My Audience:

An objective I have set for the magazine is to inspire consumers to gain self-awareness, in the sense of becoming confident, working to the best of their ability, enjoying life etc. This shall soon be fulfilled due to a high percentage favouring online platforms for consuming music. What method do you utilise to consume music?

Television 4 18%

Online Platform

8 36%

Concerts 3 14%

Radio 6 27%

Club/Parties 1 5%

Other 0 0%

The majority of consumers are bound to be female, so I am bound to reach that objective.

Gender?

Male 4 44%

Female

5 56%

Other 0 0%

Also if I include a free gift with the magazine, success is the expected outcome.

Should a magazine include a free gift?

Yes 7 70%

No 3 30%

As a result of conducting this questionnaire, I am able to interpret that the rate of success will plummet if there is an absence of affiliation with an online platform, prior to the diverse tech-savvy consumers. Following that premise, consumers become aware of a new artist via an online platform, so as responses have stated “a free gift should be included” it invites the thought of the incentive being something of the sort that can transpire to the music industry but accessible online (i.e. a download). Furthermore, only 50% are interested in purchasing a music magazine. Supporting the notion of ensuring there is a link with social media. Supplementing the thought technology advancing, and prior to that social media has captivated the vast majority of consumers, heightening the need and ease of accessibility to sources of entertainment as well as interaction with peers that generally revolve around entertainment outlets.

My target audience consists of teenage girls aged 13-18.

Uses and gratification: Choices about why a consumer reads a certain text; personal identity - when a member of the audience notices they are reflected in a text, also learning behaviour and values from a text.

My target audience are still dependent on a significant other so is still able to participate in the social class system.

Psycho-graphics: Categorising individuals into groups in terms of their personalities. Aspirer's desire a different lifestyle, conventionally of a higher standard to their current one and will normally buy items associated with that.