n locate - market perspective

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Richan Shrestha's presentation on nLocate and market perspective

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Page 1: N locate - market perspective

Presented by:

Richan ShresthaCo-Founder @ Nepways Pvt. LtdSVP @ Leapfrog Technology Nepal

Page 2: N locate - market perspective

Finding an ATM

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Finding a Workshop

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Problem Background

Finding local businesses and places that you don’t know before is very difficult in Nepal, especially Kathmandu

Reaching out customers in order to promote their offerings is very costly and ineffective most of the times, especially for small local businesses

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Hey, I got a New Idea !!

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Solution

is

SMART PHONE

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Product vision and mission Vision To help people discover and connect to great

local businesses. Mission To provide a social technology platform that

inspires our customers to explore their locality to find great local businesses.

To help fantastic local businesses promote their unique offerings and engage with their customers

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Product Features Mobile apps for iPhone , Android phones and web. Information about thousands of local businesses and

places. Storage of important information and favorite businesses on phone. No internet required. Deals and Offers. Private location sharing. Check-in offers.

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Potential Customer Distribution

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Nepali Facebook Users Statistics1.6 Million Facebook Users as of Aug 09, 2012.1.3 Million aged between 16 to 34 years.

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Users Market Size

41030 2012 2013 2014 2015 2016

3G/GPRS Subscribers Projected nLocate Users

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Marketing Strategy

Product

Pricing

Promotion

Place

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Positioning and KSF

How do you want to rule the mind of your customer?

What are the key factors that will ensure the sustainability of your product?

How will you compete?

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Operation Plan

Organization Structure Development Process

Sales Management

Marketing Management

Quality Management

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Product Ecosystem

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Questions ??