mx data traveline conference 2011
DESCRIPTION
MX data describe their implementation of NextBuses.TRANSCRIPT
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Sweat the Assets, Share Our DataNextBuses: empowering the innovators
Traveline Conference 2011
“Live Information for a generation on the move”
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AgendamxData Company ProfileNextBuses Project UpdateAn Open Platform approachThe Innovators
Live information for a generation on the move
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mxDataCompany Profile
Live information for a generation on the move
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Produced by
mxData – the Company
• mxData develops and deploys mobile data applications and solutions, predominantly involving the delivery of rich and dynamic local information.
• Founded 2004• Privately owned and profitable• Web and mobile, applications and services
• TrafficTV• MetroTV• London TubeMap • NRE Rail Enquiries• Orange Local mobile local search• O2 Train Times• AA, MTV, Qype, National Trust, MUFC
• Platform Technologies• MXI mobile application development platform• LDP (Local Discovery Platform) aggregation and
dissemination of live information . Acquired m-spatial in early 2009.
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mxData apps
Live information for a generation on the move
• London TubeMap and TubeMap Pro• MyTrains• NYC Subway• Barcelona Metro• TrafficTV• TrafficEye• MetroTV
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• AA Breakdown & Traffic• AA RoutePlanner• AA Honda, AA Ireland• AA London Maps, TimeMachine• Herts CC Intalink• GMPTE MetroLink• GetThereSooner• FootiePubs• MTV• MUTFC• Qype
Client apps
Live information for a generation on the move
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TubeMapThe Iconic London Underground Map
• Tube Map and Tube Line• Live Tube information from TFL• Route Planner, Twitter, Oyster• Advertising funded• 11th most downloaded free app on iTunes• In excess of 5,000,000 downloads
Live information for a generation on the move
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Live information for a generation on the move
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Live information for a generation on the move
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Live information for a generation on the move
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Orange Local
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O2 Train Times
Live information for a generation on the move
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Relationship with Traveline NextBuses
Live information for a generation on the move
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mxData and NextBuses
• Procurement process Q1&2 2011• Awarded contract to take effect from October
2011 with 5 year term• National arrangements for:
– mobile internet– SMS channel– Data collection and distribution– Access to platform and extended functionality
Live information for a generation on the move
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Deliverables
Live information for a generation on the move
4 5
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NextBuses mobile website
Live information for a generation on the move
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An open platform approach The Local Discovery Platform
Live information for a generation on the move
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mxData Technology Proposition
Live information for a generation on the move
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Local Discovery Platform
Live information for a generation on the move
aggregated content
3rd party providers of rich content
data conversion
spatial and map data
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Content characteristics
Live information for a generation on the move
STATIC CONTENT
e.g. traditional business listings
SHORT-LIVED CONTENT
e.g. traffic/travel incidents
PUBLIC CONTENT
e.g. venue information
PRIVATE & SHARED CONTENT
e.g. favourites lists, messages
COMMERCIAL CONTENT
e.g. reviews from brandedsuppliers
USER GENERATED CONTENT
e.g. unbranded reviews published on web and via mobile phone
RAW CONTENT
e.g. business descriptionsfrom specialist suppliers
3rd PARTY CONTENT SERVICES
e.g. deep links into existing mobile content services
FREELY VISIBLE CONTENT
e.g. web content accessiblevia search engines
‘DEEP WEB’ CONTENT
e.g. subscription content notaccessible from search engines
TIME SENSITIVE CONTENT
e.g. gig guides
STATIC VENUE CONTENT
e.g. venue listings
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InnovatorsMobile Data ActivitiesDevelopment Communities
Live information for a generation on the move
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Smartphones
Live information for a generation on the move
Source: ComScore MobiLens, July 2011Mobile Subscribers Aged 13+
UK Metrics:Android up by 16% in 12 monthsSymbian down by 16% in 12 months
37.8%
22.3%
20.3%
9.4%6.7%
Smartphone Share of Users EU5
SymbianGoogleAppleRIMMicrosoft
UK market: 41% of all devices are Smartphones (ComScore GSMA Metrics April 2011)
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UK Metrics:13.7b page views on mobile internet (ComScore GSMA Metrics April 2011)49% of mobile users now use internet or apps (ComScore GSMA Metrics April 2011)Each user has 18 mobile touch points each day (IAB, Jan 2011)27% of users choose mobile as preferred data access (IAB, Jan 2011)
90.4%
42.7%
45.0%25.7%
33.1%
24.8%
33.7%
44.4%
Mobile Benchmark UK
Sent Text Message
Used application
Used Browser
Listened to music
Accessed Social Networking Site
Accessed News
Played Games
Used Smartphone
Mobile Consumption
Live information for a generation on the move
Source: ComScore MobiLens, July 2011Mobile Subscribers Aged 13+
EU Market: 32% of users access a mobile browser
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Online activity
Live information for a generation on the move
Source: Ofcom August 2011
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Distribution Partners
• Communities of application developers• White label service providers• Content and service providers
Live information for a generation on the move
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InnovationJourney PlannerSocial MediaLocal Search and other contentTransactionsMore…
Live information for a generation on the move
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Journey Planning
• mxData focus:– LDP API extensions
• Multi-modal journey planning• Scheduling, monitoring and alerts
– Long distance and local– Bus and coach national datasets– Third party partner
Live information for a generation on the move
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Journey Planning
Live information for a generation on the move
• A multi-modal real-time journey planning service– Aggregates global public transport data– Handles TransXchange, ATCO CIF and GTFS timetable formats
• Hosted Software as a Service in the Cloud– Hosted, scalable API, many countries, regions, cities– Accessible via SOAP or REST– Support JSON or XML responses
• A variety of transit planning features– Journey Planning (From A to B)
• Public Transport data with mapping data• Walking directions • Real-time annotations
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Multi-modal JP
Live information for a generation on the move
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Social Media
• mxData focus:– Integration with facebook/twitter– Pull: aggregation of feeds/streams– Push: publication
• Mediation• Registration
Live information for a generation on the move
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Platform innovation
• mxData focus:– Local Search
• Aggregation of rich, local, dynamic content• What, where ‘two-box’ search• One box ‘universal’ search
– Personalisation• Favourites/Bookmarks• Save/Sharing Places – integration with social media• User generated content
– Transactions• Tickets, Bookings, reservations• NFC• Mobile Wallet
– Coupons/Vouchers/Offers• Location contextualised• Dynamic assembly and redemption codes
Live information for a generation on the move
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Contact
Live information for a generation on the move
Rick Smith
[email protected]: +44(0)7801 066014 T: +44(0)1296 612765www.mxdata.co.uk
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Local SearchAggregated content services
Live information for a generation on the move
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Live information for a generation on the move
Reservation/Offers
What’s Nearby
Directions to
Directions from
Save to Favourites
Send to Friend
Category: Italian restaurants; Restaurant - Seafood
3 Monkeys
3 MONKEYS
A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…More
> Next
> Done
> Home
> About
136-140, Herne Hill, London, SE24 9QHTel: 020 7738 5500
Photo: Exterior
The LDP aggregates structured content from multiple distinct content services into a single ‘rich experience of place’
Reservation/Offers
What’s Nearby
Directions to
Directions from
Save to Favourites
Send to Friend
Photo: Exterior
Category: Italian restaurants; Restaurant - Seafood
3 Monkeys
3 MONKEYS
136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500
A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…More
> Next
> Done
> Home
> About
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Live information for a generation on the move
A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…
More
Reservation/Offers
Photo: Exterior
3 Monkeys136-140, Herne Hill, London, SE24 9QHTel: 020 7738 5500
3 MONKEYS
Category: Italian restaurants; Restaurant - Seafood
What’s Nearby
Directions to
Directions from
Save to Favourites
Send to Friend
> Next
> Done
> Home
> About
Business Listings
Reservation/Offers
What’s Nearby
Directions to
Directions from
Save to Favourites
Send to Friend
Photo: Exterior
Category: Italian restaurants; Restaurant - Seafood
3 Monkeys
3 MONKEYS
136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500
A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…More
> Next
> Done
> Home
> About
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Live information for a generation on the move
Reservation/Offers
What’s Nearby
Directions to
Directions from
Save to Favourites
Send to Friend
Photo: Exterior
Category: Italian restaurants; Restaurant - Seafood
3 Monkeys
3 MONKEYS
136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500
A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded…More
> Next
> Done
> Home
> About
Kings Cross Station
Euston Road, Camden NW12QL
King's Cross Station is the gateway between London and the East of England, North Eastern England, and Scotland. Destinations include Leeds, Newcastle, Edinburgh, Cambridge, Welwyn Garden City and Stevenage.
Category: Message, Railway Stations, Underground Stations
What’s Nearby
Directions to
Directions from
Save to Favourites
Send to Friend
> Next
> Done
> Home
> About
Tel: +44 8457 484950
Photo: Exterior
Live Departures/Arrival Information
Live Tube Information
The LDP dynamically constructs the detailed pages from the available content feeds.
Structure within the feeds determines the correct assembly of pages
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SpacemarkA hub of places
Live information for a generation on the move
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Spacemark allows consumers to ‘spacemark’ businesses on the web or via 118/411 services……and then access them ‘on the move’ via mobile or personal navigation
e.g. find a restaurant via a local guide on the web……and have it instantly available in your personal navigation system
SpacemarkProviding a ‘hub’ for places
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Capture Places from any website
Live information for a generation on the move
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Retrieve Places on Mobile
Live information for a generation on the move
A Spacemark can be accessed anytime, anywhere.
On a mobile phone the places you have saved are easily accessible from a link on the home page.
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Mobile Offer/VouchersLocalSecrets.com
Live information for a generation on the move
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Rich Content and vouchers
Restaurant Details/Search
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LocalSecrets – printed voucher
Print paper copy and hand to restaurateur for redemption
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LocalSecrets – e-vouchers
Select an offer
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LocalSecrets – e-voucher ‘Send to
mobile’
‘Send to mobile’ and show to restaurateur on
the phone for redemption
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Confirmation of details
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LocalSecrets mobile experience
LocalSecrets
For your LocalSecrets e-voucher, click here:http://m.localsecrets.com/acbcdefghijkl
SMS Mobile browser