my space

My Space: Your BusinessBirketts’ Employment Team

Catherine Johnson – Associate

Lisa Hayward - Senior Solicitor

•Birketts LLP Employment Law Team

•Early Birds

•Case Updates

•The “Main Event”

Introduction

What is social networking?

Examples of social networking sites:

• Facebook

• MySpace

• Bebo

• Twitter

http://images.google.co.uk/imgres?imgurl=http://justgiving.files.wordpress.com/2009/01/facebook_logo.jpg&imgrefurl=http://justgiving.wordpress.com/2009/01/29/justgivings-facebook-app-is-back/&usg=__e-vhjkTssVExsNxj_smz2Q2VzW8=&h=790&w=2100&sz=135&hl=en&start=3&sig2=BLfbJKGqHoYgGBMISGVL4Q&tbnid=WnsmOCuSOUlvmM:&tbnh=56&tbnw=150&prev=/images%3Fq%3Dfacebook%26gbv%3D2%26hl%3Den%26sa%3DG&ei=cJ0mStG_E4OI_QaL6_yQAQ

http://images.google.co.uk/imgres?imgurl=http://www.sae-atl.com/images/atl_pics/myspace%2520logo.jpg&imgrefurl=http://www.sae-atl.com/&usg=__GTK6JTDgfx2If3SBMRW6jQd4j-I=&h=239&w=239&sz=16&hl=en&start=10&sig2=DQwQg4A3G-Qr_BehmuMWrw&tbnid=g-GS5tOBZd6mWM:&tbnh=109&tbnw=109&prev=/images%3Fq%3Dmyspace%2Blogo%26gbv%3D2%26hl%3Den%26sa%3DX&ei=4J4mSuSELYzE_QbHlNncBw

http://images.google.co.uk/imgres?imgurl=http://www.ucc.ie/yfg/bebo.jpg&imgrefurl=http://www.ucc.ie/yfg/Links.html&usg=__tOISK1tkzzDpv5oT8s0kGFoF7MM=&h=882&w=2369&sz=161&hl=en&start=1&sig2=2YI0WeDPvgqyIrr04AQFyQ&tbnid=cT1PtBD1K54E4M:&tbnh=56&tbnw=150&prev=/images%3Fq%3Dbebo%26gbv%3D2%26hl%3Den&ei=M58mSrn5Btmx_Abi9oXPBw

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Have I got News For You

"It's s***. All I do is shred, hole punch and scan paper."

Kimberley Swann (16)

Ivell Marketing and Logistics

http://images.google.co.uk/imgres?imgurl=http://4.bp.blogspot.com/_Q8VHzfmgaxg/SajFCGwZTsI/AAAAAAAAAGo/_Rt5iPhkBcQ/s320/kimberley%2Bswann.jpg&imgrefurl=http://queenteresting.blogspot.com/2009/02/teen-fired-over-her-facebook-status.html&usg=__ObGmlB_VUkOUD_cTWkqMmW8OAG4=&h=234&w=320&sz=19&hl=en&start=12&sig2=KWWHAEd9WezNXUcquz3q3w&um=1&tbnid=iPPt4ir_FCVayM:&tbnh=86&tbnw=118&prev=/images%3Fq%3Dkimberley%2Bswann%26hl%3Den%26lr%3D%26rlz%3D1G1GGLQ_ENUK313%26sa%3DN%26um%3D1&ei=B5MmSpu_OcWe-AbNycTIDw


"'Would you like a bag for life?',

and the customer replied 'Ahhh no, I think I can fit it all in here',

'...they are free tonight',

'Ohhhhh go on then I'll have two!'"

Cheap little b******s.“

Marks and Spencer


Which company’s employees rate their client’s as:

“Smelly and Annoying”?

“Chavs”

http://www.virgin-atlantic.com/en/gb/index.jsp


Can you name this fast food restaurant?

KFC – employees not so “finger lickin’ good”

The Generation Game

To Ban or Embrace

• Ban

• Restrict personal use to employee’s own time

• Bank of PC’s to use for personal access

• Free access at all times

• Managing use outside of work

How and why to embrace

• Simple, interactive, cost effective

• Marketing your business and brand

• Communicate with your clients/customers the same way you communicate with each other

Ecademy survey

“Over a fifth of respondents claimed to get between 10% and 50% of their new business from online business networking”

“67% planning to spend more time on social media sites in the future”

How and Why to Embrace

• Effective tool to organise and participate in networking groups

Business Networking

Top three sites for business networking

http://www.ecademy.com/

Trends in the Market

• Unique visitors to social

networking sites in June

2008 represented

approximately 2/3 of the

worlds internet audience

• Viral marketing

• Virtual meetings/conferencing

Employers Use of Networking Sites

• Applicant vetting

Employers use of Networking Sites

• Evidence for disciplinary proceedings

From: Kyle DoyleSent: Wednesday, 27 August 2008 9:43 a.m.To: Niresh RegmiSubject: RE: Absence on Thursday 21st 2008Hi Niresh,My leave was due to medical reasons, so you cannot deny leave based on a line manager’sdiscretion, with no proof, please process leave as requested.Thanks and Regards,Kyle Doyle

From: Niresh RegmiSent: Wednesday, 27 August 2008 9:50 a.m.To: Kyle DoyleSubject: RE: Absence on Thursday 21st 2008Hi Kyle,I believe the proof that you are after is below…

Employers Use of Social Networking Sites

Risks and Liability

• Vicarious Liability – discrimination and harassment

• Reputation – impact on business – defamation – brand damage

Risks and Liability

• Productivity

• IT Issues – risks of viruses/security

• Confidentiality

• IPR infringement

Legal Parameters

• Data Protection Act

• Human Rights Act

• Regulatory of Investigatory Powers Act

• Telecommunications Regulations

• All strands of discrimination

• Whistle blowing

• Unfair dismissal

Best Practice

• Policy

– Key terms

– Communication and acceptance

– Training

– Culture

Website Details

• www.facebook.com

• www.bebo.com

• www.myspace.com

• www.linkedin.com

• www.ecademy.com

• www.friendsinbusinessuk.ning.com

Catherine JohnsonAssociate

[email protected] 299174

Lisa HaywardSenior Solicitor

[email protected] 406316

my space

Documents

online business networking

networking sites evidence

networking groups

social media sites

new business

business networkingtop

personal use

kyle doyle subject