MyExamDateBy- Shubham Chaudhary

ISM Dhanbad

MED

Mobile APP

The

CONTENTS

Executive Summary

Situation Analysis.

Goal

Strategy

Tactics

Implementation.

EXECUTIVE SUMMARY

MED

In today’s scenario a number of entrance

exams have come up with specific courses

and career opportunities. But mostly

students are unaware of such exams or if

they get acquainted they are unable to

track the right information about them.

MED aims to identify such growing need of

youth and equip them with an App that can

provide basic to most critical information about

any entrance exam/competitive exam.

MED focuses on connecting with any person

willing to move ahead in career.

MED

SITUATION ANALYSIS

MED

OVERVIEW

MED is a mobile application which

provides all relevant information of an

entrance exam. It will also help users to

achieve success by guidance, solved papers,

notes, video lectures etc.

MARKET OVERVIEW

12 lakh engineering aspirants for

JEE (MAINS), 2016.

6 lakh medical aspirants appeared for

NEET, 2016.

About 4.65 lakh appear in UPSC.

With 35.6 crores 10-24 year olds, India has the

world's largest youth population.

TARGET CUSTOMERS

College students.

School students.

Company employees.

Teachers.

Guardians.

GOAL

MED

MED focuses on achieving user traffic of

1,000 within one month.

About 20,000 users within one year with

1,000 gold members, 2,000 silver members

and 5,000 bronze members.

STRATEGY

MED

TARGET MARKET

Customers.

College students- Post graduation

opportunities.

School students- Graduation Opportunities.

Company employees- Career Growth.

Teachers- Exams Update.

Guardians- Exams tracking.

TARGET MARKET

Collaborators.

Teachers

Coaching

College

Competitive exam organisers.

Schools

Companies

Apps providing entrance exam updates.

They are hectic to use.

Too much useless information.

Available only online.

COMPETITORS

TACTICS

MED

PRODUCTSFREE

Entrance exams/Competitive exams

information (Offline)

About, Eligibility Criteria, Registration

(Offline/Online) date , Admit Card release date,

Exam date and centres, Result date.

Exam Information (Offline), Important

links, Video lectures, Notes, Sample

Papers, Solved previous year papers, Mock

online test, Career Guidance, College

related Information, Personal updates.

GOLD- 29.99 USD/MONTH

PREMIUM

Exam Information (Offline), Important

links, Notes, Solved previous year papers,

Mock online test, Career Guidance, College

related Information, Personal updates.

SILVER- 9.99 USD/MONTH

PREMIUM

Exam Information (Offline), Important

links, Previous year Papers, Mock online

test, Career Guidance, Personal updates.

BRONZE- 3.99 USD/MONTH

PREMIUM

SERVICE

Entrance exam related personal updates. Career Guidance. Strength and weakness report according

to mock test results.

INCENTIVES

20% discount to referral logins.

Lifetime premium account to users who

qualify exams with the help of MED.

COMMUNICATIONS

Email

SMS

App in-built notification

DISTRIBUTIONS

Google playstore.

Apple store.

Download links.

Invites.

IMPLEMENTATION

MED

INFRASTRUCTURE

A team consisting of developers to

manage app, a marketing team, an

operations team for updates and product

recognition, a pool of certified teachers for

guidance.

PROCESS

User select his desired exam and check

for exam related updates.

Premium users will have personalized

logins for updates and access to various

features.

SCHEDULE

Instant entrance exam related

information(Offline).

Instant updates of notices and exam

dates via email or SMS.

Monthly Career guidance sessions

(Telephonic or Venue based).

MED

DISCLAIMER

This presentation is created by

Shubham Chaudhary, ISM Dhanbad,during marketing internship under

Prof. Sameer Mathur, IIM Lucknow.

Prof. Sameer MathurIIM Lucknow