these recipes. The Jewish Home is the only long-term care facility in the area to have a culinary kitchen, and our residents’ excitement and involvement has proven it to be a very worthwhile addition.

The geriatricians in our Physician House Calls program continue their visits to people’s homes to provide primary and chronic care, and the practice continues to grow. A visit by a friendly physician not only treats theperson’s illness or frailty, but also provides a friendly face, caring concern and interactions that are immeasurable.

The Summit at Brighton recently completed extensive renovations to offer residents more choice in diningvenues and updated environments in which to spend their time. The café now resembles a contemporary coffeeshop, and a non-kosher kitchen and grill have been added to satisfy the desires of all residents. Summit residentswho spend more time indoors over the winter now have more choices of where to spend that time – watchingthe news while enjoying a hot cappuccino in the café; watching the snow fall outside while sharing a specialtypizza with friends in the grill; playing cards in the newly decorated family room; or enjoying a movie on the largescreen in the multi-media room. Winter at The Summit offers many opportunities for diverse interests.

Construction is nearing completion at Marian’s House, our memory support retreat located on South ClintonAvenue in Brighton. Marian’s House will be a day retreat for those with early-to-mid stage Alzheimer’s, offeringspecialized care and programs to those with memory loss and respite for their caregivers. Opening of Marian’sHouse is anticipated for January 2013.

Our Strategic Planning Committee continues our long-term planning process, fine-tuning the plans for our on-campus and off-campus facilities, services and programs over the next 5-10 years. To oversee the design and implementation of a multimillion dollar capital campaign as part of this long-range master campus plan for Jewish Senior Life, we welcome our new Vice President of Advancement, Joel Weiss. Joel has over 35 years offundraising experience and is a much welcome addition to our senior management team.

Whether you live on our campus or out in the community, your quality of life, quality of care and access to services are of utmost importance to us – no matter what the season.

Sincerely,

Daniel Katz


3

Renovation Reveal continued from page 1The Summit’s award-winning architecturaldesign has been preserved with this renovation, and spaces have been enhanced for greater choice and enjoyment. A resident may choose toread the newspaper and watch themorning news with a latte and biscottiin the café, have a burger for lunch witha friend in the Grill, or they may chooseto make their own meals in the modernkitchen in their own apartment. Thechoice is always theirs each day.

To see our beautiful community and allthe exciting improvements for yourself,call Robin Levitt at (585) 442-9909 oremail [email protected].

Person-Centered Care and Culture ChangeNo matter how nice a nursing home’s décor is…no matter how excellent its reputation of delivering quality care…no one wants to move into a nursing home.But when the time comes that a loved one can no longer be cared for completelyand safely at home, nursing homes are there to deliver the compassionate, qualitycare that we all want for those that we love. What can make the decision of movinga loved one into a nursing home a little easier, is finding a place where the culture isone of “person-centered care”.

Person-centered care is the movement to transform nursing home culture and environments into home-like settings in which people direct their own care andmake their own decisions about daily life – what to wear, when to bathe, when and what to eat, when to go to bed – just as they did when they were in their own homes. It is a philosophy of care that shifts the focus from caregivers accomplishing tasks according to what is most efficient, to a focus on each resident’s preferences and choices. Ideally, this culture change includes:

n Resident Direction. Residents are offered choices and encouraged to make their own decisions about personal issues.

nHomelike Atmosphere. Practices and structures are more homelike and less institutional.

n Close Relationships. Consistency in staff providing care to residents. n Staff Empowerment. Staff has the authority and the necessary training to respond on their own to residents’ requests.

n Collaborative Decision-making. Frontline staff is given the authority to make decisions alongside the resident regarding their care.

At the Jewish Home, we started this culture change some time ago, and many of these procedures are already in place. However, culture change is an ongoingprocess of overall quality improvement, not just a program with a start and an end.Jewish Senior Life is committed to creating and sustaining environments wherepeople can feel at-home, among people who care about them, making their owndecisions about how they live their lives.

Guests enjoyed homemade pastries.

The new Summit café resembles your favorite coffee shop.


4

New Loyalty Program at Jewish Senior LifeTo show appreciation to those closest to us, Jewish Senior Lifeis launching a new loyalty program called the Family among Families Preferred Customer program. Similar to other loyaltyprograms, members enjoy exclusive benefits, are notified in advance of special offers, and are the first to know about newprograms and happenings at Jewish Senior Life. This new loyalty program is free and doesn’t require saving points to earn benefits – it provides benefits immediately. Here are justsome of the perks you will receive as a member of the Family among Families Preferred Customer program:

n VIP welcome in all levels of caren Invitations to musical performances, special events and seminars

n Health and wellness programs and classesn Special offers for discounted group tripsn 10% discount at Leo’s Deli and the Jewish Home Gift Shopn 10% discount on select At Home Servicesn 10% discount on massage services at our Outpatient Rehabilitation Center

n 10% discount and use of guest rooms at The Summit at Brighton

n Specials at The Summit at Brighton Cafén Quarterly e-newsletter announcing events and monthly specials

n Club Liaison for personalized servicen And much more…

Just fill out and mail us the application form to the left andyou will receive your membership card in the mail shortly.There is no limit to how many benefits you receive, so be sureto present your card each time you use any Jewish Senior Lifeprogram or service.

Family among Families members will receive special offers anddiscounts by email. We will not share your information withany other parties and we will only send you messages fromtime to time. You may opt out of emails at any time by simplyclicking one link at the bottom of any of our messages.

For more information about the Family among Families Preferred Customer program, visit our website at www.jewishseniorlife.org/familyamongfamilies, or call ourClub Liaison, Becky Johnson at (585) 784-6367.

To start receiving your benefits, simply fill out thiseasy application, clip and return to:

Family Among FamiliesJewish Senior Life2021 Winton Road SouthRochester, NY 14618


Foundation MessageOur First Task….Our First ResponsibilityI am both humbled and excited for this opportunity to work with you as the new Vice President of Advancement at Jewish Senior Life. Dan Katz, President and CEO,our Senior Management Team, and the nearly 900 staff members here on our campus, together with our volunteer leadership, form a magnificent community of leaders dedicated to serving our residents with vigor and excellence.

As I think about our work in the Foundation, our task of raising and managing the financial resources needed tosupport our work, I am reminded of what it is going to take to be successful, what it will take to build a strongand creative culture of philanthropy that is critical to our work together and to the health of Jewish Senior Life.

I am reminded that no matter what our experiences may be in life and in our work, every day brings new challengesand opportunities, that all great things are achieved by people, not institutions, and that personal achievement is possible only with the help of others and in the service of others.

In no time in our recent history can the value of individual service to community be more universally felt thantoday. Making the commitment to serve is important but it is more important to have an understanding of how toserve, to understand who we are serving and why. Only then can we create the greatest value for those we serve.And that holds true for our work here at Jewish Senior Life and in part will direct the work of our Foundation.

In my years of communal service, I have learned that all of our individual contributions are made possible bybringing together our dreams and goals with the support and help of others. Individual greatness is really afunction of hundreds, even thousands of people. The opposite is also true as well; great communities of thousands are built one positive interaction at a time.

Success begins with individual acts of kindness or courage driven by principle and commitment, driven by thenotion that we do not accept the status quo, that we need to be and are part of something bigger than ourselves.Isn’t that why we are part of the Jewish Senior Life family?

The people we are helping and the lives we are changing here at Jewish Senior Life are the result of these acts ofkindness, courage and selflessness, because of our principles and commitment and because we care so much forwhat we do here at Jewish Senior Life.

As we continue together our work through the Foundation, I hope you will join me in asking every day, what isour first task? What is our first responsibility? In all of our work, especially in our fundraising efforts, we must be creative, we must throw aside everything that is dull, motionless and backward looking and embrace new waysand new solutions to addressing our needs and problems. We must understand that if we do business today aswe did yesterday, we are bound to lose. If we do business tomorrow as we do today, we are doomed.

There is much to do, so please join me in this journey, join me as we answer the question what is the foremost need ofJewish Senior Life, what is my first task and responsibility?

Joel WeissVice President of AdvancementJewish Home Foundation

5


6

Become a Member of the Platinum CircleNearly 25 years ago, the Jewish Home Foundation created the Golden Alliance toprovide a dependable financial core for offering high-quality services to olderadults. Now that needs are rapidly changing and growing, a new level of giving isnecessary – the Platinum Circle. This new level of giving allows us to stay on theforefront of honoring our long-standing commitment to enrich the lives of JewishHome residents and older adults throughout the Rochester area.

“I am excited to be a part of the Platinum Circle. It gives me the opportunity to help give back to those who have given so much to our community – our seniors. To show care and respect for our elders gives me great satisfaction.”

– Michael Cooper, Platinum Circle Charter Committee Chair

“We have a special interest in caring for our elders, partly due to our upbringing, and partly because too often elders’ voices are not heard. And perhaps it is a way to honor our now deceased parents who taught us to do the right thing and care about others.”

– Robin Weintraub, Platinum Circle Charter Committee member

Michael, Robin and other Charter Committee members (Edward Bloom, LarryGlazer, Michael Haymes, Laurence Kessler, Mona Friedman Kolko, HowardKonar, Mike Silver, Bunny Skirboll and Morrie Weinstein) have worked tirelesslythis past year to help create this new Circle of Caring.

The Platinum Circle of caring will help to support our vision of serving the healthcare needs and improving the lives of older adults throughout our community withCultural Activities/Outings, Physical/Senior Fitness, Creative Arts Therapy, and Religious and Spiritual Programs. continued on page 8

CHARTER MEMBERSGerry & Sanford AppelbaumEtta AtkinLois AtkinMarilyn & Howard BermanPhyllis & Ed BloomBetsy & Stuart BobryJosephine & Simon BraitmanRose & Jesse BresloffAlyse & Richard BrovitzJoany & Michael CooperEric DreyfussLouise EpsteinThe Erdle Foundation Nadine & Harvey ErdleNorma & Jack ErdleBrenda & Lee Moss

Joan & Harold FeinbloomAlfred & Harriet Feinman FoundationMarilyn FeldmanJennifer & Marc FleischerJoseph & Anna Gartner Foundation Essie GermanowJane & Larry GlazerMarjorie & Julian GoldsteinBurton GordonLillian & Julian GordonSusan & Steven GordonKaren & Michael HaymesJoyce & Warren HeilbronnerJoan JacobsRochelle & Michael JacobsMarcis & Richard KaplanRuth & Daniel KatzSandra KatzSusan & Arthur KaufmanDavid J. Kauffman Post #41 Elaine & Joel KellmansonKaren & Larry KesslerAmy & Mike KingMona & Mark KolkoWilliam & Sheila Konar Foundation Ellen & Charles KonarHoward Konar

Michael Cooper and Dr. Morris Shapiro at Platinum Circle Charter Event.

n FOUNDATION NEWS


CHARTER MEMBERS continuedLaurie & Gary KuskinLECESSE ConstructionAnca & Adrian LeiboviciDeborah Ronnen & Sherman LeveyWilliam LevineFraida & Steven LevinsonJane & James LittwitzAndrew Lovenheim*Arthur LowenthalIrving MannIra MillerLynn & Charles MillsHerbert MittlemanHarriet MontagPhilip NeivertOmnicare of RochesterBetty & Robert OppenheimerPresent Family Foundation Barbara & James PresentMarjorie PresentNancy & Paul VanBroekhoven

Fayga PressKaren & Larry RabinowitzNellie RosenbergSunny RosenbergBette & David RossHelen & Jack RubensMickey SandsErni & Randy SchusterMorris ShapiroArlene Levit & Bernard ShoreMyron SilverBernice & Morton SkirbollJames SloanJonathan SturmanChristine & Timothy Van VessemAdelaide & Robert WeinbergBeverly &Morrie WeinsteinRobin & Michael WeintraubWestminster Barrington Foundation Merton Rubens

Rachel Rosen & Ronald Wexler

*Of Blessed Memory

Culinary Center DelightsThe residents of the Jewish Home of Rochester are serving up some delectable delights in the Beyond Chicken Soup Culinary Center, a state-of-the-art cookingcenter for residents of the Jewish Home and their families. The Home is the onlylong-term care facility in the area to have a culinary kitchen.

The culinary kitchen serves many functions. It reintroduces many residents to thejoys of cooking; helps rehabilitation patients to relearn skills they will need in orderto prepare meals when they return home; provides the opportunity for residentsand their families to cook favorite recipes together; and is a venue for cookingclasses and demonstrations. Cooking can be very therapeutic in that it fosters reminiscing, manual dexterity, confidence and a sense of pride.

Funds for the culinary center came from the sale of the Beyond Chicken SoupCookbook, a collection of recipes from members of the Jewish Home Auxiliaryand the Rochester community. The cookbook was published in 1995 after years ofhard work by the Jewish Home Auxiliary, and is currently sold at the Home’s giftshop and Leo’s Deli. Since first published, proceeds from the sale of the cookbookhave reached over $150,000.

The Auxiliary has been a part of the Home since its founding over 90 years ago,and provides activities and support not only to Jewish Home residents, but also toour Transitional Care patients and Adult Day Health Care participants.

Here are just some of the ways the Auxiliary makes a difference in residents’ lives:n Café Shalom serves complimentary afternoon refreshments each day to residents and their visitors.

nMolly Horowitz Comfort Cart provides food to families sitting vigil at no cost. n Gift Shop offers candy, snacks, greeting cards, and sundries, as well as gift items.nHoliday Gift Certificates are distributed to all residents and Adult Day Health Care participants for Mother’s Day, Father’s Day and all December holidays.

n Special Projects such as the recent purchase of 36 low-rise beds to provide a safer environment for residents.

The members of the Auxiliary make an extraordinary gift of their time and talentsin providing valuable activities and invaluable interaction with residents on a dailybasis. They want the residents of the Home to know that they are cared about andthought about every day of their lives.

For information about joining the Auxiliary, contact Lisa Schmidt, Communications & Donor Relations Coordinator, at (585) 784-6376 or [email protected].

7


2021 Winton Road SouthRochester, NY 14618

www.jewishseniorlife.org

Non-Profit Org.U.S. Postage

PAIDRochester, NYPermit No. 339

As technology advances, the Platinum Circle will help us explore new programs and services that meet changing needs and enhance quality of life, including: Video Chat, TeleMedicine, and At Home MedicalMonitoring.

This past fall, Charter members celebrated thelaunch of this new Leadership Giving Societywith “dinner, drinks, music and inspiration” atARTISANworks – an eclectic, art-filled galleryof imaginative sculptures, paintings, prints, cartoons, photographs and furniture. It’s not too late to add your name to the list of Platinum Circle Charter members, and to join them at the cultural and educationalevents exclusively for Platinum Circle members that will take place throughout the year.

You can become a member of the Platinum Circle with your generous annual gift of $1,500. There are also four additionallevels of giving that recognize your increased level of support in helping us provide new programs and stay in the forefront of providing quality care. For more information about joining the Platinum Circle, contact Beth Rabinowitz, Director of Advancement, at (585) 784-6378 or [email protected].

Platinum Circle continued from page 5

8

n FOUNDATION NEWS

Alyse Brovitz, Karen Haymes and Linda Rubens.


n winter 2012 life&times jewish...

Documents