my florida regional mls welcomes new president aaron chandler
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Appointment Release for Aaron Chandler July 2010TRANSCRIPT
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PRESS RELEASE For Immediate Release
July 8, 2010
My Florida Regional MLS Welcomes New President Aaron Chandler
ORLANDO—My Florida Regional MLS (MFRMLS) is proud to welcome Aaron Chandler as its newly
elected President for the 2010‐2011 term. Presiding over a cadre of elected volunteers, Chandler and
the Board of Directors govern the operations and policies of MFRMLS—a consortium formed by
13 shareholder REALTOR® associations throughout central and southwest Florida.
As a long‐time Floridian and owner/broker of Brooks Chandler Realty and CDC Properties of Central
Florida located in Lakeland, Florida, Chandler's experience as a REALTOR® and as a former general
contractor spans for more than 30 years—helping him to acquire the wisdom and leadership needed to
guide the regional multiple listing service through the next stages of the housing turnaround.
Prior to his ascension to the presidency, Chandler has served on the MLS Board of Directors for the past
five years. Previous positions include President‐Elect, Treasurer and a few years as a Director
representing the Lakeland Association of REALTORS®. He has also chaired several committees including
Finance, Investment and several relating to MLS Technology. Chandler possesses the e‐PRO Certification
for Internet Professionalism from the National Association of REALTORS® and is a candidate for the
distinguished designation of Certified Real Estate Broker Manager (CRB).
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During his term, Chandler and MFRMLS are committed to providing value‐added services that rival the
best in the industry. In addition to the core listing database, the MLS subscribers receive numerous
productivity and marketing tools to help improve their efficiency as real estate professionals. Through
the "strength‐in‐numbers" concept championed by MFRMLS, subscribers have access to the top
technology real estate products in the nation. Chandler and his team work diligently to offer these tools
at little or no extra cost to the subscribers.
Chandler played a significant role in the launch of a free home buyers' website—
MyFloridaHomesMLS.com. Launched in November 2008 with marketing and promotional efforts coming
to fruition during 2009 and year‐to‐date 2010, MyFloridaHomesMLS.com is bridging the gap between
home buyers and the MLS. "Traditionally, MLS information was not available to the general public.
MyFloridaHomesMLS.com allows consumers to research homes for sale, value their homes, search for
short sale and bank‐owned homes, and even locate a REALTOR®," says Chandler. "The website is
synchronized with the MLS every 15 minutes, which makes it among the most timely and accurate in the
Florida market."
Recently, the organization extended its offering beyond residential properties. Designed specifically for
commercial real estate transactions, Chandler and his team launched My Florida Commercial Real Estate
(MFCRE) in January 2010. "Primary advantages a subscriber can receive with MFCRE over a national
company are local decision making, competitive pricing and a carry‐over of the productivity tools also
offered on the residential MLS," says Chandler.
During his time off, Chandler is a true Floridian. With his family, he enjoys the state's natural beauty and
the recreational settings around Lakeland and Tampa Bay. Like a seasoned real estate agent who knows
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the location of the region's hidden gems, he enjoys discovering the lesser‐known waterways and fishing
locations.
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About My Florida Regional MLS—My Florida Regional MLS (MFRMLS) is Florida's largest multiple listing
service with approximately 28,000 subscribers. Owned by 13 shareholder REALTOR® Boards and
Associations located in 11 central and southwest Florida counties, MFRMLS offers a comprehensive suite
of productivity and marketing tools to professionals in the real estate industry. MFRMLS operates
MyFloridaHomesMLS.com, a free public‐facing real estate website. MFRMLS also owns My Florida
Commercial Real Estate (mfcre.com), a subscription‐based commercial information exchange for
commercial real estate agents.
For more information:
John Weeden Marketing Manager My Florida Regional MLS (407) 218‐8632 [email protected] www.MFRMLS.com