myths and misperceptions- pet food ingredients
TRANSCRIPT
1. Pet owners are concerned about the ingredients.
2. Ingredients should be selected for their nutrient content
3. Finished product also depends on processing and cooking
KEY POINTS
Lots of folks think, “Oh my gosh there’s chemicals in my food! I’m here to tell you that food is made of chemicals, that’s the way it’s made here on planet earth. Everything is a chemical”-Dr. Nathan Myhrvold
Why are chemicals included? Are actually essential vitamins and minerals
Meat byproducts are scary Organs and other nutritious parts
Too many believe what they read on the internet despite peer reviewed published data
PET OWNERS DO NOT WANT CHEMICALS
AAFCO- Voluntary charged by law to regulate the sale and distribution of animal feed Nutritional claims, acceptable ingredients
Animal digest- highly palatable proteinBHA- Butylated Hydroxyanisole Antioxidant Brewer rice- broken grainsMeat byproducts- protein source of organ meats, scrap
meat, bone, blood, and fatty tissue----which do not include hair, hide, horns, hooves, teeth, or intestinal content!
Menadione Sodium- Vitamin KTocopherols- Natural source Vitamin ETBHQ- Tertiary butyl hydroquinoneWhole Grain- bran, germ, and endosperm
COMMONLY USED INGREDIENT TERMS
Why? 1. Often called a “filler” 2. Quality of grains are questioned 3. Grain can manifest as allergies
GRAIN FREE PET FOOD
Good carbohydrate source
75% starch6-10% protein 4% fat7% fiber
Legal definition of filler is little to no nutritional value
WHOLE CORN
Abnormal reaction to a normal food or ingredientSigns:
GI or dermatologic or both Vast majority are to the proteins or glycoproteins
ALLERGIES AND GRAINS
MOST COMMON FOOD ALLERGENS FOR DOGS AND CATS
Beef- 36% Beef- 20%Dairy-28% Dairy -14.6%Wheat- 15% Fish- 13%Egg-10% Lamb- 6.7%Chicken 9.6% Poultry- 4.5%Lamb 6.6% Barley/Wheat- 4.5%Soy 6%
Dog Cat
Verlinden A, Hesta M, Millet S, et al. Food allergy in dogs and cats: a review.
Needed in a form of glucose for the brain, nervous tissues, and RBC.
If not provided you have de novo gluconeogenesis from amino acids and glycerol backbone of triglycerides.
ARE CARBOHYDRATES A DIETARY REQUIREMENT FOR CATS AND
DOGS?
Not necessarily low in dietary carbohydrates Other sources of carbohydrates
Potatoes Beans Tapioca Peas
GRAIN FREE DIETS
Can they digest carbohydrates?Both cats and dogs lack salivary amylaseBoth have pancreatic amylase, and have intestinal
disaccharides
Dietary carbohydrates/simple sugars, starches, fiber Proper processing is crucial Poorly digestible carbohydrates or an overload of simple
sugars may induce adverse changes in intestinal metabolism. True for cats given 25-40% sugar or starches
CATS ARE CARNIVORES
Pet owners are concerned about the meaning, content, and source
Lack of understanding may confuse pet owners, and they perceive that these are poor quality ingredients Consists of edible parts and organs such as; heart, lungs,
liver, meat trimmings, and bone Do not include hair, hide, horns, hooves, teeth, or intestinal
content May actually provide more nutritional benefits Many are considered a delicacy in other cultures
MEAT AND POULTRY BY PRODUCTS
May greatly influence the quality of protein produced
Can affect protein digestibility of finished pet food
Pet food companies contract with specific supplier for consistent quality
Those affiliated with USDA inspected plants receive animal products only from those facilities
Urban legend is that pet foods contain rendered remains of pets
RENDERING
Rendering is recyclingA secret no moreGood for animal healthRendering is sustainableClean and safeConsumers can have confidenceVolume in/quality out 56B # raw10B # fats and
9B#protein
RENDERING FACTS
Quality is determined By amino acid composition Digestibility Ability to meet amino acid requirements
Example- Soy protein provides 100% of essential amino acids, but is deficient in methionine and scores lower.
By mixing proteins in a diet, the finished product can provide excellent protein quality, even though individual components have limitations
ANIMAL VS VEGETABLE PROTEIN
Raw food diets suggests that cooking decreases nutritional value and destroying inherent enzymes.
Natural enzymes add little, if any, value to
digestibility Are not specialized and do not help digestion Grains benefit from cooking
Cooking increases digestibility between 14-208%
Carmody RN, Wrangham RW. The energetic significance of cooking.
EFFECT COOKING HAS ON QUALITY AND DIGESTIBILITY
Effect on nutrient quality and digestibility can vary with type of cooking method, temperature, time, and moisture.
Extrusion uses a combination of: Moisture (25-35%) Temperature between 100 and 150C Pressure 20-30 bars Mechanical sheer (0.5- 5 minutes)
Correct extrusion favors higher retention of amino acids, protein and starch digestibility, decreased lipid oxidation, higher retention of vitamins.
Extrusion denatures undesirable enzymes such as: trypsin inhibitors and phytates. Sterilizes the finished product
EXTRUSION COOKING
Pyridoxine hydrochloride- Vitamin B6Menadione sodium bisulfite- Vitamin KCopper Proteinate- Dietary copper
40+ essential nutrients that dogs and cats need Tocopherols or vitamin E- natural antioxidant BHA, TBHQ or ethoxyquin- synthetic antioxidant
Without antioxidants essential fatty acids become oxidized or rancid and nutritional value is destroyed
PET OWNERS MAY NOT RECOGNIZE
Pet parents want transparency and trustPet specialty rules:
3278 new pet food products introduced in to the US in 2015, Maria Lange Business Group Director for GFK
Sustainability is a main conceptPet food purchasing patterns are related to the type
and amount of protein content
TRANSPARENCY
Paleo, GMO free, grain free, natural, freeze dried
US sales- $5.5 billion, representing 10% growth
BUZZWORDS BACKED BY NUMBERS
Pets require specific nutrients not specific ingredientsPet food manufacturers formulate diets to be
complete and balanced Ingredients should be selected for nutrient content,
as well as impact for palatability, digestibility, and consumer preferences.
Finished product also depends on processing and cooking
SUMMARY