my original pro digital background, for interest
DESCRIPTION
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.auTRANSCRIPT
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Chris SimonLeading
Interactive
ROI – NOT BLUE SKY !
Chris SimonLeading
Interactive
ROI – NOT BLUE SKY !
©hris simon 2006
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CHRIS SIMON: LEADING THE INTERACTIVE DISCIPLINECHRIS SIMON: LEADING THE INTERACTIVE DISCIPLINE
2002 – 2006
SERENDIPITYBRANDS
SYDNEY &LONDON
AGENCYFREELANCESYDNEY &LONDON
JFPSHANGHAI
1999 – 2000
THAUK &
BELGIUM
1996 – 1999
IBM SYDNEY &ATLANTA
NEW TOYS-SPIKE
SYDNEY
2000 – 2002
WWAVRAPP
COLLINSLONDON &NEW YORK
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Chris Simon: Omnicom Portfolio : Creative Director & Digital Brand Strategist :Chris Simon: Omnicom Portfolio : Creative Director & Digital Brand Strategist :
WWAV Rapp CollinsWWAV WestWWAV North
WWAV ScotlandWWAV van Rooij
WWAVRC.digitalZalpha
Telebusiness ConsultancyWWAV Media
The Computing Group
TBWAWorldwide
DiversifiedAgencyServices
DDB (US)AMV/BBDO
Omnicom
GGTDirect
TequilaPayneStracey
RappCollins
BHWG BMPDDB
AlconeMarketing
Group
ClaydonHealey
Jones Mason
WWAV RappCollins Group
RappDigital
(Tribal DDB)
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CHRIS SIMON: INTEGRATED INTERACTIVITY
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Ensure digital scope, schedule and budget are accurate. Develops and
signs-off on creative estimates and ensures high
quality, profitable execution of creative deliverables.
Coordinates with resource manager in projections for, and assignment of, digital
discipline group members to client projects.
Direct & enhance efforts of designers, information
architects, illustrators, interface developers and flash artists. Understand graphic design,
information architecture, usability, technology, and experience design. Fulfill
leadership tasks and deliverables of assigned client
accounts. Seek opportunities to collaborate across agency
networks with global teams.
Maintains an awareness of status and project deliverables of all discipline group members' project work. Facilitates and orchestrates contact between account interactive team and client.
Prepare and present new business development and project
presentations. Contribute to the evolution and maintenance of each
digital discipline workflow. Take an active role in developing,
maintaining and refining a vision for the direction of the interactive
communications industry. Speak publicly, representing interactive
discipline. Contribute to the communication, demonstration and evolution of the quality standards of
interactive product to clients.
CHRIS SIMON:INTERACTIVE
DIRECTION
Applied conceptual strategy, brainstorm facilitation, day-
to-day shepherding of a project to completion and team collaboration with engagement managers,
production, and technology leads. Lead and direct
cross-disciplinary development and execution of short-term (tactical) and
long-term (strategic) interactive campaigns.
Represent and communicate interactive and business
philosophy, methodology and capabilities to current and potential clients, as well as
across all departments, business units and service
lines. Develops and executes account growth strategies with account core team members to meet account P&L goals set by
the engagement lead.
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CHRIS SIMON - INTERACTIVE SKILLS
successfully directed/ managed production of
internet and digital products, and has worked in teams that included producers, artists,
designers, writers, and engineers.
offers high-bandwidth development experience.
ability to execute high quality integrated interactive
communications against strategic business objectives.
expertise in graphic design demonstrated ability to mentor and guide other
graphic designers.
strong comprehension of information architecture and
editorial disciplines and methodologies.
mastery of project concept creation, site architecture,
user-interface specification, functionality specification and interactive design.
strong understanding of front-end interactive design solutions for back-end data
systems.
working knowledge of capabilities of different platforms and browsers, and their design
constraints on the Web and other platforms such as mobile
phones.
strong time management and creative resource management
capabilities. Demonstrated ability to direct and multi-task effectively
under pressure. Successful experience working with and selling to clients across all
media.
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CHRIS SIMON CASE STUDIES: Worldwide portal developments, including brand, retail, fundraising & donor programmes - integrating direct TV, press & inserts with mobile,
viral, targeted email & search marketing.
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Chris SimonCHRIS SIMON
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Advance home page
Micro-sites for all areas of reporting.Flexibly accessed from existing channel such as a Citroen or Peugeot European or U.K home page. Alternatively a new site and url could be created
Citroen-European -Home
Advance banner link
Individual Dealer results
Database & programming & raw data CHRIS SIMON: USER ACCEPTANCE CHART
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0< ! >< >
.Venue/Media
Search
E-mailvoice
SMS
WebVideo
ContentDB
UserDB
ViralDB
Con
tent
Experience voice
SMS
CHRIS SIMONCMS and DATABASE ACCESS ENVIRONMENTS
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CHRIS SIMON - CREATING ONLINE ASSETS
Online & other digital
advertisingspaces
Facilitate adialogue
Merge genres of existing content via target usership. Look closely
at online media usership habits. Let audiences speak back & controlinteractivity. Become credible &
authentic. User generated content or extension of your Blogs list &
Podcasts-Podvertising
Peer referral networks across specialist areas, (viral). Trusted sources of content, not unlike trusted feeds in the
pay per click search engine marketing space
Leverage qualityInto broadband
environment
Integrate userfeedback, product
engagement, search and
commerce in a flash-video
interface
Snack TV bitesfor mobile downloads
ContextualCommerce
MicroTransactions
Big brand advertising moving into online, (as well as TV)-but will only keep doing so with hybrid
talent to ensure online engagement
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Online 6% Overall Media SpendOnline 6% Overall Media Spend
Consumer EngagementIs The New Advertising
Metric
Consumer Consumer EngagementEngagementIs The New Is The New Advertising Advertising
MetricMetric
Credible channel – good targetingCredible channel Credible channel –– good targetinggood targeting
What content to interact with…What content to interact withWhat content to interact with……
Advent of user-initiated content modelAdvent of userAdvent of user--initiated content modelinitiated content model
Tapping into social technologies Tapping into social technologies Tapping into social technologies
Broadband penetration 60%Broadband penetration 60%Broadband penetration 60%
A direct response AND brand builderA direct response AND brand builderA direct response AND brand builder
Planning is vital for integrationPlanning is vital for integrationPlanning is vital for integration
CHRIS SIMON : Transition has been from technology into mainstream media :
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CHRIS SIMON
PLANNING SOLUTION CYCLE
CHANNEL ENGAGEMENT
COLLABORATION
BUDGET DISTRIBUTION
PLANNING EXECUTION
CREATIVE-STAGE 2
INNOVATIONCHANNEL
CONSUMER INSIGHTS
MEDIA STRATEGY
CREATIVE-STAGE 1
INTEGRATION
PARTNERSHIPS
COMMUNICATIONS ARCHITECTURECOMMUNICATIONS ARCHITECTURE
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CHRIS SIMON:PLANNING SOLUTION EXAMPLE
VODAFONE
STILL PICTURE
MOBILE TV
VIDEO
MP3 PLAYER
WEB BROWSING
INNOVATIONCHANNEL
CONSUMER INSIGHTS
MEDIA STRATEGY
CREATIVE-STAGE 1
INTEGRATION
PARTNERSHIPS
COMMUNICATIONS ARCHITECTURECOMMUNICATIONS ARCHITECTURE
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Diageo the world’s leading premium drinks business behind brands such as Smirnoff, Johnnie Walker, Baileys & Guinness wanted to explore the send, subscribe and chat ambience of the mobile market and attract this new young audience to the pubs and clubs that sold their product. What we created was a service called Nightfly; a bubbling current of social interaction driven by the SMS text message experience and characters called Bracket Boy and Bracket Girl. It was written with the future of mobile phones in mind and designed to become a cult amongst mobile users. Chris Simon.
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CHRIS SIMON : TOYOTA “PRIUS” LAUNCH : UK : ALL MEDIA
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CHRIS SIMON : CREATED & PRODUCED SUCCESSFUL INTERACTIVE TELEVISION
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CHRIS SIMON : INNOVATIVE EMAIL MARKETING FOR TOYOTA :
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B R A N D E N T I T Y P U M A
LogoPack
ProductAdvertising
Authentic technological, communications and design creativity that
mixes the influences of sport, lifestyle and fashion
We understand that you get the most out of life if you live it on the edge.
Move to the music and let the DJ mix it up and make it magic.
Creative, real, relentless, alert, sporty, challenging, passionate, no-nonsense,
spontaneous.
THE PUMA Authentic products for traditional sports, for pros. Credible 50 years sports heritage (Kenyans, Local
Heroes)
IDENTITYthe physical, visible face of the brand
PERSONAthe psychological tiers that support the brand
ATTRIBUTESthe brand’s core skills
NORMSwhat the brand believes about life
PERSONALITYthe key characteristics of the brand
ORIGINthe roots of the brand, real or imaginary
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Channel Planning across Asia: Events, Expos, Collaterals, Web, Email, SEM, CMS & SMS
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New Concepts To Increase Members
CHRIS SIMON
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Chris Simon’s recently published features include “Internet Security”; “Smart Phones”; “MultifunctionDevices”; and “The Portable ComputingRevolution”. These consumer written articles are widely read and distributed through Myer, David Jones,Office Works, Dick Smith, Mega Mart, Harvey Norman and many other retailers.
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GORILLAZ : Original Concept Positioning : CHRIS SIMON.
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CHRIS SIMON : Branding & Repositioning
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CHRIS SIMON : Branding & Repositioning
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CHRIS SIMON : Branding & Repositioning
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CHRIS SIMON : Branding & Repositioning
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CHRIS SIMON : Branding & Repositioning
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CHRIS SIMON : Content Management Systems & Email Marketing Initiatives
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CHRIS SIMON : Advergames & other online initiatives
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CHRIS SIMON : BRITISH TELECOM : BROADBAND SALES PRESENTERS
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CHRIS SIMON : BRITISH TELECOM : EXPO BACK-SCREEN FLASH PRESENTERS
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CHRIS SIMON
Honoured inAd News’ GreatMoments in Advertising book for writing New Zealand Tourism Board’s ‘Real Slice of Heaven’Creative Brand Strategy………
Campaign was a multi-award winner….
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CHRIS SIMON : MORE PROGRESSIVE IN TERMS OF MOVING THE REVENUE MODEL BEYOND TRADITIONAL ADVERTISING
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Commonwealth-v-St.George;Vodafone-v-3;Southcorp-v-Hardy;Visa-v-Mastercard;L’Oréal-v-Clairol;Coke-v-Pepsi;Omo-v-Fab;Mountain Fresh-v-Pulse;Shell-v-BP;Energy Australia-v-IntegralNine Network-v-Seven Network;Heinz Ketchup-v-Paul Newman Office Works-v-Corporate Express; Woolworths-v-Coles;PricewaterhouseCoopers-v-Ernst&Young; Yahoo-v-Hotmail;Julia Ross-v-Manpower;Kellog-v-Kraft;Ferrero-v-Cadbury;Nestle-v-Unilever;Blackmores-v-Herron;LJ Hooker-v-Ray WhiteGateway Credit Union-v-Intech Credit Union;NEC-v-Toshiba;7-Eleven-v-Target;AAMI-v-NRMA;Fosters-v-Lion Nathan;Holden-v-Ford;Vogue Entertaining-v-Vogue Living;Nescafé-v-Cerebos;Reebok-v-Nike;Toyota-v-Nissan; National Geographic-v-Discovery; Dollar-Wise-v-Dollar-Mite; Levi-v-Just Jeans===============================================
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CREATIVE SOLUTIONS& INSPIRING TEAMS
DIAGEO
IBM
GORILLAZ
ROYAL SUN ALLIANCE
LEGAL & GENERAL
PORSCHEMYER
PUMA
FERNWOOD
JF PEARSON - ASIA
BRITISH TELECOM
WWAV Rapp Collins
COMMUNICATIONS ARCHITECTURE- CHRIS SIMONCOMMUNICATIONS ARCHITECTURE- CHRIS SIMON
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Chris SimonLeading
InteractiveThanks –Hope You Enjoyed It!
Chris SimonLeading
InteractiveThanks –Hope You Enjoyed It!
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