myshopi: the story of a successful app - mobile forum 2014
DESCRIPTION
Philippe Van Ophem: myShopiTRANSCRIPT
Contact : Philippe Van Ophem – [email protected] - +32(496)16.12.70www.myShopi.be
Technology evolution
80’s 90’s 2000 2010
myShopi : from an APP to the paper…
September 2009 : feasibility analysis of 3 entrepreneurial projects April 2010 : decision to create a smartphone app development company August 2010 : Agilys created March 2011 : myShopi APP on the App Store …
80 % of the consumers build a shopping list
Consumers visit an average of 4,7 retailers (*)
Consumers want to centralise their shopping lists
Retailers & brands are looking for new media
myShopi : the answer to several needs
(*) Source : GFK Available on
myShopi : from an APP to the paper…
September 2009 : feasibility analysis of 3 entrepreneurial projects April 2010 : decision to create a smartphone app development company August 2010 : Agilys created March 2011 : myShopi APP on the App Store February 2012 : first digital promotions in myShopi (start of business model) March 2012 : capital increase of 550.000 € November 2012 : myShopi on the WEB January 2013 : myShopi on TV December 2013 : Belgische Distributiedienst buys Agilys April 2014 : myShopi relaunch – myShopi also on PAPER
Multichannel activation platform
Consumer brand of BD
Cross-media communication
Why is myShopi a successful app ?
Answer to a specific need Useful Recurring usage Userfriendly Fun
LISTEN to your users … and MARKET your app !!!
Contact : Philippe Van Ophem – [email protected] - +32(496)16.12.70www.myShopi.be