M E D I A PA C K I S S U E T W O W I N T E R 2 0 1 0

mvp247.com

H I S T O R Y - C O N T A C T S - A D V E R T I S I N G R A T E S - S C H E D U L E - N E X T I S S U E

MVP Magazine is set to get 2011 off to a flying start. Britain’s only basketball magazine (out on January 20th) will feature NBA Defensive Player of The Year, Dwight Howard, on the cover - the Orlando Magic centre known as “Superman” for his aerial antics.

We also sit down with two-time NBA champion Pau Gasol to talk about his experi-ences as one of Europe’s leading lights in the Big League. And we look ahead to the historic NBA regular season games being played at London’s O2 in March.

Team GB forward Dzaflo Larkai tells us about life as a pro in Japan, we hear from the baller-turned-actor who now makes a living being LeBron James, and we talk to the man behind London’s most successful female junior programme of all time.

Thrown in all the latest bball news and views, sneakers, fashion and training tips and it’s an issue not to be missed...especially with our special pullout calendar, listing all the key dates basketball dates for the coming year.

MVP is available in WHSmith stores nationwide, numerous independent newsagents and online. See MVP247.com for more details - as well as daily bball news bites.

In Issue 02Dwight Howard,Pau Gasol,Dzaflo Larkai,Phil Perre,Paul Sturgess,Haringey Angels,BBL,Ice Cube,New York’s Finest,Latest Sneakers / Gear,Workout tips, News + More

ContactsMVP MagazineResponse Studios369B High RoadLeytonLondon E10 5NA

E. info@mvp247.comW. www.mvp247.comT. 07958 366 493

Editor Greg Tannergreg@mvp247.comAssistant EditorMark Woodsmark@MVP247.comCreative DirectorJake Greenjake@mvp247.comArt DirectorHarry Adamsharry@mvp247.comContributing Photographers & Illustrators:Rinchen Ato, Kieran Halil, Niko 09, James Pearson-Howes, Kevin Joseph, Finlay Mackay, John Hooper & Phil Knott.

Advertisers & Cross Branding

M V P M E D I A P A C KIn

ISSU

E 2

PREVIOUSLY PUBLISHED ISSUES

ISSUE ONE Lebron James

ISSUE TWO Kobe Bryant

ISSUE THREE Derrick Rose

ISSUE FOUR Dwyane Wade

ISSUE FIVE Kobe Bryant @ NBA final

ISSUE 01

MIAMI THRICECAN ‘BRON, FLASH & BOSH BRING THE HEAT?

mvp

247.c

om £3.50 ISSUE 01 AUTUMN 2010

TEAM USA ON TOP OF THE WORLDNIKE WORLD BASKETBALL FESTIVAL

RYAN RICHARDS YORICK WILLIAMS KANO

Front Cover.indd 1 23/9/10 13:43:34

Miami Heat’s Big 3, Team GB, World Basketball Festival, Ryan Richards, Devon Van Oostrum, Brighton Beach court, Latest sneakers / gear, Kano, Workout tips + More

LAST

ISS

UE

“A love for & knowledge of hoops...shines through in this new publication”Slam Magazine

2010/11 Print Schedule Issue Copy Deadline Print Deadline Street Date Winter 15/12/10 06/01/11 20/01/11 Spring TBC TBC TBC Summer TBC TBC TBC Autumn TBC TBC TBC Advertising Rates Display Rates Dimensions (w) x (h) Price Front Cover Sponsor N/A £1500 Back Cover 210 x 255mm £900 Inside Front Cover 210 x 255mm £800 Inside Back Cover 210 x 255mm £800 Double Page Spread DPS 420 x 255mm £650 Full Page 210 x 255mm £400 Half Page (Horizontal) 190 x 115mm £200 Half Page (Vertical) 90 x 235mm £200 Advertorial Single 210 x 255mm £550 Advertorial Double 420 x 255mm £1100• Planning rates on request £CALL Artwork Specifications • Accepted Formats: DVD, CD (Mac formatted) • Formats for process colour separation: JPEGS, PDF’s, CMYK EPS, TIFF. • Please save images as 300 dpi Resolution.• All Fonts (typefaces) Postscript and Printer Fonts MUST be supplied. • Digital artwork must be accompanied by a proof. Adobe Photoshop, Illustrator & InDesign (inc. CS4) Contact us for details of series/multiple issue discounts NB: 5mm bleed required on all full and half page adverts

210 mm

255

mm

FULL PAGE

1/2 PAGE

(horizontal)

1/2 PAGE

(vertical)

190mm

115m

m

90 mm

235

mm

420mm

213 mm (Bleed)

261mm

(Bleed)

261 mm

(Bleed)

426 mm (Bleed)

Add 3mm Bleed all round the edge.

For advertising sales please call Jake Green on 07958 366 493

Distribution WH Smiths Nationwide.MVP Magazine Online StoreCOMAG - Independent News AgentsSelfridgesHarrodsNBA EventsBBL Team ShopsSwish Online StoreBig Smoke independent distributionA large Subcrpition database

Company Response StudiosCover price: £3.50 Number of pages: 64/84/100

Readership ProfileMarket Research amongst our target audience reveals that: • 68% are male • 90% are between the ages 12-30 years old

Circulation per issue – 8.000 copies Prospective Readership – 24,000 (3:1 readership ratio)

THE MVP LOVES MVP Reigning NBA Finals MVP Kobe Bryant knows the deal. Here he is showing MVP Magazine some love during his trip to London in September. This photo was shot at a Nike event hosted by MVP Editor Greg Tanner, who got an exclusive sit down interview with the Black Mamba.

Where we’ve been promoted....MVP’s launched generated a lot of heat - both within the basketball community and the media industry. The Daily Mirror, New Statesman and RWD Magazine were amongst those to feature our launch - not to mention countless publishing industry websites.

FAN-TASTICThe MVP Facebook page has racked up 1,200 fans in just 10 weeks...and will almost certainly break the 2,000 mark by the time our next issue goes to print.

WEBSITE TAkEOVERBanner (468 x 60): £450 perweekMPUs (300 x 250): £250 per weekBackground image, banner, MPU, Editorial Feature + Twitter and Facebook updates - £ CALL

WEBSITE STATS August 2010:45,551 unique users212,102 page views80% of traffic from UK10% of traffic from USA

The Market * The number of adults in England who do sport at least three times a week has reached 6.93 million

* The number of men playing sport three times a week has risen by 176,000 to 4.203 million.

* Regular participation among non-white adults has increased by 98,800 to 713,800.

* During the year Oct 08 to Oct 09 (APS3) 193,300 (0.46%) adults participated in 30 minutes moderate intensity basketball at least once a week.

As is common with the overall trend in the total circula-tion of Bauer magazines in the UK is down 5.2% year on year. However, Paul Keenan, chief executive of Bauer Media says that “investing in editorial content to make magazines which are relevant, fresh and surpris-ing is a winning strategy. In 2009, quality magazines generated quality revenues. Advertisers will continue to see in 2010 that the magazine is a trusted, hugely relevant and effective channel through which they can communicate clearly and precisely with high quality audiences. Which combined with the constant year on year increase in basketball participation in the UK gives us a positive outlook for sales of MVP Magazine.

CustomersMVP Magazine appeals to a variety of segments of the sport market, the main segments are A01 Ben ABC1, A02 Jamie C2DE, A03 Chloe ABC1 and Leanne C2DE

who make up 23.4% of the English population and are the most likely to participate in basketball as a sport.

These consumers are all 18-25 years old. The main segment is Ben who also has the highest spending capacity. MVP Magazine also appeals to the older seg-ment of the sport market, in the form of parents (most often mums) purchasing the magazine for their family or children specifically.

As our main consumer Ben is a heavy internet user and has a high speed broadband connection at home. He uses this for sports news, personal emails, buying films and games and in recent months playing online poker. Ben is well educated and well informed, and is the most likely of his peers to appreciate live music, photography and graphic design, especially if com-bined with his thirst for the latest gadgets.

Another of our core consumers is Jamie. Jamie is 20 and has just finished studying for an HND at his local college. Since finishing the course he’s been unable to find a related job, he works at the local supermarket full time, but hopes to find something better soon. He lives with his parents in the family home, still very much hangs around with his school-mates.

Alongside sports participation we acknowledge that there is a market segment that engages in watch-ing basketball and buying the associated clothes, but our understanding of this segment is much less well developed. We have called this segment Kevin.

[1] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/active_people_survey/active_people_survey_3.aspx

[2] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: < www.sportengland.org/research/active_people_survey/active_people_survey_3.aspx>.

[3] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/active_people_survey/ac-tive_people_survey_3.aspx>.

[4] Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: www.sportengland.org/research/active_people_survey/ac-tive_people_survey_3/detailed_sport_results.aspx>.

[5] Magazine ABC’s: the report card, UK, Guardian On-line. Available from: www.guardian.co.uk/media/2010/feb/11/magazine-abcs-report-card>.

[6] Magazine ABC’s: the report card, UK, Guardian On-line. Available from: www.guardian.co.uk/media/2010/feb/11/magazine-abcs-report-card>.

[7] Sport England Market Segmentation, 2010, [Inter-net]. UK, Sport England. Available from: www.sporteng-land.org/research/market_segmentation.aspx>.

[8] <#_ftnref> Sport England Market Segmentation, 2010, [Internet]. UK, Sport England. Available from: < www.sportengland.org/research/market_segmentation.aspx>.

M V P M E D I A P A C KIn

ISSU

E 2