Music Video TechniquesBy Natalia Dang

Popular musichttps://www.youtube.com/watch?v=7PCkvCPvDXk

• "All About That Bass“ received favorable reviews from music critics for its melody and vintage sound, though some accused Trainor of anti-feminism for its lyrics. It was named one of the best songs of 2014 by several publications and received Grammy Award nominations for Record of the Year and Song of the Year. The song sold 11 million copies worldwide, becoming the fourth best-selling song of 2014 and one of the best-selling singles of all time.

In concert and ‘as live’ footage

https://www.youtube.com/watch?v=5y_KJAg8bHI

Avici-Wake me up is an example of music video, which wasn’t recorded in studio. There was used footage from his concert.

Animation

https://www.youtube.com/watch?v=FGBhQbmPwH8

Daft Punk - One More Time is an evample of animation music video. Animation is the rapid display of a sequence of images to create an illusion of movement.

Interpretative https://www.youtube.com/watch?v=2vjPBrBU-TM

Sia - Chandelier is a kind of video that audience make their own interpretation of what they think the music video is about.

Narrativehttps://www.youtube.com/watch?v=8xg3vE8Ie_E

Taylor Swift - Love Story is narrative because it tells this famous story about Romeo and Juliet through a music video.

Surrealist

https://www.youtube.com/watch?v=F57P9C4SAW4

Katy Perry - California Gurls ft. Snoop Dogg is a music video representing surrealist technique. It’s because it looks dreamlike and consists unreal

elements.It is also similar to Impressionist music

video, which is about taking you away from reality.

Pastichehttps://www.youtube.com/watch?v=yyDUC1LUXSU

Robin Thicke - Blurred Lines ft. T.I., Pharrell is an example of pastiche music video, which means it was borrowed from someone also, this one bring so much scandal as it was ‘borrowed’ with no rights from Marvin Gaye - Got to Give it Up from 1977.It’s a similar technique to parody, which is about mick take of existing music/videos

Conventions

Lyric Interpretationhttps://www.youtube.com/watch?v=gOMhN-hfMtY

Eminem - Stan (Long Version) ft. Dido music video has a very good use of lyric interpretation convention, as both- music video and lyrics tells about very

sad story.

Techniques

Cutting to beathttps://www.youtube.com/watch?v=AltMeuPkWRs

The shots in the video cut to the next in time with the beats.

Multimagehttps://www.youtube.com/watch?v=T9yGcKlYAiw

It is a great example of multi-image as there is appearance of the multiple shots on the screen for most of the time.