Research Profile

Yi, Ling Ph.DAssistant Professor

College of Business Administration TUI University, U.S.A

Faculty Website 

https://cnsss.tuiu.edu/public/faculty_list_view.php?ID=618&page=l

Introduce Myself • Ph.D Graduate from Bar-Ilan University , Israel second large

University, MBA and B.A Graduate in China’s University.

• Taught in CTBU University , China(associate professor), Bar-Ilan University Israel(teaching assistant) , TUI University U.S.A (assistant professor), Tecnologico De Monterrey University, Mexico ( Visiting Teacher) and IILM India (Visiting Teacher )

Short Term Visiting Faculty in Tecnologico De Monterrey University, Mexico and IILM India

Industrial Background

• Worked in variety of industries inside 24 countries in 6 continentals, Management experience was accumulated in: international business strategy development, international supply chain development, international distribution management.

• Deeply involved in China exporting industry and Chinese company global extension.

Research Strategy

Country Image 

International Marketing Case 

Studies 

Macro Marketing 

• Nation Branding • National Image Measure 

• Chinese Companies Global Development 

• International Business Marketing Management 

• Channel Structure Revolution 

• Distribution Effective TheoryApplication

Pursuit of Last Update in Research of Channel Structure Revolution

•Been invited to presentation in academic Conference AFSKON (Marketing Conference 2005, Odense, Denmark)•Supervisor: Prof Euegen.D.Jaffe

Ph.D Thesis

•Article 1 been published in Pacific Journal of Marketing and Logistics,•Vol. 19 No. 1, 2007 pp. 22‐39•This article has been collected Emerald research data base

Been invited to presentation Hongkong Economic Association 2008 fifth Biennial Conference

•Article 2 been published in International Business Review (2007), doi:10.1016/j.ibusrev.2007.04.001•Been collected in Social Sciences Citation Index (SSCI) Database 2007  (ScienceDirect)

Article 3 under review 

7

What Are the Drivers of Channel Evolution?Distribution Reform in the People’s Republic 

of China

Eugene D. JaffeVisiting Professor of MarketingCopenhagen Business School

Professor of Marketing and International BusinessGraduate School of Business Administration

Bar-Ilan University, Israel

Yi LingInstructor

Chong Qing Technology and Business University, China

Presentation at the Marketing ConferenceSouthern Denmark University, Odense

April 14, 2005

I Published Two Articles in Top Journals and Was Invited to Presentation Hongkong Economic Association 2008 fifth

Biennial Conference

International Marketing Research

•Article 1 Been Published in Marketing 2001,1 and 2001,2 China People University

•Article 2 been published in China Distributors  2002, 9

Cases Studies

•Article 3, been published in Chongqing University Bulletin 2004, 5

•Dr.Lu Xianghu & Dr.Ling Yi

Been collected in the Chinese highest level social science 

journal Xin Hua Wenzhai 2006, 4 China People Publication   •Will the Olympic Games 

Rebrand China's Country Image?

•National Image and Competitive Advantage

Been invited to presentation in Asia Media and 

Communication Forum 2008

Published International Marketing Research Articles in Top Chinese Journal ----Xinghua WenZai and Journal of Chongqing University , I was invited to

presentation in Asia Media and Communication Forum 2008

Research Cooperation Team

TUI University Faculties and 

Researcher Team

Chinese University 

Faculties and Researchers 

Israel Faculties and 

Copenhagen Business School