My readers are 16-25 year olds, mostly female. No other music magazine is targeted to females. Most music magazines have a masculine feel to them . For example, 75% of NME readers are male.

They like big venue concerts as opposed to local gigs. They are active online and probably spend a lot of time on their iPhones or Blackberries. They like fashion, glamour and all things celebrity.

To appeal to the young female audience, my magazine will have a glamorous and slightly gossipy edge as most of the people I questioned on my survey were really drawn to gossip/celebrity magazines. It should also have lots of photos as this was another element that attracted young people to magazines.

The magazine should be sold for less than £3 to make it affordable to the target audience who are likely to be students or have a relatively low income.