myteklife magazine
DESCRIPTION
Winter 2011 issueTRANSCRIPT
DISPLAY UNTIL APR 15 $4.50
74470 25621
01
0 2
Barcode Maker Demo Barcode Maker Demo Barcode Maker Demo
Barcode Maker Demo Barcode Maker Demo Barcode Maker Demo
74470 25621
01
0 2
Barcode Maker Demo Barcode Maker Demo Barcode Maker Demo
Barcode Maker Demo Barcode Maker Demo Barcode Maker Demo
01
www.myteklife.com wiNteR 2011
cRAckiNG tHemoSQUito
GeNome
Nils LofgrenSHiNiNG SileNtly, yeteveR So BRiGHtly
GUITARvirtuoso
eXclUSiveiNteRview
witH fAmed dRUmmeR
HAl BlAiNe
tHe StoRy BeHiNdtHe ev
PRoJect
Nils Lofgren
tHe PSycHoloGyof BUSiNeSS
PRofiliNG
HAVE EVERYTHINGSACRIFICE NOTHING
Meet the all-new 2011 Infiniti M and 2011 Infiniti QXVehicles engineered with a balance between luxury, design and performance to provide you with an exhilirating driving experience.
At Infiniti of Scottsdale, we are committed to offering personalized service that recognizes, understands and anticipates your individual needs.
We invite you to stop by and see us today.
1-877-360-3695
7601 E. Frank Lloyd Wright Blvd. Scottsdale, Arizona 85260
Visit us now at our new location
in North Scottsdale
Explore the full line of inspiring vehicles from Infiniti.
Kassey
myt
eklif
e.co
m
with
mylife media
TMcorporationCopyright © 2011 MyLife Media Corp.
FrazierCOMING IN FEB
product reviews
events coverage
exclusive interviews
10
Shining Silently, Yet Ever So Brightly 24 Guitar genius and longtime E Street Band member Nils Lofgren shares his
extraordinary life experiences and much more—from working with such legends as
Bruce Springsteen, Ringo Starr and Neil Young, to his successful solo career.
table of contents Letter from the Editor 8
Inside The EV Project 10An in-depth look at the largest-ever deployment of electric vehicles and charge
infrastructure.
An Interview with Hal Blaine 16We caught up with famed session drummer Hal Blaine, who “may well be the most
prolific drummer in rock and roll history,” according to his biography in the Rock and
Roll Hall of Fame.
Drums A-Go-Go 18Hal Blaine’s nephew, drummer Michael Kravitz, achieves a different kind of success.
The Cussler Collaboration 28Best-selling adventure author Clive Cussler shares some thoughts about his longtime
friendship and collaboration with Nils Lofgren.
24
winter2011
on the cover
40
COVER PHOTO BY JO LOPEZ
Going, Going, Gonzo! 29A look at renowned gonzo artist Ralph Steadman’s relationship with Nils Lofgren.
Cracking the Mosquito Genome 32Michael Riehle, Ph.D., gives us an insight into his groundbreaking research involving
malaria-resistant supermosquitoes.
Hoover Dam: A Historical Perspective 34The wonders of Hoover Dam and its technology remain with us in the 21st century.
Collaborative Efforts Yield Innovation 38Entrepreneur Derek Neighbors shares his vision for nurturing future business leaders.
Tek Corner 40Fuse’s PowerSlice Universal Charging Station
Palo Alto Audio Design’s Cubik Speaker System
The Wireless Media Stick from HSTi
The PASSPORT iQ Radar Detector with 3-D GPS
The Psychology of Business Profiling 43Using technology, companies can accurately assess the innate skills of potential hires
and existing employees.
Welcome To Living Room Culture 44 Self-described idea shaman Igor Brezhnev discusses how he is using the Internet to
get people off their computers and into each other’s living rooms.
34
m y t e k l i f e winter 20118
Please Recycle This Magazine
from
the
edi
tor
EDITOR-IN-CHIEF
Ed Martinez
FEATURES EDITOR
Warren Mason
WRITERS
Mary L. HoldenJean-Marie Stevens
Jonathan MasonLisa Wilhelm
ART DIRECTOR
Nel Gonzalez
PHOTOGRAPHERS
Michael Lopez
John McMurray
Everardo Keeme
Peter Salama
DIRECTOR OF OPERATIONS
Liz Frazier
DIRECTOR OF DIGITAL MEDIA
Lee Schulman
ADVERTISING
Katherine Gardner
Dimitrius Augustin
Shanelle Hampton
INTERN
Tessa Vicente
PRINTER
Courier Graphics
WINTER 2011 - VOLUME 2, ISSUE 2
MyTekLife Magazine is published four times a year. For more
information, visit MyTekLife Magazine website at www.myteklife.
com. The MyTekLife logo and slogan are registered trademarks,
which are part of MyTekLife Intellectual Property and are
protected by applicable copyright, trademark and proprietary
rights. Any use or duplication is prohibited without expressed
written permission. Other third-party trademarks and trade
names mentioned herein may be the property of their respective
owners. Contact the editor via [email protected] or via
MyTekLife Magazine website at www.myteklife.com.
Copyright © 2011 MyTekLife Magazine - All rights reserved.
New Subscriptions, Renewals, inquiries and change of Address
MyTekLife Magazine, L.L.C
15953 N. Greenway Hayden Loop, Suite E
Scottsdale, AZ 85260
Tel. (866) 230-7675
MyTekLife Magazine is a subsidiary of MyLife Media Corporation.
tMusic is everywhere in this issue. And what treats we have in store for you! Conceived in 1931, the electric guitar has long served as a significant staple in the history of rock and roll, as well as countless other music genres. Behind every technology, there are acknowledged masters. In the world of guitarists, Nils Lofgren stands at the very pinnacle. Indeed, Lofgren’s friend Bruce Springsteen once referred to Lofgren, his longtime E Street Band guitarist, as “the most overqualified second guitarist in show business.” Inside this issue we have an intimate, in-depth profile of Lofgren byFeatures Editor Warren Mason. Lofgren shares his extraordinary life experiences and much more—from working with such legends as Springsteen, Ringo Starr and Neil Young, to his successful solo career. Lofgren’s music achievements can be glimpsed throughout his home and garage studio, from his E Street Band VMA award to the manyamazing photos of him working alongside other music icons. There are dozens of guitars, as well, each of them offering up great personal stories, many of which Lofgren happily shared with us. The Lofgrens have a large, much-loved family of cats and dogs that are among the friendliest pets Ihave come across—and they’re photogenic, too. But don’t just take my word for it. Take a look at thispicture, and you’ll see what I mean. We e-mailed Nils the picture (which he loves) and told him that we had found our perfect cover shot! During our visit to their home in Scottsdale, Nilsand his lovely wife, Amy, were very gracious hosts. Iextend my sincere appreciation and thanks to themfor allowing us to take up so much of their time. Following along with this month’s music theme, we have a feature and interview with famed session drummer Hal Blaine, who “may well be the most prolific drummer in rock and roll history,” according to his biography in the Rock and Roll Hall of Fame. If you have yet to subscribe to MyTekLife Magazine, I invite you to do sotoday and start experiencing a wide range of engaging, informative articles about the people behind the technology that fills our world.
Ed MartinezEditor-in-Chief
PRODUCEDIN
THE USA
m y t e k l i f e
mylife media
TMcorporation
THE PERSONAL STORIES BEHINDTECHNOLOGY
Inside The EV Projectby jonathan mason GReeN iNNovAtioN
Fittingly, ECOtality North America, the epicenter of the largest electric vehicle (EV) experiment in history, sits adjacent to the
sprawling electrical power lines that feed power to all of downtown Phoenix.
A subsidiary of San Francisco-based ECOtality, ECOtality North America (formerly eTec) is the home of The EV Project, the
high-profile Department of Energy (DOE) initiative that is synonymous with President Obama’s 2010 stimulus package.
PRO
MO
TIO
NA
L IM
AG
E FO
R N
ISSA
N L
EAF
m y t e k l i f e winter 201112
ECOtality’s BLINK network chargingstations.
When discussing the Recovery Act in his 2010 State of the Union address, President Obama singled out ECOtal-ity North America: “Economists on the left and the right say that this bill has helped save jobs and avert disaster. But you don’t have to take their word for it. Talk to the small business in Phoenix that will triple its work force because of the Recovery Act.” In a little more than a year and as a direct result of its leadership role in The EV Project, ECOtality North America has grown from having fewer than 20 employees to well more than 100. The firm’s ever-expanding, inconspicuous red brick building is bulging at the seams. ECOtality North America has a long history in electric transportation. Dating back to 1989, it has been in-tricately involved in the research, development and testing of advanced transportation and energy systems, including every EV initiative in North America since the 1990s. It is estimated that this latest initia-tive, The EV Project, will add an ad-ditional 1,200 jobs nationwide by 2012 and 5,500 jobs by 2017, ranging across a variety of sectors and industries. The largest-ever deployment of elec-tric vehicles and charge infrastructure, launched on Oct. 1, 2009, and is sched-uled to last approximately 36 months.
for a Volt. Vice President Joe Biden has touted the Recovery Act’s quick results with regard to EVs. “Already, electric vehi-cles are becoming more affordable and accessible. In 2009, the only available electric-drive vehicle cost more than $100,000.” By 2012, and with the U.S government firmly behind the initia-tive, every major automaker is expected to offer some sort of electric or plug-in hybrid vehicle. Mike Tinskey, Ford’s plug-in hy-brid and EV manager, said Ford plans to introduce a portfolio of electric
states—Arizona, California, Oregon, Ten-nessee, Texas and Washington—as well as the District of Columbia. While many automakers worldwide are rushing to get a piece of the incen-tivized EV market, to date, the leading plug-in cars on the market are the zero-emission Nissan Leaf and the Chevrolet Volt. Initially, The EV Project will sup-port the introduction of 5,700 Nissan Leafs and 2,600 Chevy Volts. With federal tax credits, consumers will pay approxi-mately $25,000 for a Leaf and $33,000
GReeN iNNovAtioN
15,085 such charging systems in 16 strategic markets in six
ECOtality North America was initially chosen to oversee the project in August 2009. A DOE grant of $99.8 million provid-ed initial funding. Subsequently, the DOE granted the project an additional $15 mil-lion. Additional private and public-sector investments have since brought the total project cost to approximately $230 million. The EV Project is tasked with establish-ing and studying a comprehensive network of EV charging stations. That EV infrastruc-ture includes the eventual installation of
m y t e k l i f e winter 2011 13
The Chevrolet Volt (chassis, battery-pack
shown here) has a driving range of up to
379 miles, based on EPA estimates. For
the first 35 miles, it can drive
emissions-free using a full charge of
electricity stored in its 16-kilowatt
lithium-ion battery.
and plug-in hybrid cars—in-cluding the Ford Focus EV—in the next three years, with the lofty goal of having 25 percent of its fleet available as hybrid or electric cars in the next decade. “In addition to virtually all es-tablished vehicle makers in the U.S., Europe and Asia, there will be many new companies intro-ducing all-electric or plug-in hybrid vehicles,” said Jim Vogt, who has responsibility for global original equipment manufactur-ers (OEMs) at ECOtality. “These new OEMs include Fisker, Think, Coda, Wheego and many others,” Vogt added. To date, The EV Project has lined up an impressive group of 40 diverse partners, includ-ing Nissan, Chevrolet, Cracker Barrel, BP, Best Buy, Qualcomm and Eaton Corp. ECOtality North America President Donald Karner, who was the guest of first lady Mi-chelle Obama at the 2010 State
long-term objectives of The EV Project. “The EV Project is about infrastructure development and evaluation, with a real emphasis on evaluation. We’re working closely with our partners, the utilities and listening to local municipalities. We’re deploying infrastructure in several cities and states to learn how to best deploy infrastructure in the next 500 cities.” Britta Gross, head of Chevrolet’s infrastructure commercialization for the Volt, agreed with Karner’s assessment. “We’ve got to get this technology right. It’s a first-gen-eration technology—never been done before,” she noted. “We want to understand infra-structure, where the grid is going, what’s the smart grid and where it’s evolving—so that we can evolve the vehicle as well,” Gross added. After repeated false starts, thestars seem aligned for EVs, yet the question remains, will The EV Project really pave the way for the
“After the initial infrastructure is installed, that’s when our work with our EV Project partners really kicks in, collecting data and analyzing that data. The goal is to use that data to develop a sustainable, viable business model for future charger deployment,” he said. According to The EV Project website, “The EV Project will be collecting and analyzing data to characterize vehicle use in diverse topo-graphic and climatic conditions, while evaluat-ing the effectiveness of charge infrastructure, and conducting trials of various revenue systems for commercial and public charge infrastructure.” Karner, a nuclear engineer, says “evaluat-ing” is the key word when discussing the
successful long-term rollout of electric transportation across America? Karner addressed that issue in a recent article in The Arizona Republic. “I was confident in 1989 it would be just a few years and there would be lots of elec-tric vehicles out there,” he said. “I believe this time it is much more of a market pull. You’ve got climate-change concerns, energy independence and straight eco-nomics with the cost of gasoline continually being on the rise.”For more information on The EV
Project, vistit www.theevproject.com.
of the Union address, clearly has his eyes on the big picture
“We’ve got to get this technology right. It’s a first-generation technology—never been done before.”
▲ Not applicable to sale priced domain names, bulk domains, premium domains, Sunrise/Landrush domain registrations, discounted memberships or maintenance plans, additional disk space and bandwidth renewals, custom page layouts, Go Daddy Marketplace™ products, posters, die-cast cars or gift cards. Discount refl ected in your shopping cart—cannot be used in conjunction with any other offer or promotion.
www.GoDaddy.com • 1.866.GoDaddy(1.866.463.2339)
SAVE 10% ▲
on your order at GoDaddy.com
Racing Star Danica Patrick and Go Daddy have a lot in common. We’re both driven to be the best, shatter expectations and, most of all, always have fun doing it.
Visit GoDaddy.com today to see Danica and Go Daddy in action. Watch HOT Internet-Only versions of our ads—including our notorious Super Bowl® commercials.
Simply enter source code MyTek10 in your shopping cart, or mention the code when you call, to receive your discount.
DANICA REDEFINED
RACING.GO DADDY REDEFINED
THE WEB.Danica PatrickRacing Star & Go Daddy Girl®
GoDaddy_MyTek_April10_FINAL.indd 1 4/21/10 11:04 AM
m y t e k l i f e winter 201116
What do the Beach Boys, Frank Sinatra,
Sonny and Cher, the Byrds, Simon and
Garfunkel and the Supremes all have in
common? The same drummer played on
many of their hits!
Hal Blaine and the session guys he
dubbed “The Wrecking Crew” played on
so many records we know and love. To
this day, though, most people are unaware
that they did so.
In the late ’60s and ’70s, Blaine was
the top studio drummer in the world,
playing on more than 5,000 songs and
150 Top 10 singles—41 of which went
to No. 1. Eight of those No. 1 hits won
Grammy Awards for Record of the Year.
Blaine holds a little-known Grammy
record for playing on seven consecutive
Grammy Records of the Year.
Listen to any ’60s station for an hour
and the odds are Hal Blaine played on
at least three quarters of the songs you
just heard. Bruce Gary, drummer for The
Knack, said jokingly, “One of my biggest
disappointments in life was finding out
that a dozen of my favorite drummers
hal blaine “Hal Blaine may well Be tHe most prolific drummer in rock and roll History.”
Blaine worked with iconic
country star Glen Campbell
(left) on several projects during
his career, including the Steve
McQueen movie Baby, the Rain
Must Fall in 1962.
were all Hal Blaine.”
The list of artists Blaine played with
is staggering, a who’s who of the music
scene of the ’60s and ’70s: Tommy
Sands, Elvis Presley, Peter and Gordon,
the Ronettes, Barry McGuire, Petula
Clark, the Mamas and the Papas, Jan
and Dean, Frank and Nancy Sinatra,
Simon and Garfunkel, Connie Francis,
Sam Cooke, Dean Martin, Roy Orbison,
Johnny Rivers, John Lennon, Sonny and
Cher, Neil Diamond, Glen Campbell, John
Denver, the Grass Roots, Paul Revere and
the Raiders, Tommy Roe, Andy Williams,
Steely Dan, the Captain and Tennille,
America, the Monkees, the 5th
Dimension, the Everly Brothers, Herb
Alpert and the Tijuana Brass, Gary
Puckett, Barbara Streisand—and on and
on and on.
All of the top producers, including the
Beach Boys’ Brian Wilson, Lou Adler, Phil
Spector and Herb Alpert, would call on
Blaine and only Blaine when they were
recording. If Hal wasn’t available, they
waited for him.
- rock and roll Hall of fame
fameofhall
BY WARREN MASON
PHOTOS BY TC:DM
NAME: TRANSWESTERN
FIGHTING GLOBAL WARMING BY: Improving energy efficiency and
reducing property operating costs for 250 corporate clients,
83,000 tenants, and thousands of business associates
SAVINGS IN 2006: 30% energy savings | $30 million in utility bills
NEXT PROJECT: Getting deck chairs for the roof
PHOT
O: R
USS
QUAC
KEN
BUSH
JOIN TRANSWESTERN IN THE FIGHT AGAINST GLOBAL WARMING. TRANSWESTERN is one of thousands of organizations saving energy with help from EPA’s ENERGY STAR Program. That means lower energy bills for TRANSWESTERN’s tenants and a cleaner environment for all of us. Learn how your organization can be a part of the solution at energystar.gov.
m y t e k l i f e winter 201118
MIKE KRAVITz REMEMBERS IT VIVIDLY. It was August 1964, and he was a 13-year-old kid swimming in his Uncle Hal Blaine’s pool, high in the Hollywood hills. “I remember coming up from underwater and hearing this in-credible roar, this shrieking. I ran across the street into Jack Lal-anne’s backyard and peered over the fence. Directly below was the Hollywood Bowl, and the crowd was going nuts over some new band called The Beatles. I was amazed,” Kravitz recalled. Listening to stories like this, it’s easy to see why Kravitz decided to follow in his legendary uncle’s footsteps as a drummer.
In the last 45 years, Kravitz has never looked back, achieving varying degrees of commercial music suc-cess. But to measure Kravitz’s success purely on a com-mercial level would be a mistake.For the last 17 years, Kravitz and his music have touched the lives of so many in the Phoenix area, on a daily basis, and on a far more personal level. Kravitz grew up in San Bernardino, Calif., about
house Kravitz stayed at so often and remembers so fondly was owned by Lee J. Cobb before Blaine bought it. Gary Oldman later owned it, and it’s now Ben Stiller’s home. “I’d walk down to the bottom of the street and hitchhike into L.A.,” Kravitz said. “Steve McQueen, who lived near Hal, would blow right by me in his brown Ferrari Spyder, never slowing down. I had a better chance of being hit by him than getting a ride,” he laughed. In 2007, McQueen’s brown 1963 Ferrari 250 GT Berlinetta Lusso was sold at Christie’s Mon-terey Auction for a record $2.31 million.
While Blaine continued to do sporadic session work during the ’70s and ’80s, Kravitz was heav-ily involved as a pit drummer for musicals such as Godspell and Jesus Christ Superstar. He would back bands like the Coasters and the Drifters when they came to L.A. and needed a drummer. Dur-ing this time, he tried his hand in the jewelry andrestaurant businesses before becoming fed up
60 miles away from the Hollywood hills where his famous uncle lived. It was Kravitz’s mother, Marcia, who set aside $1.00 a week to buy her baby brother Hal his first set of drums back in the 1930s. In 1965, Blaine returned the favor, buying his nephew his first set of drums, red sparkle Ludwigs, which Kravitz has since passed on to his cousin. In junior high school, Kravitz was assigned to play trombone in the band, but he had other ideas. “My Uncle Hal tells a joke about trombone players: ‘What do you call a trombonist with a beeper? An optimist!’ I wasn’t going to get caught in that trap,” Kravitz said. In 1967, when he was just 16, Kravitz and his San Bernardino High School buddies formed a band called the Good Feelins. Soon after, they were signed by Liberty Records, whose stable of artists included Johnny Rivers, Jackie DeShannon and Jan and Dean. That same year, the Good Feelins released a single titled I’m Captured, which was featured on Dick Clark’s American Bandstand. The song rose to No. 2 on the California charts and briefly broke the Bill-board Top 100. Kravitz and the Good Feelins would never sniff the charts again, making them a near-one-hit-wonder. Unfortunately for both Blaine and Kravitz, it was around that time that the music scene was shifting from pop to psychedelic and other types of music. As a result, the Good Feelins faded from the scene and Kravitz focused on solo work. “Hal went on the road with John Denver, and I went on the road playing Holiday Inns,” Kravitz joked. In 1975, Kravitz moved into Blaine’s Hollywood home. The
with the L.A. scene and moving to Phoenix in 1993. And that was when Kravitz’s life took a dramatic and un-expected turn. St. Patrick Catholic Community in Scottsdale, Ariz., was looking for a way to “pump up” the teen mass. The organi-zation reached out to Kravitz, whose Jewish heritage would seem to have made him an unlikely candidate. “That’s the way the drumstick fell,” said Kravitz. “Everyone loves the music, which transcends any church or synagogue. I get so much joy from sharing with these wonderful people.” Kravitz has been at St. Patrick’s for more than 15 years and just celebrated his 3,000th mass. “It’s been a life-changing experience. Sister Barbara [Higgins] keeps threatening to get me wet,” Kravitz quipped about being baptized. Kravitz has continued to regularly play the club scene in the Phoenix area and gives drum lessons when time permits.His most recent musical project focuses on paying tribute to his uncle’s music, the music of Blaine and his Wrecking Crew mates. “People have no idea how much Hal and the Wreck-ing Crew influenced the music of the ’60s.” With Blaine’s blessing, Kravitz has formed a band called Demolition: A Tribute to the Wrecking Crew. The band will cover much of the great music from the ’60s and ’70s. While Kravitz has high hopes for his new band, it’s the personal growth, the personal success that most inspires him. As for Blaine, he is very proud of his nephew. “Mike has used his music to touch so many lives. He’s a great drummer and, more importantly, an incredible person.” —WARREN MASON
Drums A-Go-Go
familY
m y t e k l i f e winter 2011 19
Much of Blaine’s work as a session player was with the odd,
legendary Spector and his famous “Wall of Sound,” including the
Ronettes’ 1963 hit “Be My Baby.” Explained legendary E Street
Band drummer Max Weinberg, “If Hal Blaine had played drums only
on the Ronettes’ “Be My Baby,” his name would still be uttered
with reverence and respect for the power of his big beat.”
Rolling Stone magazine listed the song at No. 22 on the 500
Greatest Songs of All Time.
In March 2000, Hal Blaine was one of the first five sidemen
inducted into the Rock and Roll Hall of Fame.
MyTekLife recently interviewed Blaine at his home in Palm
Desert, Calif.
MyTekLife: When did you start playing the drums?
Blaine: My dad used to take me to work at the State Theater in
Hartford, Connecticut, and I would watch every band, every singer,
every dance act—absolutely everything. Being a show-off, I got
hooked on drums. You know, drummers get all the toys to play and
hit. That’s how it works. My older sister Marcia bought me my first
little set of drums. I was about 11 or 12. We lived on the second
floor and I used to set them up on the front porch. After school,
with the kids coming home from school, I’d be up there banging
my drums, getting the attention. Later I started playing in the drum
and bugle corps at St. Anthony Church in Hartford. I used to call it
St. Agony. I was a young Jewish kid in a Catholic band! Eventually
we moved to California, and I was in high school, and I got in some
little bands.
MyTekLife: How did the name “the Wrecking Crew”
come about?
Blaine: I coined the phrase. I believe it was after a
Disney session. All the guys in the suits would say,
“Oh no, these kids in their blue jeans and T-shirts
are going to wreck the business.” That’s how it came
about. We became the Wrecking Crew. It got so that
producers would call my secretary and say, “We
need that Wrecking Crew for so and so,” and she’d
just book the dates. I mean, we were booked three
months, four months in advance.
MyTekLife: Tell me about your relationship with Dean
Martin. You played on most of his major hits,
including Everybody Loves Somebody Sometime.
Blaine: Dean was the nicest guy. He was never the
same after his son Dino died in a plane crash right
near here. I have a cassette of an interview he did
after recording one of his albums. He talks about the
band, using me on the drums and says, “If Hal plays
the drums any harder, we’re going to give him the
golden truss award.” There was nothing like a Dean
Martin or Frank Sinatra session. They rolled in a bar
for Dean’s sessions and he let all the studio people,
the secretaries, everybody sit in. It was a real event, a
giant party, and Dean played to the audience. I
remember recording Houston with Dean, and I
suggested we use ashtrays to simulate the sound of
an anvil. Producers respected me and gave me carte
blanche. Listen to Houston and you’ll hear me playing
the ashtrays, which I did on the Beach Boys
Barbara Ann as well. It was just a matter of
percussion sounds, coming up with different sounds.
I played my snow tire chains on [Simon and
Garfunkel’s] “Bridge Over Troubled Water.”
MyTekLife: Tell us about Frank Sinatra.
Blaine: Frank was amazing. Frank Sinatra, Dean
Martin and those kind of people sang live. With the
Beach Boys, we did live instrumental tracks, but they
would go in and do their voices later. With Frank,
we’d come in on a Friday night at around 6:00 and
rehearse. There’d be great anticipation. Frank would
come in with his entourage at around 9:30 and we’d
get right into it. He would just walk in, say “Hi guys,”
come around and say hello to everybody, walk into the
booth [and say] “Let’s make a record.” And boom! He
Blaine with master session musician and renowned jazz and bebop
guitarist Tommy Tedesco.
fameofhall
m y t e k l i f e winter 201120
was ready to go. I was flattered because he’d always come up to me and
say “How ya doing, Hallie?” It really made me feel good. We did
Strangers in the Night, which was Record of the Year in 1966. But
Strangers in the Night was his only gold single. He had many hit records,
many gold records, but never a No. 1 on the charts. And obviously, he
was thrilled, as were we.
MyTekLife: How did the Rock and Roll Hall of Fame induction come
about?
Blaine: They created a new area for sidemen, and I believe Jon Landau,
Phil Spector and several others recommended me. It really changed my
life.
MyTekLife: Tell me about your work on the Ronettes’ Be My Baby.
Blaine: It was a great song, a great introduction that became my
signature. My intro became a standard rock and roll lick. In all honesty,
I think it was written differently and I might have missed when we were
rolling. I guess it was a great miss! If you make a mistake and repeat it
every four bars, it’s no longer a mistake. That mistake became the song’s
hook, and you can hear the same work on Strangers in the Night, except
at a slower pace.
MyTekLife: The other great hook you are famous for is the intro to Herb
Alpert and the Tijuana Brass classic, Taste of Honey.
Blaine: Funny how that happened. The band was having trouble coming
in at the same time, so I came up with that intro to make it easier for all
of us. Before I came up with that, it was a train wreck. We couldn’t come
in together. There was no intention to keep it in. Later on, the producer
heard it and had the foresight to leave it in. It not only became the
song’s hook, but also became synonymous with the Tijuana Brass and
A&M Records.
MyTekLife: Guys like you and Tommy Tedesco had so much versatility,
real chops.
Blaine: Tommy was a great talent, a great friend and a real comedian. In
the morning, we’d play on some rock and roll record. Then we’d be doing
Barbra Streisand records, some of the most beautiful music in the world,
and then three hours later, I’d be in playing a Latin session with the
same people. I mean, it just went on and on and on. It’s amazing to
me, and I guess amazing to a lot of people, that
we could do that. It was wild, but we were guys
who, at that time, had that experience.
MyTekLife: I always enjoyed watching Buddy
Rich on The Tonight Show. Great drummer.
Funny guy. You guys were tight?
Blaine: Buddy was a good friend of mine. He
was one of the toughest guys in the world, an
ex-Marine. He wouldn’t stand for mistakes
That’s all there was to it, if you wanted to be
in his band. One of my greatest compliments
was when Buddy hired me to do his daughter
Kathy’s album, and one of the guys, Milt
Holland, one of the percussionists—he kind of
grew up with Buddy, and they were very
tight—Milt asked Buddy, “How come you’re not
playing on your daughter’s album?” Buddy
replied, “I wanted the best!”
MyTekLife: Buddy used to say he never
practiced.
Blaine: I guess that’s true. Once you start
playing, you don’t practice. People asked me for
years, when do you practice? I don’t practice.
I’m too busy playing to practice!
MyTekLife: What was it like working with Brian
Wilson during the Beach Boys years?
Blaine: Brian was brilliant. He’d provide
the chords, and we’d build on that. He was
obsessed with making something special. I
remember he and Mike Love would argue all the
time. Mike was trying to be Mick Jagger when
he was onstage. I played the drums on all their
big hits. Brian would always use us. Listen to I
Get Around and Help Me, Rhonda. That’s Glen
Campbell doing those guitar solos, not any of
the Beach Boys. Of course, through the years,
I was Brian’s drummer and went through the
whole thing with him. The drugs, the divorce
and everything the poor guy went through. And
then all of a sudden, he finally started to come
out of it, thank goodness.
Blaine (left), Brian Wilson (center), and Ray Pohlman (right).
fameofhall
Web-Exclusive: For more excerpts from the Hal
Blaine interview, please visit us on the Web at
www.myteklife.com/articles/halblaine.
++++++++++++++++++++++++++++++
Whenever our troops have gone to war, orthopaedic surgeons have been there to serve with them. While treating horrific extremity war injuries, these physicians pioneered a long list of resourceful procedures now standard in trauma care. We salute America’s combat troops, and our own orthopaedic surgeons, so dedicated to bringing them back home safely. For more on wartime surgical advancements, visit aaos.org/warinjuries.
AAOS_ImageCampaign_FullPage.indd 1 11/24/09 3:43:47 PM
ARMAFinancialServices
ARMA Financial Services, Inc. was created to provide quality asset management with the mission of helping you, the client, achieve your
financial goals.
Whether you are an experienced investor or a novice looking for guidance, we can provide assistance. We will assess your financial goals, your tolerance for risk, and tailor an investment program that meets your
individual needs.
Phone: (480) 505-4004 Toll-free: (800) 584-5157www.armafinancial.com
8585 E. Hartford Drive, Suite 118Scottsdale, AZ 85255
ARMA Financial Services is a Registered Investment Advisor and member of FINRA and SIPC.
Shining Silently,Yet Ever So Brightly
At 59, and with two hip replacements behind him, Lofgren still possesses incredible energy, a pristine, choirboy-like voice, deft guitar skills and an underrated ability to write heartfelt songs. While it’s his skills as an axeman that have earned him his lofty reputation, he has a slightly different perspective. “I feel like I’m a song-writer first,” he said. “Everything else flows from that.” Having spent more than four decades on the road, the last 26 years as a key member of Springsteen’s E Street Band, Lofgren is no stranger to those big arenas and the frequent travel that accompanies such worldwide fame. That frequent travel takes him away from Amy, his stepson, Dylan, and their large family of dogs and cats. Leaving Scottsdale, his home for the last 15 years, clearly grows tougher and tougher for Lofgren. “I really hate to go. When I leave home, the dogs give me dirty looks and the cat pisses on my suitcase!” he joked. “Yet those three hours on stage are a healing, therapeutic experience for me, an experience I hope I never have to give up.” Born in Chicago of Swedish/Sicilian ancestry, Lofgren grew up in Bethesda, Md., where he and Amy still own a home. A classically trained accordionist and self-taught pia-nist, Lofgren began playing guitar when he was 15 years old, learning to play on his father’s dusty, beat-up acous-tic. Three years later, at the age of 18, he found a way into Neil Young’s band, playing piano and guitar, as well as singing on Young’s seminal album, 1970’s After the Gold Rush. It proved to be the beginning of a long and fruit-ful relationship with Young. “I was shy by nature, but I was driven to learn and learn from the best,” Lofgren recollected. “I’ve talked my way into all kinds of situations and great collaborations, beginning with the Neil Young meeting. I’ve made a career out of ‘friendly stalking.’”
F or legendary guitarist Nils Lofgren, his mid-November Veterans Day concert in Phoenix was a homecoming of sorts. Having just re-turned from the exhausting 18-show, 20-day
international leg of his Acoustic Duo tour, Lofgren played to a raucous, sold-out crowd at The Rhythm Room, a small, dark venue in a rundown section of the city. A square, nondescript concrete bunker, The Rhythm Room is a legendary blues bastion, situated only a few miles from Lofgren’s Scottsdale home. The venue is often cramped, hot and loud. Nonetheless, it offered the un-compromising Lofgren and his “band,” the multifaceted, tap-happy Greg Varlotta, a heightened sense of intimacy and great acoustics to showcase their diverse talents. For Lofgren, this was clearly not “just another room, just another town.” Surrounded by family, friends and some 300 fans, the diminutive Lofgren was in a zone. That room, on that night in Phoenix, offered Lofgren a place to shine. “Whether it’s in big arenas with Bruce Springsteen or on my own, my job is to prepare completely so that when I walk on stage I can turn my mind off and trust my mu-sical instincts. I try to focus and always make the shows as good as possible,” Lofgren said. “I want to get down in it—lost in the music as soon as possible. I want to hit the ground at 98 and get over 100 as quickly as I can!” But on that particular night, Lofgren didn’t follow his own script. He came on stage alone and played a melodic solo on the harp—this was his latest “oddball” instrument and a recent gift from his “Jersey girl” wife, Amy. He fol-lowed that with a sincere homage to U.S. veterans, sing-ing the national anthem with a soulful, caring joy. Lofgren made the song his own, with a unique, stirring rendition that was the polar opposite of rote, ballgame versions. As the anthem came to a close, the crowd stood and cheered, but not because a ballgame was about to start.
by warren mason GUitAR viRtUoSo
m y t e k l i f e winter 201126
Springsteen invited Lofgren to jam with him
and the band at saxophonist Clarence Clemons’
nightclub, Big Man’s West, in Redbank, N.J.
Over the next two days, Lofgren jammed with
what he called “the greatest band in the world.”
When it was time to say goodbye, they stepped
outside into the night. “I thanked Bruce and
asked him to let me know when he had made
a decision, even if it was two weeks later—even
if it was at 4:00 in the morning. I went to give
him a hug goodbye, and he said, ‘I just talked to
everyone. Do you want to join the band?’ I was
in shock, totally blown away. I said to him, ‘So
you’re asking me right now to be in the band,
out here in the Jersey streets?’ I immediately
said yes and went home to pack for the Born in
the USA tour. It was a great moment.”
It was in 1985 during that tour that Lofgren
met former Beatle Ringo Starr. The two quickly
In 1974, after several years of fronting the
Washington, D.C.-based band Grin, Lofgren
smoothly transitioned into a successful solo
career—a career that has produced several near-
hit singles, including “I Came to Dance” and
“Shine Silently.”
Lofgren’s 1975 debut solo album was a suc-
cess with critics. One of those critics was Jon
Landau, Springsteen’s manager. Landau’s Rolling
Stone review labeled Lofgren’s solo debut “one
of the finest rock albums of the year.”
Springsteen and Lofgren had connected years
earlier, when Lofgren was touring with Grin
and Springsteen was making the rounds with
his previous band, Steel Mill.
In 1984, shortly after guitarist Steve Van
zandt left the E Street Band to pursue a solo
career, The Boss approached Lofgren about
joining his band.
RINGO STARR’S ALL STARR BANDIn 1985 during the Born in the
USA tour, Lofgren met former Beatle Ringo Starr. While on
hiatus from the E Street Band, he joined Starr for several world
tours and albums.
“SO YOU’RE ASKING ME RIGHT NOW TO BE IN THE BAND, OUT HERE
IN THE JERSEY STREETS?”
PHO
TO B
Y A
.M. S
AD
DLE
R
PHO
TO B
Y TH
OM
SH
ERID
AN
m y t e k l i f e winter 2011 27
became friends, with Starr occasion-ally attending Lofgren’s solo shows in the United States and in the United Kingdom. In 1989, Starr reached out to Lof-gren about joining his original All Starr Band. Lofgren, while on hiatus from the E Street Band, joined Starr for several world tours and albums. “Oh, they’re the finest musicians in the land,” said Starr of his 1989 band, which also included Joe Walsh, Billy Preston, Jim Keltner, Levon Helm, Dr. John, Rick Danko and Lofgren’s E Street bandmate Clarence Clem-ons. Lofgren, who said he is constantly asked if he regrets not focusing more on his solo career, said this about hooking up with Starr and Spring-steen: “If you love being in bands, how are you gonna say no to that? We’d sit around telling stories. Every story Ringo told was a Beatles story. He’d never been in another band. That was an unbelievable thought. The All Starr Band was his first gig without the Beatles, and I was in the band! That’s very cool. When you get around people like Ringo, Neil and Bruce who you love and admire, you just soak it all in. Those are experi-ences you must say yes to, and I did.” Being part of a team, being in a band—particularly the E Street Band—is nirvana for Lofgren. “I’ve played street basketball all my life, and I grew up playing football. I love that team aspect of being in a band. When you’re not the boss, you can
Lofgren met his wife Amy some 30 years ago in Asbury Park, N.J., when he and his solo band were
playing the famous concert venue The Stone Pony.
“We talked for hours,” Lofgren reminisced. “I wanted her to join us for our next show in Boston, but she
just couldn’t do it. Unfortunately, I didn’t get another chance to plead my case until 15 years later, when
I was out in Scottsdale, playing at the Rocking Horse Saloon. It was a hell of a wait between the first and
second date!” he quipped.
help in other ways. You try to spread good
feelings, but you’re not the heavy, the
psychiatrist having to solve all the prob-
lems. I thrive in a great band, not hav-
ing to be the boss. I’m happy banging on
a tambourine and singing harmonies if
that’s what’s needed. As a bandleader, it’s
something Bruce requires from all of us.”
In 1991, Van zandt returned to the E
Street Band, a move that Lofgren embraced
wholeheartedly. “It was great to have Steve
back, his musicianship, his great personality
JERSEY GIRL
and, most of all, that raw voice paired with
Bruce’s. The only other two rockers who’ve
ever sung together with that raw intensity
are Mick [Jagger] and Keith [Richards].”
Indeed, Lofgren credits Van zandt’s return
with giving him the impetus to learn dif-
ferent instruments, to become the band’s
“swingman.” “We don’t always need four
guitar players. So, I thought, why don’t I
learn some of these oddball instruments?
These instruments are now in the band’s
arsenal, and because of Bruce’s amazingly
PHO
TOS
BY M
ARk
HEN
DRI
CkSO
N
m y t e k l i f e winter 201128
kept in touch. Since I moved to Scottsdale 15 years ago, Amy and I live just 10 minutes from Clive. Clive is an incredible writer and an even better human being,” Lofgren said. Cussler echoed Lofgren’s sentiments: “I was truly honored to meet Nils. He is one of the kindest and most gracious men I’ve been lucky to call a friend. I can have no finer gift.” In 2007, while out to dinner with Lofgren, Amy and Cussler’s then fiancée, Janet, Cussler remarked how he had always wanted to write a “corny country song.” Over the next few months Lofgren and Cussler meticulously crafted the evocative “Whatever Happened to Muscatel?” ”We started out writing Clive’s so-called ‘corny country song,’ but that’s not how it ended up—it’s quite cool,” Lofgren revealed. “What an adventure—writing about these great old liquors that have fallen by the wayside. I brought my rhyming dictionary and Clive brought his incredible writing and research expertise. I asked him to sing a few lines and, true to his spirit of adventure, he rose to the occasion. There are some great photos and video of those sing-a-long sessions on my website.” Cussler explained, “As an adventure writer I would provide Nils with lines and quotes. He would embellish them into rhythm and harmony. We had so much fun. You can even hear us laughing at the end of the song.” When Cussler and Janet were married in 2007, Lofgren gladly honored a request from Janet, writing and recording the beautiful ballad “Heaven’s Rain” for their wedding. In turn, Cussler’s historical thriller “The Chase” featured Lofgren as a locomotive engineer who aided the protagonist, chasing the villain across the American West. Cussler had this to say about his good friend’s talents: “Nils is without question the finest virtuoso of the guitar in the world of song. He brings a vibrant creativity to both his music and life that is unsurpassed.”
The Cussler CollAborATionFamed bestselling adventure author Clive Cussler, whom Nils Lofgren met in 1989 while on the first tour with Ringo Starr, is both a longtime friend and collaborator. Lofgren, an avid reader, “tracked down” his favorite author and invited him and hisfamily to a show. “We always
authentic songwriting, they’re used on a regular
basis.”
A longtime Fender artist, Lofgren is
routinely cited as one of the greatest rock guitar-
ists of all time. When Springsteen was inducted
into the Rock and Roll Hall of Fame in 1999,
he called Lofgren “the most overqualified second
guitarist in show business.” In Clemons’ 2009
autobiography, Big Man: Real Life & Tall Tales,
Clemons took it a step further, saying, “Steve,
Bruce and Nils are all great guitar players, but
of the three, Nils is the best. Nils is an incredible
guitar player.”
Lofgren, his ego always in check, is uncomfort-
able with such comparisons. “Bruce and Steve are
amazing guitarists. Rolling Stone has a list of the 100
greatest guitarists. Forget me—I won’t even talk
about me not being on the list. Why isn’t Bruce
on the list? It’s crazy. Just because he’s a great song-
writer, he doesn’t count? Bruce is an amazing gui-
tarist. Rolling Stone lists the 100 greatest singers but
omits Sting and Chrissie Hynde. How is that pos-
sible? You can’t leave off Sting and Chrissie Hynde
and say this is the top 100 singers. You can’t take
lists like that too seriously.”
While Springsteen is in the Rock and Roll Hall
of Fame, the E Street band has yet to be awarded
the same honor. Lofgren wasn’t shy about his feel-
ings on the subject. “It’s absurd. It’s embarrassing
to the Hall of Fame. It means even more to my
bandmates, and that’s why I’d like it to happen for
them. Stop making excuses, and just do it. I guess
it’s a pet peeve for this cranky old musician,” he
said.
Asked to single out what charges him up the
most when playing with Springsteen and the E
Street Band, Lofgren became quite animated. “I
prefer not even knowing where the set’s going to
go and it blows up into that ‘best night of my life’
experience. The band grew up listening to Mo-
town, Stax blues, the British Invasion, all the clas-
sics from the ‘60s. Because of that, Bruce is able to
invite the fans in, asking them what they want us
to play. He pulls signs out of the audience, rifling
through cards like a college kid looking for that
one clean shirt in the laundry pile. He knows that
even if he picks some obscure song we’ll be able
++++++++++++++++++++++++++++++++++++++++++PH
OTO
BY
MA
Rk H
END
RICk
SON
m y t e k l i f e winter 2011 29
“If you have an original Steadman, it’s been stolen,” claims famed gonzo artist Ralph Steadman, who doesn’t sell his original paintings. Steadman, a longtime friend of Nils and Amy Lof-gren, is renowned for his political and social carica-tures. He’s best known for his work with American author Hunter S. Thompson. It was in 1982, on a plane over Newcastle, Eng-land, when Nils Lofgren first met Steadman. “I was up stretching my legs,” Lofgren recalled. “This guy
came up to me, and we chatted for a while before he introduced himself as Ralph Steadman. I was so surprised that he was English. I had assumed he was Ameri-can. I’ve always been a big fan of Hunter S. Thompson and, in turn, Ralph’s art. Ralph’s such a
“This is a local, hands-on group that Amy has been helping,” Lofgren explained. “They are won-derful people who help others in need, on so many levels. I admire Amy’s passion and commitment. I have been happy to honor that commitment and lend a hand whenever asked.” A seasoned professional cook, Amy Lofgren or-ganized a food and music charity event last year at The Pasta Bar in Phoenix. Everyone involved do-nated their time, skills and supplies, including Nils,
who stood on a crate and played several songs. “No one would have seen me other-wise,” joked the 5’ 3” Lofgren. Every bit of the money raised went to Vista del Camino. “Sometimes artists do benefits and end up spending almost
great guy. We have been friends ever since. He’s even done two album covers for me.” Lofgren’s wife, Amy, reached out to Steadman and asked him to paint a Fender Stratocaster guitar that Nils and Amy will auction off for a local char-ity—Concerned Citizens for Community Health (CCCH) and Vista del Camino social services. Vista del Camino is a community center in Scott-sdale, Ariz., that provides a variety of services to Scottsdale residents to prevent homelessness, meet the basic needs of individuals and families in crisis, relieve economic and emotional stress and assist in-dividuals in their quest to maintain self-sufficiency.
all they make on the event itself. That’s not what we want. It’s very simple; Amy and I want to help people, especially people in our community. As for the unique Steadman guitar, Lofgren is using his website, www.nilslofgren.com, to initiate what he calls “a global Internet auction.” “We’d love for CCCH to get six figures for such a great piece of musical art. Aren’t Johnny Depp and Jack Nicholson big Hunter S. Thompson/Stead-man fans?” Lofgren baited. “I bet they’d buy it. If we get six figures, I’ll even come by their house and tune it for them, along with a crash course in blues guitar. Anything for a great cause like this.”
GoinG, GoinG, Gonzo!
THE STEADMANGUITARThis beautiful Fender
Strat with original art
by Ralph Steadman is
being put up for
auction. Lofgren is
hoping for a huge bid
from a philanthropic
Hunter S. Thompson or
Ralph Steadman art
lover/collector. All
money will go directly
to local Arizona Food
Bank charities. For more
information, visit www.
nilslofgren.com/
CharityAuction.html.
++++++++++++++++
“I’ll even come by their house and tune it for them, along with a crash course in blues guitar. Anything for a great cause like this,” said Lofgren.
www.nilslofgren.com. “The music business
is very political. Bureaucracy and politics
constantly get in the way of creativity. I’ve
found a way to produce my music with-
out the record companies. With technol-
ogy, I can continue to make records and
share music that I’m proud of.”
Lofgren has also established his own
to follow. He picks a song, we huddle and
the crew has maybe 20 seconds to scour
the Internet for lyrics. Then it’s up on the
teleprompter and we’re off. I laugh and say,
‘Don’t even give me a set list. It’s useless.’ I
love those down-and-dirty, pouring-sweat,
let-it-all-hang-out shows. Bruce challenges
himself and us every night. That’s what
makes this band and Bruce so
special.”
While most musicians crave the se-
curity of a record deal, Lofgren has
taken a different course, making full
use of Internet technology to success-
fully market himself and his catalog
of music through his popular website,
communiTY
m y t e k l i f e winter 201130
Editor’s note – Much of the music, video and lyrics
referred to in this article are available, many for
free download, at www.NilsLofgren.com.
++++++++++++++++++++++++++++++
online guitar school. Those with little or no
knowledge can inexpensively learn to play gui-
tar from an acknowledged master. “I get tired of
people saying they can’t play guitar because they
have no talent and rhythm. I started the online
lessons for those people—to get them playing
and having fun right away. The only requirement
is the desire to learn how to play.”
Having concluded the Acoustic Duo tour
in late November, Lofgren is enjoying time at
home with Amy, other family members and
friends. Happily ensconced in his garage stu-
dio, he’s focusing on writing and recording new
material that will likely result in an online CD
release sometime this summer.
As for Lofgren’s friends, they’re a loyal,
eclectic mix, including Ringo, bestselling au-
thor Clive Cussler, sportscaster John Madden,
acclaimed chef Chris Bianco and gonzo artist
Ralph Steadman.
“I love to be around great guys, good people
who are artistic. There are plenty of bad people
to go around, so I try hard to surround myself
with good people,” he said.
Lofgren seemed overwhelmed when discuss-
ing his life and achievements. “Over the last 42
years, I’ve been so fortunate. I’ve met so many
wonderful souls. I’ve played with Neil, Ringo,
Bruce, Jerry Lee Lewis, Willie Nelson, Branford
Marsalis and so many others. I’ve enjoyed them
all. I get a lot of attention for that, yet that’s only
a part of my life. I love to sing my own music
as well. For me it’s all part of the same amazing
journey.”
“While I may always be on the ‘D list’ com-
mercially, I’m on the ‘A list’ with most of my
friends and peers, and that’s fine by me. It means
the world to me that the people I collaborate
with know I’m a good person who will make
good music with them. I just love making
music—to play, sing and be passionate about it,”
he shared.
Nearly three hours later on that hot
November night, the joyful Rhythm Room
crowd was on its feet, cheering, swaying back
and forth as Lofgren closed the night with a
soaring, full-band version of “Shine Silently.”
With his voice clear and his smiling Jersey
girl dancing along, Lofgren made his guitar
sing, while his poignant lyrics reverberated far
beyond the small room.
Nothing left to say
Nothing left to prove
When it’s said and done
There’s nothing left but you, babe
Shining silently
For Nils Lofgren, there is certainly much left
to say, but indeed, nothing left to prove.
After all these years, he still shines silently, yet
ever so brightly.
“I just love making music—
to play, sing and be
passionate about it.”
PHO
TO B
Y M
ARk
HEN
DRI
CkSO
N
science HeaLtH&
cracKinG tHe MosQUito GenoMe
icture a mosquito laboratory. The lucky ones who live there—in a secure, resort-like atmo-sphere known as an Arthropod Containment Level 2 insectary—dine on human blood
(provided by the American Red Cross after the use-by date expires) through special containers that mimic skin. Larvae hatch in carefully tended tubs of water. The mos-quito lab at the University of Arizona, led by Michael Riehle, Ph.D., keeps two special kinds of mosquitoes—some that carry the malaria parasite and others that have been genetically engineered to kill the malaria parasite in their bodies. Riehle and his collaborators at the University of Cali-fornia, Davis are credited with discovering that by “mak-ing a small change to the mosquito genome,” carriers of malaria known by their scientific name as Anopheles stephensi will eventually no longer be able to play a role as vectors. Riehle described his work in the lab: “We inject DNA into newly laid eggs to insert our gene and a fluorescent marker into the genome. We then rear these injected eggs to adulthood, let them mate and then look at their offspring (as late larvae or pupae) to see if they inherited our gene and fluorescent marker. DNA microarray technology has furthered the sci-ence of molecular biology upon which scientists like Riehle base this kind of research. He used the University of Arizona’s microarray machine, which has probes that
by mary l. holden SUPERMOSQUITO
enough generations, the ability to carry malaria in a mosqui-to’s body will breed out. While this is not the focus of Riehle’s research, he says that other labs around the world are trying to increase the heritability rate of malaria resistance from the usual 50 percent to as much as 90 percent to 100 percent. “This will allow the malaria resistance to spread through the wild population, but it can take years until it happens naturally because there will be many greenhouse trials and exhaustive testing by state and local governments and public health agen-cies before the non-carriers can be released,” Riehle noted. “For example, although these mosquitoes will not be able to transmit malaria, we want to make sure that they don’t begin transmitting other mosquito-borne diseases.” Once thorough testing has been completed, the ultimate goal is to totally replace the malaria-carriers with the malaria-killers in the wild, especially in sub-Saharan Africa. According to the World Health Organization’s Fact Sheet No. 94 (April 2010), “In 2008, there were 247 million cases of malaria and nearly one million deaths—mostly among children living in Africa … [where] a child dies every 45 seconds of malaria .…” This important discovery will take some time to make a positive change in the world. Riehle is looking for an answer as to why this gene modification kills the malaria parasite. “We have some ideas about what the specific killing mechanism is,” he said, “and we’re still testing.”
correspond to the “approximate-ly 15,000 protein-coding genes in the mosquito genome for test-ing mosquito gene samples,” to determine which of the probes would bind to the gene that pre-vents malaria from being carried, Riehle explained. Although thistechnology played a small role in
Currently in Riehle’s lab, malaria-resistant mosqui-toes are being mated with carrier mosquitoes. Half of the resulting progeny will not become vectors, and over
To track Michael Riehl’s progress on mosquito research, visit http://cals.arizona.edu/ento/faculty/riehle/.
The Riehle Lab at the University of Arizona
houses 4,000 to 5,000 mosquitoes at any one time.
P
the work on the malaria-resistant mosquito, it neverthelesshelped further the research.
++++++++++++++++++++++++++++++++++++++
p ick you r p leasu re .
Whenever you’ re in the mood for fun.
Summer ra te specia ls p lus our Days
o f Summer events a t Trader Vic ’s ,
ZuZu + VH Spa. Pools ide fun and more!480.248.2000
ho te lva l leyho.com
For sweet summer deals , v is i t hote lva l leyho.com.
55273_HVH_MYTEKLIFE.indd 1 6/16/10 9:38 AM
Hoover Dam: A Historical Perspective The enormous Hoover Dam, also called Boulder Dam, sits
in the Black Canyon of northern Arizona and southern Nevada,
about 30 miles southeast of Las Vegas. This modern-day wonder
is a concrete arch gravity dam that sends water from the Colo-
rado River to a colossal power plant for the generation of electric
power. The movement of this water is created by gravity and the
immense pressure created by its horizontal arch, an architectural
design created by the Romans. At its tallest point, it is 726 feet
high and weighs 6.6 million tons, a weight that is comprised of
concrete, steel and metalwork.
he building of Hoover Dam was a massive techno-
logical undertaking that lasted almost five years. The
U.S. government went forth with the project to har-
ness the power of the Colorado River, particularly
by jean-marie stevens tecHNoloGicAl mARvel
Tfor the generation of hydroelectricity. To this date, the river and
the dam are used to generate electric power, conserve water and
supply water to parts of the American Southwest. The story of
the construction of the dam celebrates the triumphs of an age of
technological development in America, but it also suggests the
human price of progress.
Hoover Dam: A Historical Perspective
The wonders of Hoover Dam and its technology remain with us in the 21st century, an illustration of the impact of the history of technology on our daily lives.
the funding to build the dam in 1928, but the project stalled un-
til 1931 because of engineering concerns about the feasibility of
such a large project.
After careful consideration, engineers suggested that to pull
off an effort of such magnitude, major modifications would have
to be made to the equipment considered essential to the build-
ing of the dam. By the time construction of the dam began, nu-
merous American companies had been recruited by the govern-
ment and the main contractor of the job, Six Companies, Inc.,
to supply not only the materials to construct the dam, but also
During the age of major technological advancement in the
late 1800s, the desire to create large sources of electricity
led many to consider the use of hydraulics to generate it. As
early as 1902, surveyors had been eyeing the Lower Colo-
rado River as a new source of hydroelectric power. By 1922,
the U.S. government had become involved in the process
of surveying and planning for the dam after the Reclama-
tion Service (now the Bureau of Reclamation) suggested the
area as a good site not only for the generation of electricity,
but also for flood control in the region. Congress authorized
m y t e k l i f e winter 201136
Movement of the materials needed to
construct the dam and transport workers
back and forth was performed by a mas-
sive cable car system manufactured by New
Jersey-based Ledgerwood Manufacturing.
The cars ran along a cableway five times
longer than any other cableway in exis-
tence in the 1930s. Given the weight of the
materials that needed to be transported by
the cable cars, the cableways also needed
to be stronger than any other in the world
to that point. When pushed to their limits,
these steel cables, which were 3.5 inches
in diameter, could hold almost 200 tons of
material.
The building of the dam commenced
with the diversion of the Colorado River
by tunnels that measured 50 feet in diam-
eter (larger than the tunnels used for the
New York subway system) and were three
miles in length. The construction site was
then enclosed in two structures called cof-
ferdams, made of concrete, rock fill and
newly modified and massive machinery
to transport the materials and put them
in place. The truck manufacturer Mack,
which had already cornered the American
market for building heavy duty, industrial
trucks, created a new truck expressly for the
Hoover Dam project. The 250-horsepower
truck carried twice the load of the biggest
truck manufactured to that date.
Major American power supplier Gen-
eral Electric, formed in 1892 through the
merger of a Massachusetts power supplier
and Thomas Edison’s Edison General Elec-
tric, used the continued advancement of
X-ray technologies first introduced in the
late 1800s to execute the largest known
X-ray project for the dam. Throughout the
project, GE’s X-ray technicians would take
more than 100,000 films, altogether mea-
suring more than 24 million square inches
of X-ray film, to ensure the quality of the
welding that fused the pipes that moved the
water to the power plant.
Hoover Dam has a number of heroic-size works of art and monuments, including this 30-foot-tall bronze winged figure by sculptor Oskar Hansen, who said the sculpture symbolizes “the immutable calm of intellectual resolution and the enormous power of trained physical strength, equally enthroned in placid triumph of scientific achievement.”
Construction on the nearly 2,000-foot-long bridge dividing Arizona and
Nevada began in January 2005. The effort, known as the Hoover Dam
Bypass Project, was completed on Oct. 19, 2010.
m y t e k l i f e winter 2011 37
memorializing the sacrifices of these
workers and their contribution to the
progress of technology and humanity.
Franklin Delano Roosevelt dedicated
the Hoover Dam in September 1935,
though it was not officially completed
until March 1, 1936. The final bill for the
project topped $49 million. This union of
technology and human labor proved to
be the largest attempt at mechanical engi-
neering seen in the modern world and, as
of 1939, the largest generation of electric
power in the world. The wonders of this
technology remain with us in the 21st
More than 20,000 vehicles a day cross Hoover Dam between Arizona and Nevada. Thousands take the Hoover Dam tour and ride the elevator down into the inner workings of the dam. For more information, visit http://www.usbr.gov/lc/hooverdam/.
deaths at around 119, which include offsite
and onsite deaths from disease, exposure
and injuries.
The Bureau of Reclamation reports 96
men as “industrial fatalities”—in other
words, men who died on site while attend-
ing to the task of building the dam. These
fatalities occurred because of the blast-
ing of Black Canyon, constant rockslides,
falls from the heights of the canyon or the
structure of the dam and fatal injuries sus-
tained while working the machinery or be-
ing hit by equipment and trucks. Around
the site of the dam are numerous markers
earth fill. The larger cofferdam was 96 feet high. These structures created a dry work environment by protecting the site from the Colorado River. The enormous nature of the construction of the dam called for more than 21,000 workers to carry out the engineers’ plans. These men labored on the dam through-out its construction, and they lived either in government camps or in Boulder City, the new town built in 1931 specifically to house those connected with the project. Because of the economic hardships of the Great Depression, many workers descend-ed on the area before work on the project began, to stand in line for jobs. The technical nature of the project, with new and enormous tools that were foreign to laborers, the torrid weather conditions of the area, where summer temperatures could reach upwards of 119 degrees, and the treacherous working conditions of Black Canyon led to numerous deaths among this community of workers. Vari-ous reports have estimated the number of
Excavation of the site began with the removal of 5.5 million cubic yards of rock from the canyon byjackhammers and dynamite. After the filling in of cavities in the remaining rock used for thefoundation of the dam with a synthetic grout, the true construction began. Concrete, which comprises more than three fourths of the dam’s mass, was put
lArGer ThAn The eGypTiAn pyrAmiD of GizA
into large buckets that were transported by the cable cars and then lowered to where the workers needed them by overhead cables. The enormous amount of concrete used in the project made the dam, at least in 1936, the only man-made structure larger than the Egyptian pyramid of Giza.
There are 17 giant generators at
Hoover Dam, each of which can
generate up to 133 megawatts.
century, an illustration of the impact of the
history of technology on our daily lives.
++++++++++++++++++++++++++++
eNtRePReNeUR SPotliGHt
m y t e k l i f e winter 201138
Collaborative Efforts Yield InnovationEntrepreneur Derek Neighbors shares hisvision for nurturingArizona’s future business leaders.
hat makes companies like Facebook and Google so successful? There are many
PHO
TO B
Y PE
TER
j. H
ART
executive director of Gangplank, a nonprofit organization in Chandler where startups and other creative minds gather to share ideas and help each other get on the road to success. “Gangplank has gone through this meta-morphosis,” Neighbors explained. “It was really just about how we would help incubate some people and get them off the ground, but now we have Gangplank Jr., which is tackling K-12 education, in trying to restore creativity to schools.” Neighbors and Jade Meskill started Gangplank in 2008. Both worked as software developers in the late ’90s. “We developed one of the first mortgage loan documents delivered over the Internet,” he shared proudly.
Soon after that, Neighbors and Meskill started their own consulting firm and took on several clients in the manufac-turing and distribution sectors. Eventu-ally the two decided to focus more on their growing families and went their separate ways. Neighbors recalled how he later recon-nected with Meskill. “One of the compa-nies we developed software for ended up becoming an $80 million company, and they offered to help us build our business. So, we decided to make another run for it,” he said. About every two weeks Neighbors and Meskill would get together for lunch with tech startups and other businesses.
“We would meet with CEOs and CIOs,” he said. They would talk about issues in business. “What we started to hear, week after week, was that companies were starting to move their business out of Arizona. And most of the reasons were lack of capital funding, lack of quality people for the type of business they were running or lack of the right network.” Neighbors said he was shocked to hear that companies were leaving the Valley at what he thought was an “alarming rate.” He had lived in Arizona for almost 35 years, and Meskill was an Arizona native. “I worked at Silicon Valley for a while. I used to commute there. I would fly up Mondays and fly back on Fridays. Both of us have a real love for the desert, the
he said. Neighbors was able to help his friend by putting him in front of investors and pre-senting his business model to them. But after going through the process to raise capital, his friend realized he didn’t really need the funding after all. “What that re-ally taught us,” Neighbors said, “was that we could probably raise funding fairly easily if we had good opportunities. And so we put it out there to go fund five companies. We funded five companies in the group and went through the whole process of doing small seed funding.” One of the other companies in the group was working out of a garage in Tempe, Ariz. Neighbors said the city of
area, the environment of Arizona,” he con-fided. Coincidentally, around the same time, Neighbors had a friend who was looking for financing for his busi-ness. “We had a large network of individuals that were looking to invest in technology,”
Wreasons, but at the core of their prosperity, you will find a culture that embraces ideas and nurtures innovation. There are no bad ideas for employees of these tech giants. In fact, employees are actively encouraged to develop their own ideas. Taking the lead in fostering creativity and innovation in Arizona is entrepre-neur Derek Neighbors, co-founder and
by ed martinez COMMUNITY
m y t e k l i f e winter 2011 39
Tempe found out about it and told the owners of the company they weren’t allowed to run their business in a garage because it was against zoning regulations. “So,” Neighbors said, “we told the company ‘instead of getting your own space, you should move into our space.’ We had an extra 10X10 office.” Another of the companies in the group kept getting hit with rent increases for the office space it was leasing in the Scottsdale Airpark, so Neighbors made a similar offer to that company. “And that’s how we started bringing people in,” hesaid. When you visit Gangplank’s headquar-ters, you will notice rows of computer desks with several dozen people sitting there. You can hear the chatter and collab-oration among them. There’s also a video game arcade next to the break room, and a podcasting studio in the back. There are now 14 “anchor” companies at the facility, and most of them are run by Generation Xers or younger staff. You will find 3-D animators, photographers, Web developers, artists and musicians, just to name a few. Neighbors revealed that the organiza-tion is also putting in a full music studio. Gangplank has a committee that finds lo-cal musicians and brings them in to do festival-style live shows. “We typically have hard rock groups, acappella singers, DJs … a wide range of talent,” he said. The new studio will help aspiring mu-sicians practice and produce their albums. The performance space will also be used for CD release parties, according to Neigh-bors. As might be expected, Neighbors said his biggest challenge is space. “We seem to be constantly outgrowing our space. We went from an 800-square-foot of-fice to 1,000 square feet to 6,600 square feet in this building,” he explained. And now, Gangplank headquarters is going
front of a panel of experts and a live audience. This is followed by a three-minute Q&A session with the panel. Last November, the event attracted more than 100 people. The state of our schools is another area of huge concern for Neighbors, and he is taking the challenge head on. “Especially schools of underprivi-leged kids,” he remarked. “It’s just a matter of opportunities that you are given, and we think we actually have a better chance in the lower-income schools … because they want change.” Gangplank Jr. was created for the purpose of allowing students to learn from experienced professionals in the arts and sciences. Students are encouraged to use their imagina-tion to solve problems, without the pressure of performance. There is a LEGO League robotics team to help children between the ages of 9 and 14 learn basic mechanics. The Gang-plank Jr. book club reinforces the importance of reading; each month, the club chooses a unique title geared toward a different age range, from 7 to 15. There is also a music exploration program, which consists of one class a month that teaches kids about the elements of music. Participants in the program also have the opportunity to build instruments. Neighbors is a visionary, and his programs are far-reaching and crucial, especially at a time when Americans are competing more than ever in the global arena. It was President Obama who said, “We can’t afford [for] our kids to be mediocre at a time when they’re competing against kids in China and kids in India.” Neighbors’ undertaking is admirable, and Gang-plank Jr. is a brilliant example of what can be done to help our youth attain success.
through another expansion. In March, the organization received a $400,000 grant from the city of Chandler. The grant funds were used to redevelop the historic down-town building where Gangplank is now. “We’ll be at about 15,000 square feet by next summer,” Neighbors said. Gangplank also offers a brown bag lunch event every week. “When we first did them, we had a lot of technical brown bags. Very ‘Googlesque,’” Neighbors recalled. Now, the events bring in all sorts of entre-preneurs and feature success stories. “We’ve had everybody from the state treasurer, Dean Martin, to Beverly Kidd, TV 3 news anchor, and Joe Johnson, who owns four or five local restaurants.” Neighbors hopes that by bringing such a variety of speakers, the lunch events will help new entrepreneurs gain knowledge about how businesses operate, from the hiring process to collecting payment from customers. Another exciting event Gangplank hosts is Funding Universe’s CrowdPitch. The event allows startups to receive feedback on their ventures. Participants present their business model in less than four minutes in
Gangplank founders, Derek Neighbors (left), and Jade Meskill (right).
m y t e k l i f e winter 201140
Palo Alto Audiodesign’s well-Rounded cubik digital Speaker System
BY JONATHAN MASON
If you are searching for computer speakers that have fine-tuned digital sound
quality and robust power, look no further. Palo Alto Audio Design’s cubik digital
computer speaker system offers an impressively well-rounded union of dynamic digital
sound and cutting-edge design.
Unlike ordinary multimedia speakers, cubik does not require a certain position to
enhance the listening experience. Through a “highly advanced acoustic calculation of
angle between speaker and ground,” cubik allows high-quality listening at every angle.
This means there is no need to sit immediately in front of the speakers to enjoy full,
rich sounds across the entire audio spectrum.
Regardless of whether you have a Mac or a PC, the use of a digital USB connection
and digital amplification provides cubik with crystal-clear sound. Additionally, cubik’s
dynamic bass boost control gives the listener full control of the low-frequency range of
the speaker system. For gamers and movie fans, this provides a powerful, deep bass to
maximize the specific entertainment environment.
The high performance of the cubik system is determined by a jitter-eliminating
digital audio amplifier circuit and high-end loudspeaker drivers designed in Denmark
by Peerless. According to Palo Alto, it’s this high-resolution digital-signal-processing
technology that gives cubik a very flat frequency response and produces a full range
of signals with amazing accuracy. The cubik also has a patented, advanced long-vent
enclosure structure, eliminating the need for a subwoofer.
The system is not only ear-pleasing—it is eye-pleasing, as well. The minimal base
allows the angled sleek black cube speakers to seemingly hover above your desk or
countertop.
Cubik was clearly designed with the audiophile in mind and fits perfectly into any
home or office setting. The fine-tuned sound quality of cubik is backed by speaker
power unmatched by other speakers in its class. It delivers on every level.
Suggested retail price: $199. For more information, visit www.paloaltoaudio.com.
fuse’s PowerSlice
Go ahead and throw out all of those
unnecessary extra power cords—all those
tangled messes. Thanks to PowerSlice, you
don’t need them. No matter how you slice
it, this revolutionary universal charging
station delivers.
The PowerSlice universal charging
station, from Fuse, a subsidiary of
foneGEAR, allows as many as four phones
or electronic devices to be charged
simultaneously from a single power source.
PowerSlice consists of a universal base
station and as many as three plug-in
pie-shaped “slices,” each of which contains
a charging tip capable of charging a unique
device, such as a phone, digital camera or
portable gaming system. Charging slices are
interchangeable, making adding and
removing devices to the base unit a
snap—literally. Slices are available for
virtually all popular phones and electronics.
A fourth device can be charged via the USB
2.0 port on the base station.
“The great thing about PowerSlice is that
it totally clears away the cable clutter from
crowded counters and nightstands,” said
Ken Eisenbraun, foneGEAR’s president.
“One power cord, four devices. What could
be simpler? It’s charging for the whole
family, with no mess, and you always know
where your phone is.”
PowerSlice also costs less than many
comparable universal chargers and is easy to
use—no bulky adapters or special cases are
required. To use PowerSlice, simply snap in
the slice for your device, plug in the base,
set your device on the slice and turn on the
power. Suggested retail price: $44.99.
For more information, visit Fuse at
www.fuseplusyou.com. —JONATHAN MASON
tek
corn
er
For the latest technology news, visit us on MyTekLife.com.
m y t e k l i f e winter 2011 41
the PASSPoRt iQ Radar detector with3-d GPSHave you ever been lost and late for an
important appointment or date? If so, this
is a passport you’ll want to take
everywhere you travel.
Billed by Escort Inc. as “the ultimate
driving companion,” the new PASSPORT
iQ is an automobile accessory that
integrates state-of-the-art radar/laser
detection, speed camera/speed limit
information and 3-D GPS navigation to
protect you from unwanted tickets and
guide you safely to your destination.
Based on the company’s PASSPORT
9500ix GPS-enabled, windshield-mount
radar and laser detector, the iQ gives
drivers their current speed and heading as
well as speed limit information. If speed
limits change and drivers are going faster
than the posted speed, Passport iQ lets
them know. It also overlays red light
cameras, speed cameras and high-risk
speed traps on its navigation screen,
features a user-friendly choice of visual
and audio alerts and can be displayed in
selectable formats and colors.
Bottom line: The PASSPORT iQ is the
ultimate marriage of driving convenience,
offering drivers the best of all worlds. Out
of the box, it establishes a high standard
for protecting consumers from unwanted
tickets while guiding them safely to their
destination.
Suggested retail: $649.95. For more
information, visit
www.escortradar.com. —JONATHAN MASON
contained solution that plugs directly into any USB-enabled disc player or media
streamer that’s connected to your television. From there, you can easily stream media
that’s already stored within your main PC to your TV-connected devices. This cures
the problem of having your media fragmented between varying drives.
The Wireless Media Stick acts as a wireless bridge that plugs into the USB
playback ports on media media players, game consoles or set-top boxes, like a PS3,
Xbox or DVD/Blu-ray player, just to name a few. It presents the shared files from a
smartphone, computer or tablet. The media player reads the file as if it were stored
inside the Wireless Media Stick, but the file resides in the original location. When
the user instructs the media player to play back the file, the file is streamed from the
original location, wirelessly.
Plug the Wireless Media Stick to a non-networked digital picture frame or even an
older DVD player and stream files from your phone to that device for play back. You
can even share or back up documents and files stored in your smartphone or tablet
by plugging the Wireless Media Stick into the USB port of a computer.
“We all create memories and document our experiences with our smartphones.
They do a great job of consolidating our lives into one device. But when it comes
to sharing it back from our phone, options are limited,” says Ramesh Uppal, HSTi
president and CEO. “People want to share their experiences, whether it’s photos or
videos from a trip, or just music selections. The Wireless Media Stick is the natural
extension of their smartphone or tablet, making it a must-have accessory for everyday
life.”
Unlike other streaming devices that are dedicated to or tie up the devices they
serve, the Wireless Media Stick lets you continue to use your computer, smartphone
or tablet without interrupting your media streaming.
Suggested retail: $99.99. For more information, visit www.hsti.com.
HSti’s wireless media Stick: A Great Accessory for the mobile life BY JONATHAN MASON
The Wireless Media Stick is a self-
Lost in an ocean of eco-initiatives?Try wetlands.
Find environmental solutions that are right for your business.
Progressive businesses are gaining a competitive edge through environmental
responsibility. If you’re looking to connect with a leader in conservation,
Ducks Unlimited is open to business.
To find out more go to www.ducks.org/business
tHe PsYcHoLoGY of BUsiness ProfiLinG
J you with a blank stare, or they respond in terms of subjectknowledge, which is the wrong answer.” Which raises the question—If you don’t know your own strengths and weaknesses, how can you judge someone else’s? Skursky says that is impossible. “Many business consultants or test interpreters lack the very leadership experience that they’re attempting to assess. When that’s the case, the scope of their interpretation is far more clinical, far narrower than when those assessment results are practically applied to a particularbusiness situation where they have expertise.” According to Skursky, having leadership experience is even
“When hiring, you have to look much deeper than the self-serving resume and highly overrated industry tenure. There’s a sophisticated science to theprocess,” says Joseph Skursky.
oseph Skursky gets frustrated when he hears CEOscomplaining about new hires and underperforming employees. “Companies, for the most part, don’t understand that you’ve got hire for strength—you’ve got to hire from strength and build on those [new hires].”
Skursky is president of Market Leader Solutions, a businessthat specializes in providing guidance, growth and leadership solutions to companies worldwide. “Unfortunately, most executives can’t truly define those strengths in others, or even themselves. Nor do they continuously coach to get the best results from their employeesby rolling to those strengths. To do so, you have to take feelings out of the equation. Whenhiring, you have to look much deeper than the self-serving resume and highly overratedindustry tenure. There’s a sophisticated science to the process.” According to Skursky, a major part of that process is the use of refined, multilevelpsychological, “psychometric” assessments. “It’s vital for employers to be able to adequately assess an individual’s work ethic, motivation and mindset when applying for the job to combat high rates of employee turnover or disgruntled employees that are unhappy in their career. Productivity, teamwork and workplaceharmony result from having employees whoare not only appropriately trained and skilled, but also fit the company’s culture and climate.” In the 1970s and 1980s, companies often
more critical when coaching or assessing higher levels of management. “Most individuals may have had experiencemanaging within one and possibly two levels of management. When you get to three to five levels deep, where real leadership needs to be exerted, very few can effectivelyoperate in this space.” Skursky and Market Leader Solutions take a unique, multilevel approach. “Using assessments as the base point, the demonstration tells me more than enough about that person. Once we have thatassessment, we have a very deep understand-ing of their strengths and weaknesses. From that point, we simply validate those strengths and weaknesses using both behavior-based questions and demonstrative techniques. The demonstrative questions are particularly
useful because sometimes you’ll ask a direct question and not receive a completely truthful answer. If a picture is worth 1,000 words, then a demonstration is worth 1,000 pictures into the mind. I apply my knowledge of the innate value of theassessments, along with real-world leadership experience. In the end, this produces a significantly more pragmatic solution in virtually all business settings.” While Skursky says it’s still possible for a skilled candidate to fake the results of psychometric assessments, using the best assessments significantly reduces the ability for falsification and provides warning signals when someone is either unclear or “gaming” the system. Skursky has used the same assessments for almost 10 years to evaluate more than 4,000 people. He uses three assessments, as opposed to one or two, in order to understand the full scope of each individual. These three assessments, when triangulated, give him insight into: How a person behaves, communicates and emotes; why an individual behaves in a certain way—an indicator of corporate culture and long-term fit; and what an individual thinks about, which is a key factor in determining emotional intelligence. “Increasing sales may seem difficult,” Skursky said, “but that’s a secondary process. To address that in a vacuum without first positioning a company for sustained growth is putting the cart before the horse. Real growth happens with eyes wide open, between the ears of leadership and their people. Real growth happens by fully exploring what defines quality management.”
used assessment centers as a means of evaluating potential candidates. But assessment centers were expensive, unproven and hard to find. As a result, many institutions are now usingpsychological assessments to help them economically evaluate how well prospective employees will fit into their organizations. Using psychometric assessments to eliminate hiring mistakes by ensuring that a candidate is qualified and will fit into theorganization is sound resource management, yet the use of psychological assessments in the business world has a long and varied history. It has proven successful in many contexts, yet when not applied properly, the results have been disappointing. Annie Murphy Paul, author of The Cult of Personality Testing, cautions: “Users of personality tests who are not psychologists—employers, teachers, guidance counselors, workshop leaders—also have an obligation to educate themselves about the potential for personality tests to limit and stereotype. A careful examination of a test’s psychometric properties and a healthy skepticism toward its claims might lead them to choose better instruments—or to forgo testing altogether in favor of some old-fashioned conversation.” Evolving technology has made these assessments easy and inexpensive to administer. Employers are using them in avariety of ways—from abbreviated versions that applicants can take in a kiosk when applying for a retail job, to websites wherepotential employees can log in and answer a battery of questions. Peter Drucker, a well-known management consultant and self-described “social ecologist,” said, “Most Americans do not know what their strengths are. When you ask them, they look at
BY W
ARR
EN M
ASO
N
WeL.coM(e) to LivinG rooM cULtUre
“Living room: the home gathering
place where family and friends share,
learn, play and grow,” and “culture:
anything a human does to any degree
of success that is valued by other
people.”
BY MARY L. HOLDEN
L At a Living Room Culture planned event, artists, musicians
or other experts come to meet you, make friends with your
friends and leave everyone with a good memory or newfound
knowledge. “Perhaps we can do away with the notion that
artists, poets, musicians, thinkers or craftsmen who are not
well-known celebrities but who are talented in their own right
will realize that people in their own community can ask them
into their home and give them some support. In addition to
looking for commercial venues and getting bookings, they now
ong before computers and the Internet, people
gathered in one another’s homes to share, learn and be
entertained. From the ancient Greeks who gathered in
in stone dwellings to pass on stories and legends, to French
society in the 1700s, when women would meet to discuss books
in bedrooms, the home has played a role in the enjoyment of
culture.
It took a man who calls himself an idea shaman to use the Internet to get people off their computers and
into each other’s living rooms. Igor Brezhnev,
that idea shaman, moved to the United States
from Moscow 15 years ago. To date, his best
manifestation in that role is the website
livingroomculture.com. It launched into
cyberspace on Nov. 22, 2010.
Brezhnev says, “With communication
mediums like radio, television and Internet,
and increased venues in which to attend large
group events, personal, intimate home
gatherings that offer something more
thoughtful than a party atmosphere do not
occur in the general population. Living Room
Culture takes the best of what the Internet
have an option to perform or speak in the
comfortable surroundings of a home filled
with friends,” says Brezhnev.
Phoenix writer and musician Brendon
Cottrell recently gave a concert in
Brezhnev’s living room to try out the
concept. Brezhnev said, “It turned out to be
a magical experience for my guests and me.
It brought together a lot of people who got
to both be entertained by Brendon and meet
him after the show.”
Currently on the website, you can choose
from a poet to give a reading, a musical
performance or lessons in meditation and
stress reduction from a certified yoga
does—connects people—and suggests
bringing cultural interaction back into living
rooms.”
This website is just one of many that promote social
interaction, but what makes it unique is the way it matches
people with a talent or expertise with opportunities to perform
or speak in the homes of people who want to host an event.
Through livingroomculture.com, performers, artists and speakers
arrange to come into your home—sometimes free of charge, or
for a small fee that can be covered by the host or collected by the
host from the guests (it is the host who pays the presenter).
The common definition of living room, according to
Brezhnev, is “a room in a house for general and informal everyday
use,” and the common definition of culture is “the arts, sciences
and other manifestations of human intellectual achievement
regarded collectively.” Brezhnev gives them each new definitions:
“living room: the home gathering place where family and friends
share, learn, play and grow,” and “culture: anything a human does
to any degree of success that is valued by other people.”
agoras to discuss philosophy, to Native Americans who gathered
instructor. As interest grows, Brezhnev hopes to
add a wider variety of people who’d like to
perform or speak in private homes.
Living Room Culture is not a for-profit business. Its owner
has a unique view of the world of give and take. Brezhnev says
that in his years of experience in working as a cook, a security
guard, a technology consultant, a graphic designer, an art
director and even a ditch digger, the jobs were all about life and
learning new skills. “There are no fees for what I do. If I can do
it, and I like doing it—I will help. As far as my own wants and
needs … perhaps the people I help will see value in what I do
and will barter or pay to help me continue do what I do, live in
a place I like, purchase things I enjoy and allow me to help other
people reach their dreams. It all adds up.”
The website is free to those who post information about
their talent, their plan for a show, their fee and their availability. It
is also free to those who use it to book a presenter. According to
Brezhnev, the website is “a vehicle to connect people who want
to engage in redefining their own lives and culture.”
We’re still lookingfor the fi nal frontier.
The sky is never the limit for IEEE members. From yesterday’s Mercury missions, to
today’s satellite constellations, to tomorrow’s landing on Mars, we’re bringing expertise
and innovation where no one has gone before.
In fact, IEEE members have been part of nearly every major technical development
of the last 125 years. So when you need to draw on the most advanced technical
knowledge on Earth, or anywhere else, you’ll see that IEEE members aren’t just
waiting for the future, they’re engineering it—one trek at a time.
Celebrating 125 Years of Engineering the Future
www.ieee125.org
09-CRS-0479c-125th-Spectrum-FPG-Final.indd 1 4/6/09 2:25:08 PM
Advertising • AnimAtion • BrAnding • video Production • WeB develoPment
623.582.3255 • www.advisionmedia.net • www.advisionmedia.tv
ExpEriEncE a wholE nEw world of possibilitiEs.Your oPtions Are endless.
602.750.8029