mw2011: j. bickersteth + c. ainsley, mobile phones and visitor tracking

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Page 1: MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
Page 2: MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking

Mobile Phones And Visitor Tracking

Julian Bickersteth Smarttrack and Christopher Ainsley Shoppertrak

Page 3: MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking

Potential tracking technologies

• GPS

Page 4: MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
Page 5: MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking

Potential tracking technologies

• GPS• RFID• TMSI ( Temporary Mobile subscriber Identity)

• Blue Tooth• Wi-Fi

Page 6: MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
Page 7: MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
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