My Dance DirectoryMy Dance Directory

Proverbs 31 Team Proverbs 31 Team ProposalProposal

Proverbs 31 TeamProverbs 31 TeamProverbs 31 is a group of modern age women who Proverbs 31 is a group of modern age women who

honour God in every role they play. They are honour God in every role they play. They are career women who have developed outstanding career women who have developed outstanding skills through years of experience professionally; skills through years of experience professionally; women who became wives, mothers or full-time women who became wives, mothers or full-time church workers. Though life changes and these church workers. Though life changes and these new titles are added to their “job description" - new titles are added to their “job description" - they are unstoppable ;) Being a homemaker will they are unstoppable ;) Being a homemaker will

not stop these women from tapping multiple not stop these women from tapping multiple streams of income while developing their God-streams of income while developing their God-given talents and skills. They are still the same given talents and skills. They are still the same creative, driven, intelligent, hardworking and creative, driven, intelligent, hardworking and

equipped women who can be great contributors in equipped women who can be great contributors in your organisation/project. your organisation/project.

Proverbs 31 offers the following Proverbs 31 offers the following services:services:

Online MarketingOnline Marketing

Marketing MaintenanceMarketing Maintenance

Social Media ManagementSocial Media Management

Administrative WorkAdministrative Work

Blog | Content WritingBlog | Content Writing

Sales | ListingsSales | Listings

Customer Service (For clients Customer Service (For clients

and site visitors)and site visitors)

Graphic DesignGraphic Design

Online Marketing Online Marketing - Social Media Consultant and Project Manager will plan and - Social Media Consultant and Project Manager will plan and

brainstorm regarding marketing strategies and applications. Consultation will be brainstorm regarding marketing strategies and applications. Consultation will be

as often as necessary. If strategies seem to be working well, consultation can be as often as necessary. If strategies seem to be working well, consultation can be

limited to bi-weekly or monthly meetings.limited to bi-weekly or monthly meetings.

Marketing MaintenanceMarketing Maintenance- Project Manager will ensure that the online - Project Manager will ensure that the online

marketing goals are met.marketing goals are met.

Social Media Management/ Administrative Work Social Media Management/ Administrative Work - A designated Social - A designated Social

Media Admin will be assigned to take care of all social media accounts. If social Media Admin will be assigned to take care of all social media accounts. If social

media activities and engagement will sky-rocket, we may assign 2 staff as Social media activities and engagement will sky-rocket, we may assign 2 staff as Social

Media Admins.Media Admins.

Blog | Content WritingBlog | Content Writing - Hire a dedicated blog writer for My Dance Directory. - Hire a dedicated blog writer for My Dance Directory.

Sales | Listings Sales | Listings - Assign a staff with sales experience and who is confident to - Assign a staff with sales experience and who is confident to

talk to potential clients. Will also train this staff email marketing to get more talk to potential clients. Will also train this staff email marketing to get more

client listings. Goal is to increase client listings.client listings. Goal is to increase client listings.

Customer Service Customer Service (For clients and site visitors) - Assign a staff with (For clients and site visitors) - Assign a staff with

background in Customer Service to keep current listings happy with MyDD. Goal background in Customer Service to keep current listings happy with MyDD. Goal

is client retention. is client retention.

Graphic DesignGraphic Design- To elevate our marketing one notch, our graphic designer will - To elevate our marketing one notch, our graphic designer will

create original artwork that will also promote MyDD. create original artwork that will also promote MyDD.

My Dance Directory My Dance Directory Quick Summary and ChallengesQuick Summary and Challenges

My Dance Directory is founded by Rody Bajo, a My Dance Directory is founded by Rody Bajo, a

marketing guru whose very passionate with dance. marketing guru whose very passionate with dance.

My Dance Directory is a one stop website where My Dance Directory is a one stop website where

you can check out the nearest dance studios, you can check out the nearest dance studios,

classes and events near your area. Currently classes and events near your area. Currently

focuses on Australian clientele but aims to be the focuses on Australian clientele but aims to be the

Number# 1 Dance Directory in the world! Number# 1 Dance Directory in the world! 

The challenges we need to overcome first are The challenges we need to overcome first are

finalising the website and building up its online finalising the website and building up its online

presence. To do that, here’s a brief presentation on presence. To do that, here’s a brief presentation on

how Proverbs 31 will work with Rody Bajo to go how Proverbs 31 will work with Rody Bajo to go

overcome these challenges. overcome these challenges. 

My Dance Directory FocusMy Dance Directory Focus

Primary Focus: Primary Focus:

Online and Social Online and Social

Media MarketingMedia Marketing

Secondary Focus: Secondary Focus:

Client Retention and Client Retention and

Increase ListingsIncrease Listings

Online and Social Media Online and Social Media MarketingMarketing

Benchmarking- Benchmarking- We will research for other dance directory We will research for other dance directory

websites out there and keep tabs of their weaknesses and up websites out there and keep tabs of their weaknesses and up

our game by brainstorming on what MORE we can offer - our game by brainstorming on what MORE we can offer -

something that we can also highlight while promoting the something that we can also highlight while promoting the

website.website.

Viral MarketingViral Marketing- Let’s make free online ad posting to increase - Let’s make free online ad posting to increase

awareness that My Dance Directory is available online. Let’s tap awareness that My Dance Directory is available online. Let’s tap

the dance community in AU and offer promo listings and lets the dance community in AU and offer promo listings and lets

make MYDD viral (word of mouth online).make MYDD viral (word of mouth online).

Blogging-Blogging- Blogging is writing based on experience. We can Blogging is writing based on experience. We can

either ask dance bloggers to guest blog for MYDD or hire a either ask dance bloggers to guest blog for MYDD or hire a

ghostwriter that will write on dance themes/topics.ghostwriter that will write on dance themes/topics.

Social Media Presence-Social Media Presence- For us to For us to

drive web traffic we need to establish drive web traffic we need to establish

MYDD’s social media. The following MYDD’s social media. The following

social media sites will help us get our social media sites will help us get our

market and post link going to our market and post link going to our

website.website.

Website EnhancementsWebsite Enhancements

•Include Social Media ICONS for easy linkInclude Social Media ICONS for easy link

•Include Sign up for MYDD newsletterInclude Sign up for MYDD newsletter

•Include youtube link or video of sample MYDD Include youtube link or video of sample MYDD

dance studiodance studio

•Make the website image more colourfulMake the website image more colourful

Email Marketing Email Marketing

Increase Client ListingsIncrease Client Listings

*Will move on to Email Marketing and Client Listings once website *Will move on to Email Marketing and Client Listings once website and social media goals are sorted. and social media goals are sorted.

Proverbs 31 Team | Part of the Proverbs 31 Team | Part of the SOLUTION.SOLUTION.

Proverbs 31 will provide support from the start of reviving My Proverbs 31 will provide support from the start of reviving My

Dance Directory’s online presence. We will do that by focusing Dance Directory’s online presence. We will do that by focusing

on two main-points. on two main-points.

I. Website | BlogI. Website | Blog

•Check the website enhancement notes, INTEGRATE SOCIAL Check the website enhancement notes, INTEGRATE SOCIAL

MEDIA ICONS. MEDIA ICONS.

•Include a “landing page” - optimise this as lead generating tool.Include a “landing page” - optimise this as lead generating tool.

Hire a dedicated writer for My Dance Directory that will join Proverbs 31. Hire a dedicated writer for My Dance Directory that will join Proverbs 31. Prepare content good for one month/ per week. Writer can work bi-weekly. Prepare content good for one month/ per week. Writer can work bi-weekly. Blog content can also be shared in MyDD Social Media accounts, which will Blog content can also be shared in MyDD Social Media accounts, which will

also help draw traffic in the website. also help draw traffic in the website.

II. Social MediaII. Social Media

•FacebookFacebook

- Utilise Facebook Ads. We can do a test on this for - Utilise Facebook Ads. We can do a test on this for

$3-5 dollars per day depending on your budget. $3-5 dollars per day depending on your budget.

We can do the test for 2-4 weeks so we can get a We can do the test for 2-4 weeks so we can get a

more in depth observation of the best times and more in depth observation of the best times and

days to run an ad and we can implement data we days to run an ad and we can implement data we

gathered for next month. gathered for next month. Good newsGood news is we can is we can

customise the ad based on the results we want to customise the ad based on the results we want to

achieve - page likes or post engagement.achieve - page likes or post engagement.

- Run new pages (different dance styles) that will - Run new pages (different dance styles) that will

help promote MyDD. help promote MyDD.

•Twitter and InstagramTwitter and Instagram

- We can use Twitter and Instagram to - We can use Twitter and Instagram to

generate traffic with the use of generate traffic with the use of

hashtags. Twitter can also help us with hashtags. Twitter can also help us with

event announcements. event announcements.

- Learned that we can use instagram - Learned that we can use instagram

marketers to post up to 6 MyDD marketers to post up to 6 MyDD

related posts for as low as $2-3. related posts for as low as $2-3.

•Pinterest, Tumblr, Google +, Linked-In, Pinterest, Tumblr, Google +, Linked-In,

etc.etc.

- By posting in these sites we also increase - By posting in these sites we also increase

our social media presence and can help with our social media presence and can help with

our SEO. The more sites we join, the more our SEO. The more sites we join, the more

visible we are online.visible we are online.

- Add a task to create top 20-50 social media - Add a task to create top 20-50 social media

for MyDD. Since having more social media for MyDD. Since having more social media

accounts we join will help us with SEO accounts we join will help us with SEO

visibility, we will assign a dedicated admin visibility, we will assign a dedicated admin

assistant for social media management.assistant for social media management.

Since we will be opening a lot of social Since we will be opening a lot of social media sites and should also monitor and media sites and should also monitor and schedule content, we need a dedicated schedule content, we need a dedicated Social Media Admin to do content work, Social Media Admin to do content work, research and scheduling. Once we have research and scheduling. Once we have

a dedicated Social Media Admin, that a dedicated Social Media Admin, that will increase organic engagement. will increase organic engagement. Uninterrupted activity can revive Uninterrupted activity can revive

engagement with our Facebook page engagement with our Facebook page and boost traffic in other pages. and boost traffic in other pages.

Secondary Focus for My Dance Secondary Focus for My Dance DirectoryDirectory

Once our online presence has already picked up and website is also Once our online presence has already picked up and website is also

generating traffic and activity - we can go to Phase 2 : CLIENT FOCUS! generating traffic and activity - we can go to Phase 2 : CLIENT FOCUS!

1.1.Touch base with former clients (current listings)Touch base with former clients (current listings)

•Loyalty Discount or PromoLoyalty Discount or Promo

•Ensure client is satisfied with customer service of MyDD. Ensure client is satisfied with customer service of MyDD.

•Propose an event sponsorship through visitor contests in our Social Propose an event sponsorship through visitor contests in our Social

Media Pages.Media Pages.

•Send email via MailchimpSend email via Mailchimp

•• Create a campaign of 4 initial emails upon signup (Mailchimp)Create a campaign of 4 initial emails upon signup (Mailchimp)

•• Organise a fortnightly email (schedule at least 2 weeks worth of Organise a fortnightly email (schedule at least 2 weeks worth of

emails)emails)

1.1.New ClientsNew Clients

•• Present packages to potential clientsPresent packages to potential clientsExample:Example:- First month of listing is free- First month of listing is free- - Standard package: 1 year + 1 event per month Standard package: 1 year + 1 event per month listinglisting- - Premium package: 1 year + unlimited event Premium package: 1 year + unlimited event postingposting

We can assign another person to focus on We can assign another person to focus on this task. Someone who has CSR/Sales this task. Someone who has CSR/Sales

experience and who is confident to talk and experience and who is confident to talk and interact with our clients. interact with our clients.

•

Graphic ArtistGraphic Artist

•Currently we are collecting images Currently we are collecting images

to share in MyDD website. It’s a to share in MyDD website. It’s a

proven fact that images with quotes proven fact that images with quotes

gather most engagement and gather most engagement and

shares. Most of these images also shares. Most of these images also

have thumbnails and the danger in have thumbnails and the danger in

posting grabbed images is that we posting grabbed images is that we

might be promoting other might be promoting other

businesses instead of strengthening businesses instead of strengthening

our own marketing.our own marketing.Proverbs 31 can assign a Proverbs 31 can assign a

graphics artist that can create graphics artist that can create “share-worthy” original designs “share-worthy” original designs

for MyDD. for MyDD.

My Dance My Dance DirectoryDirectory

and and Proverbs 31Proverbs 31

Let’s do this!!!Let’s do this!!!

––-Proverbs 31:18-Proverbs 31:18

““She sees that her trading is She sees that her trading is profitable and her lamp does not go profitable and her lamp does not go

out at night.”out at night.”