1. Studying a music video1.Thought beats or seeing the sound in your head.2.Narrative and Performance.3.The star image4.Three ways to which music relate visuals to the song5.Technical aspects of a music videoAvril Lavigne-SmileThe music video I am going to study in detail is by Avril Lavigne called "Smile". I have choosenthis video because I enjoy the video alot and its still part of the pop genre but a much differentstyle of the video I have previously analysed in detail which was by Bruno Mars. I have also nowstudied a video from both a male and female artist.1. The main instrument in this video is a guitar and the sound of the guitar beats in the song areshown through the video by the shots changing from narrative to the central focus of Avril alone ina white room at the exact point which the guitar is hit. At the start of the video Avril is up close tothe camera and pushes the camera three times as if to the beat of the music which not onlyshows the beats of the music to the audience but shows Avrils character to the audience. Avril isshown to clap to the beat of the song in a shot showing the beat directly and at certain parts ofthe video uses an electric guitar to show the audience directly the main instrument used. Avril isthe main story teller and relates to the audience by having a range of different charecters bothmale and female to get the largest possible audience for the video.2. The video has two seperate parts to it which I think contribute to the performance and thenarrative. The narrative part is all set in black and white to show its more serious than theperformance part and also reveals more about the song itself by having charecters who smileonce Avril removes a peice of broken glass heart from them making them see life from a differentperspective. The performance part of the video is set in a white room where the camera is thefourth wall in which Avril connects with the audience and is able to show her personality by theroom decorated in her style. The performance part is the main focus and the shots differ fromboth the narrative and performance having a range of close ups and shots in each one to give thebest possible viewing experience for the viewers.3.Avril Lavigne is known for her star image of being a punk rock/ pop princess which shemaintains in this video too. In this video she has the similar features which she has had inprevious videos such as lots if eyeliner and a pale face to enable the viewers to relate to the artistand want to watch the video. Her punk rock image is shown through the green in her hair and herand the actions she uses which indicate that she is care free and has a rebel like attitude. Shealso swears in the song she shows her attitude as rebel like. Her pop princess attitude however isalso shown when she wears a tiare for the narrative part of the video which is cleverly done toshow both of her images in the one video.4. At the very start of the video we see Avril write "smile" on the wall with spray paint and draw asmiley face which relates the title of the song to the video in an interesting way but also keepsAvrils image of being slighty rock and roll kept and contained in the video. The video uses bothillustrations and amplifications throughout the song. For example the illustrations are usedthrough the charecters of the narrative by smiling once Avril has removed the piece they have ofa broken smile. Avril also shows gestures and smiles herself when singing the lyrics "the reasonwhy i i i i smile" which directly links the video to the song. The amplifications of the video areshown through the different shots used cut to the beat of the music which are much more

2. frequent when the music is louder and faster but are less frequent in the verse parts of the video.5. The video is built up of lots of shots cut to the beat of the song in two different locations whichcould of possibly been used to show the fast paste song itself. It also has much less shots whichare longer on the slower bits of the song. The beat of the song is shown through certaintechniques such as Avril shutting the door on a beat or hitting the camera on a beat aswell whichwill have took place in the editing getting the shots and song in line. On certain parts of the videothe camera zooms in and out from the shot of Avril which could be to show that though she is themain focus the surroundings are also important. The different scenery in the white room has afeel of being caotic which suits Avrils image and the theme of the song. Techniques which areused throughout the video include colour changes to black and white for some of the shots andalso a range of different shots (close ups, long shots) or angles. Some other techniques in thevideo which are used