my magic wand
TRANSCRIPT
1. Plug included outlet adapter into the wall
Outlet Adapter
2. Plug the appliance cord into the adapter
• $25.00 is the ideal price
• Very kid friendly and safe
• Average purchase rating: 3.9/5
• Popular with non-targeted users
• Parents don’t want over stimulation at night
Parental controls
• Parents don’t want extraneous parts and batteries
Rechargeable power supply
• Target users like to change princess costumes
Reusable stickers like “costumes” for wand
• Girls age 5-7• Currently buy into
Disney Princess™
franchise• Engage in pretend
play and dress-up• Have
lamps, stereos, fans, etc.
• Highly responsive market
• Large Toy Retailers– Toys’R’Us,– Wal-Mart– Target
• Small Toy Franchises– Toys & Co.– Learning Express
• Specialized Retailers– Children’s Furniture Stores– Children’s Museum Stores
• Traditional Channels:
– TV Commercials
– Magazines
– Trade Shows/Publications
• TV Advertising will be our largest channel –Nick Jr., Disney Junior, and PBS Kids
• Magazines – Targeted towards parents –Family Magazines
• Disney Resorts:
– Princess Hotel Room Giveaway
• Day Care Facilities
• Wand Personalization
– Online Portal
– Limited Edition Stickers
• Room Makeover Contests
• Stay in “princess dream suite” in the Cinderella Castle
• Integrate My Magic Wand into room
• Given away to little princesses and their families
• Sticker Sheets
– Similar to Avery-Dennison products
– Print at home
• Create sticker designs via safe, online portal for kids and parents
– Add name, princess characters, etc.
– Print out on inkjet printer
– Re-stickable so infinitely personable
• Limited edition stickers in
child food products:– Cereal
– Danimals yogurt
– Disney Princess fruit snacks
• “Ultimate Disney Princess Room” Sweepstakes– Sponsored by product
– Winners receive My Magic Wand