my health record expansion program ... - welcome to dropin
TRANSCRIPT
My Health Record Expansion ProgramState Peak Organisation Briefing
11 JULY 2018
Agenda
Agenda Item Speaker Time Allotment
Welcome to Country Uncle Ben 10.00 – 10:10
My Health Record Introduction Karen Gallagher 10:10 – 10:20
My Health Record, Consumer Story Sean Matthews 10:20 – 10:30
How will we communicate to all Australians Karen Gallagher 10:30 – 10:40
How to manage your record (using privacy controls) Karen Gallagher 10:40 – 10:50
How can people opt out if they choose? Karen Gallagher 10:50 – 11:00
Opportunity for Q & A All Speakers 11:00 – 11:30
Welcome to Country
Uncle Ben Taylor
My Health Record Introduction
Karen Gallagher – General Manager Implementation, My Health Record Expansion Program
This year every person with a Medicare or Veteran Affairs card will get a My Health Record, unless they tell us they don’t want one between 16 July and 15 October 2018.
What is My Health Record?
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It is a repository of documents and a summary of an individual’s key health information –it can be shared securely online between the individual and their healthcare providers
It is protected – by legislation and highest strength security mechanisms
It is accessible at all times – including at point of care
It is personally controlled – the individual has a say in what gets uploaded, what stays in their record and who can see their record
It is part of a national system – an individual’s My Health Record travels with them wherever they are and no matter which registered healthcare provider they are seeing
How does My Health Record work?
My Health Record, Consumer Story
Sean Matthews
How will we communicate to all Australians
Karen Gallagher – General Manager Implementation, My Health Record Expansion Program
Communicating the message to Australian consumers
Educating healthcare providers
Communicating through health
networks
Communicating outside of the health network
Five principles of reach for My Health Record
HEALTH COMMUNITY ADVOCACY DIGITAL ADVERTISING
& NEWS
Multiple opportunities to see across
the 3 month opt-out period
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How we are reaching health care providers
Education Peak body emails
Social forums Posters in hospitals InfluencersTrade media
GP & Pharmacypacks
Reaching consumers through health networks
Local health
associationsCollateral in GPs
and pharmacies Community
health events
Reaching consumers outside of health networks
Case studies and
local champions
National publicity
Local
events
Outdoor
advertising
Regional
newspaper
advertising
Libraries
Radio
advertising
Agreements are in place with National Consumer Peaks
We have 20 agreements in place to provide content and collateral
for distribution and other awareness raising activities:
Consumers Health Forum of Australia (CHF)
Carers Australia
Australian Council of Social Service (ACOSS)
Arthritis Australia
Asthma Australia
MS Australia
Public Health Association of Australia
Mental Health Australia
Federation of Ethnic Communities Council of Australia (FECCA)
National Rural Health Alliance
National Farmers’ Federation
Palliative Care Australia
Leading Aged Services Australia
National LGBTI Health Alliance
Playgroup Australia
Early Childhood Australia
Australian Sports Commission
Australian University Sports
We have informal agreements with the following
organisations:
COTA Australia
Dementia Australia
National Mental Health Commission
BeyondBlue
Australian Automobile Association
Primary Principals Association of Australia
Secondary Principals Association of Australia
Australian Health Promoting Universities Network
TAFE Directors Australia
Australian Men’s Shed Association
Returned Services League
Cancer Council
Diabetes Australia
Comms materials were distributed to Peaks week commencing 25th
June. Further opt-out specific collateral to be distributed prior to 16th
July.The materials will be distributed further to their member organisations and consumer members.Total reach >500 organisations!
15,000 health care locations
Brochures in Medicare letters out to 3,000,000 people
Medicare online
20 million copies of Chemist Warehouse & Terry White
pharmacy magazines
Private health member communication channels.
800,000 registered emails via APHRA or NASRHP
Where will you see My Health Record this
year?
Over 5.7 million Australians already have a My Health Record.
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Print, radio and outdoor,
Imparja TV including
Indigenous and ethnic radio
channels, ethnic print media,
editorial and news stories.
31 peak consumer bodies with hundreds of
members organisations nationally.
Medical Colleges & Associations.
100+ active consumer and clinical champions
Activity at over 2000 local events
3600 Australia Post outlets with total footfall
over 10 million.
DHS service centres, DHS website
1400 public, TAFE & University libraries
DHS mobile service centres for very remote
locations
MPs, mayors and local council activities
Facebook, Instagram, LinkedIn,
Twitter will reach of 5 million +
Myhealthrecord.gov.au, OAIC,
DHS websites.
DIG
ITAL
AD
VER
TISING
&
NEW
S
Consumer information materials are being sent to:
General Practitioners
Pharmacies
Hospitals (public & private) Indigenous health services (ACCHO and
IHS)
PHNs Libraries
Trial area specific – General Practitioners, pharmacies and hospitals
Key Consumer Collateral
Tear-off notepad
Master poster (landscape and portrait)
Master DL brochure(Your health record in your hands)
Window decal Sticker roll Table tent cards
Security and Privacy factsheet(Keeping your My Health Record information safe)
Master factsheet(Your health record in your hands)
Brochure holder
Where will you see My Health Record in WA fromJuly to October?
PHN Community Engagement
Total Number of Activities Planned:
68 engagement activities
Total Estimated Reach:
70,135
0 5 10 15 20 25 30 35 40 45 50
Aboriginal and Torres Strait Islanders
Alcohol and Other Drugs
CALD
Carers
General Population
Mental Health
Older Australians
Parents and Children
Students
Women’s Health
PHN Activities per Target Audience:
Paid Advertising SummaryOUT OF HOME PRESS RADIO COMERCIALS TELEVISION HEALTH: TONIC
Metro andRegional
136 x Bus portrait sides (Metro and Mandurah)
90 x Digital / Static street furniture locations
Large format signage at Perth Airport and a range of Regional Locations including Kalgoorlie, Geraldton, Karratha, Moora, Albany, Bunbury, Kojonup, Mt Barker, Esperance, Carnarvon Airport, Neman Airport, Manjimup
The Sunday TimesThe Weekend WestThe West AustralianThe Kimberley EchoBroome AdvertiserNorth West TelegraphPilbara NewsMidwest Times
5 x Community News Group (23 publications) (www.communitynews.com.au)
LEBA Media Papers (Languages; Arabic, Chinese, Greek, Indian, Italian, Korean, Spanish, Vietnamese)
The SeniorKoori Mail
MIX 94.5, NOVA 93.7, ARN 96FM, 6PR
NIRS Radio
Indigenous LEBA Media:
6FX Wangki Radio, 6GME Radio Goolarri,
6GUM Gumala Radio, 6HCR Radio Mulba,
6PKM PAKAM, 6MKA Meeka FM, 6NGM,
6NME Noongar Radio, 6PAC Tjuma, 6PRK,
6RM Radio Mama, 6WR
LEBA Media (languages: Arabic, Indian,
Greek, Spanish, Latin, American,
Vietnamese, Italian, Chinese)
Regional Radio Networks:
Bunbury Triple M 96.3, Albany Triple M 78.3
Mandurah 6MM, Remote WA - Red FM
Carnarvon Hit 99.7, Kalgoorlie Hit 97.9
Esperance Hit 102.3
SBS Ethnic Radio – National
(Languages: Mandarin, Cantonese,
Vietnamese, Hindi, Punjabi, Arabic, Italian,
Greek, Spanish, Filipino, Korean)
650 x Imparja TV placements
144 x Tonic TVplacements
218 x Tonic Digital Pharmacy Panels
*Campaign will run from July to October, 2018
How to manage your record (using privacy controls)
Individuals control who has access to their My Health Record
Restrict access to specific documents in their My
Health Record by establishing a code (LDAC).
Any Organisation given the LDAC can access those
documents
Restrict access to their record by establishing a code
(RAC) that will mean only organisations given the code can access any part of their
My Health Record
Subscribe to SMS or email alerts that report in real time when a new health provider organisation accesses their
My Health Record
In an emergency, a clinician can exercise a ‘break glass’ facility – but instances are
monitored and logged.
View the access history - allinstances of access to My
Health Record are monitoredand logged
Individuals can:
Individuals can:
View their health summary (Shared Health Summary)
View clinical documents uploaded to their My Health Record
View their medications information
Manage access to their record by setting a Record Access Code (RAC)
Manage access to their clinical documents by setting a Limited Document Access Code
(LDAC)
View a list of those who have accessed their record
Set notification settings
Set Medicare information settings
Managing your My Health Record
Consumer notifications
Individuals can elect to be notified by SMS or email when:
• A healthcare provider opens their record for the first time
• A healthcare provider opens their My Health Record in an emergency
• A new Shared Health Summary is uploaded to their record
• A nominated representative opens the record
• Someone new is able to access the record
• Advance Care Planning document changes (added, removed, reinstated).
My Health Record security
Strong encryption
Firewalls
Secure login / authentication mechanisms
Audit logs
How can people opt-out if they choose?
If an individual does not want a My Health Record
Online Phone
Visiting www.myhealthrecord.gov.au
and navigating to the Opt-Out Portal.
Contacting the My Health Record system Contact
Centre.
Completing a form and returning it by mail to the
System Operator.
Dependent under the age of 18
• Parental authorised representative - If a child under the age of 18 is on the parent’s Medicare Card and the parent has parental responsibility for the child, they can opt them out.
If the child is not on their Medicare card, they will be required to provide other evidence of their parental responsibility, such as birth certificate, court order, parenting orders etc.
• Legal authorised representative – where there is no one with parental responsibility, a person with legal authority can opt out a dependent under 18. They need to provide evidence of their legal authority, for example court orders.
• Otherwise appropriate person – where there is no one with parental responsibility and no one with legal authority, a person who is considered to be an otherwise appropriate person can opt out an under 18 dependent. They will need to provide a statutory declaration similar to the above.
• An individual 14 years and over can choose to opt themselves out.
Questions and Answers