mylegion direct renewal district revitalization 1 joe gallagher get a copy of this presentation @
TRANSCRIPT
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myLegionDirect Renewal
District Revitalization
1
Joe Gallagher
Get a copy of this presentation @
www.members.legion.org/legion/ws2015.zip
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Pie Charts and Graphs
Direct Renewal Schedule 2016
2015 : Month-by-Month Membership Metrics
Analyzing the Gap
District Revitalization
myLegion Membership Tools2
Discussion Items
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Report can be retrieved from myLegion - Departments- Reports Server
Reports Depts -> Membership
Department Membership Statistics
2016 Membership Year Statistics Roll-in September 1, 15
3
Pie Charts & Graphs
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Sample Department Statistics
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Renewal Drop Email Direct Mail
#1 07-Jul-15 3-Jul-15
#2 25-Aug-15 2-Oct-15
#3 13-Oct-15 16-Nov-15
#4 08-Dec-16 8-Jan-15
#5 09-Feb-16 26-Feb-16
#6 12-Apr-16 27-Apr-16
2016 Direct Renewal Schedule
* Same Schedule as 2015*
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July August September October November December January February March April May June0
100,000
200,000
300,000
400,000
500,000
600,000
375,082
570,707
215,473
147,491136,002
104,765
134,815
75,47449,344
37,001 27,941 20,227
2015 Paid Members by Month Direct Renewal
Renewal 1
Renewal 2
Renewal 3
Renewal 4
Renewal 5
Renewal 6
PUFL and Dept Transmittals Only
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July August September October November December January February March April May June0
100,000
200,000
300,000
400,000
500,000
600,000
2015 Target Date Performance
AllDepartmentsHit the 55%
October Target
49 DepartmentsHit the 80%
January Target
Excludes New DMS & Encumbered DMS Renewals
2 DepartmentsHit the 100% May Target
49-to-2HOW DO
WE FILL THE GAP?
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0
50,000
100,000
150,000
200,000
250,000
300,000
252,749
46,531
Traditional vs Headquarters
Traditional Headquarters
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
82,505
71,005
145,770
#Continuous Years
1st Year 2 & 3 Year > 3 Years
Who are the members “IN THE GAP”2013 & 2014 = 299,000+
MOST DIFFICULT GROUP TO RENEW
*does not include DMS (encumbered)
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A SAMPLE STRATEGY TO “SHOOT THE GAP”
Let’s say we’re In February – Department Membership Report shows District 99 Needs Assistance
Would this be a good time for a Membership Drive/District Revitalization?YES!
Think about launching multiple-contact methods at the same time
Renewal#4 Just Hit the Streets (Email & Direct Mail) LET’S PIGGY-BACK ON THAT!
Send another Email to those in the selected area? SURE – THEY WANT TO HEAR FROM YOU!
Organize local leadership & members for a phone bank? YES!
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Where do you get the Data?myLegion.org
- Departments- “Find Members in my Area”- “DMS Eligible for Transfer”- “Members in Direct Renewal”
- Districts- “Find Members in my Area”- “New Report Server Feature”- Retrieve Listings by Post (Excel)
- Posts- “Find Members in my Area”- “New Report Server Feature”- Print 3 x 10 labels directly to your printer
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Department - myLegion
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Find Members OutputExport to PDF, Excel, Word Send
directly to printer (IE ONLY)
Phone number Expansion www.411.com & www.whitepages.com
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Available DataImportant Data
- Snail mail address- Email Address- Telephone number
append using www.411.com
www.whitepages.com- Continuous Years- War Era
Most popular contact methods
- Email- **Telephone**
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TELL THEM YOUR STORY : SAMPLE EMAIL• Greetings Fellow Legionnaire: • We have received notification from your State Headquarters Post of The American
Legion that you are eligible for transfer to a local Post. As the Commander of American Legion Post 999, I would like to extend an invitation for you to join us. We are a growing service oriented Post, and would be thrilled to count you as one of our members.• I need you to join us, and be a part of what we do to help veterans and their families
in Central Indiana.• Some of what we do consists of participating in, and presenting colors at various
events as well as educating students in the local schools on flag etiquette. We obtain temporary financial assistance for veterans’ families facing eviction or behind on utility payments, and assist with preparing and pushing claims with the Veterans Administration (VA).
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Success Stories
• Very Active Programs – California, Alabama, Georgia, Kansas, Colorado,
Illinois, Tenn.• Just to name a few
• Observation: – All Departments are working their HQ Members– IT WORKS!
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New Label Feature for Posts
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New Label Feature for Posts
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Print from PDFSet “Size Options”
to print“Actual Size”
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Report Server Available for Districts
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Report Server Output FeaturesExport to PDF, Excel, Word Send
directly to printer (IE ONLY)
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GOOD LUCK IN 2016
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Get a copy of this presentation @
www.members.legion.org/legion/ws2015.zip