My Cart.com

New Hypothesis – Value Proposition

My Cart.com

“For people in Colombia between ages of 40 and 45,

who need an aggregate value for their food cart,

the MyCart.com service is a consumer service that provides

franchises with distinct features and benefits in the street food market.

Unlike other food franchises, our franchise serves as a

constant support and teaching for the specific target.”

Marketing Strategy

My Cart.com

Marketing StrategyOne by One My

Cart.com

Begin with a soft launch. Take one by one street food cart owner. Start with the basic! Step by step. Improving order:

1. Brand’s uniform.2. Presentation cards.3. Update work tools

(kitchen elements).4. Cart structure and design renovation.5. Advertisement.6. Entrepreneur classes.

After achieving experience and knowledge, we take another street food cart owner.

SEO My Cart.com

Marketing Strategy

Look the keywords searched in Google!

Important keywords to use: Business, food, franchise, profitable.

Keyword Spanish - English Translation Competition Global Monthly Searches Local Monthly Searches (Colombia)

franquicias Franchise Low 823.000

40.500

un negocio rentable A profitable business Low 135.000

14.800

negocio comida Food business Low 14.800

2.900

negocio de comida Food as a business Low 14.800

2.900

que negocios montar What business to launch Low 40.500

1.900

negocios exitosos Succesful business Low 18.100

1.600

empresa comida Food company Low 12.100

1.300

negocio de alimentos Food business Low 8.100

880

venta de franquicias Franchise acquisition Low 5.400

480

opciones de negocios Business options Low 1.600

320

People searches our solution= Opportunity!

Referral System My Cart.com

Marketing Strategy

Mouth to mouth. “Refer your friends and family to obtain

amazing benefits!”. Reward our clients for referrals. Possible rewards:

Discounts. Special support. Free advertisement. Website benefits.

Flyer My Cart.com

Marketing Strategy

TAKE YOUR BUSINESSTO ANOTHER LEVEL- S t r e e t Fo o d M a r ke t -

Begin your own street food cart:

All permissions. Huge aggregate

values. Great profits.

Contact us:www.MyCart.com

Massive marketing method. Important keywords used:

“Another level” “Own street food cart” “Permissions” “Aggregate values” “Profits”

Website Structure My Cart.com

Marketing Strategy

Website purpose: Obtain visitant sign up! Website structure:

Home Slogan. What is it? Sign up.

What we do Our objective. Important features/benefits. Sign up.

Cart Owners Some cart owners pioneers. Cart owners description. Top of the menu. Sign up.

FAQ. Contact us.

Target Market

My Cart.com

Market Segmentation My Cart.com

Target Market

Market Segmentation My Cart.com

Target Market

Marketing Experiment

My Cart.com

Massive Newsletter My Cart.com

Marketing Experiment

Project reference> Email marketing campaign #1 for prospects.

Objective> Launch the MyCart.com project among a testing data base of potential customers, in order to get prospects of investors using an email creative and the landing page hosted in the website.

Massive Newsletter My Cart.com

Marketing Experiment

Unique Selling Proposition (USP)> To have your own your own healthy street food business and additionally take healthy street food advantage of the following added value services:

Rational and emotional reasons> Healthy street food for all lifestyles. Sold right in your own food cart.

Budget> USD$500 Email creative> Next slide.

Massive Newsletter My Cart.com

Marketing Experiment

Massive Newsletter My Cart.com

Marketing Experiment

The Results:

Marketing Page and Prototype

My Cart.com

Marketing Page My Cart.com

Marketing Page and Prototype

Is now live!

Check it out here

or visit

gutierrez2007.wix.com/mycart

Double umbrella for rain or sun.

Brand’s name.

Personalized banner. Big wheels for easy transportation.

Easy and simple accounting system.

Best kitchen tools.

Advertisement.

My Cart.com

Marketing Page and PrototypeCart Prototype

Assignment Lessons

My Cart.com

Our MVP can have a soft launch. We will adapt our service by merging street food carts one by one.

People search the topic in search engines. Here is an opportunity!

A referral system, flyers and a simple website are the perfect tools to achieve our goal.

We have a deep knowledge of our main target. $86 to obtain a client. Not expensive. We have a website! Click here We must continue experimenting with the rest of

the marketing strategy.

My Cart.com

Assignment Lessons