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TRANSCRIPT
Approaching Today’s Markets from Every Angle
Co
mp
lete Op
erational Support
Co
ntin
uous
, Multi-
Level Training
Com
pliance Support
Marketing
Ingenuity
Innovative Technology
Investment Intelligence
Expand Your Reach
TM360°
TM360° 2
We’ve enhanced our Risk-Appropriate Investment Strategy Evaluation (RAISE™) methodology to best position our platform to navigate today’s volatile markets. RAISE 360° expands the reach of our investment platform and gives our advisors the free range of open architecture and fully scalable, customizable solutions in order to meet the demands of constantly changing markets.
But our preparations for growth in today’s complicated financial landscape don’t stop there. Within the last year, we’ve doubled our staff, reduced fees dramatically, launched a robo-solution, and partnered with BlackRock, who is trusted to manage more money than any other investment firm in the world, to help bolster our risk managed approach.
Above it all, we continually adhere to one guiding principle: It is critical to defend against the severe impact large drawdowns can have on the long-term growth of an investment portfolio.
Our new, wider-reaching platform was built towards this goal. And we’ll continue to give our advisors access to even more affordable, customizable investment solutions to handle the unique financial goals of their investors—and their tolerance for risk.
To help navigate today’s unpredictable markets, we’ve updated our investment platform to combine the intelligence of innovative boutique managers, our own scalable select investment models, and the power of name-brand investment options.
TM360°
Contents
Open Architecture Platform 3-4
Future of Financial Advisory 5
Strategic + Tactical Approach 6
Operational Support 7
Tech Innovation 8
Multi-Level Training 9
Marketing Services 10
Service Organizations 11
Expand Your Reach3
DO IT WITH HELP
DO IT FOR ME
DO IT MYSELF
Brookstone looks beyond the simple framework of individual stocks and bonds to incorporate multi-asset classes and tactical opportunity sets to help our clients face volatile markets head on.
Our advisors have these wide-ranging, totally customizable solutions at their fingertips, with the operations support of their own dedicated Investment Advisor Specialist and our Portfolio Strategy & Case Design teams behind them.
Do It Your Way with Our Open Architecture PlatformUtilize our pre-selected models, customized solutions, or take the reigns yourself with the power of BCM operational support behind you.
Comprehensive, Cost-Efficient Solutions
Broad Investment Universe
• Many options to choose from across ETFs, mutual funds, alternatives, managed accounts and more
• Solid structure for blending Strategic + Tactical strategies
Informed Decision-Making
• Our staff of 45 includes 3 CFAs with extensive experience to help steward our investment committee
• Constant communication with advisors to share our informed views on investment opportunities
Sophisticated Analytics
• Cutting-edge technology helps automate and streamline the entire client account process
• Expert portfolio construction insights help identify risks and optimize investment opportunities
OUR LEADERSHIP
Dean Zayed, JD, LLM, CFP®Chief Executive Officer
Mark DiOrio, CFAChief Investment Officer
Darryl RonconiChief Operating Officer
Matt LovettChief Compliance Officer
• TURNKEY SOLUTION: RAISE™ 360˚ SELECT MODELS
• GLOBALLY-DIVERSIFIED, RISK-BASED MODEL PORTFOLIOS
• RISK-BASED TEMPLATES FOR ANY CLIENT PROFILE
• FULLY SCALABLE, SUPPORTING MASS CUSTOMIZATION
• EXPANDED ROSTER OF INVESTMENT OPTIONS
• ONGOING MANAGER DUE DILIGENCE OF ALL STRATEGIES, FUNDS AND MANAGERS
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An Institutional Approach — For Individual Investors
• Serve as guides to help our advisors create portfolios that match client risk profiles
• Allow advisors to provide portfolio structure and customization
• In the face of rising rates, these can customize yield, credit, and maturity exposures
• Multiple income-focused strategies that distribute income monthly
• Institutionally designed and globally diversified strategic portfolios
• Uses diverse, low cost and innovative ETFs to construct portfolios
• Flexible, actively managed strategies that have the dexterity to adapt to changing market conditions
• Utilizing both strategic and tactical allocations, these models use mutual funds and ETFs to allow more affordable, universal applications
RAISE 360° Portfolio Templates
Goal-Based Strategies with an Income Focus
Strategic ETF Portfolios
Innovative Boutique Strategies
RAISE 360° Select Models
Our open architecture environment gives advisors the option to act as portfolio manager by selecting strategies and building client portfolios themselves. They can also utilize our pre-selected models, managed by our investment committee.
RAISE 360° gives our advisors the turn-key ability to leverage our intelligence and actively managed solutions. This kind of flexibility in portfolio management is unique in our industry today.
Our RAISE 360° platform equips our advisors and clients with all of the investment options they need to create well-diversified, risk-managed portfolios designed to suit each investor’s unique financial objectives.
• Leverages the intellectual capital and brand of the largest asset manager on the planet
• Leveraging the strength and intelligence of our entire investment platform, they are designed to adhere more confidently to an appropriate long-term strategy
• Employ ongoing risk-management instead of buy and hold, in an effort to limit large and destructive drawdowns
Expand Your Reach5
THE FUTURE OF THE INDUSTRYThe financial industry is changing rapidly and these changes are likely to accelerate. Unprepared advisors that can’t adapt could be challenged. What are advisors faced with and how can they prepare to protect their businesses?
FEE COMPRESSIONWe think firms/advisors charging over 2% could lose their competitive edge.
FIDUCIARY STANDARDAdvisors will find themselves required to adhere to a different—and stricter—set of fiduciary standards for retirement accounts.
CLIENTSInvestors are becoming more tech savvy, more sensitive to fees, and more determined to experience results even in declining markets.
THE BROOKSTONE ADVANTAGE We’ve positioned our advisors for the future by providing an open architecture platform that includes highly-reduced fees, a robo-solution, sophisticated software services and a partnership with the largest asset manager in the world.
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The BCM Platform: Investment Solutions Across Full Market Cycles
ProtectMarket
Downside
Capture Market Upside
BlendedPortfolio
Tactical Approach
Approach
Strategic
STRATEGIC TACTICAL We blend tactical, actively managed allocations to act as meaningful risk-and-return enhancements throughout the market cycle.
The strategic allocation is composed of an
institutionally allocated, globally diversified risk
appropriate portfolio.
A Risk-Managed Philosophy That Seeks Competitive ReturnsOur ability to blend several instruments with varying risk tolerances helps to keep your client portfolios aligned with their financial goals.
Defensible Advice Through All Market CyclesIncorporating Strategic + Tactical investments can allow for a more investor friendly journey, helping to mitigate “frame of reference” risk.
Portfolio’s periodic returns
Elevated risk of losing clients:Portfolio comprises active funds only.
Reduced risk of losing clients:Portfolio comprises both active and passive funds.
Benc
hmar
k/
mar
ket r
etur
nBe
nchm
ark/
m
arke
t ret
urn
Source: Vanguard
Expand Your Reach7
Put All the Pieces of Your Business Together with Our 360° Operational Support Whether you’re a new financial advisor or an experienced one looking to take your practice to the next level, BCM’s turn-key asset management platform can help you put all the pieces together immediately.
Dedicated Operational OutreachYour dedicated Investment Advisor Specialist and New Business team will help you manage the entire process of administrating, funding and maintaining your clients’ accounts.
Portfolio Strategy & Case Study DesignLean on the in-depth expertise and resources of our Portfolio Strategy & Case Design team to position you as the strongest candidate to manage clients’ portfolios, including high net-worth prospects.
Compliance SupportWith constantly changing SEC regulations and the onset of the new DOL fiduciary rule, full-scope compliance support is mandatory. Our team helps make sure you’re aware of all rules and regulations.
Advisor DevelopmentStreamlined on-boarding system gets you established and eligible to receive our investment insights and enter our continual training programs right away, including tech support.
THE COMPLETE FINANCIAL ADVISOR
You’ll be able to run your business your way, with the resources of a full-service firm by your side. We have the experience, insights and operational infrastructure to support you at every stage of your business development.
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Use faster, click-button capability to communicate your clients’ entire portfolio process:
Electronically open new accounts with full integration with DocuSign and TD Ameritrade
ACCOUNT OPENIN
G
Easy to absorb and communicate client account data
VISU
AL R
EPOR
TS
ONLINE RISK PROFILE
Automatically generate investment strategies based on Brookstone's risk-managed philosophy
PORTFOLIO BUILDER
See the breakdown of client assets by strategy and underlying positions for each household and account profiles
SLEEVE-LEVEL REPORTING
PERF
ORM
ANCE
REPO
RTIN
G
TRACK STATUS OF PROSPECTS
DOCUMENT STORAGEDocuSign
TD Ameritrade
FEES
&BILL
ING
View and track your advisory fees
Gauge client’s unique financial goals and tolerance for risk
Store all documents in a way that is fully compliant with SEC and FINRA rules and is quickly retrievable
Shows the economic impact at the portfolio level
STREAMLINED ADVISOR/CLIENT RELATIONSHIP
Expand Your Reach9
An Emphasis on Education & TrainingThe financial advisor’s job has never been more complex than in today’s volatile global economy. At Brookstone, we place a premium on providing the most comprehensive education and training possible.
We know the ability to focus on business growth while simplifying business processes is critically important to every advisor’s success.
To find that balance—that success—sometimes you need guidance. Covering everything from investment knowledge to operational efficiencies to branding, we help our advisors take control of their practice management.
By the time our advisors have completed their PASS training experience, they will have vastly improved their capabilities in four essential areas:
1
4
3 2
Improving the Client Experience
Increasing Sales and Marketing
Streamlining Operations
Expanding Business
Brookstone’s Positioning Advisors for Success Series (PASS) is an expansive, multi-level training program built to suit any advisor’s experience level. Led by our Founder and CEO, Dean Zayed, PASS is also enhanced by sessions with multiple industry experts representing some of the most innovative thinking in our industry today.
As soon as our advisors sign on with us, they are immediately eligible to enter PASS training and can expect dynamic discussions on:
• Exploring core products and services • Attracting high net-worth clients• Proprietary RAISE™ investment process• Preparing comprehensive investment plans• Refining marketing efforts • Assessing organizational structure • Establishing succession plans
PASS CORE
PASS ADVANCED
Investment Philosophy
Investment Strategies
Strategy DiversificationRAISE™
FeesSales Process
Portfolio DesignService Partners
TechnologyMarketing
Operational Efficiencies
Business Expansion
PASS targets specific levels of experience to ensure the most effective training possible.
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Grow Your Business with Our 360° Marketing Services
• Fact sheets, Brochures • Market commentary • Educational webinars & videos• PowerPoint presentationsWe provide
valuable marketing services that are either cost-free or come with exclusive BCM discounted access.
• Collateral materials
• Personalized Invitations
• Seminar presentations
• Client Communication Systems
• Website Design, blog posts
• Digital Lead Capture Program
• Social Media Campaigns
• Client Facing Videos
• Branding, logo and collateral creation
• Customized Advertisements
Must-Have Marketing Materials
Free Marketing Strategies
Your Marketing Partner
Exclusive Discount Services
Expand Your
Reach
• Client letters and flash memos• All client account paperwork
• Customized White Papers
• Weekly Advertorials and Radio Scripts
• Customized Growth Program
Expand Your Reach11
We are constantly looking for the most powerful business solutions available. We’ve developed relationships with several organizations covering all areas of your practice management.
MONEYViewSEE THE FUTURE OF YOUR FINANCES
• Building a pipeline of future clients
• Turn-key marketing and prospecting tools
• Immediate impact on portfolio design
• Customizable Social Security scenarios
• Vastly improved client reporting processes
• Succession and continuity planning
• Successful mergers and acquisitions with financing options
• Innovative Estate and Trust planning
• 401K Plan takeover opportunity
We’ve Got You Covered: Our Best-In-Class Service Organizations
TD Ameritrade, Inc. is one of the firms that we use to custody our client assets. TD Ameritrade, Brookstone Capital Management, and the other entities named are separate and unaffiliated firms, and are not responsible for each other’s services or policies. TD Ameritrade does not endorse or recommend any advisor and the use of the TD Ameritrade logo does not represent the endorsement or recommendation of any advisor. Brokerage services provided by TD Ameritrade Institutional, Division of TD Ameritrade, Inc., member FINRA/SIPC. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. Used with permission.
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This brochure is for informational purposes only and does not take into account your particular investment objectives, financial situation or needs, and is not a solicitation or recommendation of any investment strategy. Investments and/or investment strategies involve risk including the possible loss of principal. There is no assurance that any investment strategy will achieve its objectives and investments are not suitable for all persons. For a complete description of investment risks, fees and services review the Brookstone Capital Management firm brochure (ADV Part 2) which is available from your Investment Advisor Representative or by contacting Brookstone Capital Management.
Investment Advisory Services are offered through Brookstone Capital Management, LLC, a Registered Investment Advisor.