Mystery ShoppingA tool used for Customer Research Marketing

What is it ?

• Mystery shopping companies captures a clear or real picture of user experiencing the services.

• It is a research technique in marketing which can be used in any industry sector. This is mainly used to provide the quality of the service .

Plan Cycle• When a Business

hires a mystery shopping company , they frame up information and improvement factories.

• Plan Cycle includes:– Review Service standards– Benchmarking Results– Setting new targets– Measuring and Monitoring performance– Identifying improvements and opportunities

Major Sector Using Mystery Shopping

• Financial Services• Leisure/Travel• Transport/Utilities

• Departmental Stores• Government Departments• Monitoring Organization

Benefits

• Improves service• Analyze staff performance• Keep customer using the

business satisfy• Beat your competitors

• Can Achieve Benchmark against previous performance

• Motivate average employees

• Growth and success for your company

Plan Cycle

Thank you

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