must to know tips for education startups in india
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P A R D E E P G O Y A L
1 1 J U L Y 2 0 1 5
5 1 6
I N D E P T H
M u s t t o k n o w t i p s f o r e d u c a t i o n s t a r t u p s
i n I n d i a
I w o r k e d i n t w o e d u c a t i o n - c e n t r i c s t a r t u p s . I k n o w t h e r e a r e m a n y i s s u e s w o r t h s o l v i n g f o r
s t u d e n t s , t e a c h e r s , a n d s c h o o l m a n a g e m e n t . I h a v e s e e n m a n y s t a r t u p s d o i n g g r e a t t h i n g s
i n t h e e d u c a t i o n d o m a i n .
T h e e d u c a t i o n i n d u s t r y i s m o r e t h a n U S D 3 0 b i l l i o n i n I n d i a a l o n e , b u t m o s t o f t h e t i m e s
s t a r t u p f o u n d e r s g o t t h i s w r o n g . D o n t g e t f o o l e d b y t h e s e n u m b e r s . T h e e d u c a t i o n i n d u s t r y
i s v e r y w i d e , a n d v a l u a t i o n s s e e m s w e l l i n g w h e n w e l o o k a t t o t a l e d u c a t i o n e x p e n s e s o f t h e
I n d i a n p o p u l a t i o n . W e , t h e f o u n d e r s , s h o u l d o n l y f o c u s o n v a l u a t i o n s o f n i c h e i n w h i c h o u r
p r o d u c t i s g o i n g t o m a k e m o n e y . L e t s t a k e a d e e p e r l o o k w h a t l i e s u n d e r t h e h i d d e n l a y e r s
o f t h e e d u c a t i o n i n d u s t r y .
T h e r e a r e s i x t y p e s o f e d u c a t i o n i n s t i t u t e s .
1 . P r e n u r s e r y / K i n d e r g a r t e n
T h i s c a t e g o r y w a s a l m o s t n o n - e x i s t e n t e v e n a f e w y e a r s b a c k . I n t h e l a s t 1 0 t o 1 5 y e a r s t h e
n u m b e r o f w o r k i n g m o t h e r s h a s i n c r e a s e d i n m a n y f o l d s t h u s t h e d e m a n d f o r t h e s c h o o l s ,
t a k i n g c a r e o f e a r l y e d u c a t i o n h a s a l s o i n c r e a s e d . T h e r e w a s a r a p i d g r o w t h i n t h e s e c t o r o f
e a r l y e d u c a t i o n .
I s e e t h e s e s c h o o l s a s c r c h e w i t h a b e t t e r b u s i n e s s m o d e l . N o w o n d e r , b i g c o m p a n i e s
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g r a b b e d t h e o p p o r t u n i t y a n d s u c c e s s f u l l y b u i l t p u b l i c c o m p a n i e s l i k e T . I . M . E K i d s , E u r o K i d s ,
a n d K i d Z e e .
A d v e r t i s e m e n t
W h a t d o t h e y s e l l ?
T h e d r e a m o f h o m e l i k e c a r e a t s c h o o l a l o n g w i t h b a s i c e d u c a t i o n w h i c h i s n e e d e d t o g e t
a d m i s s i o n i n t o p r a n k e d b r a n d e d s c h o o l s .
T o c a p i t a l i z e o n t h e p o p u l a r i t y o f o n l i n e l e a r n i n g , y o u m u s t d e l i v e r y o u r c o n t e n t a n d
a p p l i c a t i o n s q u i c k l y , r e l i a b l y , a n d s e c u r e l y . Y o u c a n d o t h a t b y t u r n i n g t o t h e c l o u d a n d
d e l i v e r i n g i t v i a a w o r l d - c l a s s , g l o b a l C D N .
F o r a p r o v e n a p p r o a c h t o d e l i v e r i n g e L e a r n i n g v i d e o s , y o u c a n t a k e a d v a n t a g e o f A k a m a i s
v i d e o s t r e a m i n g s o l u t i o n s . R e g i s t e r f o r t h e Y o u r S t o r y - A k a m a i e L e a r n i n g r o u n d t a b l e
h a p p e n i n g t o m o r r o w ( O c t 0 5 ) i n B e n g a l u r u t o l e a r n m o r e . M o r e d e t a i l s h e r e .
2 . K - 1 2 s c h o o l s
T h i s c a t e g o r y o f s c h o o l s w a s e v e r p r e s e n t b u t n e v e r b e e n t h a t h o t s p a c e a s i t i s n o w .
S c h o o l s a r e g e t t i n g s m a r t e r w i t h t e c h n o l o g y , i n f r a s t r u c t u r e , c u r r i c u l u m a n d e x t r a a c t i v i t i e s .
P a r e n t s a r e b e c o m i n g m o r e c o n c e r n e d a b o u t t h e i r c h i l d r e n a n d d e m a n d i n g m o r e a t t e n t i o n
f r o m s c h o o l s . S c h o o l s a r e c a s h i n g o u t t h i s o p p o r t u n i t y b y i n c r e a s i n g f e e s a n d p r o v i d i n g a l l
t h e f a c i l i t i e s e x p e c t e d b y t h e p a r e n t s .
W h a t d o t h e y s e l l ?
A d r e a m o f a s m a r t s t u d e n t w i t h I Q o f E i n s t e i n + S p o r t s s p i r i t o f T e n d u l k a r + M u s i c a l t a l e n t
Got: An innovative start-up.
Get: On the biggest launch pad.
Win: A flight to success.Runwayto SuccessSeason 4
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*Mandeep ManochaCo-Founder & CEO,ReGlobeSeason3, GrandPrizeWinner Replay
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o f A . R R e h m a n .
3 . S u p p l e m e n t a r y E d u c a t i o n
I t i s o u r f a v o r i t e t u i t i o n m a r k e t . I n e a r l y t i m e s , t u i t i o n s w e r e f o r t h e w e a k s t u d e n t s w h o c o u l d
n o t k e e p p a c e w i t h t h e s p e e d o f t e a c h i n g i n s c h o o l . . P a r e n t s s t a r t e d s e n d i n g t h e i r k i d s t o
t u t o r s s o t h a t t h e y c a n l e a r n a t t h e i r o w n i n d i v i d u a l s p e e d .
T e a c h e r s s t a r t e d e x p l o i t i n g t h i s o p p o r t u n i t y o f m a k i n g e x t r a b u c k s . S c h o o l t e a c h e r s j o i n e d
t h e r a c e o f b e c o m i n g t h e p a r t - t i m e t u t o r . T h e n t h e y s t a r t e d f a v o r i n g s t u d e n t s i n t h e s c h o o l
w h o w e r e t a k i n g t u i t i o n f r o m t h e m . S o o n , p a r e n t s o b s e r v e d t h a t t h e t u i t i o n g o i n g s t u d e n t s
w e r e s c o r i n g m o r e m a r k s . O f c o u r s e t e a c h e r s w e r e p r e p a r i n g t h e i r t u i t i o n s t u d e n t s f o r t h e
q u e s t i o n s w h i c h t h e y w e r e g o i n g t o s e t i n t h e s c h o o l . I l l e g a l , b u t u n d e r t h e c a r p e t a n d n o o n e
c o u l d e v e r r e c t i f y t h i s c o r r u p t i o n .
G a n d a h a i p a r D h a n d a h a i y e h t o d a y s u p p l e m e n t a r y e d u c a t i o n i s a b i g b u s i n e s s .
W h a t d o t h e y s e l l ?
E x t r a M a r k s ! ! T h a t i s i t .
4 . E x t r a - c u r r i c u l a r a c t i v i t i e s
P a r e n t s w a n t m o r e f o r t h e i r c h i l d r e n . T h e y w a n t t h e i r c h i l d r e n t o e x c e l i n e v e r y p o s s i b l e
f i e l d , s o t h e y s e n d t h e i r c h i l d r e n t o d a n c e , m u s i c , p a i n t i n g a n d o t h e r c l a s s e s .
W h a t d o t h e y s e l l ?
A d r e a m o f b e c o m i n g a m u l t i t a l e n t e d s t u d e n t .
5 . C o m p e t i t i v e e x a m p r e p a r a t i o n
T h i s s e g m e n t o f e d u c a t i o n w a s n o t p o p u l a r b e f o r e t h e t r e n d o f s t u d y i n g e n g i n e e r i n g b u r s t i n
I n d i a . A f t e r t h e s u c c e s s o f I I T - J E E p r e p a r a t i o n c l a s s e s , t e a c h e r s g e t t h e a t t e n t i o n o f a l l
p o s s i b l e c o m p e t i t i v e e x a m s .
N o w p e o p l e b r a n d t h e i r c o a c h i n g i n s t i t u t e a s I I T c o a c h i n g f r o m t h e I I T i a n s .
W h a t d o t h e y s e l l ?
D r e a m o f g e t t i n g i n t o I I T / A I I M s ( o r s i m i l a r b r a n d e d i n s t i t u t e s )
6 . C o l l e g e s
C o l l e g e s a n d u n i v e r s i t i e s a r e t h e u p p e r s e g m e n t s o f t h e e d u c a t i o n s y s t e m . B u s i n e s s m e n
e x p l o i t e d t h i s s e g m e n t i n t h e n a m e o f p o p u l a r b r a n d s .
P r o m i s e y o u w o n t l a u g h a t T h i n k b e y o n d I I M s , a p o n y t a i l h a t c h i n g h i s g o l d e n e g g s .
T o d a y , h i g h e r e d u c a t i o n m a r k e t i n I n d i a i s d o m i n a t e d b y b u i l d e r s a n d l a n d l o r d s . T h e m a j o r
i n v e s t m e n t i s l a n d a n d i n f r a s t r u c t u r e , t h e r e s t o f t h e t h i n g s a r e a l m o s t f r e e i n c o m p a r i s o n t o
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i n f r a c o s t .
W h a t d o t h e y s e l l ?
T h e s w e e t d r e a m o f a j o b .
W h a t p e o p l e a r e s o l v i n g ?
I f y o u a n a l y z e e d u c a t i o n i n d u s t r y c a r e f u l l y , t h e n y o u w i l l o b s e r v e a l o t o f p r o b l e m s . P a r e n t s
a r e g e n u i n e l y c o n c e r n e d a b o u t t h e f u t u r e o f t h e i r c h i l d r e n s o t h e y a r e w i l l i n g t o s p e n d a s
m u c h m o n e y a s t h e y c a n . O n t h e f l i p s i d e , e d u c a t i o n p r o v i d e r s a r e n o w b u s i n e s s m e n w h o
w a n t t o i n c r e a s e t h e i r p r o f i t a b i l i t y e v e r y y e a r , t h e y c a r e a b o u t m a k i n g m o r e m o n e y .
I n b e t w e e n t h e s t a r t u p s w h o a r e s o l v i n g p r o b l e m s l i k e
P l a t f o r m t o c o n n e c t t e a c h e r s & s t u d e n t s
L i n k e d I n t y p e o f p l a t f o r m f o r t e a c h e r s
C o n t e n t s h a r i n g p l a t f o r m
D i s c u s s i o n p o r t a l s e x c l u s i v e l y f o r t e a c h e r s o r s t u d e n t s
C o n t e n t c u r a t i n g & a g g r e g a t i o n
Z o m a t o l i k e p o r t a l f o r s e a r c h i n g s c h o o l s o r p r e - s c h o o l s
G a m e b a s e d l e a r n i n g
E - c o m m e r c e f o r s c h o o l a c c e s s o r i e s
C o m m u n i c a t i o n c h a n n e l s b e t w e e n s c h o o l s a n d p a r e n t s
E R P , C R M f o r s i m p l i f y i n g i n t e r n a l a d m i n p r o c e s s e s o f s c h o o l s
W h a t n e e d s m o r e a t t e n t i o n f r o m s t a r t u p s ?
Y o u , a s a s t a r t u p f o u n d e r h a s t o l o o k d e e p e r i n t o r o o t i s s u e s . D o n o t c o n s i d e r e d u c a t i o n
d o m a i n a s a c a s h - c o w . I t m a y b e t r u e f o r s c h o o l o w n e r b u t d e f i n i t e l y n o t f o r y o u . T e l l m e t h e
n a m e o f 1 0 e d u c a t i o n s t a r t u p s w h o m a d e h e f t y a m o u n t i n p a s t 1 0 y e a r s ? N o t m u c h , b u t
s c h o o l s , c o a c h i n g i n s t i t u t e s & c o l l e g e s a r e m a k i n g l o a d s o f m o n e y e v e r y y e a r .
Y o u m i g h t b e s o l v i n g a v a l i d i s s u e b u t d o n t j u s t t o u c h t h a t i s s u e o n t h e s u r f a c e l e v e l . S o m e
o f m y s u g g e s t i o n f o r y o u t o r e s e a r c h f u r t h e r a r e
1 . W h a t s t u d e n t w a n t s ?
T h i n k a s i f y o u a r e s t u d e n t , w h a t y o u w i l l n e e d ? D o n t t h i n k y o u r s e l f a s a r e v o l u t i o n i s t w h o
d e f i n e w h a t s t u d e n t s h o u l d h a v e . S t u d e n t s w i l l r e j e c t y o u r p r o d u c t i f y o u a r e n o t s o l v i n g h i s
p a i n .
S t u d e n t s a r e f e d u p w i t h s u p p l e m e n t e d u c a t i o n . I f y o u a r e p a s s i o n a t e a b o u t s u p p l e m e n t
e d u c a t i o n , t h e n l o o k f o r a n i c h e . F o r e x a m p l e , i f y o u w a n t t o m a k e s c i e n c e l e a r n i n g p r o d u c t
t h e n f i n d 1 0 0 - 2 0 0 s t u d e n t s w h o a r e e x t r e m e l y i n t e r e s t e d i n y o u r p r o d u c t . K e e p i t e r a t i n g t i l l
y o u f i n d y o u r p r o d u c t t o b e - m a r k e t f i t .
G o i n t o p r o d u c t d e p t h t h e n e x p a n d i n w i d t h ( m a r k e t g r o w t h ) .
T h e r e a r e t h r e e s e g m e n t s w i t h i n s t u d e n t s
1 . R o c k e t s H i g h - s p e e d i n d i v i d u a l s f u e l e d b y s e l f m o t i v a t i o n p r o p o n e n t . T h e s e a r e s t u d e n t s
w h o a r e h u n g r y f o r k n o w l e d g e . Y o u d o n o t h a v e t o t e a c h t h e m ; t h e y w i l l f i g u r e o u t t h e i r o w n
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w a y s t o e x c e l i n t h e i r f a v o r i t e s u b j e c t . U n f o r t u n a t e l y p e r c e n t a g e i s v e r y l o w f o r t h i s s e g m e n t .
H o w m a n y r o c k e t s h a v e y o u s e e n i n y o u r c l a s s ?
2 . M e r c e d e s / A u d i / B M W H i g h w o r t h s t u d e n t s w h o a r e e x c e l l e n t i n s t u d i e s b u t c o n t r o l l e d b y
g r o u n d b o u n d a r i e s o f t h e c u r r i c u l u m . T h e y n e e d d i r e c t i o n s ; t h e y n e e d t h e m o t i v a t i o n t o
b r e a k r e c o r d s , t h e y f e e l v a l u a b l e w h e n p e o p l e t a l k a b o u t t h e m , t h e y f e e l m o t i v a t e d w h e n
a p p r e c i a t e d b y m a s s e s . I d o n t k n o w t h e e x a c t p e r c e n t a g e , b u t c a n w e a s s u m e t o p 1 0 %
s t u d e n t s ?
3 . P u b l i c T r a n s p o r t T h e s e a r e s t u d e n t s w h o a r e d r i v e n b y p u b l i c p r e s s u r e . I f g i v e n a c h a n c e
t h e y w i l l n o t m o v e f r o m t h e i r s t a t i o n . T h e y f e e l a b u r d e n i n e v e r y t h i n g t h e y a r e d o i n g a b o u t
s t u d i e s . T h e s e a r e m a s s e s , y o u s e e t h e m e v e r y w h e r e i n m e t r o c i t i e s , u r b a n c i t i e s a n d
v i l l a g e s . T h e s e a r e t h e s t u d e n t s w h o a r e i g n o r e d b y m o s t o f t h e s t a r t u p s .
F i g u r e o u t y o u r s e g m e n t . Y o u c a n n o t m a k e a p r o d u c t t o s a t i s f y a l l t h e s e g m e n t s . E v e r y o n e
m a y p a r t i c i p a t e , b u t y o u r f o c u s m u s t b e o n o n e a n d o n l y o n e s e g m e n t .
2 . W h a t t e a c h e r s w a n t ?
T e a c h e r s i n I n d i a a r e d i f f e r e n t f r o m t e a c h e r s i n U S / U K . B e f o r e b u i l d i n g s o m e t h i n g f o r
t e a c h e r s , y o u m u s t u n d e r s t a n d w h y a t e a c h e r c h o o s e t e a c h i n g a s a p r o f e s s i o n . I f e e l s a d
w h e n I s e e s o m e t e a c h e r s w h o a r e t e a c h i n g i n c o l l e g e s b e c a u s e t h e y h a v e n o t g o t a j o b
a n y w h e r e e l s e . V e r y u n f o r t u n a t e b u t t r u e i n m y e x p e r i e n c e . I w i l l l o v e t o g e t p r o v e d w r o n g a t
t h i s p o i n t .
T h i s u n f o r t u n a t e s i t u a t i o n h a p p e n e d b e c a u s e o f c r o n y c a p i t a l i s m . E d u c a t i o n b u s i n e s s e s
n e e d c h e a p l a b o r b e c a u s e t h e y d o n t w a n t t o p a y p a c k a g e s l i k e I T c o m p a n i e s . T h e y h i r e
g r a d u a t e s a n d p o s t g r a d u a t e s w h o a r e r e j e c t e d b y o t h e r c o m p a n i e s . W h y ? B e c a u s e n o o n e
l o o k a t t h e p e r f o r m a n c e o f a t e a c h e r , t h e y l o o k a t t h e d e g r e e s . T e a c h e r p e r f o r m a n c e s h o u l d
b e m e a s u r e d b y t h e n u m b e r o f s t u d e n t s w h o l o v e t o a t t e n d h i s / h e r c l a s s w i t h o u t
a t t e n d a n c e p r e s s u r e .
I h a v e s e e n s o m e t e a c h e r s w h o a r e p a s s i o n a t e a b o u t t e a c h i n g . W h o c o u l d h a v e g o t a b e t t e r
p a y i n g j o b b u t t h e y a r e t e a c h i n g b e c a u s e t h e y l o v e t o t e a c h . S t u d e n t s a t t e n d t h e i r c l a s s e s ,
n o t b e c a u s e o f f e a r o f a t t e n d a n c e s h o r t a g e b u t b e c a u s e t h e y e n j o y l e a r n i n g f r o m t h a t
t e a c h e r .
W h y s c h o o l s a n d c o l l e g e s n e e d t o i m p o s e m i n i m u m a t t e n d a n c e ? B e c a u s e t h e y f a i l e d i n
m a k i n g e d u c a t i o n a n e n j o y a b l e p r o c e s s .
R e - e v a l u a t e w h a t y o u a r e m a k i n g f o r t e a c h e r s . F i n d o u t a t a r g e t g r o u p o f t e a c h e r s f o r y o u r
p r o d u c t . S t a r t w i t h 1 0 - 2 0 e a r l y a d o p t e r t e a c h e r s t o v a l i d a t e w h a t y o u a r e m a k i n g .
F i g u r e o u t t h e i r d i f f i c u l t i e s . A s k t h e m w h a t t h e y w a n t . D o n o t a s k t h e m w h a t o t h e r t e a c h e r s
w a n t .
C h i p a n d D a n H e a t h e x p l a i n e d a n e x p e r i m e n t w i t h h u m a n p s y c h o l o g y i n t h e i r b o o k M a d e t o
S t i c k .
L e t s a s s u m e t h a t y o u a r e t r y i n g t o p e r s u a d e s o m e o n e t o t a k e a n e w j o b i n a d e p a r t m e n t
t h a t i s c r u c i a l t o t h e c o m p a n y s s u c c e s s . H e r e a r e t h r e e p o s s i b l e p i t c h e s f o r t h e n e w j o b .
1 . T h i n k a b o u t h o w m u c h s e c u r i t y t h i s j o b p r o v i d e s . I t s s o i m p o r t a n t t h a t t h e c o m p a n y w i l l
a l w a y s n e e d s o m e o n e d o i n g t h i s j o b .
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2 . T h i n k a b o u t t h e v i s i b i l i t y p r o v i d e d b y t h i s j o b . B e c a u s e t h e j o b i s s o i m p o r t a n t , a l o t o f p e o p l e
w i l l b e w a t c h i n g y o u r p e r f o r m a n c e
3 . T h i n k a b o u t h o w r e w a r d i n g i t w i l l b e t o w o r k i n s u c h a c e n t r a l j o b . I t o f f e r s a u n i q u e
o p p o r t u n i t y t o l e a r n h o w t h e c o m p a n y r e a l l y w o r k s .
T h i s e x p e r i m e n t r e v e a l s t h e c h a s m b e t w e e n o u r s e l v e s a n d o t h e r s . M o s t p e o p l e s a y n o . 3 - a n
a p p e a l t o l e a r n i n g w o u l d b e m o s t m o t i v a t i n g f o r t h e m . T h o s e s a m e p e o p l e p r e d i c t t h a t
o t h e r s w o u l d b e m o s t m o t i v a t e d b y N o . 1 ( S e c u r i t y ) a n d N o . 2 ( E s t e e m )
L e a r n t h e a r t o f t a k i n g f e e d b a c k . A s k t h e m w h a t y o u w a n t ? , n o t w h a t y o u t h i n k y o u r
c o l l e a g u e s w i l l n e e d ? .
3 . W h a t s c h o o l / c o l l e g e m a n a g e m e n t w a n t s ?
N o S e c r e t , t h e y w a n t p r o f i t s . B u i l d s o m e t h i n g t h a t c a n r e d u c e t h e i r c o s t s o r h e l p t h e m i n
m a k i n g m o r e m o n e y .
S o m e s c h o o l s w a n t t o m a k e m o n e y i n e v e r y p o s s i b l e w a y ( w r o n g o r r i g h t ) b u t s o m e s c h o o l s
w a n t t o i n c r e a s e p r o f i t s b y t a k i n g r e s p o n s i b l e s t e p s . B o t h a r e r i g h t i n t h e i r p l a c e s . D e b a t e i s
n o t t o p r o v e s o m e o n e w r o n g . D e b a t e i s h o w t o a d d v a l u e i n t h e i r l i f e .
S o m e r a n d o m i d e a s
S a v e t h e i r m o n e y o n S M S b y p r o v i d i n g t h e m W h a t s A p p t y p e s i m p l e c o m m u n i c a t i o n
p l a t f o r m
S a v e t h e i r m o n e y o n p a p e r p r i n t i n g b y i m p l e m e n t i n g e - l i b r a r y e a s y t o a c c e s s , e a s y t o
s e a r c h , e a s y t o r e a d
H e l p t h e m i n g e t t i n g m o r e s t u d e n t s ( h i g h l y m o n e t i z a b l e b u s i n e s s )
G i v e t h e m s o m e t h i n g f o r w h i c h p a r e n t s c a n p a y e x t r a h a p p i l y . S o m e t h i n g s o c o o l t h a t t h e
s c h o o l c a n p r o v i d e a s o p t i o n a l b u y f o r p a r e n t s a n d 9 9 % p a r e n t s s a y s Y E S .
R e d u c e s c h o o l s h e a d a c h e f r o m g o v e r n m e n t r e g u l a t i o n s / p o l i c y u p d a t e s . S e n d t h e m e a s y t o
i n t e r p r e t a n d a c t i o n a b l e n o t i f i c a t i o n w h e n e v e r t h e r e i s a n y r e l e v a n t u p d a t e f r o m C . B . S . E ,
s t a t e g o v e r n m e n t o r c e n t r a l g o v e r n m e n t .
R e d u c e t h e i r e x i s t i n g m a n u a l c o s t b y u p g r a d i n g t o t e c h n o l o g y . N o b u l l s h i t . B e p r a c t i c a l ,
y o u r o f f e r s h o u l d b e s o s i m p l e t h a t y o u p i t c h f o r s a l e , a n d t h e y s h o u l d g e t s a v i n g
c a l c u l a t i o n s i n t h e i r m i n d .
A f t e r r e a d i n g a b o v e p o i n t s , i f y o u g e t a n i d e a t h a t y o u w i l l h a v e a l l m y s u g g e s t i o n s a s p a r t o f
y o u r p r o d u c t , I a m s o r r y t o s a y b u t 9 9 % c h a n c e s a r e y o u w i l l f a i l .
F o c u s o n l y o n o n e t h i n g a t a t i m e a n d d o i t w i t h s h e e r e x c e l l e n c e . O n c e i t i s d o n e t h e n t h i n k
a b o u t i n c l u d i n g n e x t b e s t t h i n g .
I f y o u t h i n k I a m i m p o s i n g m y s h i t t y t h o u g h t s o n y o u t h e n t a k e a n e x a m p l e o f W h a t s A p p .
U n t i l t h e i r a c q u i s i t i o n b y F a c e b o o k , t h e y w e r e s i m p l e t e x t / i m a g e b a s e d c o m m u n i c a t i o n s
p l a t f o r m . R e c e n t l y t h e y a d d e d v o i c e a n d n o t y e t a v i d e o c a l l i n g . D o y o u t h i n k t h e y l a c k i n
t e c h n o l o g y e x p e r t i s e o r m o n e y o r v i d e o w a s n o t s o m e t h i n g p e o p l e w a n t e d ? T h e y j u s t
f o c u s e d o n o n e t h i n g .
C o n c l u s i o n
E d u c a t i o n s e e m s l u c r a t i v e s p a c e t o b u i l d n e x t b i g s t a r t u p , i t i s b i g s p a c e b u t d o n o t g e t
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f o o l e d b y b i g n u m b e r s a n d s i z e o f t h e m a r k e t t h a t a n a l y t i c e x p e r t s a r e t e l l i n g y o u . T h i n k
a b o u t c r e a t i n g v a l u e f o r t h e s t a k e h o l d e r s . P i c k o n l y o n e s t a k e h o l d e r a t a t i m e , f i l t e r o u t a
n i c h e , b u i l d s o m e t h i n g a w e s o m e t h a t p e o p l e l o v e t o t a l k a b o u t , i t e r a t e a n d i t e r a t e t o m a k e i t
n e x t b i g t h i n g .
T h i n k b i g b u t a c t s m a l l . N o o n e e v e r b e c a m e s u c c e s s f u l i n s a t i s f y i n g e v e r y o n e s n e e d s . B u i l d
y o u r p r o d u c t f o r o n e p e r s o n a n d m a k e h i m f a l l i n l o v e w i t h i t . H e w i l l d o t h e r e s t o f m a r k e t i n g
f o r y o u .
T o c a p i t a l i z e o n t h e p o p u l a r i t y o f o n l i n e l e a r n i n g , y o u m u s t d e l i v e r y o u r c o n t e n t a n d
a p p l i c a t i o n s q u i c k l y , r e l i a b l y , a n d s e c u r e l y . Y o u c a n d o t h a t b y t u r n i n g t o t h e c l o u d a n d
d e l i v e r i n g i t v i a a w o r l d - c l a s s , g l o b a l C D N .
F o r a p r o v e n a p p r o a c h t o d e l i v e r i n g e L e a r n i n g v i d e o s , y o u c a n t a k e a d v a n t a g e o f A k a m a i s
v i d e o s t r e a m i n g s o l u t i o n s . R e g i s t e r f o r t h e Y o u r S t o r y - A k a m a i e L e a r n i n g r o u n d t a b l e
h a p p e n i n g t o m o r r o w ( O c t 0 5 ) i n B e n g a l u r u t o l e a r n m o r e . M o r e d e t a i l s h e r e .
R E L A T E D A R T I C L E S
T e a c h e r s , t a b l e t s a n d t e c h n o l o g y : w h a t I n d i a s e d u c a t i o n t r u l y n e e d s
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s h a m b l e s i n w h i c h t h e I n d i a n e d u c a t i o n i s . M a h a r a s h t r a , a s a n e x a m p l e , h a s a w h o p p i n g o n e l a k h
t e a c h e r s w i t h t h e h i g h e s t q u a l i f i c a t i o n o f j u s t C l a s s X . I f t h i s i s t h e c o n d i t i o n i n w h a t i s r e g a r d e d b y s o m e
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A L T E R N A T I V E E D U C A T I O N C H I P H E A T H C O M M U N I C A T I O N S P L A T F O R M D A N H E A T H
E D U C A T I O N I N D U S T R Y E U R O K I D S P A R T - T I M E T U T O R T . I . M . E K I D S T E C H N O L O G Y E X P E R T I S E
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s t a r t u p s . I a m s h a r i n g m y e n t r e p r e n e u r i a l j o u r n e y v i a w w w . s t a r t u p k a r m a . c o , y o u c a n d r o p m e a n e m a i l
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t e a c h e r s a n d e d u c a t i o n f o r a s o c i e t y t o p r o g r e s s .
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32 Comments Sort by
Himanshu Vasistha
Nice write up. One similar reason, when you say that the Colleges/ Unis are run by businessmen, the same
is true for EduTech startups today! How many EduTech startups in India have been started by actual
teachers? I know only one, www.tutorvista.com and that was acquired by Pearson Group if I am not wrong.
Rest of all the websites you see today are from young people with 2-3 yrs of teaching exposure or none at
all!! Most of them know how to build a website or an app, but know very little about how education must be
delivered.
I think, if more teachers showed initiatives in this field, things will change.
What has been happening is, some IT / Web Developers get together and the short sighted VCs fund them.
Then they go on a hiring spree for teachers and experts.
More insights on this will be appreciated.
Like Reply 2 Jan 26, 2016 7:32pm
Sarthak Grover Owner at Bazinga
To anyone who is worried about the state of Indian Education system, please hang in there....I just want to
tell you that many of usare trying to changethis situation and actually work for the benefit of the next
generation. Please don't commit suicide dueto immense pressure. Life is much more than class 12 board
exams. In the long run these stupid exams dont even matter. Its your knowledge and experience that
matters. Do what you love and once again just hang in there, we are working on this situation.
Like Reply Feb 27, 2016 5:07pm
Pankaj Mishra Founder and CEO at Prudent Learning
Really nice , i am working on education startup , it is undoubtedly an eye opener and thought provoking.
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Thank you for sharing at right time. wishing you most n more.
Like Reply 2 Jul 12, 2015 12:16am
Pardeep Goyal Chandigarh, India
Thanks Pankaj. I am glad you liked it
Like Reply Jul 14, 2015 9:20pm
Hussain Ali SR ASM at Reelabs Pvt ltd
Thanks true and good info
Like Reply 1 Jul 12, 2015 4:36pm
Manish Panjwani CEO and Co-Founder at Tonewdigital
Interesting article. Education is on the growth path. it needs revolution and Education technology isbecoming a driving force in making it reality. Collaboration between Tata and Khan academy is one of the
biggest step for India. Best wishes.
ToNewDigital is a Education technology company based out in NCR - with 15+ years of education
technology experience - We are reachable at: http://tonewdigital.com/#contact
Like Reply Feb 20, 2016 10:42pm
Arshal Haids University of Calcutta
Hi pardeep i have dropped one msg in facebook please see to it
Like Reply 1 Jul 12, 2015 12:28am
Pardeep Goyal Chandigarh, India
but I have not received any message. You can connect with me over twitter @pardeepg
Like Reply Jul 14, 2015 9:20pm
Susheel Nair Founder, CEO at Shambala Commune Org
"A dream of a smart student with IQ of Einstein + Sports spirit of Tendulkar + Musical talent of A.R Rehman"Quite Ironic that one. All 3 of these greats were school dropouts n yet most parents push their kids in the
wrong place. Nicely written article, Pardeep!
Like Reply 2 Jul 11, 2015 11:46pm
Pardeep Goyal Chandigarh, India
Glad you liked it Susheel
Like Reply Jul 14, 2015 9:21pm
Prashanth Varikunta Web Designer at Gudduz Technologies
THIS IS MY TURN TO JOIN WITH YOU FRIENDS.
Like Reply Sep 3, 2015 2:29pm
Adnan Shamir Ahmed Programmer at Muraai Information Technology
I had chance to read many articles and practical surveys in education sector, but your article is one of the
best. Had practically experienced most of your thoughts. Appreciated thanks for sharing your knowledge..
Like Reply Jan 3, 2016 3:14am Edited
Pardeep Goyal Chandigarh, India
Thanks Adnan for kind words. I never thought of writing better than surveys though
Like Reply Jul 14, 2015 9:23pm
Kanak Anupama Pal Founder at Ankush Inbound Travel Academy
Hello Mr pradeep thanks for your kindness. We have an Idea on a Tourism School. The idea is New and
Uniquely different from present Institutions.
Please have a look on the idea www.aitaacademy.com
Waiting for your valuable feedback.
Like Reply 1 Dec 7, 2015 11:56am
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