my career portfolio
TRANSCRIPT
In IDA, I was tasked to build a public showcase for an annual tech fest event to demonstrate how wearable and sensor technologies (IoT) at home can be leveraged to enabling active ageing. We developed a prototype gateway that connects various health devices such as wireless blood pressure monitor and weighing scale, data is collected then illustrated in a real-time dashboard.
We received a number of positive feedbacks from visitors who came to our showcase. To name one, a visitor was glad to learn that IoT is not just about home automation (turning on/off light and automate HVAC etc), but life transforming in improving personal well-being and quality of life.
After the showcase I was eager to bring the project forward by conducting a pilot trial with a local health institution. Much to my surprise, health professionals who I spoke with were not receptive to this new technological opportunity. Reducing frequent flyer visits was no doubt beneficial for hospital (where taking health measurements can be done by ease at home) but there was no clear ROI model nor monetary incentives to sustain this eHealth initiative in a long run.
Thanks to this project I learn that good innovations change people’s perception while great innovations define business model through understanding reality.
NG YEE JIE
Innovation Designer, Intraprenuer
Be passionate and taking pride in what you are doing. It may not guarantee you a success, but it definitely fuels to perform better each and every day.
PERSONAL ATTRIBUTES
Born in Malaysia, live in Singapore. Smart. Funny. Future-oriented. Always be different. A go-getter, with a can-do spirit. Believer of empathy first, technology second.
ABOUT:
NAME: initial: EJ
Career Aspiration: GOAL-ORIENTED TASK-ORIENTED
REACTIVE PROACTIVE
LONE FIGHTER TEAMWORK
CONVERSATIVE INNOVATIVE
CHANGING PERCEPTION AND UNDERSTANDING REALITY
MY STORIES:
WHEN PRODUCT PASSION MEETS CUSTOMER EMPATHY
In KM, we had created a MVP (mobile app) that allows mobile users to pre-order food online from a list of participating restaurants. Potential users love the ease and convenience that save them time in queuing (self ordering) or waiting for order to be taken (table ordering). Restaurant owners welcome this idea too, thanks to freemium publicity and additional revenue channel. However the new digital touch point introduced challenges for front and back facing operational staff, i.e. front desk needed to monitor mobile orders (made via our app) and entered those orders into their POS system manually.
To alleviate this pain point, we expanded our solution to integrate with existing systems such as POS and KDS. When doing so, we also uncovered the potential to optimize operational efficiencies (prioritize food preparation and serving) and improve effectiveness of marketing campaign (up-sell or cross-sell products at right time, right place) by mining, mashing and analyzing the data.
I believe that a successful product has to be benefit-driven rather than feature-driven. Hence we need to constantly unleash passion within internal team, at the same time build empathy with external customers
2
Join
ing
Dat
e
Jul 2007 Oct 2008 Apr 2010 Jun 2011 Jul 2012 Apr 2015 Present
took charge of workflow-based application support for government sectors
ambition towards IP domain and
availability of government grant drove me to start
Amperscend
developed IP.Eco solution which encompasses an ecosystem for managing the entire intangible asset of an organization
put scrum into development practice
lack of funding and wrong product/
market fit led me to end Amperscend
led and managed an outsourced technical team in the delivery of Kiosk Ordering Management System
influenced adoption of emerging Microsoft technologies on core product
R&D operation was shifted to SuZhou after major reorg
drove adoption rate of BizSpark program among local and potential startups
managed operation and increased utlization of MIC physical facility at Cyberjaya
launched a startup roadmap for BizSpark startups
for career highlights, find out more at SlideShare
MIC initiative was called off by co-funding
partner, MDeC
IT Consultant Co-founder Solutions Consultant MIC Manager Manager, Strategic Innovation Incubation Lead
involved in the team which chartering the chapter of Internet of Things (IoT) and helps
assisted in the publication of infocomm technology roadmap 2012 for IoT
participated as organizing committee member of code::XtremeApps:: competitions from 2013 to 2015
participated in standards
development working group
for IoT
set up internal tinker lab and hosted media and minister visits
built and exhibited IoT@Home showcase at imbX event
after the showcase, the project was renamed as Rhythm.SG – open source IoT platform for wellness
find out more about Rhythm.SG at SlideShare
decided to make a career move to gain more
commercial experience 3
product-manage two micro-location and contextually-aware solutions in F&B and Retail
Jiffy – enable users to do pre-ordering in participating restaurants
Shoppingu – indoor navigation and personalized experience for shoppers
*currently at market testing stage
set up BIC showroom to showcase F&B solutions
launch the new business of service robot
4
Innovation Head
Innovation Director
Chief Innovation Officer
manage organization’s innovation portfolios design and manage
innovation roadmap
craft a successful innovation strategy
Innovation Lead
To be a successful leader, I need to see the big picture, which requires:
Technological innovation Financing innovation Product innovation Business model analysis and design Critical analytical thinking Strategic thinking Customer experience design
C-level management Top budget
management Market channel
management
project managed and execute development of
innovative products
Perspective, Maturity, and Responsibility
t: +65 86064280
in: https://sg.linkedin.com/in/yeejie
5