Landscape of opportunities

Mobile Payments

Presented by: Muhammad Talha Rubbani

Mobile Banking Services

SMS

USSDWeb

App

Mobile Banking Services

• SMS alerts on transaction and account balance updates • View account activity on the primary account • View credit card payment information • Obtain bank contact information/banking tips

SMS

USSDWeb

App

Mobile Banking Services

SMS Banking PLUS Transfer money between accounts Pay bills with Bill Pay Transfer money to another bank customerTransaction made by using USSD

SMS

USSDWeb

App

Mobile Banking Services

SMS / USSD Banking PLUS Transaction Scheduler Locate the nearest ATM More User Friendly than USSD

SMS

USSD

WebApp

Mobile Banking Services

Web Banking PLUS Transfer money between accounts Pay bills with Bill Pay Transfer money to another bank customer

SMS

USSD

WebApp

Mobile Banking Services

SMS Banking PLUS Transfer money between accounts Pay bills with Bill Pay Transfer money to another bank customer

SMS

USSD

WebApp

• • Objectives for Offering Mobile Banking • Today, financial institutions offering mobile banking services typically do so

to satisfy one or more of these three key objectives: • Attract or grow a customer segment -- deliver new and existing

services via mobile devices to new and existing customer segments who value more convenient ways to access their accounts

• Capture economic benefits -- reduce the cost of delivering customer service over more expensive channels that involve personnel, such as those in branches and call centers

• Increase retention -- personalize marketing messages and communications that enhance the brand and increase loyalty and retention

For budgeting

Challenge

• Mobile Banking Business Model • Two business models exist for mobile banking as it relates to channels: 1)

treating mobile banking as a separate channel; 2) integrating it with other channels. The chart in Figure 2 reflects the transaction cost differentials between the different forms of servicing customers. However, that chart does not reflect the potential benefits of having both a common, consistent customer experience across all channels/contact points and information that is consistent and synchronized regardless of access method. For example, if a customer were to open an account, make a deposit in a branch and be able to make a transfer later that day using a mobile phone, that customer would perceive tremendous value. Implementing this would require the account opening and deposit processes to be synchronized with the mobile banking channel. Wells Fargo was one of the first large banks to introduce this capability. This integrated model provides a potentially superior business model for banks that treating mobile banking as a separate channel.

• Financial institutions need to understand their target consumers and how they want to have their banking services provided. Implementation of mobile banking may take a path similar to that of ATMs which, when first introduced, had limited functionality and required a tremendous amount of education to gain adoption. Pursuing a phased implementation may limit initial investments and would allow for providing additional value-added services as consumers become more familiar with mobile banking.

• However, the present regulatory framework available under Electronic Transfer Act (2005) and Branchless Banking Regulations (2008) promulgated by State Bank of Pakistan is based on 1‐to‐1 relationship.

• This offers a close system between a single bank and a single mobile operator required to develop their own payment solutions with low outreach possibility in terms of subscriber’s facilitation

• The requirement gave birth to an idea A model gathering Mobile Operators (Providing mcommerce application interface), Financial Banks (Providing Financial services), Consumer (End‐user utilizing m‐commerce services) and a TPS (A third party vendor performing integration of all entities).

• primary approach is to encourage Many‐to‐Many service delivery mechanism as opposed to One‐to‐One payment system

• Consumers belonging to any bank and mobile operator would have the freedom of• managing their finances when and where they want. This means that all banks and• mobile operators would be able to connect with each other resulting in a situation• where any bank customer can access their accounts, transfer funds, and interact• with all other bank customer using mobile connection.

Smart Phone requirement• Global smartphone shipments were above 450 million in 2011, and are expected to

reach one billion in 2016. • Though smartphones adoption rates are soaring in the developed markets, the future

growth in smartphone volumes is expected to be driven by the emerging markets.

Smart Phone in PAK• future growth in smartphone volumes is expected to be driven by the emerging markets• Pakistani market where varying estimates converge between five to six million

smartphone users• estimate is cast by Ericsson Pakistan which anticipates some 50 million smartphone

users in Pakistan by 2016• Current mobile internet usage, which is reportedly growing despite high tariffs and

laggard speeds on GPRS/EDGE networks• According to PTA Chairman, mobile internet users crossed 15 million in June 2011• BR Research that every fourth Telenor customer is a mobile internet user Rural and

semi-urban areas in the North are reported to have surprisingly high usage.

Internet usage on Mobile

• According to a recent study conducted by the Boston Consulting Group (BCG) for Telenor group, wide-scale adoption of MFS by Pakistanis would decrease financial exclusion by 20 percent in 2020 (from 84 percent in 2011), thereby improving the financial inclusion to 41 percent by the year 2020, compared to 16 percent in 2011. 

• Boston Consulting Group (BCG) for Telenor group, highlighted that by 2020, 27 million Pakistani adults will hold saving accounts, 17 million additional customers will pay the utility bills through their mobiles

Mobile OS

Benefit for business

Your Internet offerings are easier and more convenient to access. 

You get considerable flexibility while conducting business. 

Transaction and personnel costs are reduced due to widespread automation of   

back-office operations.  Field staff is more effective as they

have flexible access to back-office data.   

Improving productivity

Advantage

Offers many payment options Push advertising, direct marketing.More efficient and extensive service

offered.The Internet is going mobile

Conclusion

• The core of m-commerce is the use of a terminal (telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange for information, services or goods. Mobile Commerce refers to any transaction with monetary value that is conducted via a mobile telecommunications network.