my tulisan
TRANSCRIPT
![Page 1: My tulisan](https://reader033.vdocuments.us/reader033/viewer/2022042614/559dc9691a28ab9c7a8b479f/html5/thumbnails/1.jpg)
THE ANGKLUNG: M.ALDIAWAN
WILSON OCTOVIANUS
CHRISTY AYU
KEVIN GUNAWAN
PANDEGA
SLYVI
MONICA GRACANDY
NOVELITA
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ABOUT MYTULISAN
‘Tulisan‘ is a collection of limited edition graphic prints on
everyday comfort wear and household accessories. Each
illustrated edition draws on distinct visual vocabularies of
varying themes and color palettes. ‘Tulisan’ is for everyone who
loves fresh prints and exceptional hand made items.
I believe that the groundwork of ‘Tulisan’ sprung from my
wonderful childhood, which was blessed with a freedom to think
and express myself.
Melissa Sunjaya
(Founder)
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Target market My Tulisan
merupakan kalangan menengah
keatas yang mencintai produk
handmade yang exceptional
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PRODUCT
Living
Apron Christmas decoration
Pot holder
Tea Set
Tea Towel
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Organizer Toy Bag
Money pouch Bag
Passpor pouch
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Outfit
One Piece
Skirt
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Stationary
Birthday gift tag Give box
Letter set Personal note
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MARKETING PROGRAM
Competitor Analysis - Competitor dari ‘Tulisan’ adalah usaha yang
berhubungan dengan percetakan. Contohnya adalah
snappy.
- Walaupun usaha mereka sama-sama di bidang
percetakan, MyTulisan memiliki sesuatu hal yang
berbeda karena buatannya handmade asli Indonesia dan
“ ‘Tulisan‘ is a collection of limited edition graphic prints “
.
- Kalau di bandingkan dengan harga jelas mytulisan lebih
mahal di bandingkan dengan Snappy tapi sebanding
dengan hasilnya.
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Pricing
- Living ( Rp.80.000 – Rp.400.000 )
- Stationary ( Rp.50.000 – Rp.250.000 )
- Outfit ( Rp.400.000 – Rp.600.000 )
Organizer ( Rp.80.000 – Rp.600.000)
Positioning
- Hasil-hasil karya mytulisan selalu artistik dan
tidak simpel.
- Handmade asli Indonesia.
Promotion
Melalui Social media
Web pages
Magazines
etc
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Sales
Face to Face
Internet and Website
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ADVERTISING METHOD FOR TULISAN
Brochures or flyers (Mass Marketing) -
Untuk advetrtising Brochures atau Flyer ini
akan sangat baik dilakukan oleh MyTulisan.com
untuk dilakukan di Toko fisiknya yang terletak
di Dharmawangsa Square.
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E-mail messages – Email dikirimkan secara
langsung kepada alamat email konsumen.
Alamat email konsumen dapat diperoleh dari
History pemesanan awal Konsumen tsb. Isi
email ini bisa mengenai pemberitahuan
mengenai info adanya Design baru / Produk
Varian/Collection baru dalam MyTulisan.com.
juga pula dapat disisipkan gambar Design /
varian produk baru tsb. Serta bisa pula berisi
tentang kartu ucapan (Holiday season greetings).
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Online Advertising and Promotion
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E-mail messages
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Magazines –
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Online discussion groups and chat groups
Mailing Lists
MyTulisan.com telah memiliki fitur mailing list pada
situsnya yang berguna sebagai penerima untuk bulletin,
iklan pada umumnya.
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Radio announcements
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OTHER PROMOTIONAL ACTIVITIES AND EVENTS
Networking
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WORD OF MOUTH
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Special events
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RECENT MOVEMENT IN MARKETING,
ADVERTISING AND PUBLIC RELATIONS --
Social Networking (Online)
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Waktu dan
event
Tema event Budget Keterangan
On February -Love Motif art
design
Outfits and
Stationary
Categories
14 February,
Valentine’s Day
-Permen : 300 x @ Rp
4.000 = Rp 1.200.000
- Brosur : 500 x Rp
1.000 = Rp 500.000
Membagikan
permen coklat
beserta brosur
Di Mall Senayan
City
(untukcustomer)
On April,
Kartini’s Day
Feminim
Modern
Hardworker
Motif art design
Organizer
Categories
TIME TABLE EVENT UNTUK MYTULISAN
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Waktu dan
event
Tema event Budget Keterangan
On October
• Batik’s Day
New Batik art
design
Outfits and Living
Categories
31 October
• Halloween
Day
Spooky design
& motif
On December
• Mother’s
Day
Special gift
mini pocket
: 15 x @ Rp
40.000 = Rp
600.000
Memberi special gift
setiap pembelian
produk apapun
minimal
pembelanjaan Rp
250.000
• Christmas
and New Year
Red and Green
color design
At Stationary
Categories :
Christmas
Ornamments
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THANKS TO ATTENTION