But maybeI can play more with my ideas...

Humm, Design Thinking...

This is my chance to meet people with different backgrounds and to have new ideas/inspirations.

BUT...

Is it a way of making things complicated

or to have new ideas?

Will it really make a difference in my work?

Will I be disciplined to complete the course?

Humm, maybe I canshare more my ideas

Maybe I can prototype and listen to others feedback

Ok, it is not the solution to all my problems

And it’s not that different from what I do now

FUN can indeed

inspire new ideas!

And maybe

I can be less afraid

of failures...

And maybe my work could be

more FUN!

How to use Design Thinking in an Advertising Agency?

1. Use more creative materials on brainstorm

sessions

2. Create more ‘project rooms’ and ask

outsiders to evaluate the ideas.

3. Interact more with different areas, even with

those that I’m not used to (such as IT, administrative, etc).

4. Draw scenarios, problems, ideias...

5. Envolve the client during the ideation process

(not only at the end of the process)

6. Turn the empathize phase

more creative, more ‘hands on’.

7. Envolve the creative team while understanding the

scenario

8. Use post its and prototypes in

consumer researches

9. Ask na art director to sketch a

presentation

10. Use all steps of the design thinking

process to reformulate the agency internal

process.

11. Use sketches and videos to sum up

learnings during the planning process.

12. Do brainstorm sessions in outdoor

spaces such as parks, cafes, etc.

13. Create a design thinking studio in the

agency. A more flexible space, designed to enhance

creative process.

14. Create online boards

to exchange ideas about a project.

15. Turn the intranet into an online space to exchange ideas, references, links

16. Make campaign prototypes that can be

changed as the objectives change, the

budget, etc.17. Ask the creative

team to help thinking about

different consumer researches.

18. Ask the creative team

to help on interview scripts and different stimulus to use on

consumer researches.19. Ask the creative team to interview and face the

consumer like we planners do.

20. Use Google Hangouts to create discussions and foruns about a campaign

or an idea for a brand.