myanmar: business opportunity
DESCRIPTION
Brief presentation on the business opportunity presented by the opening up of MyanmarTRANSCRIPT
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The biggest business opportunity in the world
Gearóid ‘Ged’ Carroll
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Burma | Republic of The Union of Myanmar or as the locals prefer to say: ပည#eထ&င#စu သမ,တ မန#မ&/iuင#င1eတ&
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What about China?
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Good question… • Over three decades of development with more due – 250+ million more to come out of rural poverty
• Phenomenal development in technology, manfacturing, construction, retailing, e-tailing and luxury sectors
• Acquisitive local companies expanding globally • Large mobile population • Fast-growing infrastructure
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But… • Slowing growth rate • Top end of the market crimped by Premier Xi’s
measures against corruption & excess • Strategic sectors fenced off from foreign participation • Saturated FMCG marketplace • Uncertain climate for foreign brands • Aging population • Capital flight by local business people and
government officials
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I still have a lot of love for China; but Burma’s opportunity is huge
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Burma by numbers
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GDP estimate, decline likely due to financiel crisis and external sanctions
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White line YoY Grey line year compared to 2006
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$10 a day
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$10 a day Average income of a Burmese person
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51,419,420
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51,419,420 Myanmar population 2014 survey
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59
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59 Years under military rule, isolated from participation in global economy
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70 07
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70 07 Percentage of the population who work in industry
Percentage of the population who work in agriculture
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119.8
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119.8 million tons of copper available to mine
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50 million
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50 million proven barrels of oil, due to economic sanctions, there is likely to be more found
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283 billion
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283 billion proven cubic metres of natural gas, due to economic sanctions, there is likely to be more found
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49%
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49% of population have access to electricity
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The Ugly
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Tobacco in Myanmar • At least four
international tobacco companies have entered the market
• 1/3 to 1/2 of Burmese population smoke
• Less than 5% smoke filtered cigarettes
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The only other comparable untapped market…
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Which is not likely to open up soon…
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Difficulties in Burma
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Market challenges • No way of registering a
trademark – Brands are putting warning
notices in national news media
– Government working on IP legislation
• Distribution networks / channel partners – Brands like Telenor are
encouraging Burmese with money to become entrepreneurs
• Media penetration – Marketers have to go back
to basics • Infrastructure
– Regular electricity – Quality of roads
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More information about this presentation
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You can find out more about me at renaissancechambara.jp/about I currently work at racepointglobal.com You can get in touch via renaissancechambara.jp/getting-in-touch
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Further reading • Fast-moving consumer goods
market saturated in China | Xinhua via Want China Times
• Global Tobacco Brands Set Foot In Myanmar | Media Matters
• Meet the new rich… in Myanmar | WSJ
• Ooredoo goes live with 3G in Myanmar | TelecomAsia
• Burma | US Energy Administration
• The motivations for spending and saving in Myanmar (and how tech is changing that) | GigaOM
• Census shows Myanmar's population is nine million fewer than estimated | South China Morning Post
• Minerals, militants and Myanmar peace | Asia Times
• Drilling in the dark | The Economist
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Where all those images came from • Dragon • Lantern • Shwedagon Pagoda,
Yangon • Cigarette • Kim Il Sung • Team America
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