mustafa gezera niccolo lais igor bykov marco lovadym chutchev
TRANSCRIPT
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Mustafa Gezera
Niccolo Lais
Igor Bykov
Marco LoVadym Chutchev
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INTRODUCTION & BACKGROUND
Start-up project
Barcelona, Spain
Auto-repair shop of Vintage motors
Obstacles/ Solutions
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MARKET DEFINITION & SITUATION
30 in Barcelona
Over 100 in Catalunya
Only 10% repair vintage cars
Long waiting period (6 months)
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SWOT
• Hard to find specific suppliers
• Cost of components is high and unstable.
• Right moment to enter the market
• Almost no competitors
• Growing demand
• Lack of experience• Slow payback
• Sufficient amount of capital
• Desire to do our best to help the business
• Knowledge
Strengths
Weaknesses
ThreatsOpportunities
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MISSION STATEMENT
At Hot Rod’s Auto Repair Shop, we share our customers’ passion for
vintage motors, ensuring absolute quality in our work, and exceptional
dedication for our customers.
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GOALS & OBJECTIVES
To reach our investment goal and earn positive income for 2016 without failure meeting our financial obligations.
Become a top-mind brand for our customers in the sphere of auto repairing
Provide our customer with efficient online & offline services.
To maintain a reasonable growth rate for the following years but keep a “helthy” equity-debt ratio
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FINANCIAL PLANFinancing Start-up Assets & Costs
Cash
& B
ank
Rent
Dep
osit
Legi
slatio
n
Coon
sulta
nt fe
es
Garag
e Dec
orat
ions
Auto
mot
ive
Parts & A
cces
sorie
s
Auto
mot
ive
Diagn
ostic
Mac
hine
Tools & E
quip
men
ts
Refe
rnish
ing
tools
Pain
t
Capi
tal R
equi
red
0.00 €20,000.00 €40,000.00 €60,000.00 €80,000.00 €
100,000.00 €120,000.00 €140,000.00 €160,000.00 €
Start up
40%
60%
40%
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MARKET ANALYSIS
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FORECASTED INCOME STATEMENT
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PROFIT & ROIC
2015 2016 2017 2018 2019 20200.00 €
2,000.00 €
4,000.00 €
6,000.00 €
8,000.00 €
10,000.00 €
12,000.00 €
14,000.00 €
16,000.00 €
18,000.00 €
3,024.00 €
5,751.27 €
8,809.35 €
12,232.41 €
16,063.28 €
Forcecasted net Income
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MARKETING PLAN
Segmentation
Target niche
Concentrated marketing
Positioning proposal
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MARKETING MIX
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ORGANIZATIONAL PLAN
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MANAGEMENT AND HUMAN RESOURCES
The main criteria for new employees are:
• age: 21 - 35
• specialized secondary education
• work experience >2 years
• higher education is desired (but optional)
• Salary is slightly higher than the average one. 2 months is a probation period
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3 STEPS TO OPEN THE STATION
Recruitment & premises1
2
3
Equipment and training
Advertising, installation & final preparation