my portfolio

Por tfolioMakenzi Holland

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Makenzi Holland

667 South 2nd East #308

Rexburg ID, 83440

916.295.8865

[email protected]

makenziholland.wordpress.com

Table of ContentsImagingBrochureWebpageEvent AdFlierLogosLetterheadBusiness CardMontageType MontageScholastic Journalism AdWhitney Dance PosterMagazine CoverSun Park Dental AdBYU Sports Handout

Description: This is an image I took on my own of the Rexburg Idaho temple. I used the rule of thirds with the trees and the steeple. The design in the corner is an added touch based on the beliefs of the LDS faith. I also used color swatches along some of the circles to show what colors were used.

Date: February 7th, 2015

Course/Instructor: Visual Media 130, Ben Pingel

Program/Tools: Photoshop, Canon Powershot

Objective: Lean basic photography skills, learn NDE in Photoshop (non destructive editing), enhance high quality photos with Photoshop

Process: I took these pictures at the Rexburg LDS temple and I uploaded them to edit in Photoshop. I used Photoshop to brighten the photo and add some contrast. I used Photoshop to make the circles in the design and arranged them around the main circle. I turned down the opacity so that the circles wouldnt take up all the attention.

Imaging

Description: This is a brochure for Costa Rica. It features some of the attractions in the country and some other interesting info to potential travelers and explorers.

Date: March 28th, 2015


Program/Tools: Adobe InDesign, Photoshop, Illustrator

Objective: Make a duplex brochure of a topic of my choice. Use a text wrap. Use paragraph styling for consistent text throughout brochure. Use an offset fold in design and printing. Practice precise and clean folding of final print

Process: I brainstormed ideas and chose Costa Rica. I know a bit about the country and found pictures online to go with it. I organized the pictures in InDesign so the text and photos would alternate. I used the shape tool to make the accents under each paragraph. I used the shape tool to make the color blocks that go on the front of the page when the brochure is folded. I made the flower logo in Illustrator and transferred it to the brochure to go on the front and back of the brochure. I used paragraph styling to make sure my type would look uniform throughout the brochure and so it made it easier to have consistency. I printed on 11x18 gloss 110 lb paper and trimmed the edges. I got a crisp fold my scoring the page with a pen and gently folding over.

Brochure

Description: This is a web page I made with HTML and CSS. It features my personal logo and the work and creativity that went into designing and making it. It also includes a link to my Wordpress site.

Date: March 14, 2015


Program/Tools: NotePad++, Illustrator, Photoshop

Objective: Make web page using HTML and CSS programming to display the work behind your custom logo. Use HTML for the layout. Use CSS for custom details. Validate coding. Run in Firefox for proper function.

Process: I used Notepad++ to code out the HTML. I used my colors from my business card and letterhead to the design would be consistent for my personal branding. I linked the HTML and CSS and the logo in a folder and in the coding. I also added a link to my personal Wordpress site. I used Photoshop to get the exact hex colors from my business card for my design on the page. I used an online validator to find errors and I launched the project in Firefox to make sure it worked properly.

Webpage

Description: This is an event ad for a recurring event at the local shake shop. It is a poster to advertise Open Mic night and is aimed at college students, teenagers, and music lovers in Rexburg.

Date: January 31st, 2015


Program/Tools: InDesign, Scanner

Objective: Learn to scan high quality photos with correct resolution. Learn to organize information and elements in InDesign. Learn to emphasize correct and relevant information. Use a color scheme and incorporate consistent design principles

Process: I scanned a photo from Rookie Yearbook 2 and made that the top photo in the poster. I cropped it so it would fit and adjusted some colors. I used two different fonts for contrast. I used a serif font and then a sans serif for the event information. I used the shape tool to make the color blocks and to add contrast and some fun colors that go with the color scheme. I turned down the opacity so they werent too distracting.

Event Ad

Description: This is a flier made for the annual Graduate Leadership conference by Vouant Communications.

Date: January 24th, 2015


Program/Tools: InDesign

Objective: Create a flier in black and white to advertise for the Graduate Leadership Conference. Use alignment and organizational principles to create a complete design.

Process: I sketched out my ideas and picked my favorite. I used InDesign to organize the photo and all the text. I added in elements to add contrast, such as the box behind the text and the accent lines. I turned down the opacity on the box so it didnt distract too much. I wanted to keep it simple so there wasnt to much going on. I right aligned everything because the people in the photo are facing in to the page so they went on the left.

Flier

Description: These are logos I re-designed for a cake shop that my friend at home owns. I thought it would be a cute subject to make a logo for. The three show the evolution of my design skill as it developed right before my eyes. The first one is a little busy and childish and the next ones develop and are a lot better. I wanted the logo to be fun yet still professional so the last one is the best one.



Program/Tools: Illustrator

Objective: Create three unique and professional logos for a company. Use Illustrator to create the logo. Use the Pen tool to create shapes and logos. Split channels and delete/manipulate pieces of shapes

Process: I used Illustrator to create the basic shapes of these logos. A square for the cake logo, a circle for the bottom logo, a box an lines for the second logo. I used the shape tool to make all the little cake sprinkles and the candles also. The flames were made by using a gradient color fill. I made the flower with the shape tool and manipulated the edges to make them rounded and look like a flower.

Logos

Description: This is a letterhead I incorporated with my logo and my personal skills. It is a letterhead that can be used for professional exchanges and has my personal information on it.



Program/Tools: InDesign, Illustrator

Objective: Create a unique and professional letterhead that a business/individual can use. Convey message in a simple professional manner.

Process: I created a logo in Illustrator, the light bulb, and put that in the corner of the page and expanded it, turning down the opacity, to make the watermark. I used the shape tool in Illustrator to make the purple accent at the top of the page. I thought the page was a little blank so I put the tag line at the bottom of the page and put an accent line at the bottom of the page as well. I typed up my information and placed that in the corner as well.

Letterhead

Description: These are designs for a two sided business card. I made them tailored to me so I could start brainstorming ideas of how I would like to present myself to the world in a business card.



Program/Tools: Adobe Photoshop, InDesign, Illustrator

Objective: Create a legible and creative design for a business card. Create a unique simple logo. Use all three platforms together effectively

Process: I created my logo first in Illustrator. I used the Pen tool to draw out the logo. I separated the lines in the logo so I could color the inside of the logo whichever color I wanted. I made a light bulb because thats an iconic image for ideas and I want to be known as creative. I wanted the design to be minimalist and still dramatic, so I used mostly grey and black to create the background and the color blocks. I used purple as the accent color and copied the light bulb logo as purple to put on the other side.

Business Card

Description: This project is a montage of photos and text relating back to a spiritual matter. It uses a few photos to relate back to the quote



Program/Tools: Photoshop

Objective: Use layer masks to blend photos appropriately and create a spiritual themed image

Process: I sketched out what I wanted and looked for inspiration online. I found images online that were big and high quality. I used layer masks to fade the images out and organize them.

Montage

Type Montage

Description: This is a type montage, a repetition of words. They all relate back to longboarding, which is the image in the center of the page.

Date: November 2013

Course/Instructor: Graphic Design, Sarah Nichols


Objective: Create a montage about something I admire/a hobby/interest. Use type to create an image, White out a normal image. Practice organizing type in a pleasing manner

Process: I used Photoshop to type up all the adjectives and phrases that went along with longboarding, my chosen topic. I organized them so that they didnt touch each other and that they were all in different spots and different positions. I kept the words all symmetrical so it still looked organized. I changed all the colors of the text too, bright colors go with the excitement of riding a longboard. I found an image on the web of a longboard and filled the image in white so that it could contrast the words on the page. The colors of the text would outline the picture.

Scholastic Journalism Ad

Description: An ad made for Scholastic Journalism Week using flat design and simplicity. Submitted to national competition for review. Created with the help of a partner in class.

Date: January, 2014



Objective: Learn to stick with a certain style and master it. The style used was flat design. Learn to simply display a message.

Process: We used the shape tool to make circles for the rings in the journalist notebook, we used a stock pen shape and expanded it to match the notebook size. We used the Scholastic Journalism info to type out the information on the bottom, contrasting the fonts with light and bold.

Dance PosterDescription: I made this poster with a friend for Whitney High School and their annual dance showcase. It was entered into a competition with many other students at the school. Ours was picked to be printed and published around the school, around town, and on the website. It was a cool opportunity to say I made thatDate: March 2014



Objective: Make a poster to display the dance show information that applies to the given theme of Discovered

Process: I used Photoshop to create all the lines on the page. I used the brush tool to make all the swipes on the dancer. I used a decorative font for the titles. Its a rough type that goes well with the paint swipes and the theme of the dance show.

Magazine CoverDescription: This is a magazine cover I created for an imaginary publication. I decided to make a womens outdoor magazine because there are none out there and I am passionate about the outdoors and women exploring also.

Date: April 2014



Objective: Create magazine cover for a made up publication. Practice using organizational principles and consistency. Make a cover that looks like it would be used for a real publication.

Process: I made the title first, using Photoshop I played with they type and the possibilities. I focused on my theme and my audience. Outdoorsy people would like something that is crisp, fresh, with natural colors. I used a sky blue for the title and made it simple. I found a picture online that had lots of blue and green and that went well with the title. I typed up some headlines that were placed on the right side. I found a bar code online and inserted that too. I made the bottom black strip to call attention the online content too.

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