my medical tourism ppts.ppsx

8/10/2019 my medical tourism ppts.ppsx

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INTRODUCTION

Medical tourism can be broadly defined as provision of'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical

and other forms of specialized treatment. This processis being facilitated by the corporate sector involved inmedical care as well as the tourism industry - bothprivate and public.


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Medical tourists are generally residents of the industrializednations of the world and primarily come fromThe United States Canada,Great Britain, Western Europe Australia, Middle East.

But more and more, people from many other countries of theworld are seeking out places where they can combinevacationing and obtaining their medical care at anaffordable cost .
http://www.medindia.net/patients/medical_tourism/medicaltourism.htmhttp://www.medindia.net/patients/medical_tourism/medicaltourism.htmhttp://www.medindia.net/patients/medical_tourism/medicaltourism.htmhttp://www.medindia.net/patients/medical_tourism/medicaltourism.htm


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The medical tourism in India has been increasing everyyear for the spectrum of treatments that are being

offered in most major hospitals which are:-Cardiac SurgeryOrthopedicsGynecologyCosmetic and Plastic SurgeryObesity surgeryOphthalmology

DentistryUrology


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WHY INDIA? India offers World Class Medical Facilities, comparablewith any of the western countries. India has state of theart Hospitals and the best qualified doctors. With thebest infrastructure, the best possible Medical facilities,accompanied with the most competitive prices, you canget the treatment done in India at the lowest charges.

India is in the process of becoming the Global Health

Destination


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The cost of medical services in India is almost 30% lowerto that in Western countries and the cheapest in South-

east Asia.

Indian hospitals excel in cardiology and cardiothoracicsurgery, joint replacements, transplants, cosmetictreatments, dental care, orthopedic surgery


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LOW COSTOffshore medical procedures are conducted for asmuch as one-tenth the cost of a comparable treatmentin developed countries due to the economic disparity. A bone-marrow transplant which would cost youaround $250,000 in the US and 150,000 in UK willcost you a mere $26,000 in India. A patient cansuccessfully get a gastric bypass surgery in India bypaying just $9,500 as against a $65,000 price tag for thesame in the US. It is also a good idea to avail a medicaltourism package which would include airfare,accommodation charges and a visit to some of theholiday destinations in the country.


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Medical tourism structure in India


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Classification of the services spectrum ofmedical tourism across globe


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The Current ScenarioMedical Tourism is poised to be the next Indiansuccess story after Information Technology. According to a CII study the Industrys earningpotential estimated at Rs.5000-10000 Crore by 2012.

Medical tourism can contribute Rs 5,000- 10,000 Croreadditional revenue for up- market tertiary hospitals by2012and will account for 3-5% of the total healthcaredelivery market.


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The major service providers in Indian medical tourism:

The Apollo Hospital, Escorts Hospital, FortisHospitals, Breach Candy, Hinduja, Mumbais AsianHeart Institute, Arvind Eye Hospital, ManipalHospitals, Mallya Hospital, AIIMS.In terms of location- Delhi, Chennai, Bangalore andMumbai cater to the maximum number of the healthtourists and are fast emerging as medical tourismhubs.Nowadays medical tourism in India includes advancedand life savings health care services like opentranspalnts, cardio vascular surgery,


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CONTU.

Eye treatment, knee/ hip different cosmetic surgeriesand alternate systems of medicine.


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GrowthThe commitment to provide comprehensive healthcareto all citizens, irrespective of their paying capacity, wasgiven up by the Indian government after 30 years of theIndian independence.

After the globalization and liberalization of Indianeconomy on 1991, the government of India has openedup medical service to the voluntary and private sectorsfor foreign tourists and other citizen who can pay to

get the high tech medical services.


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The rapid growth of the private sector over the 1980sand the emergence of a corporate health sector in the

1980s was a part of the comprehensive policy thatchoose to promote these segments. As a part of medical tourism, India is recognized as thecradle for the test tube babies and is popular for

surrogacy services .Over than these, India offer high tech cardiac,paediatric, dental, cosmetic and orthopaedic surgicalservices as well as the traditional healing systems.


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One estimate by Pricewaterhouse Coopers projectsthat the Indian healthcare sector should be worth

about $40 billion by 2012.In 2008 the size of the industry was around Rs. 1,500crores. Indias medical tourism sector is expected toexperience an annual growth rate of 30 percent,

making it a Rs. 9,500 crore industry by 2015.Estimates of the value of medical tourism to India goas high as $2 billion a year by 2012.


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Medical tourism product in India


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Medical tourism value chain


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Pre procedure stage


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Procedure stage


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Post procedure stage


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os compar son e ween n a,USA, Thailand and Singapore

D i St t i I i


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Deve oping Strategies on In ianMedical Tourism

The Developing strategies on indian medical tourismis based on the 7 ps of marketing mix:ProductPricePlaceProcessPhysical EvidencePeoplepromotion


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Conclusion

India is emerging as an attractive, affordable forhealthcare & BUT there are some challenges that thecountry has to overcome to become a tourist

destination with competent health care industry. Thegovernment should step in the role of a regulator and afacilitator of private investment in healthcare. An apexbody for the industry needs to be formed to promotethe India brand abroad and aid inter- sectoralcoordination. Joint ventures with overseas partnersand establishment of MEDICITIES will help in Indiabuilding a significant advantage and leadership positionin the industry.


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my medical tourism ppts.ppsx

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