MySwimPro

Personalized swim training in the palm of your hand.1

Fares Ksebati

(313) 613-4911

fares@myswimpro.com

Problem

2

Limited Access to Personalized Training

♦ Very few swimming programs and instructors available to help athletes achieve goals.

♦ Current fitness platforms are not designed for swimmers.

♦ Personal swim coaches cost $50-100/hour.

♦ Swim coaches are hard to find.

Personal Coaching is Expensive

Isolation of Sport

♦ More than 90% of swimmers train by themselves.

♦ No digital community exists for swimmers to share, compare, and compete.

3

Solution

Select Goal Workout Analytics

Swimmers choose from 8 workout categories, view instructional video content, and track

progress towards goals. Swimmers are 3 taps away from a workout at app launch.

Apple App of the Year

4

September 7, 2016 Keynote

Home Page of App Store

5

Watch App

Select Activity View Workout Swim

♦ Launched the world's first swimming app for Apple Watch.

♦ Personal coaching and real-time analytics: HR, calories, pace, distance.

♦ Sync workout to watch - coaches you through workout set by set.

6

Android Wear

Select Activity Workout Swim

Unit Economics

7

Premium Athlete: $99.99/year or $14.99/month

♦ 82% Retention Rate

♦ Cost To Acquire Premium Athlete: $25

♦ Payback Period < 3 Months

iPhone ♦ Avg Conversion Rate: 3.2%

♦ # of Premium Subscribers: 425

♦ Avg Conversion Rate: 1.2%

♦ # of Premium Subscribers: 75

Android

8

U.S. Market

26.3m

9.4m

Total U.S. Fitness Swimmers

Serious Lap Swimmers

1mBeachhead

$100M

$900M

$2.6B

Addressable

Revenue

Swim > 50x/year

Ages 25-44

9

Total Registered Athletes

51,250

102,500

153,750

205,000

Marc

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May

July

Septe

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Nove

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January

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May

July

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January

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0

2015 2016

10

Monthly Recurring Revenue

$2,125

$4,250

$6,375

$8,500

April

May

June

July

August

Septe

mber

October

Nove

mber

Dece

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January

Febru

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Premium Subscribers

110

220

330

April

May

June

July

August

Septe

mber

October

Nove

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Dece

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January

Febru

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Marc

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440

550

April

0

12

Conversion Rate to Premium

iOS

Android

3.0%

AugJul JunMayApr

1.0%

2.0%

0

Sep Oct Nov

4.0%3.5%

3.1%

2.1%

0.9%

0.7%

1.8%

1.3%

0.4%

Featured by Apple

13

Global Engagement

Top 10 Countries

♦ United States

♦ United Kingdom

♦ India

♦ Brazil

♦ Canada

41% of active users are located in the United States.

♦ Mexico

♦ Spain

♦ Italy

♦ Australia

♦ Germany

14

Customer Acquisition Strategy

♦ Discovery: Ranked #1 or 2. Search "swim" in the App Store. Content: Blogging, video, social, media.

♦ Localization and app translation.

♦ Google indexing, deep linking to workout content within app.

Organic

Social Referral

Partnerships♦ National Governing Bodies: U.S. Masters Swimming, USA Swimming, College Swimming.

♦ Major Sports Brands sponsoring content and challenges.

♦ In-app social sharing, feed, friend invite, follow athletes.

♦ Creating sticky experiences through leaderboards, challenges, and competitions.

Paid Acquisition of Premium Subscribers♦ Highest Tested ROI: iPhone Ads on Facebook with $0.53 cost per install = 2-3 month payback period.

♦ App Store Search Advertising in Health & Fitness Category.

♦ Incentivized Premium Subscription: Sponsoring athletes for referring premium subscribers.

15

Marketing ROI Test Metrics

Cost Per Result = Cost Per App Install

16

Competitive Landscape

MySwimPro

Coaching

Wearable

Workout Log

Analytics

Community

18

6 Months

Product Roadmap

Today 3 Month 12 Months

Social Wearable Community♦ Feed

♦ Follow Athletes

♦ Sharing

Vision: The GLOBAL platform for aquatic health and fitness!

♦ Apple Watch

♦ Android Wear

♦ Garmin

♦ Leaderboards

♦ Challenges

♦ 3rd Party App Integrations

Premium♦ Workouts

♦ Video Content

♦ Analytics

Team

Fares Ksebati

Michael Allon

Peter VanderkaayCEO, Nationally Recognized Coach Advisor, 3x Olympic Swimmer

Co-Founder, Android Lead

19

Adam OxnerCo-Founder, iOS Lead

Advisors: Mitch Thrower (Chairman: Events.com, Triathlete Magazine, 22x Ironman)

Todd Sullivan (Serial Sports-Tech Entrepreneur, Sierra Wasatch Capital)

20

Michigan GreenLight Business Competition

21

Ask

Prior Funding♦ $50k Invested (SAFE) by the Regents of the University of Michigan

♦ $25k Non-dilutive Grant from Innovation Fund of America

♦ $40k Non-dilutive Grant from MEDC (GreenLight Business Competition Grand Prize)

Use of Funds♦ Customer Acquisition

♦ Product Development

♦ Raising $1M

♦ SAFE, $5M CAP: wefunder.com/myswimpro

♦ $50k committed from Invest Detroit Ventures

Industry Acquisitions

201620152014

22

$475m €220m

$20m

$85m

$150m $17.8m Undisclosed

Undisclosed$85m

MySwimPro

23

Empowering Aquatic Prowess For All Swimmers