my aesthetic product launch
DESCRIPTION
My worldwide product launch from a few years ago.TRANSCRIPT
Specialty MedicalGregory Schaeppi
Patient Population: Predominantly Women
Aesthetic Procedure Experienced• Experimented with other medi-spa
typetreatments such as Botox, fillers, facialRejuvenation…• Likely to have undergone cosmetic
surgeries• Cellulite likely to be one of many
issues they would like treated
Potential New Patients• Tend to be younger and more active• Cellulite is their main concern,
otherwise satisfied with their appearance
• Not ready for elective surgery, looking for noninvasive treatment
% of Women who are extremely or very concerned about
wrinkles and sagging skin:
Wrinkles: 44% Sagging Skin: 41%
Women are Concerned About Signs of Aging*
*Harris Interactive study for American Society of Plastic Surgeons 2006.
The Skin Tightening Market
• A large market exists for medical treatments that tighten the skin to reduce the effects of aging and environmental factors (such as UV exposure)
• The traditional methods for accomplishing skin tightening have been surgical excision and extremely painful chemical peels
What is Skin Tightening?
• It is a permanent, non-surgical alternative to a face lift or tummy tuck
• Skin tightening is quickly becoming one of the most popular and fastest growing skin rejuvenation techniques
The Skin Tightening Market
• 2006 = 205,000 procedures @ $82M annually *
• 2011 = 3,000,000 procedures @ $1B annually *
The Body Shaping Market
Catalyst Driving Growth
Device Sales est 2006 2011 $231M $564M
Procedures est. $14.4M $32.5MFees Earned est. $4.2B $7.5B $4.5B $8.1B
*Medical Insight, Inc. 2006 Body Shaping Market Study
is a skin condition affecting over 90% of women.
Cellulite commonly appears on the hips, buttocks and legs, but is not
caused by being overweight, as many believe.
Even those with slim figures often complain about cellulite.
Cellulite is a common term used to describe superficial pockets of trapped fat,
which cause “orange peel” skin
What is Cellulite?
Cellulite
• Underneath the epidermis/dermis exists a fat layer, known as the subcutaneous or hypodermis layer.
• The hypodermis is structurally unique from the other fat layers because its fat lobes are organized into chambers by surrounding strands of connective tissue
Cellulite makes its home here.
Where is it Cellulite located?
Three types of fatty layer data are collected
Location/depth
Thickness
Liquid/Solid Density
Mapping the Fat Layer
Fat cells within the chambers of the hypodermal layer expand against the vertical connective tissue like a balloon expanding inside a plastic
bag.
Eventually this connective tissue contracts and holds the skin at a non-flexible length, while the surface tissue continues to expand.
Capillaries
Collagen
fibers
Fat cells
How does it formulate?
Dimpling on outer skin layer
How does it formulate?
The condition compounds when the capillaries are compressed; retarding metabolism and a natural osmotic process between the blood and the tissues.
Tissues receive less oxygenThe metabolic rate drops sharply
The body is no longer capable ofprocessing the cellulite condition on its own
Signs of dense, unhealthy cells appear in the abdomen, thighs and buttocks…
Cellulite…Let’s compare the cellulite condition to frozen water in a plastic cup.
Drinking straw = CapillaryCup walls = Connective tissueWater = Fat cell
When the body’s natural fat processing system does not operate as fast as fat is collected in the fat cells, the cells fill
up like a balloon pushing the cell walls out and up.
What is Collagen?
• Collagen is the most abundant protein in the body (accounting for 30% of the total protein in the human body).
• Collagen is responsible for the strength and elasticity of our skin. The gradual degradation of collagen leads to the characteristic lines, wrinkles and folds that accompany the aging process.
Collagen Fibers
• Tough bundles of collagen called collagen fibers are a major component of the extra-cellular matrix that supports most tissue structure.
De-naturation
• The safe temperature range to shrink collagen fibers without destroying them is narrow (60 – 70 degrees C.)
• When the collagen molecule is subjected to temperatures between 60 degrees and 70 degrees C., ultra-structural cross-links rupture and cause the immediate contraction of the fibers to about 1/3 their original length. The molecules, however, remain intact—provided that temperatures do not exceed 75 degrees C.
Radiofrequency devices promote skin tightening non-invasively by means of a two stage process:
– De-naturation, the first stage produces an immediate effect
– Collagen remodeling, the second stage is gradual and occurs over a period of 3 to 6 months
The RF Spectrum
EHF (Extremely High Frequency) Used for satellite communications
30 GHz to 300 GHz (= wavelengths from 10 mm to 1 mm)
SHF (Super High Frequency) Also known as the microwave band
3 GHz to 30 GHz (= wavelengths from The RF Spectrum 10 cm to 1 cm)
UHF (Ultra High Frequency) 300 MHz to 3000 MHz (= wavelengths from 100 cm to 1 cm)
VHF (Very High Frequency) 30 MHz to 300 MHz (= wavelengths from 10 meters to 1 meter)
HF Shortwave (High Frequency) 3 MHz to 30 MHz = (wavelengths from 100 meters to 10 meters)
MF (Medium Frequency) 300 kHz to 3 MHz (= wavelengths from 1000 meters to 100 meters)
• The Sybaritic ST operates at 5 MHz or 5 million cycles per second • Most ST’s operates in the (HF Shortwave) High Frequency range
Electromagnetic Spectrum
RF frequency Range = 3 Hz to 300 GHz
The Sybaritic Skin Tightener operates in the AM Radio range
Conductivity of Different Types of Tissue
Tissue containing blood has the highest electrical conductivity. Bone, fat and dry skin have the lowest conductivity
Tissue Conductivity (@1 MHz)
Blood 0.7
Bone 0.02
Fat 0.03
Dry Skin 0.03
Wet Skin 0.25
Select Treatment Area
Abdomen Treatment
Touch the abdomen then the Abdomen button to enter the Abdomen Treatment Program
1 2
Back Treatment
Touch the model’s back then the Back button to enter the Back Treatment Program
1 2
Specialty MedicalGregory Schaeppi