MV HELMETS STRATEGIC RETAIL PLANNING PROCESS

Business Mission

Here at Motocross Vision Helmets, we believe in you, the rider and invest our time and money into new technology, to give the rider the best safety we can deliver.

SWOT AnalysisStrengths: Quality, pricing, helmet safety design and production

Weaknesses: Don’t have the brand recognition other helmet brands have

Opportunities: Sponsorships of riders and motocross events to get our name out to the public. Threats: Other well-established companies in the helmet industry.

Strategic Opportunities

Mountain biking industry opening up to full face helmets Specifically designed helmets by the riders

Professional Rider Sponsorship

Monster Energy Supercross Sponsorship

New technology in helmet shells

Market Attractiveness Competitive Position

HighHigh

High High

HighLow

MediumLow

MediumMedium

Specific Objectives

Gain sponsorship with the AMA and FIM to gain brand recognition, and establish ourselves in the motocross industry within our first year of establishment.

Retail Mix Product: Motocross helmet, DOT Approved, and a

helmet bag to keep it in.

Place: Distribution through the internet, motocross retailers, and all motocross magazines.

Promotion: Promoting through sponsored riders, internet advertising and magazine ads.

Pricing: Pricing is from $150-$300.