my company is on social media- now what?!


1. What are businesses really doing in social media?

2. Where is the real ROI in social media?

3. How to align social media to business goals

4. How to: 1. Understand competitor strategies 2. Listen to potential customers 3. Develop business leads 4. Gather customer feedback

5. How to engage quickly and effectively

Contents


What are businesses really doing in social media?


However, there are still problems with using Social Media


Why is the jury still out?


So what should you be measuring


How to align Social Media to Business Goals


Understand competitor strategies


Listen to potential customer conversation topics


Find potential customer locations


Examples of potential customer conversations


Develop business leads


Measuring Social Media: Case Study


Gather customer feedback

Outage began 11th October

40,000 POSTS

IN LAST 30 DAYS

CONTAINED

“BLACKBERRY” AND

“OUTAGE”

OVER 16% CONVERSATIONS

MENTIONED

iPHONE OR ANDROID

74% OF

THOSE

CONVERSATIONS

HELD ON

TWITTER


How to engage


How to engage quickly and effectively


So remember...

1. Social Media is more integrated, mobile, competitive and customer focused

2. It still has a long way to go in knowing what success looks like

3. Define and align to your business goals

4. Monitoring tools are a must

5. Resource is a problem

6. Find Engage Measure Repeat

Simple.


Thank you.

If you have any further questions please visit Stand 561 or tweet us at @3seven9

my company is on social media- now what?!

Business

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business leads 3seven9

case study 3seven9 agency

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potential customers