my mkt624 quiz 2 mega file by soban
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8/7/2019 My Mkt624 Quiz 2 Mega File by Soban
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Muhammad Soban
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These Quizzes Are Done With the Contribution
Of Faizan. Company Thanks him Warmly.
Question # 1 of 15 ( Start time: 06:25:38 PM ) Total Marks: 1
Which of the following is a company’s declaration about its business goals and aspirations as
an organization to its employees and other stakeholders?
Select correct option:
Mission Statement
Vision Statement
Vision and mission statement
Value statement
Question # 2 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1
Which of the following is a company’s declaration about its business goals and aspirations as
an organization to its employees and other stakeholders?
Logo
Packaging
Color Durability
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Question # 3 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1
In uncover bad promise one must convert the shortcomings into:
Select correct option:
Strengths
Weaknesses
Opportunities
Threats
Question # 4 of 15 ( Start time: 06:29:20 PM ) Total Marks: 1
Where the strategic management perspective should be emphasized?
Select correct option:
At the top of the organization
At the middle of the organization
At the bottom of the organization
Throughout the organization
Question # 5 of 15 ( Start time: 06:29:56 PM ) Total Marks: 1
Brand vision fulfills a basic purpose that is:
Select correct option:
Consensus among management
Commits Company to research
Mandates telling all stakeholders
All of the given options
Question # 6 of 15 ( Start time: 06:31:21 PM ) Total Marks: 1
You do not give the same treatment to a fake brand even if it carries the label that may look
genuine because:
Select correct option:
The actual brand is not there
The actual product is not there
The actual brand is there
Actual product is there
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Question # 7 of 15 ( Start time: 06:32:24 PM ) Total Marks: 1
Brands are acknowledged and recognized on the basis of their:
Select correct option:
Functionality
Quality
Loyalty
Reputation
Question # 8 of 15 ( Start time: 06:33:22 PM ) Total Marks: 1
A sound mission and value statement must have all the attributes EXCEPT:
Select correct option:
Lengthy
Memorable
Pragmatic Inspiring
Question # 9 of 15 ( Start time: 06:33:57 PM ) Total Marks: 1
How many principles brand contract have?
Select correct option:
Three
Two
Five
Four
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Question # 10 of 15 ( Start time: 06:34:59 PM ) Total Marks: 1
Which of the following brings management to a platform from where they all have to agree
what level of growth the brand will generate to fulfill company’s objectives?
Select correct option:
Brand vision
Brand mission
Brand objective
Brand value
Question # 11 of 15 ( Start time: 06:36:05 PM ) Total Marks: 1
PIMS stands for which of the following?
Select correct option:
Positioning Impact of Marketing Strategy
Profit Impact of Market Strategy
Price Impact of Marketing Strategy
Promotion Impa
Question # 12 of 15 ( Start time: 06:36:48 PM ) Total Marks: 1
A company’s business model can be based on all of the fundamental factors EXCEPT:
Select correct option:
High quality
Affordability
Accessibility
Low quality
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Question # 13 of 15 ( Start time: 06:37:26 PM ) Total Marks: 1
Brand associations and the Brand Value Pyramid are half of your:
Select correct option:
Brand image
Brand picture
Brand persona
Brand contract
Question # 14 of 15 ( Start time: 06:38:55 PM ) Total Marks: 1
Strategic objective deals with __________.
Select correct option:
Cutting cost
Earnings per share
Return on investment
Dividend growth
Question # 15 of 15 ( Start time: 06:40:14 PM ) Total Marks: 1
A chain of schools cannot create perceptions of good quality education to children unless its
program of teaching relates to the central values of:
Select correct option:
Children
Parents
Teachers
Society
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Study related e-mail
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Muhammad Soban
0333-7637637
Question # 1 of 15 ( Start time: 06:44:26 PM ) Total Marks: 1
Which of the following is a set of promises that the brand makes to customers?
Select correct option:
Brand contract
Brand association
Brand persona
Brand equity
Question # 2 of 15 ( Start time: 06:45:57 PM ) Total Marks: 1
Market is divided into groups on the basis of age, family size, gender, income, occupation,
education, religion, race, generation, nationality, or social class is the best description of
which of the following?
Select correct option:
Demographics
Psychographics
Behavioral
Geographic
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Question # 3 of 15 ( Start time: 06:46:48 PM ) Total Marks: 1
Which of the following is a planning document that reflects your extensive efforts toward
defining the market, analyzing it and considering all the elements of brand management?
Select correct option:
Product plan
Brand plan
Marketing plan
Sales plan
Question # 4 of 15 ( Start time: 06:47:33 PM ) Total Marks: 1
Objectives are the desired ends and __________ is the means to achieve those ends.
Select correct option:
Strategy
Mission
Planning
Vision
Question # 5 of 15 ( Start time: 06:48:51 PM ) Total Marks: 1
Which one of the following brand layer is slightly wider than line brands?
Select correct option:
Family brands
Range brands
Umbrella brands
Product brands
Question # 6 of 15 ( Start time: 06:50:14 PM ) Total Marks: 1
Strategic objectives deal with:
Select correct option:
Staging innovations
Share value appreciation
Earnings per share
Revenue growth
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Question # 7 of 15 ( Start time: 06:51:15 PM ) Total Marks: 1
Building the brand vision is very serious matter and cannot be decided by just one manager
because of the issue of:
Select correct option:
Finance
Marketing
Production
Promotion
Question # 8 of 15 ( Start time: 06:52:31 PM ) Total Marks: 1
Which of the following is the component of brand identity?
Select correct option:
Reliable
Serious
Durable
Logo
Question # 9 of 15 ( Start time: 06:53:40 PM ) Total Marks: 1
According to researches, the highest brand loyalty of customers is for:
Select correct option:
Coffee
Shampoo
Cigarette
Jeans
Question # 10 of 15 ( Start time: 06:54:56 PM ) Total Marks: 1
Which of the following can be defined in terms of needs, segmentation and geography?
Select correct option:
Markets
Production
Promotion
Management
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Question # 11 of 15 ( Start time: 06:56:20 PM ) Total Marks: 1
Brands are acknowledged and recognized on the basis of their:
Select correct option:
Functionality
Quality
Loyalty
Reputation
Question # 12 of 15 ( Start time: 06:56:51 PM ) Total Marks: 1
A company’s business model can be based on all of the fundamental factors EXCEPT:
Select correct option:
High quality
Affordability
Accessibility
Low quality
Question # 13 of 15 ( Start time: 06:57:31 PM ) Total Marks: 1
A personal computer with features relating to processor’s specifications, the size of the hard
disk and capacity of RAM is an example of:
Select correct option:
Implicit promise
Explicit promise
Positive promise
Negative promise
Question # 14 of 15 ( Start time: 06:58:51 PM ) Total Marks: 1
The point of departure toward the process is to have a clear__________ for your brand.
Select correct option:
Vision
Mission
Image
Idea
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Question # 15 of 15 ( Start time: 06:59:46 PM ) Total Marks: 1
If a market is less mature, the challenges are:
Select correct option:
Less strong
Intense
Concentrated
Deep
.
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Study related e-mail
Kindly visit and Join the group.
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Muhammad Soban
0333-7637637
Question # 1 of 15 ( Start time: 07:24:08 PM ) Total Marks: 1
__________ along with brand associations provides a complete understanding of the brand
image.
Select correct option:
Brand persona
Band value
Brand association
Brand picture
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Question # 2 of 15 ( Start time: 07:25:00 PM ) Total Marks: 1
__________ is a name, term, sign, symbol, design or a combination of them intended to
differentiate one product from those of the competitors.
Select correct option:
Brand management
Marketing management
Brand
Marketing
Question # 3 of 15 ( Start time: 07:25:28 PM ) Total Marks: 1
Which one of the following is the part of brand management process?
Select correct option:
Manage product
Manage categories
Manage brand
Manage customer
Question # 4 of 15 ( Start time: 07:26:16 PM ) Total Marks: 1
Strategic objectives deal with:
Select correct option:
Staging innovations
Share value appreciation
Earnings per share
Revenue growth
Question # 5 of 15 ( Start time: 07:27:03 PM ) Total Marks: 1
If a market is very mature, the challenges are:
Select correct option:
Intense
Weak
Concentrated
Deep
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Question # 6 of 15 ( Start time: 07:27:35 PM ) Total Marks: 1
Brand at the top of the brand value pyramid conforms more to a:
Select correct option:
Brand-based model
Brand perception
Brand image
Brand contract
Question # 7 of 15 ( Start time: 07:28:15 PM ) Total Marks: 1
How many principles brand contract have?
Select correct option:
Three
Two
Five
Four
Question # 8 of 15 ( Start time: 07:29:18 PM ) Total Marks: 1
Which of the following is driving force for customers’ focal point?
Select correct option:
Brand picture
Brand image
Brand value
Brand persona
Question # 9 of 15 ( Start time: 07:30:33 PM ) Total Marks: 1
Which of the following industries generally do well during strong periods of growth and do
poorly during recessions?
Select correct option:
Food
Cyclical
Pharmaceutical
Chemical
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Quiz Start Time: 07:24 PM
Time Left 89
sec(s)Question # 10 of 15 ( Start time: 07:31:11 PM ) Total Marks: 1
One of the top responsibilities of senior management is to develop:
Select correct option:
Business
Brand
Product
Strategy
Question # 11 of 15 ( Start time: 07:32:19 PM ) Total Marks: 1
The more customers are knowledgea ble of a brand’s promises, the more they are likely to be:
Select correct option:
Loyal
Satisfied
Demanding
Unsatisfied
Question # 12 of 15 ( Start time: 07:33:05 PM ) Total Marks: 1
While developing a brand vision, senior management contributes by providing inputs about:
Select correct option:
What are the financial and strategic goals of the company?
How to reinforce strengths and rectify weaknesses?
What resources the company is willing to deploy for supporting the brand?
All of the given options
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Question # 13 of 15 ( Start time: 07:33:33 PM ) Total Marks: 1
Which one of the following brand layer is slightly wider than line brands?
Select correct option:
Family brands
Range brands
Umbrella brands
Product brands
Question # 14 of 15 ( Start time: 07:34:03 PM ) Total Marks: 1
A sound mission and value statement must have all the attributes EXCEPT:
Select correct option:
Lengthy
Memorable
Pragmatic
Inspiring
Question # 15 of 15 ( Start time: 07:34:25 PM ) Total Marks: 1
“Market share” is the indicator of which of the following?
Select correct option:
Brand value
Brand strength
Brand asset
Brand liability
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VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban
0333-7637637
Question # 1 of 15 ( Start time: 10:31:37 PM ) Total Marks: 1
A chain of schools cannot create perceptions of good quality education to children unless its
program of teaching relates to the central values of:
Select correct option:
Children
Parents
Teachers
Society
Question # 1 of 15 ( Start time: 10:39:11 PM ) Total Marks: 1
According to researches under brand perception, which of the following statements is NOT
TRUE?
Select correct option:
25 percent of customers spend no time in their decision making
56 percent of customers spend less than 8 seconds in decision making
The brand messages must not be so simple and much focused
Customers use little information in routine purchases of low involvement items
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Question # 2 of 15 ( Start time: 10:40:38 PM ) Total Marks: 1
A brand contract may also contain __________ but it must be eradicated from the contract?
Select correct option:
Negative promises
Positive promises
Doubtful promises
Implicit promises
Question # 3 of 15 ( Start time: 10:41:55 PM ) Total Marks: 1
Which of the following is the characteristic of personality of a brand?
Select correct option:
Logo
Packaging
Color
Durability
Question # 4 of 15 ( Start time: 10:43:09 PM ) Total Marks: 1
Building the brand vision is very serious matter and cannot be decided by just one manager
because of the issue of:Select correct option:
Finance
Marketing
Production
Promotion
Question # 5 of 15 ( Start time: 10:44:37 PM ) Total Marks: 1
When we say that brands are staying contemporary than it means:
Select correct option:
Bringing about innovations
Living up to consumers’ likes and expectations
Engaging into a brand contract
All of the given options
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Question # 6 of 15 ( Start time: 10:45:33 PM ) Total Marks: 1
A brand must offer a:
Select correct option:
Superior value proposition
Lower value proposition
Medium value proposition
Best value proposition
Question # 7 of 15 ( Start time: 10:46:18 PM ) Total Marks: 1
Brands are acknowledged and recognized on the basis of their:
Select correct option:
Functionality
Quality
Loyalty
Reputation
Question # 8 of 15 ( Start time: 10:47:40 PM ) Total Marks: 1
The more customers are knowledgeable of a brand’s pr omises, the more they are likely to be:
Select correct option:
Loyal
Satisfied
Demanding
Unsatisfied
Question # 9 of 15 ( Start time: 10:48:21 PM ) Total Marks: 1
Which of the following is a company’s declaration about its business goals and aspirations as
an organization to its employees and other stakeholders?
Select correct option:
Mission Statement
Vision Statement
Vision and mission statement
Value statement
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Question # 10 of 15 ( Start time: 10:49:04 PM ) Total Marks: 1
__________ is a name, term, sign, symbol, design or a combination of them intended to
differentiate one product from those of the competitors.
Select correct option:
Brand management
Marketing management
Brand
Marketing
Question # 11 of 15 ( Start time: 10:49:28 PM ) Total Marks: 1
Financial objective deals with __________.
Select correct option:
Revenue growth
Winning greater market share
Overtaking competitors on quality
Staging innovations
Question # 12 of 15 ( Start time: 10:50:31 PM ) Total Marks: 1
If a market is less mature, the challenges are:
Select correct option:
Less strong
Intense
Concentrated
Deep
Question # 13 of 15 ( Start time: 10:51:19 PM ) Total Marks: 1
Which of the following is a planning document that reflects your extensive efforts toward
defining the market, analyzing it and considering all the elements of brand management?
Select correct option:
Product plan
Brand plan
Marketing plan Sales plan
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Question # 14 of 15 ( Start time: 10:52:01 PM ) Total Marks: 1
One of the top responsibilities of senior management is to develop:
Select correct option:
Business
Brand
Product
Strategy
Question # 15 of 15 ( Start time: 10:52:43 PM ) Total Marks: 1
A brand manager is responsible for the destination planning of the brand in terms of its future
movements related to all, EXCEPT:Select correct option:
Marketing research
Distribution improvements
Overtaking competition
Markets to serve
To get the More entertain and
Study related e-mail
Kindly visit and Join the group.
VU And COMPANY.
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Muhammad Soban
0333-7637637
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Question # 1 of 15 ( Start time: 10:55:15 PM ) Total Marks: 1
Brand picture is based on which one of the following?
Select correct option:
Brand image
Brand value
Brand mission
Brand vision
Question # 2 of 15 ( Start time: 10:56:08 PM ) Total Marks: 1
When brand management becomes the heart of marketing then which one becomes the heart
of brand management.
Select correct option:
Owner’s equity
Brand equity
Brand assets
Brand value
Question # 3 of 15 ( Start time: 10:56:53 PM ) Total Marks: 1
Financial objective deals with __________.Select correct option:
Revenue growth
Winning greater market share
Overtaking competitors on quality
Staging innovations
Bookmark
Question # 4 of 15 ( Start time: 10:57:16 PM ) Total Marks: 1
Market is divided into groups on the basis of age, family size, gender, income, occupation,
education, religion, race, generation, nationality, or social class is the best description of
which of the following?
Select correct option:
Demographics
Psychographics
Behavioral
Geographic
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Question # 5 of 15 ( Start time: 10:57:46 PM ) Total Marks: 1
The business growth that takes place because of the internal working of the different parts
within an organization is known as which of the following?
Select correct option:
Acquisition
Organic growth
Rapid growth
Licensing
Question # 6 of 15 ( Start time: 10:58:49 PM ) Total Marks: 1
The key belief and core values of the brand is called its __________.
Select correct option:
Identity
Image
Persona
Source
Question # 7 of 15 ( Start time: 10:59:54 PM ) Total Marks: 1
Which of the following is a company’s declaration about its business goals and aspirations as
an organization to its employees and other stakeholders?
Select correct option:
Mission Statement
Vision Statement
Vision and mission statement
Value statement
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Question # 8 of 15 ( Start time: 11:00:27 PM ) Total Marks: 1
__________explain/s what brand value means to consumers and how a brand creates that
value.
Select correct option:
Brand equity
Brand characteristics
Brand image
Brand identity
Question # 9 of 15 ( Start time: 11:00:56 PM ) Total Marks: 1
To be successful, the company must have all its __________ at work to deliver superiorvalue.
Select correct option:
Resources
Brands
Employees
Communication
Question # 10 of 15 ( Start time: 11:02:14 PM ) Total Marks: 1
Building the brand vision is very serious matter and cannot be decided by just one manager
because of the issue of:
Select correct option:
Finance
Marketing
Production
Promotion
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Question # 11 of 15 ( Start time: 11:03:14 PM ) Total Marks: 1
Objectives are the desired ends and __________ is the means to achieve those ends.
Select correct option:
Strategy
Mission
Planning
Vision
Question # 12 of 15 ( Start time: 11:04:13 PM ) Total Marks: 1
Which one of the following is the characteristic of brand strength?
Select correct option:
Price premium
Patents and rights
Perceived brand personality
Brand reputation
Question # 13 of 15 ( Start time: 11:05:41 PM ) Total Marks: 1
According to researches, the highest brand loyalty of customers is for:
Select correct option:
Coffee
Shampoo
Cigarette
Jeans
Question # 14 of 15 ( Start time: 11:06:25 PM ) Total Marks: 1
Which of the following is a strategic process in which all departments must get together in
offering value?
Select correct option:
Brand management
Product Management
Marketing Management
Sales Management
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Question # 15 of 15 ( Start time: 11:06:59 PM ) Total Marks: 1
Which of the following is a set of promises that the brand makes to customers?
Select correct option:
Brand contract
Brand association
Brand persona
Brand equity
To get the More entertain and
Study related e-mail
Kindly visit and Join the group.
VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban
0333-7637637
Question # 1 of 15 ( Start time: 11:13:09 PM ) Total Marks: 1
Market is divided into groups on the basis of age, family size, gender, income, occupation,
education, religion, race, generation, nationality, or social class is the best description of
which of the following?
Select correct option:
Demographics
Psychographics
Behavioral
Geographic
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Question # 2 of 15 ( Start time: 11:13:50 PM ) Total Marks: 1
A sound mission and value statement must have all the attributes EXCEPT:
Select correct option:
Lengthy
Memorable
Pragmatic
Inspiring
Question # 3 of 15 ( Start time: 11:15:10 PM ) Total Marks: 1
Where the strategic management perspective should be emphasized?
Select correct option:
At the top of the organization
At the middle of the organization
At the bottom of the organization
Throughout the organization
Question # 4 of 15 ( Start time: 11:15:41 PM ) Total Marks: 1
Which of the following is a strategic process in which all departments must get together in
offering value?
Select correct option:
Brand management
Product Management
Marketing Management
Sales Management
Question # 5 of 15 ( Start time: 11:16:20 PM ) Total Marks: 1
One of the top responsibilities of senior management is to develop:
Select correct option:
Business
Brand
Product
Strategy
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Question # 6 of 15 ( Start time: 11:16:53 PM ) Total Marks: 1
If a market is less mature, the challenges are:
Select correct option:
Less strong
Intense
Concentrated
Deep
Question # 7 of 15 ( Start time: 11:18:14 PM ) Total Marks: 1
Brands are acknowledged and recognized on the basis of their:
Select correct option:
Functionality
Quality
Loyalty
Reputation
Question # 8 of 15 ( Start time: 11:19:40 PM ) Total Marks: 1
A brand must offer a:
Select correct option:
Superior value proposition
Lower value proposition
Medium value proposition
Best value proposition
Question # 9 of 15 ( Start time: 11:20:02 PM ) Total Marks: 1
When a brand is just able to address the basic needs, it is at the:
Select correct option:
Lowest level of associations
Highest level of associations
Medium level of associations
None of the given options
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Question # 10 of 15 ( Start time: 11:20:36 PM ) Total Marks: 1
While developing a brand vision, senior management contributes by providing inputs about:
Select correct option:
What are the financial and strategic goals of the company?
How to reinforce strengths and rectify weaknesses?
What resources the company is willing to deploy for supporting the brand?
All of the given options
Question # 11 of 15 ( Start time: 11:21:29 PM ) Total Marks: 1
Objectives are the desired ends and __________ is the means to achieve those ends.
Select correct option:
Strategy
Mission
Planning
Vision
Question # 12 of 15 ( Start time: 11:22:04 PM ) Total Marks: 1
When we say that brands are staying contemporary than it means:
Select correct option:
Bringing about innovations
Living up to consumers’ likes and expectations
Engaging into a brand contract
All of the given options
Question # 13 of 15 ( Start time: 11:22:27 PM ) Total Marks: 1
Which of the following brings management to a platform from where they all have to agree
what level of growth the brand will generate to fulfill company’s objectives?
Select correct option:
Brand vision
Brand mission
Brand objective
Brand value
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Question # 14 of 15 ( Start time: 11:23:15 PM ) Total Marks: 1
While defining the industry for developing brand vision, brand manager must consider:
Select correct option:
The range of products and services offered by the industry
Industry growth and size
Key growth factors
Industry lifecycle
Question # 15 of 15 ( Start time: 11:24:35 PM ) Total Marks: 1
Which one of the following is related to the brand?
Select correct option:
Cooking oil
Shampoo
Detergent
Dalda
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Study related e-mail
Kindly visit and Join the group.
VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban
0333-7637637